Fri, 26 Mar 2021 / Published in LATEST NEWS, OFM
  • Cyril Viljoen takes to AT LUNCH with VKB from 12-3pm, Monday to Friday. His years at OFM, combined experience and love for Agri and all things natural make him the ideal anchor to host this VKB driven program.
  • Gerben van Niekerk returns to the Agri Uur with John Deere where he can continue with broadcasting, while focussing on his academic career at the University of the Free State.
  • Pieter Venter continues on The Real Good Weekend with DIY Superstore.
  • Olebogeng Motse takes up the reigns of the Business Hour. An avid economics enthusiast. The combination with Aaron Masemola (Economics Major), will make for good radio between 6 & 7pm. Soon to be sponsored by Standard Bank by the end of April 2021.  
  • Renaldo Schwarp. Jacaranda FM weekend presenter and digital strategist as well as Skeef (Showmax) documentary director, producer and presenter, joins the OFM team to focus his attentions on radio as host of OFM Nights, weekdays 7 to 9pm and daytime producer.
  • James Kilbourne, former music compiler and music aficionado, hosts OFM Decades on Saturdays between 4 & 8pm. A welcome return to radio.

The above details the brands commitment to innovation, growth and the application of the best to get the job done.

Herewith a sample from the latest listener survey into how much the OFM audience love The Sound of Your Life.  

For more information please visit the OFM website.

Mon, 15 Mar 2021 / Published in LATEST NEWS, OFM

 While it is hard to absorb any learnings from the year that was 2020, any chance to learn something should be met with an open mind if we are to unlock any opportunity for the future. While 2020 was simply dubbed ‘stifling’, there was a silver lining amidst the dark cloud of COVID-19 for media and, most especially, for radio. 

So, what did we learn? 

We learned that while everything was falling apart and credible news was hard to come by, among its audience, OFM was one of the few brands that could be relied upon for accurate and credible information related to the Coronavirus. 

We learned that, in general, radio listening was up by 30% (Kantar) by May 2020 and that 71% of Central South Africans listened to more radio than usual, during the then lockdown, across all of OFM’s available platforms – radio, mobile and desktop apps. 

 The absence the BRC (Broadcast Research Council of South Africa) RAMS (Radio Audience Measure) meant that OFM had to further inform itself about its audience and media consumption habits. The last reading pinned OFM’s 7-day cume at 315 000 listeners. BrandMapp (who independently track economically active South African’s online activity) pinned OFM’s listenership at 479 000. Thus, while the pandemic had a limiting effect overall, this forced the brand’s hand to be more insights-driven than ever before. These independent research studies and insights paved the way for more agile products that met a demand that otherwise would have not necessarily have been discovered, such as OFM LIVE LINK and BrandMAX. 

But radio is more than an extended aerial with a tuner and speaker. The modern age has given radio the opportunity to expand and meet its audience in cyberspace. 

OFM spent much of the last three years aggressively investing in and developing adjacent offerings, like various digital platforms, including social media, desktop and mobile apps, as well as a revamped website and streaming service, OFM Stasie2. OFM’s online users have increased almost 2% year on year to 1.745-million online users by December 2020 and a further 260 000 unique online streams. All of the above excludes the ambitious podcasting planned for 2021, which includes an association with leading podcast publisher – Wondery. 

What does this all mean? 

OFM is creating an ecosystem. A place where the brand and listeners can find and access each other across various and different platforms. Discoveries fast-tracked by the Coronavirus. 

So, what do we know now? 

We know that in 2021, OFM listeners indicated that they are likely to listen to more radio, and streamed audio services, than they did in 2020. Of the little over 1 100 respondents: 

  • 54% of OFM listeners indicated that they are likely to consume more radio;
  • 65% indicated that they already listen to more radio between 06:00 and 09:00 and that many kept their radio tuned onto OFM from 6am, in the car, at home and at work. An insight, revealed time and time again from the BRC RAMs, is that OFM has one of the highest instances of time spent listening over 7 days – 20.97 hours;
  • and 16% indicated that they are likely to consume more streamed audio offerings. 

