Mon, 04 Jul 2022 / Published in LATEST NEWS, OFM

One of OFM’s biggest competitions of the year, the #OFMFanWall, reached its epic conclusion with the awarding of the grand prize of R20 000 cash on 1 July 2022 – OFM’s 36th birthday.

Listeners were able to enter the competition by visiting any of OFM’s outdoor broadcasts to have their photo taken from March until the end of June. These photos now form part of a huge digital photo album and will also feature on highway billboards as well as prominent places in Central South Africa.

During the last phase of the campaign, 16 semi-finalists were selected in a random draw. Finally, four finalists were randomly drawn during the last week of the competition. They were Patrick Rose from Upington, Riana Oosthuizen from Vanderbijlpark, Taytum Adonis from Klerksdorp, and Marghalet van der Linde from Wesselsbron.

On the morning of 1 July, during the Good Morning Breakfast show, finalists were eliminated throughout the morning. Rose and Van der Linde were the final contestants left standing.

After much suspense, Van der Linde was announced as the grand prizewinner.

She entered the competition when her photo was taken at OFM’s outdoor broadcast at Grain SA’s NAMPO Harvest Day in May.

“I can’t believe it, it feels unreal!” Van der Linde exclaimed. “Thank you OFM and have a great birthday. It feels like my birthday as well!”

Van der Linde also used the opportunity to express what the radio station means to her: “You mean so much to us (listeners), encouraging us, playing songs that make your day, giving us interesting stories… My radio is constantly on OFM. You travel everywhere with me!”

According to OFM Content Manager, Elzette Boucher-Krüger, this was another amazing #OFMTwenty20You campaign from The Sound of Your Life.

“Towards the end of 2021 already, OFM endeavoured to create opportunities for our listeners to turn 2022 into ‘Twenty-20-You’. Our first campaign saw a deserving student win a year’s tuition at Potchefstroom Academy and SAAST. We also established our monthly Bucks for Bills competition to help listeners pay their bills in these trying times. Then, The Real Good Travel Book competition awarded R15 000 cash for a bucket list travel story. Now, the big one – the Fan Wall – has concluded. We not only made an OFM fan R20 000 richer, but through this campaign we’ve crisscrossed our broadcast region, meeting the people who tune in and collecting a myriad of friendly faces, representing the beautiful people of our special broadcast region.”

OFM would like to thank our loyal advertisers without whom these campaigns would not be possible.

We look forward to the second half of 2022 and making sure that we keep on creating opportunities for our listeners to have the best year ever.

The OFM Fan Wall digital photo album can be accessed here.

For more information, contact: marketing@ofm.co.za.

Mon, 20 Jun 2022 / Published in LATEST NEWS, OFM

While sales of the OFM # BakkieArm sleeve steadily progressing for the benefit of the Agri Securitas Trust Fund, The Sound of Your Life also had listeners entertained on the morning of 15 June 2022, with the release of an original song in celebration of the # BakkieArm.

With lyrics from the pen of Good Morning Breakfast presenter, Shandor Potgieter, OFM sales manager, Anchen Lintvelt, and exquisite mixing by Bobby Johnson of Rebirth Music, SOYL’s “Bakkie Arm” promises to get feet tapping.

The release of the song, registered under SOYL (pronounced soil – and an acronym of Sound of Your Life) is not only healthy fun, but also aims to draw more attention to a more important cause.

The #BakkieArm sleeve was born from regular insert on the breakfast show, ‘Word of the Week’, and has evolved organically to such a point that a garment was fashioned to pull over a driver’s arm to protect it from the sun, so that their one arm does not become more tanned than the other.

OFM recently launched the #BakkieArm campaign to raise funds for Agri Securitas, a non-profit organisation that works to improve rural safety.

The radio station chose this organisation because Central South Africa is the heartland of agriculture in South Africa.

A #BakkieArm sleeve can be purchased for a donation from R100 each on OFM’s website, by following this link. This is also where “SOYL – Bakkie Arm” can be downloaded, free of charge.

