From your car to the office, to the comfort of your home, OFM is the station of choice in Bloemfontein.
Winning the Best of Bloemfontein in the Bloemfontein Courant Reader’s Choice Awards 2021 for Best
Local Radio Station, Best Local Radio Show and Best Local Radio Personality, OFM has shown once
again that it has captured the hearts and minds of the city and its people.
“It is a privilege and honour knowing that OFM’s listening audience value what we do so much so that they
vote us the best. We do what we do for everyone that listens. The award is proof that OFM is indeed the
sound of your life,” says OFM’s Programme Manager, Tim Thabethe.
The Good Morning Breakfast, weekdays from 06:00 to 09:00, walked away with the Best Local Radio Show
award. The show features host Shandor Potgieter, who won the Best Local Radio Personality award, along
with Margaret Whitfield, keeping listeners up to date on traffic news and weather, and SuperSport presenter
Sam Ludidi covering sports news.
Bloemfontein Courant launched the Best of Bloemfontein competition in 2013. Readers can vote in more
than 70 categories, which cover a range of industries. All the winners can be viewed
Algoa FM brought the first dedicated commercial radio show to the Garden Route a decade ago at the request of businesses and listeners.
This started a mutually beneficial relationship which dates back to the first day of broadcasting, according to sales manager Dennis Karantges.
“We still have some original advertisers on air with us, from when we first went ‘live’ 10 years ago.
“Three of our original Garden Route advertisers, Kloppers, Watsons Meat and Van Rensburgs Foods have all expanded their footprint in partnership with us.
“Algoa FM has hosted competitions, as well as birthday and promotional activities,” he says.
The relationship has seen Garden Route-based businesses expand their reach throughout the Algoa FM footprint, which stretches from Mossel Bay to the Wild Coast and through the Karoo hinterland, according to managing director Alfie Jay.
The station has seen a steady growth in audience, with Lance du Plessis presenting a Garden Route-focused drive show every weekday afternoon.
“A big ‘thank you’ to all those businesses and individuals who invited Algoa FM to be a part of their community a decade ago.
“Successful radio relies on trust – from both listeners and advertisers,” says Jay.
“So, we say thank you to the listeners who put their faith in us to keep them informed about the things that matter to them as Garden Route residents.
“And thank you to the local businesses which have put their trust in Algoa FM partnerships to help them move products off their shelves,” he adds.
The company has deepened its business relationships through its involvement with the Mossel Bay and George chambers of business.
It also works closely with Plettenberg Bay and Knysna Tourism to help promote the many festivals and events that have historically been held in the Garden Route.
Events in which the station has been involved include the Simola Hillclimb, Knysna Oyster Festival, the Strawberry Festival, and the Reed Valley Wine Farm Family Festival.
Algoa FM celebrities have also, hosted many beach roadshows from, Hartenbos in Mossel Bay to Plettenberg Bay.
The station is working with organisers to help revive the events as the Covid-19 restrictions ease.
“We have built up a good relationship with local business, the municipalities and the Western Cape government through our involvement on the ground in the region, as well as our dedicated Garden Route drive show,” he says.
Every weekday afternoon there is a dedicated Garden Route broadcast which provides Lance du Plessis, the show host, with an opportunity to focus on the music, information and news which informs and entertains listeners in the region.
“The advantage of broadcasting a dedicated four-hour Garden Route Drive Show allows us to create unique promotional and conversational opportunities for the businesses operating in the market,” adds Karantges.
“On the ground” activations include live broadcasts from the region, crossings to events hosted by advertisers and appearances by Algoa FM celebrities.
“We love connecting with the Garden Route and being involved in the many festivals hosted in the region,” says programme manager Baydu Adams.
It’s always a comforting and homely feeling to hear Lance’s show play at shopping centres and filling station forecourts while visiting the region,” he adds.
According to Algoa FM marketing manager Lesley Geyer, the station is also involved in supporting the community.
For Mandela Day 2020, Algoa FM supported a donation drive in partnership with the George Municipality to feed thousands of people affected by the Covid-19 lockdown restrictions.
The station also supports the annual Outeniqua Wheelchair Challenge.
Numerous charities have also benefited from the opportunity to introduce themselves and their work during the weekly Algoa Cares slot.
“As the Covid-19 restrictions ease, we plan to be more active in the region.
“Plans include an Algoa FM charity golf day, as well as a number of partnerships with events and companies in the Garden Route,” she adds.
Mac G, who recently bagged Podcaster of the Year at the VN Global Media and Entertainment Awards, is the voice behind Podcast and Chill with Mac G. He has over the course of more than 200 podcasts, interviewed some of the most influential guests in SA and his star power is attracting more than one million downloads to his individual podcasts.
