In what appears to be a ‘mad rush’ away from traditional and proven ways of communicating with their customers, many companies are allowing their brands and messages to be placed between fake news and questionable posts.
Company reputations and brands run the risk of suffering collateral damage by being associated with the plague of fake news surrounding hot-off-the-press topics.
Do you really want your message to appear alongside a post which proclaims that it has been proven that the current pandemic escaped from a sample of pixie moon dust?
Having your brand in close proximity to sensationalised (clickbait) posts puts your credibility at risk.
Readers may assume that you placed your advertisement either ahead of or behind a particular post because you agree with its contents.
Ask yourself, is this third-party algorithm designed in such a way that it is making the right decisions for my brand?
The veteran advertising executive, Chris Brewer, says in his latest “Brewers Droop”: “Social media is like the parson’s egg – good in places and disgusting in others. With a few (very few) exceptions, it disseminates fake news; hate; racism; extreme irritation and basically rubbish. A handful of our very good writers get published on the internet from time to time but who knows how many take any notice?”
As the head of Algoa FM, I am naturally biased towards radio, of which Brewer says ‘it works’.
A station like Algoa FM ‘works’ for advertisers and listeners because we put credibility and their needs first. Our news team’s maxim is ‘we’d rather be right than first’.
Or, as historian and author Yuval Noah Harari put it in the opening line of his latest book, 21 Lessons for the 21st Century: “In a world deluged by irrelevant information, clarity is power.”
Our commitment to fact extends into our online presence.
We are among Brewer’s ‘very few exceptions’ that share quality content and listeners have taken note.
A recent Colony Live study found that the majority (69%) of respondents rely primarily on the radio for their Covid-19 information, followed by television (53%), news websites or news mobile apps (46%) and then social media (41%).
At Algoa FM, the figures confirm that there is a strong correlation between the credibility of the radio station and its online presence.
Both we and our advertisers know just how many people take ‘notice’ of the content in our online presence.
Visits to the Algoa FM website and social media pages spike almost every time we report on a major announcement prior to the pandemic and now during the lockdown.
Online traffic to Algoa FM’s social media pages has increased by 44% during the Covid-19 pandemic.
Visitors click through from the social media pages to our website, which has fact-checked and curated content that adds to the credibility of the advertising messages displayed on the site.
To answer the question posed earlier, the content in your feed is prioritised by the likelihood that you actually want to see it and we’ve seen results through our integrated and targeted approach.
Algoa FM listeners hear it on the news (which they know is credible), check their social feeds and then visit the website for more detail or to be able to spend more time analysing the information.
Advertisers who place careful and strategic thought into their image and how they spend their money are observing approaches of this nature that prove the success and are in a less questionable space because you get to choose where you go.
Our sales team is seeing a trend towards advertisers seeing the value in more integrated offerings.
Our clients are also realising that radio seamlessly integrates with their social media and digital strategies, thus creating more reach and frequency for their campaigns, a known fact from countless studies done the world over.
Thirty years ago, it would have sounded foreign for any brand other than air-conditioning manufacturers or air-conditioning retailers to sponsor weather reports.
But, over time, the advertising community realised that ‘the point of connection’ had nothing to do with the weather, but everything to do with the audience.
I’ve heard so many ad agencies and corporates say that they don’t want their brand associated with the news because it is negative and filled with murder, rape and corruption.
But here’s the thing: audiences with high levels of disposable income want to be informed, which is exactly why they ‘tune in’ to listen to the news or visit the news pages on our website.
Covid-19 may have amplified the figures but ‘consumer behaviour’ with respect to accessing their news was no different prior to the lockdown.
Radio, more so than other mediums, also carefully curates the content on our websites, which, as a result, attract millions of impressions to an environment free of fake news, questionable posts and random algorithm placement.
In an era where fake news is widespread, people are turning to brands they trust and Algoa FM’s philosophy is to report the facts – do so fairly, accurately and within context; all the while serving the interests of the audience and advertisers and ‘that isn’t ever going to change!’