Follow #BakkieArm on social media for updates on this fundraising project.

Fri, 10 Jun 2022 / Published in OFM

What on earth is a #BakkieArm?

What started with ‘Word of the Week’ is now Central South Africa’s latest fashion trend, all for a good cause.

The OFM Good Morning Breakfast, weekdays 06:00 – 09:00, recently entertained listeners with their weekly riddle – ‘Word of the Week’ – during which a novelty word is revealed to the audience, and they then have to guess what it means.

On Monday, 30 May 2022, this word was ‘bakkie-arm’ that refers to a driver’s right arm, which is more tanned than their left arm due to prolonged exposure to the sun.

Over the following few days, the breakfast team asked listeners to share their bakkie arms as well as advice on how to prevent this type of sunburn.

A piece of clothing pulled over the arm to block out the sun and prevent the skin from tanning, was the solution.

Towards the end of the week, presenter Shandor Potgieter unveiled the prototype of the #BakkieArm and also had the rest of the OFM team line up for a photo shoot. All for a laugh.

However, due to the demand for OFM’s #BakkieArm, the team started to think beyond a mere ‘feel good’ campaign. And, because Central South Africa is the heartland of agriculture, OFM decided to donate 100% the proceeds of the sales of each #BakkieArm sleeve to the Agri Securitas Trust Fund, a non-profit organisation geared toward improving rural security.

A #BakkieArm sleeve can be purchased for a donation from R100 each on OFM’s website here.

“#BakkieArm is a great example of imagination, creativity and fun, underpinned by a strong purpose to do the right thing for our audience through the Agri Securitas Trust Fund. This is how the magic of radio comes alive and demonstrates its role in society to reflect and lead,” says OFM Programme Manager, Tim Thabethe.

Sales Manager, Anchen Lintvelt adds that OFM’s listeners have contributed to the creation of something wonderful: “Not only will the OFM #BakkieArm protect your arm against the sun, cool it off, and make you look good, everyone will also know that you are supporting this worthy cause. To everyone driving long hours, who works in the sun and farms to produce food – OFM salutes you!”

According to Kobus Visser, Director: Rural Safety and Provincial Affairs at Agri SA, the farming- and rural community’s safety is not only a farmers’ issue but a community and a national food security issue. 

“It is the farmers and farm workers that provide enough food daily on the table of South-Africans and contribute to national stability. By supporting OFM’s #BakkieArm initiative, the trust fund is supported and can contribute in securing our farmers and farm workers,” adds Visser.

Follow #BakkieArm on social media for updates on this fundraising project.

For more information, contact:

Agri Securitas trust fund: Kobus Visser (082 388 0010), https://agrisecuritas.org/

OFM: Tim Thabethe (051 5050 900), tim@ofm.co.za.

Fri, 10 Jun 2022 / Published in LATEST NEWS, OFM

What on earth is a #BakkieArm?

What started with ‘Word of the Week’ is now Central South Africa’s latest fashion trend, all for a good cause.

The OFM Good Morning Breakfast, weekdays 06:00 – 09:00, recently entertained listeners with their weekly riddle – ‘Word of the Week’ – during which a novelty word is revealed to the audience, and they then have to guess what it means.

On Monday, 30 May 2022, this word was ‘bakkie-arm’ that refers to a driver’s right arm, which is more tanned than their left arm due to prolonged exposure to the sun.

Over the following few days, the breakfast team asked listeners to share their bakkie arms as well as advice on how to prevent this type of sunburn.

A piece of clothing pulled over the arm to block out the sun and prevent the skin from tanning, was the solution.

Towards the end of the week, presenter Shandor Potgieter unveiled the prototype of the #BakkieArm and also had the rest of the OFM team line up for a photo shoot. All for a laugh.

However, due to the demand for OFM’s #BakkieArm, the team started to think beyond a mere ‘feel good’ campaign. And, because Central South Africa is the heartland of agriculture, OFM decided to donate 100% the proceeds of the sales of each #BakkieArm sleeve to the Agri Securitas Trust Fund, a non-profit organisation geared toward improving rural security.