“The study indicates the absolute strength of radio and audio consumption, listener engagement, and the loyalty OFM listeners have toward OFM. In 2021, OFM turn 35 years young and the station can be proud that radio and audio consumption is getting stronger,” – Nick Efstathiou, CEO of the Central Media Group, holding company of OFM. 

This translates to the absolute value of audio. Where there is engagement, there is a prospective solution, and radio sits at the table of this digital revolution. Audio remains inescapable and OFM intends to build on the legacy of its last 35 years in audio. 

For more info, please contact Lindiwe Mtwentula on 051 5050 900, 082 416 1665, or lindiwe@ofm.co.za. 

Thu, 19 Nov 2020 / Published in LATEST NEWS, OFM

OFM, inspiring listeners to live the real good life in Central South Africa, is looking for the dishes that make Central South Africa salivate!  The Real Good Recipe Book seeks to showcase Central South Africa’s favourite recipes. 

The book will feature our OFM presenters’ favourite dish, along with the old family recipes, new creations, gourmet masterpieces and fast food fixes our loyal listeners love.  The book will feature six categories, namely beef and lamb; pork and poultry; venison; fruits, nuts and vegetables; dairy and eggs; and maize and wheat.  Each of our presenters will make a video preparing their favourite dish in a specific category.  The video’s QR code will be printed in the book to watch later.

Says Lindiwe Mtwentula, OFM Marketing Manager:  “Central South Africa boasts some of the country’s best agricultural produce and we want to know how our listeners like to turn this bounty into memorable meals.  As always, there will be prizes up for grabs.  Should your recipe be selected as the best, you will be awarded the grand prize of a R30 000 Checkers voucher.  Lockdown brought out the chef in all of us.  Now is the time to turn your top recipe into cash!”

In addition to the R30 000 grand prize, all entrants stand a chance to win a number of spot prizes of R500 in Checkers vouchers.  Should you be drawn, called live on air and have a Checkers Xtra Savings card, your voucher will be doubled and you could walk away with a R1 000 Checkers voucher.  Plus, should your recipe be chosen to feature in the book, you’ll win R1 500. 

To enter, go to the OFM website at www.ofm.co.za, click on The Real Good Recipe Book link, and upload your recipe and photos of your tasty dish, as well as photos of your family.  Entries close midnight on the 6th of December and the grand prize winner will be announced on the 19th of December.

Promoting your brand and your business during the uncertain times brought about by Covid-19 has never been easier, thanks to an innovative new offering by OFM, the sound of your life in Central South Africa.

OFM Live Link gives clients the opportunity to deliver their marketing message through the influence of one of OFM’s popular presenters. This means that an OFM presenter will visit their store or venue to tell Central South Africa on-air and online about their products and services.

Says Anchen Lintvelt, OFM Sales Manager: “Jamie Notter said, ‘Innovation is change that unlocks new value.’ Covid-19 taught us that one can always find new ways to do things. It requires listening to your market and creating solutions for their needs. As a media and advertising platform, it is very important to the OFM sales team to offer our advertisers innovative and creative solutions that will add value and ensure a good return on investment. One way we can do this, is to endorse their products and services through our presenters.”

The Live Link is a custom made product, relevant to our current situation that will give our advertisers a new and exciting way to communicate to our listeners. Presenters identified to participate in the OFM Live Link activations include Agri Hour presenter Gerben van Niekerk, The Good Morning Breakfast Show presenters Shandor Potgieter, Lesley Piet and Sam Ludidi, Mid-Morning Magic presenter Yolanda Maartens, At Lunch presenter Enriko Klopper, The Joyride presenters Nico van der Westhuizen, Mienke van Rooyen and Aaron Masemola, OFM Nights presenter Cyril Viljoen and Weekend Breakfast presenter Pieter Venter.

