Fri, 07 May 2021 / Published in LATEST NEWS, OFM

From laid-back lounges to bustling traffic; from tiny corner shops to majestic malls – OFM resounds across Central South Africa with dials turned up, not only to amplify the great music on offer but whenever there’s a chance to win.

When considering OFM as an acronym, the ‘F’ can certainly come to represent ‘fun’ and ‘frequency.

OFM has put our money where our mouth is when it comes to our competition tagline “For the competitions of your life!”

Over the past three-and-a-half decades, the radio station has given away millions of rand in prizes – ranging from life-changing experiences, overseas holidays and watching global icons live in concert, to vehicles, a house, copious amounts of cash and even brilliant gag prizes like bags of bragging rights and an air guitar played with a branded OFM pick.

OFM listeners know that tuning in affords them daily chances to win with our headline shows’ benchmark popular quizzes known as The Money for Nothing Quiz (Good Morning Breakfast, weekdays, 06:00 – 09:00) and The Time Trap (The Joyride, weekdays, 15:00 – 18:00).

An extremely popular competition is the OFM Cash Call. Around 3 000 listeners participate in this bi-weekly promotion by listening out for certain ‘trigger’ songs and then entering for a share of R10 000.

Recently, to launch OFM’s 35th birthday celebrations held throughout 2021, OFM presented the ‘Spot the Yellow Fleet’ competition which offered listeners a chance to win a share of R35 000 by spotting any of OFM’s fleet vehicles, taking a selfie and uploading it to social media.

During the campaign, which spanned six weeks across February and March, more than 1 300 entries were received from the two dozen towns OFM visited during the time. On social media, this competition garnered more than 657 000 reach and 35 000 interaction. This competition also gave presenters and staff the opportunity to engage with listeners to build brand love.

Another, extremely successful multi-platform campaign run in 2020, requested recipes from our audience, which were collated in Central SA’s very own cookbook to showcase the region. One lucky home cook received an R30 000 grocery voucher.

OFM’s most popular competition throughout the years, however, remains ‘The Safe’. Here listeners are afforded the opportunity to choose between a number of ‘vaults’, each containing a cash prize or booby trap. Listeners continue to play until they opt-out, keeping their winnings, or hit a booby trap and lose it all. This competition has received over 100 000 entries during a two-week campaign.

Dubbed the ultimate ‘theatre of the mind’, radio has always led the charge when it comes to contests and promotions. For instance, it’s not only ‘soap operas’ that were first presented on the radio that later found a popular home on television and the web, globally renowned game show ‘Who Wants To Be A Millionaire?’ also has its roots in radio.

Creative competitions not only create a ‘buzz’ in the marketplace but also leverage the power of incentive to drive an active response. While the audience is engaged and excited, a radio competition creates a direct point of access for consumers and a brand through a trusted platform.

Even though not all listeners enter the competition, they will often remain tuned in to hear the outcome – to find out who wins or what was the correct answer to the question or riddle.

While certain mechanics have become outdated over the years, certain staples stood the test of time. These include: guess the ‘secret sound’, find the ‘bandit’, pay your bills, win your dream (insert ‘big item’ here – house, car, vacation, wedding etc), minute-to-win-it, ‘when you hear’, choose a number, and beat the clock. All these traditional radio competitions have undergone countless permutations but are all still essentially the highly popular radio competitions audiences love and offer brands optimal exposure.

Over the years, OFM has learned that our audience, although comprising various demographics across four provinces, respond best when the following is present in a competition: the music they love, an opportunity to be right, and of course a nice cash prize. Thus, a music quiz or game always remains a winning promotion.

Also, the number of entries expected is directly proportional to the ease with which the competition can be entered as well as the incentive. Don’t expect your target to run around and jump through hoops for an R100, start adding some zeros and you might get them to jump through a couple. Overly complex mechanics are never recommended as these will not garner the required response.

Furthermore, aside from the hype and brand love that could result from a radio competition, technology now affords insights into the audience. It is possible to accurately track and even poll, with their consent, of course, entrants on their preferences and behaviour, invaluable insights for brands.

When an on-air endorsement is coupled with the insights that online provide, a radio competition, utilising its digital platforms as well, is a sure-fire promotion offering the biggest amount of exposure in the shortest amount of time.

All of OFM’s competitions are tailored to ensure that they not only offer entertainment to the audience but also reach the desired outcome for the advertiser. OFM highly values the statement that we not only offer a platform for your next winning promotion but that we are your media partner when it comes to growing your business.

For more info, please contact Lindiwe Mtwentula on 051 5050 900, 082 416 1665, or lindiwe@ofm.co.za.

Fri, 07 May 2021 / Published in AlgoaFM, LATEST NEWS

“Mother’s Day is not really a day during which I focus on my role as a mum, but rather on that of my role as a daughter,” says Algoa FM Breakfast Show presenter Lee Duru.

“I dedicate special attention to my own mother,” says the multi-talented Duru, who has the lead role in a new sitcom and strives to strike a balance between her family and multiple professional lives.

“My mother is the woman who laid the groundwork and set the tone for the type of parent I am today,” says Duru.

“On Mother’s Day, I try to show extra gratitude and acknowledgement for all she has done for me”.

“Every sacrifice made and every memory created. I find that I appreciate and understand it all that much more now that I am a mum myself”, says Duru.