With over 300,000 subscribers, Mac G is firmly established as SA’s No 1 podcaster and the partnership with United Stations is designed to accelerate his expansion and leverage the power of his growing audience base.
Mac G said: “We are thrilled to partner with United Stations, their team brings tremendous knowledge of the marketplace and they have a stellar track record in delivering creative solutions for marketers and brands to connect with audiences”.
Head of Digital for United Stations, Chris Borain said: “We are equally delighted, honoured and inspired by the opportunity to represent such an iconic creative powerhouse as Mac G. His ability to captivate audiences, tap into current events and entertainment news and bring the journeys of Blue Chip Brands and Business Personalities to life, is gold for advertisers. South Africans have an insatiable appetite for great storytelling and are becoming more and more obsessed with podcasts. The opportunity to work with Mac G in creating powerful value for brands across the country is a dream come true.”
For further information or to advertise, contact Chris Borain on 078 165 5855 or firstname.lastname@example.org.
You’ve been told you have a flair for creativity. You jump at the chance to style your friends’ hair for special occasions, creatively construct photos of everything that catches your eye, or envisage and redesign your living space whenever your creative flair arises… Does any of this sound familiar to you and are you planning on studying next year? Then 2022 might just be your year!
Potchefstroom Academy and SAAHST, in partnership with OFM, is giving one creative young person the opportunity to kick start their studies in 2022. Up for grabs is a year’s tuition for any one of these five full-time courses offered at Potchefstroom Academy and SAASHT: somatology, cosmetology, hairdressing, interior design or photography.
Prospective hair stylists, beauticians, interior designers and photographers now have the opportunity to acquire not only the skills to ply their trade, but also to open their own business. Find out how you can enter to be considered for the bursary by visiting ofm.co.za/competitions.
OFM Content Manager Elzette Boucher Krüger explains that this competition aims to give budding entrepreneurs the credentials to set them on a path to establish their own business: “There are so many talented and skilled young people, who just need that little bit of assistance and guidance to become a qualified professional. Also, after OFM celebrated 35 years of broadcasting in 2021, where the focus was on the radio station, we decided that in 2022 the focus should shift squarely to our listeners. Next year is going to be all about them and what we can do to make things better; aside from providing information, entertainment and smiles to their day.”
Anine Wallace, CEO of Potchefstroom Academy and SAAHST, says: “Not only are we privileged to celebrate our 40th year of quality education but also excited to collaborate with OFM on this special journey to grant one lucky listener the opportunity to take the first step towards their creative and entrepreneurial future.”
Potchefstroom Academy, a higher education provider, was established in 1981 by the founder, Tina Scholtz. The Academy has since grown into one of the leading private tertiary institutions of its kind. Potchefstroom Academy and SAAHST are situated in Potchefstroom, a vibrant student-town. The safe, student-friendly environment ensures that students remain engaged in learning, while providing them with the opportunity to become involved in sports and social events, as well as meeting interesting people and sharing experiences which will last a lifetime.
For more information about Potchefstroom Academy and SAAHST, visit potchacademy.co.za.
If there is one thing I learnt from the pandemic it is that we as radio gurus are much more innovative and creative than we thought. During the last couple of months, I have experienced so much creativity within our company that it makes me excited about what more we can offer our advertisers.
OFM has learnt that if you want to be the preferred advertising platform, you need to have the best advertising solutions, concepts and ideas.
The question we should ask is: “Is the normal 30 second commercial still enough?”
Advertisers want more. They want better ideas, more creative concepts and more exclusivity.
How do we provide that to our advertisers? How do we get them to be excited again about their own brands and campaigns?
The pandemic has forced us to create campaigns on air to drive better results. Advertisers were scared to advertise and to spend money during the pandemic. As a commercial radio station you depend on your advertisers to drive revenue. We had to think outside the box and come up with ideas that would sell and also deliver great results.
Non-traditional revenue (NTR) product offerings were by far our best solution. The OFM brand is a trusted brand amongst our listeners and people from Central South Africa still love to interact with our brand.
The first NTR concept that was created was OFM’s 35th birthday kick-starter campaign: Spot the Yellow Fleet. OFM sent their entire yellow fleet into our footprint and encouraged listeners to take selfies when they spotted the cars. This campaign had a competition element. This went hand-in-hand with a sales solution to local businesses, with a special outside broadcast offering. While encouraging listeners to spot the fleet, we also parked the fleet at the outside broadcasts – which guaranteed an easy way to spot the vehicles and gave the listeners a better opportunity to stand a chance to win. The result was phenomenal. It was a great way to get our listeners involved via radio advertising and on-the-ground activities. Our advertisers were very satisfied with the number of feet through their doors and the exposure they received was well executed.
Another innovative idea was to combine a classic concept of “braai day” with an on-the-ground activation and giveaway. Everybody wants to braai, and everybody wants to win! During September, OFM celebrated Heritage Month with a braai day campaign every Friday. As part of our 35th birthday celebrations, we decided to invest in a few special and limited edition braai sets – branded with our 35th birthday logo – to give away to listeners. The braai set was a complete braai kit. It included a kettle braai with cover, stainless steel braai set, apron, OFM’s Real Good Recipe book, LED braai light, casserole, wooden steak board, camp chair, cooler box and knife set – all worth R10 000! It was the ultimate gift for all braai lovers and OFM fans. Each Friday we had outside broadcasts at two venues – one from 09:00 to 12:00 and one from 12:00 to 15:00. Our team was extremely busy and the technical element to make this happen had to be of top standard. In total, we did eight outside broadcasts and gave away eight braai sets to listeners who supported the business that hosted the outside broadcast. All they had to do was to spend R350 at the business to be entered into the draw. This campaign was not only a great way to build brand love, but also increased sales at the participating businesses. It was the perfect retail campaign.
OFM plans many more of these type of combined campaigns. We have learnt that on-air advertising, on-the-ground activations and competitions go hand-in-hand. Creativity is limitless! Radio advertising is not just a 30 second commercial anymore. Listeners love to engage with the brand. And, when a radio station can manage to combine these elements successfully through innovation and creative ideas, you have a winning recipe!
Think out of the box. Use old concepts and give them a new twist. Your audience is waiting to be entertained and to get involved!
in_Podcast is an online conference offering an inside view into podcasting trends and production, the rise of branded digital radio and how to use both to unlock new audiences in South Africa and Africa.
The 2-hour Livestream will include talks from industry experts as well as deep dives real-world campaigns that offer insight into the medium, production challenges, lessons in building communities and how to tune in to what the audience really cares about.
If you work in marketing, run a brand, want to find more meaningful and affordable ways to connect with audiences, or want to get the jump on the next trend in media and production, this conference is going to offer you a lot of value.
The in_Podcast conference will take place online on the 25th of November at 2pm.
Get Tickets here.
· Simmi Areff from Lesser Known Somebodies
· Gareth Cliff from Cliff Central
· MacG from Podcast and Chill with MacG
· Chris Borain from United Stations
· Jon Savage from in_Broadcasting
The In_Podcast Conference is held In partnership with Biz-Community
Approximately seven thousand supporters took to the streets in towns and cities across South Africa for the second Virtual Algoa FM Big Walk for Cancer.
This is a 20% growth compared to the first Virtual Algoa FM Big Walk for Cancer in 2020, according to Algoa FM marketing manager Lesley Geyer.
The Eastern Cape’s biggest mass participation charity event went virtual in 2020 to comply with Covid-19 protocols – which has expanded the reach of the walk beyond the traditional Gqeberha beach-front.
Nearly 50 running and walking clubs from as far afield as Cape Town, Gqeberha and Rustenburg as well as over 300 business teams accepted the challenge to turn the streets of their towns pink as they walked in celebration of those affected by cancer, says Geyer.
About 100 schools from all the major centres and smaller towns also participated.
“We thank you for being part of our journey,” says Hedley Lewis, chief executive officer of the Childhood Cancer Foundation South Africa, the 2021 Big Walk beneficiaries.
“To all those who participated, in an effort to make a difference, we say there is hope – let it go on to change the lives of those who are in need. You have helped keep hope alive,” he adds.
Funds raised through the 2021 Algoa FM Big Walk for Cancer will go towards the purchase of a transporter for CHOC East London.
It will be used for ferrying patients and their carers staying in the CHOC house to and from the treatment centres
“Being selected as the beneficiary of this year’s Virtual Algoa FM Big Walk for Cancer has been a dream come true for CHOC Eastern Cape,” says CHOC Eastern Cape regional manager Debbie Kleinenberg.
“The incredible media coverage has afforded CHOC the opportunity to not only create awareness of our organisation but has also enabled us to share the early warning signs of childhood cancer which will ensure early diagnosis and a better survival rate amongst children and teens with cancer.
“Thank you to each and every participant to this event. Each of you walked for your own personal reason and at the same time ensured that CHOC is able to support children and teens with cancer, as well as their families,” says Kleinenberg.
“At the end of the Virtual Algoa FM Big Walk for Cancer supported by so many, everyone is a winner.
“Not because of how long they participated, but because they all walked to assist patients who are undergoing cancer treatment.
“You took to the streets with the thought that you are holding someone’s hand and every step would truly change a child’s life,” says Lewis.
Supporters can continue to donate to CHOC through algoafm.co.za until November 8.