A #BakkieArm sleeve can be purchased for a donation from R100 each on OFM’s website here.

“#BakkieArm is a great example of imagination, creativity and fun, underpinned by a strong purpose to do the right thing for our audience through the Agri Securitas Trust Fund. This is how the magic of radio comes alive and demonstrates its role in society to reflect and lead,” says OFM Programme Manager, Tim Thabethe.

Sales Manager, Anchen Lintvelt adds that OFM’s listeners have contributed to the creation of something wonderful: “Not only will the OFM #BakkieArm protect your arm against the sun, cool it off, and make you look good, everyone will also know that you are supporting this worthy cause. To everyone driving long hours, who works in the sun and farms to produce food – OFM salutes you!”

According to Kobus Visser, Director: Rural Safety and Provincial Affairs at Agri SA, the farming- and rural community’s safety is not only a farmers’ issue but a community and a national food security issue.

“It is the farmers and farm workers that provide enough food daily on the table of South-Africans and contribute to national stability. By supporting OFM’s #BakkieArm initiative, the trust fund is supported and can contribute in securing our farmers and farm workers,” adds Visser.

Follow #BakkieArm on social media for updates on this fundraising project.

For more information, contact:

Agri Securitas trust fund: Kobus Visser (082 388 0010), https://agrisecuritas.org/

OFM: Tim Thabethe (051 5050 900), tim@ofm.co.za.

Mon, 16 May 2022 / Published in LATEST NEWS, OFM

In 2020, OFM asked Central South Africa to “Show us your recipes!” Now, as the world slowly shifts back to a more ‘normal’ post-pandemic state, we asked listeners to share their most memorable travel experiences.

The end product: The Real Good Travel Book – a collection of memorable travel experiences from OFM’s listeners and presenters.

This keepsake publication, showcasing some of the hidden gems of Central South Africa, can now be downloaded here.

Nick Efstathiou, CEO of Central Media Group, says The Real Good Travel Book is a celebration of the Central South African lifestyle.

“Central South Africa is home to many wonderful places to visit, things to see and delicious food to enjoy. A special thank you to our listeners for sharing their bucket list experiences with us. It was special reading all the adventures and now OFM gets to share it with you.”

This book was compiled following a competition run on OFM, after the grand prize winner, the 33-year-old Mari le Roux from Hartbeesfontein in North West, was awarded R15 000 cash, courtesy of Hinterland and Hinterland Fuels, for her contribution of her favourite travel experience in Niewoudtville in the Northern Cape.

“It’s an amazing place. It is a house built on a cliff. I think it’s the only place in South Africa where you feel like you’re waking up on clouds. And the sunset is incredible.”

Derik Wolmarans, managing director of Hinterland Fuels, and the sponsor of the competition, also attended the prize giving on 30 March 2022.

“It is important for us to get involved because our customers are here in Central South Africa. And it’s always nice to give back.”

We invite you to use this compilation, presented in collaboration with Mahareng Publishing, as a companion to your travels through the Free State, Northern Cape, North West and Vaal.

“With such professional and amazing partners like Hinterland and Mahareng, the whole project was just easy going from the start! OFM could not do this without them and I hope when you are one of the exclusive owners of The Real Good Travel Book, you will experience the successful partnership like we did,” says Anchen Lintvelt, OFM Sales Manager.

We hope you enjoy the experiences, tips and stories featured in The Real Good Travel Book!

Keep an ear on OFM and an eye on our social media to find out how to win a hardcopy of the publication.

Fri, 01 Apr 2022 / Published in LATEST NEWS, OFM

 As part of OFM’s goal of turning 2022 into #Twenty20You, another lucky listener was rewarded with a significant prize. 

OFM’s Real Good Travel Book competition with Hinterland and Hinterland Fuels formally ended on 30 March 2022 with the awarding of the grand prize of R15 000 to the winner. 

The OFM team surprised 33-year-old Mari le Roux from Hartbeesfontein in the North West at her workplace in Klerksdorp with a huge cheque. 

Watch the video

She won the prize in the lucky draw after sharing one of her favourite Central South African travel experiences online to enter the Competition. 

“We try to explore South Africa rather than travel abroad. My entry was about ‘De KrantzHuis’ in Niewoudtville in the Northern Cape. It’s an amazing place. It is a house built on a cliff. I think it’s the only place in South Africa where you feel like you’re waking up on clouds. And the sunset is incredible,” Le Roux said shortly after she was announced as winner. 

She further says that the “pocket money” will come in handy when she and her loved one departs on their next travel adventure in two weeks. 

Derik Wolmarans, managing director of Hinterland Fuels, and the sponsor of the competition, also attended the prize giving. 

“It is important for us to get involved because our customers are here in Central South Africa. And it’s always nice to give back. We can’t actually believe that the winner came from Klerksdorp. It was a big surprise for us! ” 

During the campaign, ten lucky listeners were also each rewarded with R1000 Hinterland vouchers simply for signing up. 

The Real Good Travel Book, a summary of must-do travel experiences in the Free State, Northern Cape, North West and Vaal Triangle will soon be available digitally for free download. 

Copies of the book will also be sent to each entrant whose contribution has been placed in the book and copies will also be made available as giveaway items on OFM. 

Stay tuned to OFM for more chances to win big – there is still a chance to enter the #OFMFanWall competition where R20 000 cash is up for grabs for one lucky winner! 2 

For more information, contact: marketing@ofm.co.za. 

 As part of OFM’s goal of turning 2022 into #Twenty20You, another lucky listener was rewarded with a significant prize. 

OFM’s Real Good Travel Book competition with Hinterland and Hinterland Fuels formally ended on 30 March 2022 with the awarding of the grand prize of R15 000 to the winner. 

The OFM team surprised 33-year-old Mari le Roux from Hartbeesfontein in the North West at her workplace in Klerksdorp with a huge cheque. 

Watch the video. 

She won the prize in the lucky draw after sharing one of her favourite Central South African travel experiences online to enter the Competition. 

“We try to explore South Africa rather than travel abroad. My entry was about ‘De KrantzHuis’ in Niewoudtville in the Northern Cape. It’s an amazing place. It is a house built on a cliff. I think it’s the only place in South Africa where you feel like you’re waking up on clouds. And the sunset is incredible,” Le Roux said shortly after she was announced as winner. 

She further says that the “pocket money” will come in handy when she and her loved one departs on their next travel adventure in two weeks. 

Derik Wolmarans, managing director of Hinterland Fuels, and the sponsor of the competition, also attended the prize giving. 

“It is important for us to get involved because our customers are here in Central South Africa. And it’s always nice to give back. We can’t actually believe that the winner came from Klerksdorp. It was a big surprise for us! ” 

During the campaign, ten lucky listeners were also each rewarded with R1000 Hinterland vouchers simply for signing up. 

The Real Good Travel Book, a summary of must-do travel experiences in the Free State, Northern Cape, North West and Vaal Triangle will soon be available digitally for free download. 

Copies of the book will also be sent to each entrant whose contribution has been placed in the book and copies will also be made available as giveaway items on OFM. 

Stay tuned to OFM for more chances to win big – there is still a chance to enter the #OFMFanWall competition where R20 000 cash is up for grabs for one lucky winner! 2 

For more information, contact: marketing@ofm.co.za

 OFM alumni continue to make strides in Central South Africa. 

Central Media Group (CMG) Chief Executive Officer, Nick Efstathiou, has been appointed to the board of the Free State Goldfields Chamber of Business. 

This well-known member of the Free State business fraternity has spent many years at the helm of Central South Africa’s leading commercial radio station, OFM, a subsidiary of CMG. 

Efstathiou is also renowned as a meticulous media professional specialising in executive radio station management, brand management, and development, strategic marketing, sponsorship management, radio programming, media sales, and events. 

Empowered with the principles and practices of strategic management and company development, Efstathiou continues to offer visionary leadership and inimitable mentorship not only to his own wards but to the industry as well. 

Efstathiou has enjoyed a meteoric rise in the broadcasting industry with humble beginnings at CBFM (now Bay FM) in Port Elizabeth in 1996, to a brief stint as a trainee presenter at then 94.7 Highveld, and finally his move to the City of Roses to join the Bloemfontein based OFM as producer and marketing coordinator in 2001. 

In 2004 he took on the role of Marketing Manager with his decade-long legacy still resonating throughout company structures. In 2012, after a fruitless search for a new programme/station manager, the board realised the right man for the job had been under their noses all along. 

Under Efstathiou’s leadership, the station has gone from strength to strength. His uncompromising strive for excellence has resulted in numerous SA Radio Award nominations and wins, including the coveted Bright Star Award, internal accolades, and even a rare Grand Prix Loerie. 

“CMG invested into the Goldfields with a radio studio for OFM at the popular Goldfields Mall. The home of OFM in Welkom is at the center of the radio station’s business dealings in the heart of the Free State. OFM aims to leverage this positioning and the relationships with good businesses in the area,” says Efstathiou. 

Appointed CEO of CMG in 2019, Efstathiou believes in continual upskilling and aside from completing various courses and obtaining qualifications, he has also attained a coveted MBA and has set his sights on a doctorate as well. 

“I hope to bring value to the chamber and address many economic challenges the sector has. I am humbled by the appointment and will commit to making a material change to a beautiful part of Central South Africa,” concludes Efstathiou. 

Tue, 22 Mar 2022 / Published in LATEST NEWS, OFM

 OFM, the sound of your life is excited to announce its involvement in the highly anticipated return of one for Central South Africa’s proudest establishments, the Bloem Show, set to take place in the Free State capital, Bloemfontein, 27 April – 7 May 2022. 

According to Elmarie Prinsloo, Chief Executive Officer (CEO) of Bloem Show, the trade fair is one of only two shows in the country that successfully combines commercial activities and agricultural art, boasting just over 100 000 visitors annually, contributing more than R100 million to the local economy while creating 1 150 temporary jobs during the period of the show. 

Bloem Show famously hosts the largest open-air saddle horse show in the world, and more than 22 agricultural championships. 

Since its founding in 1883, the show has had a successful track record for more than 139 years, showcasing more than 300 exhibitors, diverse entertainment, the largest section of creative artwork in the country, a dairy product show, as well as stud breeders championships. 

Understandably, due to Covid-19 restrictions, the show could not be hosted the past two years, and the organisers have recently indicated that they are ready to safely host a large scale event within adjusted regulations. 

“Visitors, exhibitors, participants and agricultural exhibitors are looking forward to the show with incredible excitement and thus far, feedback has been positive,” says Prinsloo. 

She further confirmed the entertainment programme is jam packed with OFM proud to host various music evenings featuring: Sing Country featuring Juanita du Plessis, Franja du Plessis and Ruan Josh, Francois van Coke, Snotkop and Spoegwolf. In addition, OFM is a proud sponsor of the popular FMX Flight Night motorbike stunt shows as well. 

Through various competitions, OFM listeners can also stand a chance to win tickets and cash to make Bloem Show 2022 a memorable event. 

“It is exciting times ahead with the ‘re-opening’ of the Bloem Show. We have missed this ‘grand old lady’. OFM is continuing to partner in the presentation and encourage the entire Central South Africa to visit and bring the family,” says Nick Efstathiou, CEO of the Central Media Group which has interests in OFM. 

Other attractions include: Lollos performances for children, BMX and skateboarding demonstrations, bodybuilding competition, synthetic ice skating rink, oval track racing and the first ever polo event at the show. 

The agricultural programme boasts 23 championships of horses, small stock, and cattle, of which 13 are national championships. The national championship of the Jack Russell dog breed will also be presented.  