OFM, Central South Africa’s premier commercial radio station, has started the year on a high note and is continuing to inspire listeners to live the real good life despite the unique challenges the global community is facing at the moment.
OFM took the opportunity of a new decade to rethink its offerings and finding ways to give the best radio listening experience to its audience. This included brand new line-up including a brand-new breakfast show – the flagship of any radio station.
OFM embraced this shake-up by giving its established presenters new challenges, introducing fresh new voices, and creating a solid mix of music, news, and entertainment.
Says Tim Thabethe, OFM programme manager: “Our new line-up demonstrates the direction OFM is taking by fulfilling Central South Africa’s passion to ‘live the real good life’ – a commitment by OFM to reflect what it means to be from this vast central region. It celebrates family, friends and community. Our new presenter line-up is real, honest, proud and caring to its listeners and reflects the spirit of its audience.”
To host the new The Good Morning Show, weekdays from 06:00 to 09:00, popular mid-morning host Shandor Potgieter took over the reigns, assisted by new Capetonian recruit Lesley Piet and Supersport presenter Sam Ludidi.
Former presenter Yolanda Maartens made a welcome return to OFM to present Mid-Morning Magic, while Enriko Klopper keeps the afternoon crowd entertained. The established crew of Nico van der Westhuizen and Mienke van Rooyen takes you home with The Joyride, joined by Jaybee Makhalemele and Aaron Masemola. Cyril Viljoen slides into the OFM Nights time-slot with Alucius Mocumi giving our listeners VIP Access until 01:00.
A logo change was also on the cards for OFM. It came about a result of the station’s expanding role within the media environment; signifying not only the fact that the station is no longer bound by an FM frequency, but truly available to any listener, anytime of the day, in any part of the world.
Naturally, OFM is also embracing the audio streaming trend with exciting new digital offerings. The OFM desktop application allows listeners to stream OFM anytime of the day. The app is easy to maintain and because it’s a standalone application, Internet connectivity isn’t an issue.
OFM Stasie 2 is an exclusive Afrikaans streaming channel with uninterrupted Afrikaans music. In future, OFM is looking to create even more digital offerings on its website to give listeners the opportunity to have access to their favourite music on their terms, including a channel with the best music from the ’60s, ’70s and ’80s.
Serving the influential SEM 7-10 market and with one of the largest footprints in South African radio – including the Free State, Northern Cape, southern Gauteng and North West – OFM spends a lot of time in people’s cars, homes and offices.
This also allows the station to offer a number of niche features – including an agricultural programme weekdays from 05:00 tot 06:00, agri news twice daily, entertainment and sports features.
“OFM enjoys one of the highest instances of time spent listening to radio in South Africa. Come rain or shine, OFM is there to keep our loyal listeners company!” says Thabethe.
Go to www.ofm.co.za or tune in to OFM for more.
We would like to thank you for attending our webinar to explore Spectrum, South Africa’s premier Video Platform and Network.
For those who were unable to attend please find the presentation and webinar link below.
Here is what you will learn about this new opportunity to win digital market share:
· How you can amplify your existing content assets.
· How you can achieve really cost effective video production and record breaking turnaround times.
· How you can benefit from the latest in video streaming innovation.
· How you can multiply the ROI you are getting from your digital spend.
· How you can blow your clients away with in depth statistics and post campaign reporting.
Watch webinar here:
Download presentation below:
Please contact your United Stations account executive or Rajeev Jumani on rajeev@unitedstations for more information or to setup a meeting.
We look forward to hearing from you!
For the fourth year in a row Joburg`s hottest station Hot 91.9FM, has scooped the prestigious STATION OF THE YEAR award at the 2020 South African Radio Awards on Friday, 17 April. This is a landmark achievement considering the station has won this award every year since 2015.
Added to this, Hot 91.9FM won another eight awards including the MY STATION accolade which is given to the radio station with the most loyal listeners. The litmus test for any radio station is its appeal to its audience. Station loyalty is of paramount importance to a radio station and is perhaps the most important aspect of broadcasting.
A ship is only as good as it’s captain, and Lloyd Madurai, Managing Director of Hot 91.9fm has steered the station from inception in 2014 to the multiple award-winning business it is today. His vision for making a meaningful difference in the community has paid dividends . He firmly believes that ‘the future for Hot 91.9fm is so hot, you are going to have to wear shades’!
Hot 91.9FM’s flagship show Mansfield in the Morning, once again proved to be Joburg’s most popular breakfast show picking up both Best Presenter and Best Breakfast Show awards.
Reacting to the impressive array of awards Hot 91.9FM Managing Director, Lloyd Madurai, said, “What brings us to the finishing line every year, is Hot’s total commitment to our audience and community. It is our combination of world-class entertainment and social engagement which is a testament to our station’s passion for radio and our core values. We are blessed to have some of the greatest radio talent in our country, some of whom are graduates of our landmark Radio Academy”.
Hot 91.9FM won awards in the following categories:
Station of the Year (Community)
For the 4th year running, Hot 91.9FM bagged the highly-coveted Station of the Year title in the Community Radio category. This award bears testimony to all that Hot has achieved throughout the year – from its various community engagement projects aimed at making a meaningful difference in the lives of those around us to the line-up of shows and, of course, the great music it plays every single day.
My Station – Most Loyal Listeners
The My Station Award recognises the listeners choice and we are proud to be this year’s recipient which underscores our core value of ‘listeners first’.
Breakfast Show Presenter – Jeremy Mansfield
During his 20 odd years in breakfast radio, Jeremy Mansfield embodies the adage “the master has failed more times than the beginner has even tried.” As the flagship presenter of the radio station, Jeremy sets the tone and style for the rest of the day’s broadcasting effortlessly. His wit, charm, easy confidence and verve, as well as his infectious laugh and larger-than-life approach to radio have seen him become one of Johannesburg’s favourite sons. After an 8 – year hiatus, Mansfield came out of retirement in November 2018 as the new host of the Hot 91.9 FM morning show. His gravitas and impact were instrumental at the Hot 91.9 FM Teddython 2019 which raised over R3.8 million in 12 hours. The return of his much-loved Christmas Wish has seen countless lives impacted through the incredible heart he has for people, a core principle at Hot 91.9 FM. His partnership with Sam Cowen and the rest of the team has resulted in a morning show that oozes ‘listenability’ and originality, that has created an incredible connection with his listeners. He is, quite simply, one of the best to have ever graced the South African radio airwaves.
Breakfast Show-Mansfield in the Morning
Mansfield in the Morning is everything a breakfast show should be: funny, edgy and informative. Capturing the energy and essence of its target market, both geographically and demographically, Mansfield in the Morning, through the enduring partnership of Jeremy Mansfield and Sam Cowen, boasts content and presentation that is original, creative, exciting and enticing. With award-winning production from William Scott, Mansfield in the Morning stands out for its engaging and relatable content. Throw in award-winning sports journalist stalwart John Walland and Stephen Kirker on the news desk, and Mansfield in the Morning emerges as a formidable outfit at ease on air, producing a product that is head and shoulders above their competitors while delivering real value for advertisers. The show has all the right ingredients including a large CSI component, consistent with Hot 91.9 FM’s mandate as a community station making a tangible difference in its footprint.
Content Producer-Sam Cowen & William Scott – Mansfield In the Morning
Mansfield in the Morning is so much more than just a get up and go show; it’s the inimitable chemistry between Jeremy Mansfield and Sam Cowen, who is pivotal to the content creation on the show. With 25 years of radio under her belt, Sam’s quick wit, quicker tongue and delightful humour add the distinctive sparkle that yields engaged listeners, relatable content and the ‘je ne sais quoi’ to the winning formula that is Mansfield in the Morning. Coupled with the peerless talent of content co-producer Will Scott, the flagship show on Hot 91.9 FM demonstrates the adage ‘teamwork makes the dream work’ perfectly.
News Bulletin Reader- Nobuhle Nkhoma
With over a decade of experience, Nobuhle Nkhoma is a journalist with the coveted ability of writing balanced, informative and engaging stories. Having worked in several newsrooms including at Kaya FM, eNCA, ANN7 and Channels Television Nigeria, Nobuhle is a multi-skilled individual with writing, editing and investigative reporting experience.
Having received an SABC News Award for Best Student Journalist in Current Affairs in 2008, Nobuhle has become an invaluable addition to the Hot 91.9 FM News Desk.
Promotions Stunt Event – The Hot 91.9FM Hot Cares Teddython 2019
Teddython embodies the spirit in which the radio station was conceived; fun, family and community. It is through Hot Cares that we’ve awarded bursaries at all levels of education, assisted those in need of medical attention and helped victims of unforeseen, life-changing circumstances.
Taking place as it has for three years now at the Sandton City Centre Court, the goal for Hot91.9FM Teddython 2019 was to raise R2 million to continue the great work we so love to do within our community.What began as the mammoth task of raising R 2 million turned into the extraordinary, breath-taking feat of smashing through the R3 million barrier! And almost touching the ceiling of R4 million. Tears of joy and relief flowed freely not only at Sandton City but in cars, homes and offices around Johannesburg as we took a final tally; R 3.9 million raised to continue to change lives in our community.
Sports Show – Hot Sport 18h30 – 19h00
The award-winning Hot Sport on Hot91.9FM is a show presented by the highly experienced and well-loved John Walland. Featuring two topical one-on-one interviews of sporting individuals and previews and reviews on major sporting events by way of post-match analysis, Hot Sport truly stands out above the rest; this can be attributed to John Walland’s 35 years of experience. Drawing from his rather large little black book of big name sporting personalities to produce Hot Sport, this daily show (Monday to Thursday) is a 30 minutes blitz of the day’s sports as well as developing stories in the local and international sporting world. John’s ability to strike the iron while it’s hot, delivers relevant content and makes for compelling listening and a superbly curated and well-produced show; demonstrating his enthusiasm and passion for sport broadcasting.
Weekend Radio Show – The Classic Countdown with Kevin Savage – Sat 12h00 – 15h00
Radio legend Kevin Savage takes the helm at noon on a Saturday on Hot 91.9FM with the Classic Countdown. Counting down the hottest songs of a given year, the show is dedicated to remembering the hits of days gone by and have you thinking “Damn, 1984 was a pretty good year of music!” Between the ’Old Skool’ tunes and Kevin’s dulcet baritone, his years of experience on radio translates into show that is entertaining and informative, fun and engaging, and makes the Classic Countdown a must-have in your weekend radio listening routine.
For the fourth year in a row, Joburg`s hottest station, Hot 91.9FM, has scooped multiple finalist nominations in the prestigious South African Radio Awards scheduled for April 2020. Included in their impressive showing this year is their fourth consecutive nomination for the “Station of the Year” gong, which Hot 91.9FM has won for the past three years. Almost all of Hot 91.9FM`s key shows and community projects have struck the right note, including the hotly contested Afternoon Drive Show and Presenter award, the station`s ever-popular Mark Pilgrim and Bunny Majaja Daytime shows as well as Hot Cares’ successful community outreach events, “Teddython” and “A School for Madiba”. Hot 91.9FM`s pivotal breakfast show, “Mansfield in the Morning”, hosted by the highly entertaining Jeremy Mansfield, clocked in with a staggering five nominations for, among others, the Breakfast Show and Breakfast Show Presenter as well as Content Producer categories.
Hot 91.9FM`s Managing Director, Lloyd Madurai, was naturally amped at the station’s performance. “We are deeply humbled by the faith shown in Hot 91.9 FM by our industry, our advertisers and at the top of the list, our listeners, who are the most important component in our success as a station. We remain committed to our fundamentals of providing quality entertainment to our listeners and our unwavering belief in assisting the community that we serve.”
The nominations are:
The Radio Awards gala dinner which was initially scheduled to take place in Sandton on 18 April 2020 has been replaced with an online winners announcement to be aired via digital channels on Friday, 17 April 2020, at 14h00.