Wed, 08 Sep 2021 / Published in AlgoaFM, LATEST NEWS

Isuzu Motors South Africa has transformed a MU-X into a bright pink moving advertisement for the annual Algoa FM Big Walk for Cancer.

Isuzu has been a sponsor of the Algoa FM Big Walk for Cancer for the past four years.

“We are excited once again to be one of the main sponsors for this event. Our employees will once again come out in numbers to support this initiative. The Big Walk also creates an event in which we as Isuzu employees are able to practice our company values of trust, excellence, action and motivation”, said Mandlakazi Sigcawu, Isuzu corporate and public affairs executive.

This year the primary beneficiary of the 2021 Algoa FM Big Walk for Cancer is the Childhood Cancer Foundation of South Africa (CHOC). The CHOC foundation is dedicated to providing assistance to children who are battling cancer, as well as their families.

Funds raised through the 2021 Virtual Algoa FM Big Walk for Cancer will be apportioned towards a new transport vehicle for children and their caregivers in Buffalo City.

“CHOC Childhood Cancer Foundation is thrilled to be the beneficiary of this wonderful event”, says Debbie Kleinenberg, CHOC’s Eastern Cape Regional Manager.

The Big Walk will be a virtual event to ensure that we all observe Covid-19 protocols.

Lesley Geyer Algoa FM Marketing Manager says, “Walking virtually in your own neighbourhood will also be an opportunity to give people from all over the world a chance to participate as we ‘celebrate every step’ with those who have been touched by the disease. In 2021 People signed up for the event from as far afield as Australia, England, Scotland and Dubai.”.

According to Algoa FM, last year in South Africa, there were walkers in the main centres of Cape Town, Durban, Johannesburg, East London and around 50 other towns and cities throughout the country.

Nelson Mandela Bay remains the biggest supporter with walkers in 80 suburbs turning the metro pink.

Tue, 07 Sep 2021 / Published in AlgoaFM, LATEST NEWS

Davin Smit has been appointed Senior IT Administrator at Algoa FM.

Smit started his career with Algoa FM as an IT intern, and was later appointed as a permanent IT Administrator. He gained further experience with Gqebera-based RRZ Innovations before returning to Algoa FM.

Tue, 07 Sep 2021 / Published in AlgoaFM, LATEST NEWS

Yasikan Naidu has joined the Algoa FM sales team. He holds a BA in Media Communications and Culture as well as an Honours degree in Corporate Communications.

Yasikan is familiar with Algoa FM through radio campaigns from his previous position at Campus Key.

Mon, 06 Sep 2021 / Published in LATEST NEWS, VumaFM

South Africa’s second-largest economic powerhouse, Kwazulu Natal, presents a rapidly growing (financially viable) market segment. 

This emerged (not emerging!) middle-class are well on their way up the wealth continuum and – Vuma 103 FM speaks to these true drivers of South Africa’s economy.

This is just one take-out from Brandon de Kock, Director of Storytelling, during Why Five’s presentation at the recent Vuma FM Webinar, where he and Vuma 103 FM Managing Director, Pearl Sokhulu, unpacked fresh new findings on the major changes taking place within KZN’s radio landscape. 

Confirming what we know, but somehow turn a deaf ear to, they highlighted Vuma 103 FM’s unique appeal + opportunities you can take advantage of in your media strategy/planning. 

Click here to access the compelling insights covered in the Webinar + download the presentations below:

For more info on Vuma FM, contact your United Stations Account Manager
or e-mail Zamathango Thango.

Tue, 31 Aug 2021 / Published in LATEST NEWS, United Stations

The race to the bottom for quality click-through rates is accelerating, people’s attention spans have become more fragmented, ad blockers are on the increase and banner blindness is real. So, how do marketers effectively engage the right target audience?

“We need to stop interrupting what people are interested in, and be what people are interested in.” — Craig Davis

The best way to be what people are interested in is to be relevant and add value. When you walk into a room, you don’t just start talking, first, you listen, sense the mood, and then join a conversation.

“The best marketing doesn’t feel like marketing.” — Tom Fishburne

People will part with their precious time and attention to engage with brands that tell stories and provide relevant and useful information. Content marketing allows you to join an existing conversation and weave your brand message into the fabric of the platform. It allows you to tell your brand story, position your expert’s opinions, establish credibility via information sharing and elevate your brand’s status in the mind of the reader.

“Content marketing is all the marketing that’s left.” — Seth Godin

What Seth Godin meant by this is that content marketing allows your brand the opportunity to deliver important and useful information that the audience genuinely cares about, rather than just a re-worked advertising pitch.