Speaking of herself as a mother, Duru manages her busy schedule with “a lot of family support”.

“My husband, mum and sister help keep the wheels turning and, of course, I’d be nowhere without my diary, year planner and endless lists”!

“Thankfully, my daughter Elah, is now a fully-fledged teenager and so making lunches, sorting uniforms and packing bags is a thing of the past – although I do have to cast a guiding eye once in a while”.

Duru says she is “strict” about personal and family time and emphasizes the importance of being selective and learning to say “no” to certain invitations.

“Most days start at 04:30 (depending on how many times I hit the snooze button)! At 06:00 I co-host the breakfast show and then from 09:00 I could have anything from meetings to admin or brunch with a friend lined up”.

“My second work shift starts at around 16:30 when I start preparing dinner for the family.

In between, Duru has ensured that as a freelancer she has multiple income streams”.

“I currently write for a TV show on SABC 2 called “Karektas” and am part of the development team for a docu-drama called “Ko Strateng”.

“I’m also in front of the camera from time to time. In April I started filming a sitcom in Johannesburg to be aired on Moja Love, where I play the lead character”.

“I also MC, am a public speaker as well as a social media influencer with various campaigns lined up for the year”.

Lee describes herself as an affectionate, protective, responsible, and reliable mother.

She says she is a “straight-shooter who tells it like it is and keeps it real”.

Her approach to discipline is a combination of “old school” and modern. “While my father was very strict and gave me several hidings growing up – modern-day parenting now calls for us to confiscate devices and talking about feelings!”

“My aim is and will always be to create a secure, nurturing home in which Elah can be spontaneous and feel loved”.


Media Release for Algoa FM by Siyathetha Communications

Algoa FM: Lesley Geyer: 072 372 1900 / Lesley.G@algoafm.co.za
Siyathetha: Ed Richardson: 083 656 9757 / ed@siyathetha.com

Fri, 23 Apr 2021 / Published in LATEST NEWS

Join US on a PODBLASTING journey to success!

Podcasting is the perfect opportunity to share your brand’s story with the world! Book your spot at our LIVE virtual Podcasting Masterclass, hosted by the well-known Simon Brown, Managing Director of JustOneLap and Host on the MoneywebNow podcast as well as Chris Borain, Head of Digital at United Stations.

Simon and Chris will provide insight on the world of Podcasting and share key points, including:

  • Trends driving the South African podcast market.
  • What makes a great branded podcast?
  • What makes a great podcast ad?
  • Boosting your media strategy with podcasting.
  • Measuring podcasting ROI.
  • The future of pod (ad) tech.

Don’t miss out on this fantastic Masterclass.

Time: 11:00 am.

Date: Wednesday, 5th May 2021.

Details: The Live Masterclass will be held over Microsoft Teams. The joining link will be sent closer to the time.

Mon, 19 Apr 2021 / Published in AlgoaFM, LATEST NEWS

The Middelburg (Cape) Recreation Club has received R46 000 worth of sports equipment for a variety of disciplines through funds raised by the Algoa FM Big Walk for Cancer, which is the biggest mass-participation charity event in the Eastern Cape.

Algoa FM partnered with the Eastern Cape Department of Sport, Recreation, Arts and Culture (DSRAC) to promote healthy living and exercise for the first Virtual Algoa FM Big Walk for Cancer, which was held on Saturday, October 31, 2020.

Speaking at the handover, Inxuba Yethemba mayor Noncedo Zonke, said it was a municipality “with a passion for sport which excels at women’s running.

“Social programmes like these are very important because we do not need to focus only on academic performance. We need to encourage young people to keep healthy, and teach them that exercise makes you a complete person”.

DSRAC deputy director of the Chris Hani District Thoko Oliphant, said the Middelburg club was selected because of its enthusiastic participation in the first Virtual Algoa FM Big Walk for Cancer.

Lorinda Brown, head of the Middelburg Recreational Club said “we can now lead a more active and healthier lifestyle thanks to the more than five thousand people who registered for the 2020 Virtual Algoa FM Big Walk for Cancer”.

The equipment is being stored safely at the Ellen Olivier Primary School.

“We partner with both the Department of Sport, Recreation, Arts and Culture and the Department of Health” to promote healthy living and exercise in Algoa Country, says Algoa FM marketing manager Lesley Geyer.

Included in the equipment requested by the Middelburg Recreation Club are agility ladders, yoga mats, dumbbells, gym balls, water dispensers and a loudspeaker system.

Media Release for Algoa FM 

By Siyathetha Communications

Algoa FM: Lesley Geyer: 072 372 1900 / Lesley.G@algoafm.co.za
Siyathetha: Ed Richardson: 083 656 9757 / ed@siyathetha.com

Thu, 15 Apr 2021 / Published in HOT 91.9FM, LATEST NEWS

Hot 91.9FM today announced exciting new changes to the weekday line up effective 03 May 2021.

Voted Joburg`s Hottest Breakfast Show for four consecutive years, the new morning show line up will comprise of Tony Murrell, Bunny Majaja, Simon Hill, John Walland and Ragani Achary. Tony Murrell is renowned in radio for his signature witty humour, silky smooth presentation style and vast musical knowledge. For the last few years Tony has held down the weekly midday show slot as well as doubling as the station`s Programme Manager. