The audio media ecosystem continues to evolve at a faster pace than anticipated. The shift from consuming audio on traditional platforms to streaming platforms seem to be the driving force in accelerating the evolution of the audio landscape.
Some of the findings by The Infinite Dial report measuring online digital audio listening revealed that 44% of South Africansstreamed their favourite radio station. The latest share-of-ear report from Edison Research in the US, revealed a time spent listening on a mobile device of 30% for those aged 13 years and older.
AMASA Joburg has put together a seasoned panel of experts in the field of audio media to unpack the latest trends in this industry.
THOUGHT IGNITERS (PANNEL MEMBERS):
- CHRIS BORIAN (Head of Digital & GM – United Stations)
- MUHAMMAD CAJEE (Chief Digital Officer- Primedia Broadcast)
- JON SAVAGE (CEO – Inbroadcast)
- MACG – SA’s Podcaster (Podcast and Chill)
REGISTER HERE: https://forms.gle/VZBRAM9PfpaDm2eZ7
“Leadership is all about the people. It’s not about organisations. Its not about plans. Its not about strategies. Its all about people – motivating people to get the job done. You have to be people-centred” – Colin Powell.
Mental health management has become a very important factor in all our lives. And for those in leadership roles, you not only have to be on top of your mental health, but that of your team members as well.
If we are to overcome the obstacles this pandemic has brought, our focus should be on our most valued asset, what we at Algoa FM call our “champions” – our people.
Coping with mental health challenges (our own and those of our staff) has always been part of our lives, but it has been kept a well-hidden secret, like something that we are embarrassed to share.
And as leaders, we were thrown in the deep end when Covid placed a spotlight on mental health and forced us to deal with the elephant in the room.
While mental illness has always been with us, international research collated by the OECD (Organisation for Economic Co-operation and Development) has found that the prevalence of anxiety and depression has doubled in many countries around the world.
One of the first misconceptions that we need to overcome is that mental illness is a sign of some sort of weakness. It is an illness, much like any other, and we need to educate ourselves about it and understand it.
Here are some of my thoughts…
- Educate yourself about mental health through reading articles and attending webinars Share your insights with your team – knowledge is power.
- Have an open-door policy and listen when staff come to you with challenges
- When team members reach out, it is important to listen and then act
- Be aware that team members will almost certainly have a member of their immediate family or social circle suffering from mental challenges – this will have a knock-on effect
Many will try to keep their challenges to themselves. Here are some signs too look out for:
- Fatigue, changes in behaviour, being more aggressive in responses, poor work performance or throwing oneself completely into workday beyond 8-5, changes in appearances, changes in mood.
- Warning bells should ring if you cannot get hold of staff working remotely. Many times, if you are not in a good space answering a phone or responding to a message or an email can be too much.
- Reach out to staff. Have open, non-threatening conversations with your staff and allow them to express themselves
- Reach out to your HR Department for guidance and assistance.
I find that sharing my personal experience with mental health and the challenges I am facing through this pandemic helps.
And I always find that it helps when people understand that they are not alone, and that others are also facing similar challenges. You may be surprised how much support and hope an open conversation can give your staff members.
One must never forget that leaders are under at least as much strain as their team members – and often more. We need to care for our own mental health.
Looking after yourself mentally is as important as the skills and knowledge that have seen you move into a leadership role.
Leaders set the example, and your team will cope better with the mental challenges of a Covid world if you show the way.
Few of us can do it alone – as part of the leadership team, we need to be there for each other.
Know that there will be times when you feel despondent and feel like you can’t cope any more.
During these times we need to be able to support and lean on each other.
Be patient and understanding, when someone in a meeting has a reaction that was maybe out of the norm, step back… don’t take it personally and hear the person out.
Tomorrow, it could be you who is struggling to control stress.
These are challenging times for all of us.
About the author: Celeste Thomas – Algoa FM Human Resources Manager
Celeste joined Algoa FM in 2013. Under her guidance the Human Resources department has established itself as a strategic arm of the business, which is integrated into all the media house’s operations.
She also sits on the Board of Propella, a Gqebera-based business incubator geared to advance IT and manufacturing businesses.
“The world we live in is ever changing and as such I am always learning new things. My knowledge of the media industry has grown so much, and I am loving every minute of it. If you are innovative, creative, forward thinking and have the ability to adapt to different situations and still have a lot of fun while doing it…… then media is the industry for you,” says Celeste.
Algoa FM’s Great Deal Promotion package for advertisers was ranked the best commercial promotion stunt/event in the country at the 2021 South African Radio Awards, which were presented on Friday, June 30.
In addition, Algoa FM managing director Alfie Jay was inducted into the Radio Hall of Fame for his contribution to the industry during his career of more than 30 years.
“The Great Deal Promotion was a game changer for our commercial efforts in 2020,” says Jay.
“The innovative programme proved to be a great success, not only for our clients but also for ourselves in what truly was a very difficult year,” he adds.
Algoa FM was nominated as a finalist in three categories – Wayne Hart for best breakfast show presenter, the Virtual Algoa FM Big Walk for Cancer in the community project category, and the Algoa FM Great Deal Promotion in the promotions stunt/event category.
This bring to four, the number of times that Algoa FM has won the prestigious award for the best promotions stunt or event, having previously walked off with the spoils for its Heritage Day/Virtual Flag campaign, the launch campaign of the Algoa FM App and the annual Big Walk for Cancer.
“I am so very proud of my team for consistently innovating campaigns which deliver return on investment for our clients and stakeholders. This form of recognition says a lot about Algoa FM’s ability to impress on a national level,” says Jay.
Written by Chris Borain ( Head of Digital: United Stations)
AUDIO STREAM – the live stream of radio station programming via the station’s website, iono.fm or other streaming platforms
In 2019, The Infinite Dial report measured online digital audio listening and found that 44% of South Africans listened to radio on a non-radio device*.
In other words, 44% of South Africans streamed their favourite radio station at home as opposed to listening on a traditional terrestrial radio. With the high (88%) smart phone penetration in South Africa, it’s no wonder the mobile phone is the device of choice when it comes to audio streaming. The digital audio audience is also diverse, with a 50/50 gender split and 71% under the age of 54.
Significant is that this research was done before the world turned upside down with the Covid19 pandemic.
2020 proved to be a watershed year for audio streaming in South Africa, with no signs that the trend is slowing down in 2021. United Stations saw its available streaming audience grow by 100% to 1million streams per month across its network of radio stations and websites since the start of the pandemic.
In line with the growth seen in local digital audio, United Stations bolstered its offering by concluding an agreement to be the exclusive local commercial partner for Wondery – the world’s largest independent podcast producer. Wondery’s expertise in maximizing ROI and innovation in digital audio along with the breadth of their South African audience, added another dimension to the US network.
In traditional radio, marketers can only roll out blanket campaigns – with limited ability to target specific demographics. With online streaming however, marketers can now measure and target ads in the audio domain. Combined with a DMP (Data Management Platform), proprietary first party data is used to build a targeted digital audio campaign. To be blunt, for the first time a traditional 30 second radio spot can now be used to target the right audience, at the right time, in the right place.
The obvious benefits advertisers get with the inclusion of digital audio ads in their strategies are stunning engagement and listen-through rates.
Because linear digital audio ads are not easily skippable – digital audio is not subject to the “five second skip” phase of digital video ads – the brand enjoys the full attention of the audience. Nielsen Media Lab claims audio ads have a 24% higher recall rate than traditional display ads.
In spite of the pandemic, digital advertising grew by 18% in 2020, as opposed to a 27% reduction in the total advertising market. (IAB-SA Internet Advertising Report 2020)
Now is the ideal time to use your brands digital budget to bolster the performance of your traditional radio campaign with a targeted digital campaign.
The best opportunities in targeted digital audio.
United Stations mix of local podcasts, live audio streams and our catch-up radio offering, are now boosted with podcasts from Wondery, the world’s largest independent podcast producer
Our comprehensive network delivers cost-effective, targeted solutions to increase the ROI of any radio advertising campaign.
Algoa FM managing director Alfie Jay has been appointed to the board of the Nelson Mandela Bay Business Chamber.
A seasoned media professional of thirty-one years, he worked himself up through the ranks and various departments; starting in the field of audio production and moving into broadcasting before being invited to serve on the management team of what is now the leading media house in the Eastern Cape.
“I feel honoured to have been nominated from outside of my organisation and sector. My appointment to the NMB Business Chamber Board is recognition that Algoa FM is one of the leading corporates in the Eastern Cape, practices good governance and conducts business ethically.
“As a respected voice to business, Algoa FM shares many of the Chamber’s sentiments in respect of vision, mission and values. This made my decision to accept this nomination that much easier,” he says.
Jay brings extensive board experience to the chamber, having served on Algoa FM’s Board for close-on 15 years and on various committees and sub-committees of the National Association of Broadcasters; the South African Audience Research Foundation and the Broadcast Research Council (BRC) of South Africa, dating back to 1997.
The radio industry recently elected him to the Board of the BRC, where he has subsequently been appointed as co-chair of the organisation, which aims to provide objective, transparent data, catering to the audience measurement needs of the radio, television, marketing and advertising industries in South Africa.
Jay’s formal qualifications include the completion of an executive development programme for radio executives through Georgetown University as well as numerous other short courses.
“My career continues to provide constant learning experiences and I am looking forward to working with seasoned business leaders from the Nelson Mandela Metro, as well as my fellow new appointees to the Chamber Board,” he says.
United Stations has been appointed with immediate effect, as the exclusive national sales partner for MIX 93.8 FM, Johannesburg’s favourite soundtrack of its most treasured hits, huge tunes and big personalities.
MIX 93.8 FM is all about music, positive momentum and the matchless feeling that hearing a great song gives you. At its core lies an unshakeable sense of community and everything the station does, reflects the lives of its listeners.
The partnership between MIX 93.8 FM and United Stations will leverage this distinctively engaging and highly impactful connection, to become the most effective partner for advertisers looking to engage with upscale consumers in South Africa’s most valuable marketplace.
“The partnership with United Stations is central to our mission to develop a powerful offering for advertisers and to position ourselves as a collaborative solutions provider that always delivers more value than expected” says Station Manager Kudzayi Tiribabi.
“MIX 93.8 FM now has a strong ally in United Stations, who bring the same commitment to excellence, in-depth market understanding, and a vision centered around our valuable audience,” says Managing Director, Abigail Milosevich. “This partnership extends our contact with advertisers and agencies and allows us to deliver relevant, creative and effective solutions for any challenge they might be facing.”
With United Stations involvement, the station will expand opportunities for clients throughout its multi-dimensional ecosystem, on-air, on-line, at events, inside branded content, through activations and via sponsorships.
Managing Director at United Stations, Rivak Bunce adds: ““We are excited and very proud, to be working with the super talented team at MIX 93.8 FM and to have this opportunity to partner with them to grow their influence and maximise their revenues.
MIX 93.8 FM has incredible pulling power, a highly marketable audience and is on the verge of realizing greater growth and innovation and we are delighted to be a part of that journey”.
To find out more about advertising opportunities on MIX 93.8 FM call Jenny Ghoos at United Stations, on 083 303 9591
After many years of being in radio advertising as a salesperson, the question that always comes up in any training session we are part of is, “What do we sell?” OFM sales manager, Anchen Lintvelt, answers this important question.
The answers could include:
- Advertising space on the radio (this is the boring, non-creative thinker’s answer)
- Audience (this is true, but not convincing) or
- Whatever our advertisers are selling (ah, now we’re talking business!)
Let’s chat about the third answer: selling whatever our advertisers are selling.
These are very powerful words. Think about it.
Our business every day is to engage and interact with our audience, our listeners, our current advertisers, and potential advertisers. We get involved in their businesses. We learn about all different types of industries. We advise, we learn, we educate, and we create. We become marketing partners to our clients. We become their marketing managers; their go-to media gurus.
We don’t just sell them advertising space or an audience. We sell their products with them. We become them. We represent their brands, their beliefs, and their dedication. Radio advertising is so much more than just getting a deal signed. It’s a road we choose to take every day. It’s the relationships we build every day.