South Africans will be turning out in their thousands in support of those affected by cancer by participating in the Virtual Algoa FM Big Walk for Cancer 2021.
The annual Algoa FM Big Walk is one of South Africa’s biggest charity events. This year it takes place on October 30 – with participants picking the five kilometre route of their choice.
“It is an ideal family event as you can walk or run the five kilometres as fast or slow as you like, starting at eight in the morning,” says Algoa FM marketing manager Lesley Geyer.
Entries from around the country are heading for the 7 000 mark, and there is still time to register in order to help the CHOC to purchase a transporter for young cancer patients and their carers in Buffalo City and surrounds, she says.
Participants will be treated to a free show featuring a mix of South African and international acts, namely: Canadian pop duo Neon Dreams; internationally acclaimed South African country artist, Roan Ash; celebrated singer/songwriter Majozi; and Cape Town based New Hero, who have a string of number one hits to their name.
The show will be streamed through the Algoa FM website and Facebook pages from the “live studio” set up especially for the Big Walk.
Are you interested in finding an inexpensive yet powerful way to boost your campaigns in Gauteng?
Mix 93.8 FM punches way above its weight when it comes to return on investment for marketing campaigns. Let’s focus on just a few reasons why Mix 93.8 FM is such a powerful marketing tool in Gauteng.
Meet the consumer that is driving economic growth
The core Mix 93.8 FM target audience is 35 to 55 years old (*97% of the audience is 30+ years of age), are confident, yet grounded and are enjoying their lives. They are entrepreneurial (*64% are employed full time and *23% are self-employed), open to new experiences, energetic, outgoing, enjoy music and have money to spend (*84% SEM 8-10).
With the myriad of media options available, they only choose what they enjoy, so everything Mix 93.8 FM does, is focused on winning their love and attention.
Mix 93.8 FM is strongly tied to its community and their love for the station is sincere and profound
Mix 93.8 FM is authentic, colourful and confident, just like its audience. The music (basically the “sing out loud” songs of your life), the presenter delivery, the topics that the presenters pick, the way guests are interviewed, is focused on making the station feel like a very optimistic, warm and welcoming place.
Mix 93.8 FM is personal, local, and reliable
The lineup includes Breakfast with Blewitt, award-winning, light-hearted, fun, and hilarious, the perfect way to get you going every weekday and Just Plain Darren featuring Darren Scott’s smooth delivery and wealth of knowledge. It’s almost impossible to fault his handling of current affairs or sports topics and listeners are aware that Darren will “Just Plain Say It Like It Is.” These key shows are backed by many other fantastic entertainers. The chemistry and friendship between the team can be clearly felt, and makes you feel like you are part of the show. No nonsense, no frills, quick wit and humour, unrivalled knowledge of music, arts and culture and great chats to keep you company.
The connection with listeners is unmatched
When a presenter believes in the quality of your brand or product and promotes it, listeners take notice.
The expanding influence of Mix 93.8 FM is testament to the power of musical nostalgia; the extraordinary emotional hold that the songs we hear when we are young have on us when we are older. Everyone loves the music they grew up with.
Even if you’ve heard a song a thousand times, there is something special about hearing it on the radio. That combination of comfort and the occasional surprise, and you just sitting back and experiencing it, that is what the Mix 93.8 FM listener is looking for.
ADVERTISERS: We want you to be a part of our success story
We RELATE to you. We UNDERSTAND you. We are LIKE YOU.
*FGI, BRC, BrandMapp
Written by Rivak Bunce, Managing Director at United Stations.
We’re ready for sunny days filled with hitting fours and sixes and wickets falling! This is thanks to OFM, the sound of your summer, becoming the official media partner and sponsor of the North West Dragons men’s cricket team for the 2021/2022 season.
The Dragons are currently preparing for their first debut tournament in the new CSA Division 1. In 2022, the Dragons will compete in the Mzansi Super League as well as numerous one day matches.
As media partner, OFM will cover the Dragons’ 2021/2022 season with team news, results, information on upcoming matches and interviews with team players.
Says Nick Efstathiou, the CEO of Central Media Group: “Dragons cricket has a rich history of success in generating many excellent players. We are excited to be part of this history for years to come. Cricket is loved in Potchefstroom, and we can not wait to watch the loved Dragons from the grass embankments of South Africa’s favourite stadium.”
According to North West Cricket CEO, HP Prinsloo: “With first class cricket being back in the province, we are extremely excited to rally behind the team. Playing in Cricket South Africa’s new top tier domestic competitions will bring back the pride of sport supporters all around the province. For the first time in a very long time, we have a team we can call our own and players who come through our ranks will now have an option to stay home and play for the home team.”