Tue, 09 Jun 2020 / Published in LATEST NEWS, OFM

OFM, Central South Africa’s premier commercial radio station, has started the year on a high note and is continuing to inspire listeners to live the real good life despite the unique challenges the global community is facing at the moment.

OFM took the opportunity of a new decade to rethink its offerings and finding ways to give the best radio listening experience to its audience. This included brand new line-up including a brand-new breakfast show – the flagship of any radio station. 

OFM embraced this shake-up by giving its established presenters new challenges, introducing fresh new voices, and creating a solid mix of music, news, and entertainment.

Says Tim Thabethe, OFM programme manager: “Our new line-up demonstrates the direction OFM is taking by fulfilling Central South Africa’s passion to ‘live the real good life’ – a commitment by OFM to reflect what it means to be from this vast central region. It celebrates family, friends and community. Our new presenter line-up is real, honest, proud and caring to its listeners and reflects the spirit of its audience.”

To host the new The Good Morning Show, weekdays from 06:00 to 09:00, popular mid-morning host Shandor Potgieter took over the reigns, assisted by new Capetonian recruit Lesley Piet and Supersport presenter Sam Ludidi.

Former presenter Yolanda Maartens made a welcome return to OFM to present Mid-Morning Magic, while Enriko Klopper keeps the afternoon crowd entertained.  The established crew of Nico van der Westhuizen and Mienke van Rooyen takes you home with The Joyride, joined by Jaybee Makhalemele and Aaron Masemola.  Cyril Viljoen slides into the OFM Nights time-slot with Alucius Mocumi giving our listeners VIP Access until 01:00.

“OFM enjoys one of the highest instances of time spent listening to radio in South Africa. Come rain or shine, OFM is there to keep our loyal listeners company!”

~ Programme manager, Tim Thabethe

A logo change was also on the cards for OFM. It came about a result of the station’s expanding role within the media environment; signifying not only the fact that the station is no longer bound by an FM frequency, but truly available to any listener, anytime of the day, in any part of the world.

Naturally, OFM is also embracing the audio streaming trend with exciting new digital offerings. The OFM desktop application allows listeners to stream OFM anytime of the day. The app is easy to maintain and because it’s a standalone application, Internet connectivity isn’t an issue.  

OFM Stasie 2 is an exclusive Afrikaans streaming channel with uninterrupted Afrikaans music. In future, OFM is looking to create even more digital offerings on its website to give listeners the opportunity to have access to their favourite music on their terms, including a channel with the best music from the ’60s, ’70s and ’80s.

Serving the influential SEM 7-10 market and with one of the largest footprints in South African radio – including the Free State, Northern Cape, southern Gauteng and North West – OFM spends a lot of time in people’s cars, homes and offices.

This also allows the station to offer a number of niche features – including an agricultural programme weekdays from 05:00 tot 06:00, agri news twice daily, entertainment and sports features. 

“OFM enjoys one of the highest instances of time spent listening to radio in South Africa. Come rain or shine, OFM is there to keep our loyal listeners company!” says Thabethe.

Go to www.ofm.co.za or tune in to OFM for more.

 OFM brings you even more of the sound of your life during this lockdown period, supporting South African musicians by committing to play more local music to ensure that royalties don’t disappear along with gigs due to Covid-19 restrictions. 

“We realise that the lockdown gives radio the opportunity to be as ‘South African’ as we can be. Through shared solidarity, OFM does this through the music we play. In context, our ethos of ‘Living The Real Good Life’ speaks to being as ‘Central South African’ as we can be and by playing the music South Africans love. We take pride in who we are as a nation and love to showcase our country’s amazing talent as often as is possible, for example as we already do during the SA Music Hour, Monday to Thursdays at 22:00, and in Sound Check, Thursdays at 15:30,” says Tim Thabethe, OFM Programme Manager. 

Aside from playing the best local tunes, listeners can also request their favourites during five dedicated timeslots: weekdays at 10:00, 12:00, 14:00 and 20:00, and on weekends during the All Request show on Sundays for 16:00 to 19:00. 

 As part of OFM’s new programme offering launching in April 2020, The Real Good Weekend sees The Central SA Top 30, moving to Saturday morning from 09:00 to 12:00, bringing you the best motivation to get up and get those household chores done with a spring in your step. 

Saturday afternoon is definitely time to braai or get that potjie going with OFM Decades taking you back to the best of the 90s and 00s, just enough to get you going for That Absolute Retro Radio Show, playing the best from the 60s, 70s and 80s, presented by radio legend, Tony Blewitt. 

Not forgetting the young and young at heart, the Boombox, Fridays from 21:00, and Supermix, Saturdays from 20:00, is your living room dance party. 

For those Afrikaans music lovers wanting to take a break from all the news and information that may be overwhelming at times, there is a music-only solution. Stasie2 streams all the best Afrikaans hits online, twenty-four hours a day, seven days a week. 

Get access all of these amazing music offerings through your home or car radio, online at ofm.co.za and through our free mobile and desktop apps. 

Go to www.ofm.co.za or tune in to OFM for more. 

Wed, 25 Mar 2020 / Published in LATEST NEWS, OFM

OFM, inspiring listeners to live the real good life in central South Africa, received three nominations for the prestigious SA Radio Awards – two in the coveted Commercial Weekend Radio Show category.

Shandor Potgieter, presenter of Shandor’s Wild Weekends, and Pieter Venter, host of The Weekend Breakfast, were both nominated. Shandor will soon host The Good Morning Show weekdays from 6am to 9am as part of a new on-air lineup. Senior production engineer Lloyd Bosman was nominated in the Commercial Station Imaging category.

Says Tim Thabethe, OFM programme manager: “Three Radio Award nominations is a great accolade. We are proud of Shandor, Pieter and Lloyd Bosman for the nod. A nomination represents a position on the podium in a space that represents 290 radio brands across South Africa. To OFM’s nominees and all the Radio Award entrants, congratulations and thank you for making radio a pivotal part of 37 million people’s lives, daily.”

Left to right: Lloyd Bosman, Pieter Venter and Shandor Potgieter

Says Nick Efstathiou, Central Media Group CEO: “The talented OFM team, with these nominations, is a reward for the beautiful work they do on a daily basis. OFM is very proud of the recognition given to a talented producer and two talented presenters.”

The SA Radio Awards is the only industry-wide awards in the South African radio industry and seeks to recognise excellence in the industry. It is widely seen as setting a benchmark for radio stations and professionals to strive towards.

The SA Radio Awards ceremony is cancelled but an online winners announcement will be aired via digital channels on Friday, 17 April 2020 at 2pm.

Tue, 10 Mar 2020 / Published in LATEST NEWS, OFM

In line with OFM’s 20-20 vision for the decade, central South Africa’s leading commercial radio station has chosen the increasingly popular messaging application, Telegram, as the main platform through which listeners can interact with the on-air team.

From March 2020, the OFM tribe will join the more than 250 million users worldwide, who have already come to rely on this innovative, safe, secure and a stable application. Not only does Telegram boast some exciting new features for its users, it is also fully integrated with OFM’s systems resulting in a better communication and user experience. But, most importantly, it affords programmers the ability to use listener preferences to generate a better listening experience for OFM’s audience.

Listeners are encouraged to download the free Telegram app in their respective smart phone app stores and use the number 084 222 9497 to relay various information, send in requests and enter competitions on OFM.

Says Tim Thabethe, programme manager: “Telegram Messenger will allow the OFM family to interact better across central South Africa and through Telegram we want to surprise and delight everyone who is part of it. Telegram opens up opportunities to have more fun and #LiveTheRealGoodLife.”