If you would like to engage with our valuable audiences, speak to your AE about the full range of United Stations Content marketing opportunities across radio, digital, podcasting and video.

Written by Tracy Parsons, Moneyweb Brand Manager.

Central Media Group (CMG) has partnered with the Young Entrepreneurs Foundation (YEF) to equip a group of learners from Nozala Intermediate School in Phahameng, Bloemfontein, to start their own micro-enterprises in a fun and experimental way. YEF teaches children, teenagers and young adults vital entrepreneurial, financial literacy and self-employment skills. More specifically, they empower children and young adults to become their own boss; acquire a Millionaire Mindset; and be equipped for the rapidly changing world of work.

Everything the learners have learnt through the programme will culminate in a Market Day, which will be held at the Langenhoven Park Market on Saturday, 4 September 2021. Here they will put all the knowledge gained into practice by hosting their own stand and selling their products.

YEF is a non-profit entity, established with the objective of attracting donor funding and corporate sponsorship in order to offer entrepreneurship and financial literacy programmes to children from disadvantaged communities. The belief is that youth unemployment, poverty alleviation and major socio-economic change can only be achieved if an entrepreneurial culture is established in South Africa. Therefore, children need to be exposed to entrepreneurship from a very early age and their natural entrepreneurial mindset needs to be nurtured. Organisations like Central Media Group can play a major role in changing the lives of many children from disadvantaged backgrounds. Together with YEF, we believe that we can inspire dreams and empower children to become the authors of their own destiny. Anyone who wants to find out more about YEF can contact Danie Jacobs at info@younge.co.za.

“Investing in the entrepreneurial spirit is needed in an economy that needs entrepreneurs. We desire to assist learners in learning new trades and skills and to gain the knowledge they can take into the economy. We are building knowledge that future generations can benefit from.” – Nick Efstathiou, Central Media Group CEO.

Tue, 24 Aug 2021 / Published in AlgoaFM, LATEST NEWS

The Childhood Cancer Foundation of South Africa (CHOC), will be the primary beneficiary of the 2021 Algoa FM Big Walk for Cancer.

Participants throughout South Africa and from around the world will be able to take part in the Virtual Algoa FM Big Walk for Cancer on Saturday the 30th of October.

The CHOC Foundation is dedicated to providing assistance to children who are battling cancer, as well as their families.

Funds raised through the 2021 Virtual Algoa FM Big Walk for Cancer will be apportioned towards a new transport vehicle for children and their caregivers in Buffalo City.

The vehicle will also be used to transport CHOC education teams around the Eastern Cape to inform the people of Algoa Country about the early warning signs of childhood cancer.

A portion of the funds raised will also support a sports organisation in the province, to be nominated by the Eastern Cape Department of Sport, Recreation, Arts & Culture – one of the sponsors of the Virtual Algoa FM Big Walk for Cancer.

“CHOC Childhood Cancer Foundation is thrilled to be the beneficiary of this wonderful event”, says Debbie Kleinenberg, CHOC’s Eastern Cape Regional Manager.

“Covid-19 has had a huge impact on all of us and CHOC Eastern Cape has not escaped the turmoil of the situation.

“With the funds raised from the Virtual Algoa FM Big Walk for Cancer, CHOC will be in a position to support families whose children and teens have cancer, as well as create awareness of the Early Warning Signs of childhood cancer”, she says.

“It is every family’s worst nightmare to hear that their child has cancer and CHOC is there as support from diagnosis onwards. However, we need to create awareness and ensure early diagnosis, in order to improve the survival statistics”, says Kleinenberg.

“CHOC Eastern Cape has a similar footprint in the province to that of Algoa FM and we look forward to being part of this wonderful event and being able to continue making a difference in the lives of children and teens with cancer and their families”, she says

“The Algoa FM Big Walk for Cancer will be a virtual event, observing all Covid 19 protocols as well as giving people from all over the world a chance to participate as we ‘celebrate every step’ with those who have been touched by the disease,” says Algoa FM Marketing Manager, Lesley Geyer.

In 2021 People signed up for the event from as far afield as Australia, England, Scotland and Dubai.

In South Africa, there were walkers in pink in the main centres of Cape Town, Durban, Johannesburg, East London and around 50 other towns and cities throughout the country.

The biggest support came from Nelson Mandela Bay, with walkers in 80 suburbs turning the metro pink.

“Thousands of people entered online for the virtual event and judging by the images that were shared, they turned neighbourhoods pink while walking in celebration of those affected by cancer,” says Geyer.