When planning a radio advertising campaign for a client, we have to become one of their ‘employees’. We have to think like them and know their business and their market to understand what they need, what they want to achieve, and where they want to be. Only then can we create a campaign that will speak to all of this. The campaign will consist of the right message, at the right time, for the right audience. We sell their products with the message we put on radio.
Think of a 30-second radio commercial as a trailer to your movie about your business or product. What images of your business or offering would you like audiences to create in their minds? Will these images be enough to sell your product? Will it build brand love?
Got you thinking, right?
With radio advertising, we make every effort to deliver results. We work passionately on every brand and product of any industry. We get excited about new voiceovers, weird accents, and quirky copywriters. We role-play scripts to our clients. We become characters in a play. And, at the end of the day, we feel content – knowing that every commercial on the radio is there for a reason. It has a purpose. It feeds families and keeps businesses open. It informs audiences and influences their decisions. It creates jobs. It creates an image. It builds a reputation. It builds love for a brand. It changes lives.
Selling whatever our advertisers are selling… how could we ever run out of ideas?
- For more info, please contact us
- Telephone: 010 590 4554
- Email: unitedstations.co.za
Who is OFM?
OFM is central South Africa’s premier commercial radio station offering a mix of music, news and entertainment.
The station serves the affluent SEM 7-10 economically active marketplace with a broadcast footprint across the Free State, Northern Cape, southern Gauteng and North West. The brand is synonymous with the people of Central South Africa, and includes a full spectrum of listeners, from urban working moms and dads to corporate professionals as well as rural communities and agricultural producers.
OFM offers several niche features – including an agricultural programme, agricultural news twice a day, entertainment and sports features.
Our audience is incredibly loyal and supportive. OFM enjoys one of the highest occurrences of time spent listening to the radio in South Africa. OFM is part of the Central Media Group, with its head office is located in Bloemfontein, and with a studio in Welkom.
Published on the Media Online.
Podcasting is the perfect opportunity to share your brand’s story with the world! Watch our Podcasting Masterclass, hosted by the well-known Simon Brown, Managing Director of JustOneLap and Host on the MoneywebNow podcast as well as Chris Borain, Head of Digital at United Stations.
Simon and Chris provided insight on the world of Podcasting and shared key points, including:
- Trends driving the South African podcast market.
- What makes a great branded podcast?
- What makes a great podcast ad?
- Boosting your media strategy with podcasting.
- Measuring podcasting ROI.
- The future of pod (ad) tech.
For more information on podcasting and advertising opportunities, contact your United Stations Account Executive or Chris Borain (Head of Digital) at email@example.com.
Enter the Algoa FM Big Walk for Cancer and join in the pink fun. Walkers will be spotted in their pink wear in their various locations on Saturday, 31st October 2020 as thousands of people walk in celebration of those affected by cancer at the Virtual Algoa FM Big Walk for Cancer. Big Walk merchandise, from T-shirts to socks is still available for those signing up for the event. Walkers will hit the road in their neighbourhoods (with due Covid-19 protocol in place) from eight in the morning. Entertainment is in the form of a virtual concert with the likes of Dr Victor and the Rasta Rebels, Gino Lee and Stuart Reece. Proceedings will go to the Igazi Foundation stem cell unit in Port Elizabeth.
For more information on how to participate, please visit the Algoa FM website, www.algoafm.co.za.
There is a new term on the block for what was previously known as the baby boomers. The YOLD or the “young old” is a market that you should be focusing on! YOLD’s are people currently aged between 65 and 75 and they are challenging the traditional expectations of the retired as people who wear slippers and look after their grandchildren.
The rise of the YOLD will be a boon to themselves, to economies and to societies.
Michael Avery of Classic Business on Classic 1027 chatted with Jeremy Sampson of Brand Finance and Dion Chang of FluxTrends on the new generation that is ‘YOLD’ and what it means for brands/agencies as they disrupt consumer, service and financial markets. Listen to the conversation here.
For advertising opportunities on Classic1027, please contact Teresa Michael at firstname.lastname@example.org.