At first glance, new users will see the messaging app looks very similar to the well-known, WhatsApp. However, there are a few features that make it stand out:

  • Telegram is cloud-based. This means you can access your messages from multiple devices. You also do not need to back up your messages before you switch devices
  • It’s fast. Telegram is said to deliver messages faster than any other application due to its servers that are spread worldwide for speed and security
  • This also means it’s private. Telegram messages are heavily encrypted and can self-destruct. It also keeps your messages safe from hacker attacks
  • Telegram is free forever. They promise no ads and no subscription fees
  • And, it’s incredibly powerful. Telegram has no limits on the size of your media and chats. Other examples include connecting from most remote locations, coordinating groups of up to 200,000 members, synchronising your chats across all your devices, sending documents of any type up to 1.5G in size each, encrypting personal and business secrets, storing you media in the cloud, and building your own tools on their API

Says Lindiwe Mtwentula, marketing manager: “We are very excited about this new emerging messaging app; we believe that it will definitely better our touchpoints with listeners. One of its main benefits is ease of use with less limitations and this makes communicating with listeners effortless.”

Telegram also has a desktop application for ease of use, especially if being applied in a corporate setting.

To find out more or to download the app, visit telegram.org.

For more info, please contact Lindiwe Mtwentula on 051 5050 900, 082 416 1665 or lindiwe@ofm.co.za

Who is OFM?

OFM is central South Africa’s premier commercial radio station offering a mix of music, news and entertainment.

The station serves the influential SEM seven to 10 market with a footprint across the Free State, Northern Cape, southern Gauteng and North West. The brand is synonymous with the people of central South Africa and covers the full spectrum of listeners: from urban youngsters to retired pensioners, from working moms and dads to successful professionals, from rural communities to agricultural producers. As such, OFM offers a number of niche features – including an agricultural programme, Agri news twice a day, entertainment and sports features.

Our audience is incredibly loyal and supportive and as such OFM enjoys one of the highest instances of time spent listening to the radio in South Africa. OFM is part of the Central Media Group with its head office located in Bloemfontein and a studio in Welkom. Find OFM at www.ofm.co.za.

Fri, 06 Mar 2020 / Published in LATEST NEWS, OFM

OFM, inspiring listeners to live the real good life in Central South Africa, is preparing for an exciting year ahead with a new programme line-up, new logo roll-out, new digital offerings and a new split programme for the Welkom studio.

OFM’s logo change is a result of its changing role within the media environment; signifying not only the fact that the station is no longer bound by an FM frequency, but truly available to any listener, anytime of the day, in any part of the world.

As a result, OFM is embracing the audio streaming trend with exciting new digital offerings. These are the OFM desktop application and OFM Stasie 2. The OFM desktop application is a desktop app through which listeners can stream OFM anytime of the day. Wherever they find themselves, OFM will be there to keep them company, without them having to navigate the internet.

OFM Stasie 2 is an exclusive Afrikaans streaming channel with uninterrupted Afrikaans music – no commercials, no hosts, no news, and no traffic. Nothing to disconnect listeners from their favourite music. In future, OFM is looking to create even more digital offerings on its website to give listeners the opportunity to have access to their favourite music on their terms, including a channel with the best music from the 60’s, 70’s and 80’s – all in a bid to live the philosophy: living the real good life.

Says OFM’s Marketing Manager, Lindiwe Mtwentula: “OFM is taking the opportunity of a new decade to rethink its offerings and finding ways to offer the best radio listening experience to our audience, and the most effective marketing partner to our clients.”

OFM has big plans for its Welkom studio as well. In the pipeline is a split day-time programme for the Goldfields area with a local Welkom presenter. The show will only be available to listeners in that area and as a result will promote unique content and advertising opportunities for the Goldfields.

A brand-new breakfast show and on-air talent completes the exciting opportunities the New Year will bring. The new breakfast show will launch in April and more information about the presenter line-up will follow.