Sponsors of the 2021 Virtual Algoa FM Big Walk for Cancer are: aQuellé, Eastern Cape Department of Sport, Recreation, Arts & Culture, ISUZU Motors, MTN, and the Nelson Mandela Bay Municipality.

Entries are open, you can register here.

Mon, 23 Aug 2021 / Published in AlgoaFM, LATEST NEWS

Radio personality and Algoa FM Presenter, Brian Ndevu, is using his afternoon drive show to highlight women of the Eastern Cape and South Africa.

He has introduced “Wonder Women Wednesday,” which seeks to inspire women from all walks of life to look beyond the gender-based violence against women around them and reach for greatness.

“The feature was born out of my anger regarding violence towards women,” says Ndevu.

“I thought if I could dedicate a day each week to celebrate women, it wouldn’t only inspire older women to be great, but young girls as well,” he says. 

“I have girl children and I want them to have other women to look up to who are doing great things in the world,” he says.

Ndevu selects the women he features by looking at what is currently happening in the country.

“I’ve celebrated young women in South Africa who have changed career paths as a result of Covid (from microbiology to farming), celebrated a woman from Queenstown who beat cancer and the Prime Minister of New Zealand for her approach to Covid-19.

“We also featured our Border Rugby Women’s Team who won the national league,” he says.

“The response has been good. Listeners tell me they look forward to the feature. The great thing about it is that there are plenty of things that women are doing that are worth celebrating,” says Ndevu.

This month, Ndevu highlights that he will be speaking to a Walter Sisulu University student who recently won a continental competition.

The future shines bright for Wonder Women Wednesdays, Ndevu says, “I’d love to have the feature sponsored or get to a point where we have an event celebrating women every year. I’d love to have seminars and talks at schools for women, by women”.

“In women’s month, we generally hear more about women supporting women, but Brian has grown this feature beyond just women’s month.

“It’s an empowering feature for all ages and through sharing positive stories, we are hoping to inspire others through radio,” says Algo FM marketing manager Lesley Geyer.  

Tue, 10 Aug 2021 / Published in LATEST NEWS, OFM

Getting your brand to stand out in this day and age has become more difficult than ever. The market is
flooded with different brand messages across different platforms such as TV, print, radio and social media,
and consumers are overwhelmed with options. It does not matter what platform brands use to advertise,
what is important is the marketing strategy. This begs the question – how can brands effectively share
their marketing message to consumers among all the noise? How can you break through the clutter with
a strong message that does not land on deaf ears? This can be achieved by going back to basics and crafting
a compelling brand positioning statement.

You need to understand your brand purpose and who needs your services in the market so that you can
understand your unique selling proposition. This may sound like a lot, but it is merely putting yourself in
your target audience’s shoes and learning what motivates their buying decisions. This will help unpack
what the clients’ needs are, confirm if your product solves that problem, and explore what makes your
business unique.

The first step is to create a compelling customer problem statement. Why is this important, you may ask?
A customer problem statement will assist you in understanding what your purpose as a business is, what
your customers’ needs are, and what customer problem you need to solve. Let us add context to the above
by sharing OFM’s customer problem statement. This statement has to be written from the customers’
perspective to identify what client problem your product or service will solve. Depending on your product
or service, your business can have multiple statements. This statement should highlight what the client
wants, why they cannot get it, and how that issue makes them feel. The best marketing messages or
campaigns always evoke an emotion – this assures your target audience that you know what they want.

OFM client problem statement
I am a listener in need of companionship, good music and news about my community, but I have too many
options because of all the different media platforms, which makes me feel lost and overwhelmed.

I am a business owner/brand trying to attract customers to my business but I am unable to access these
people because I don’t have a strong advertising strategy, which frustrates me.

Now that the client problem has been identified, a marketing message must be created from this, which
shows what your brand/business can do for your targeted audience. This is how to construct a compelling
marketing message from the client problem statement.

  • OFM, your favorite radio station with the latest news, entertainment and best music in Central
    South Africa. Available in FM and on live stream for your convenience.
  • We will help you reach the desired target audience for your product/services by creating a
    customised radio adverting campaign, which will ensure you attract traffic to your business.

There is absolutely no ambiguity in these marketing messages. For a business, which needs traffic to their
business, they know that OFM is the radio station that can help tell people about their products or services.
Listeners also consider OFM their go-to station for local content and entertainment. This statement can
further be applied to advertising campaigns, messages and designs.

Breaking through the clutter is thus achieved by good brand positioning. Position your brand/business as
a solution for your customers’ needs. Tap into their emotions, know what is important to them, and
communicate how your products fit in.

For more info, please contact Lindiwe Mtwentula on 051 5050 900, 082 416 1665, or lindiwe@ofm.co.za.