“Thank you for everyone’s support over these past two difficult years. We have done everything we could do to preserve Bloem Show for the community and we rely on everyone’s support this year. Don’t miss out, Bloem Show 2022 will offer the best entertainment, exhibitors, agricultural championships and an excellent marketing opportunity. Despite the rising costs and expenses, the Bloem Show brings its exhibitors and visitors prices at 2020 rates,” concludes Prinsloo. 

Wed, 02 Mar 2022 / Published in LATEST NEWS, OFM

The Covid-19 pandemic not only had far-reaching implications for the economy, it also had a devastating effect on the creative, arts and entertainment sectors in particular.

As South Africa, and Central South Africa, slowly enters what could cautiously be labelled as ‘recovery’, the time is ripe for audiences to support their beloved artists on stage.

OFM and Bloemfontein Courant are proud to be associated with Bloem in Concert, featuring the cream of local talents from the City of Roses.

Produced by Marlou Strydom, in association with PACOFS, the performance will take place at 19:00 on 19 March 2022 at the Sand du Plessis Theatre in Bloemfontein.

The concert will feature Cezanne Yzelle, Gerduan Kemp, Mario Lategan, Ella Kotze, Corneil Müller, Lise-Maré Markgraaf and Arend Brink Jr., accompanied by an 11-piece ensemble, under the baton of musical producer and arranger Heinrich Lategan.

Celebrating the talents of local musical celebrities, Bloem in Concert will feature original singles by the singers as well as collaborative works that will feature them as never heard before. Bloem in Concert will also feature a range of debut live performances, such as Anton Esterhuyse’s Song of Resilience, released in December and specially arranged for the performance.

“It is exciting to think a staged show can take place once again in one of South Africa’s premier venues. Marlou and his team have put together something very special. OFM and Bloemfontein Courant are thrilled to be part of this event,” says Nick Efstathiou, CEO of the Central Media Group which has interests in OFM and Bloemfontein Courant.

Strydom explains that Bloem in Concert is not just a passion project: “It is a movement that I want to initiate in Bloemfontein to support the return and progression of music in Bloemfontein. We have so many great musicians, artists and singers and I just decided that it is time to give them a proper platform for a proper performance. For the first time in two years, Bloemfontein will be able to experience such a grandiose performance with world-class musicians and singers. Join us for this once-in-a-lifetime performance!”

Tickets are available at the PACOFS Ticket Office at R100 per person or R80 per person for group bookings of five or more.

For more information, contact marketing@ofm.co.za.

Fri, 25 Feb 2022 / Published in LATEST NEWS, OFM

This March, OFM is coming to meet our loyal listeners. Our team will travel all over our beautiful region to explore the gems of the Free State, Northern Cape, North West and Vaal. From 3 – 26 March 2022, OFM will broadcast live from selected towns on selected days to give our listeners a chance to win with the launch of the #OFMFanWall competition!

As part of our mission to turn 2022 into #Twenty20You, OFM wants our listeners to be part of our special road trip album! Not only are we creating a digital memory of our cherished listeners to publish online, we plan to place this giant montage on the highways crisscrossing Central South Africa and let your friendly faces welcome visitors to OFM airspace.

To be part of our giant memory wall, fans need to visit any OFM outside broadcast from 3 March to 26 June 2022, have the OFM team snap your pic in the designated area, and let them capture your details to be entered into the grand prize draw for R20 000 cash on OFM’s birthday – 1 July 2022.

Plus, to start the celebrations early, OFM will be awarding spot prizes of R1000 per every “All Over Central SA” outside broadcast! The first 100 visitors at each of our “All O-ver Central SA” outside broadcasts will also receive an exclusive wristband.

“This campaign also ties in to The Real Good Travel Book competition, we recently launched with Hinterland and Hinterland Fuels. Our presenters are eager to ‘hit the road’ and explore the beautiful places and meet the lovely faces of Central South Africa. It’s a wonderful way of bringing the voices on air, closer to the ears on the ground,” says OFM Content Manager, Elzette Boucher-Krüger.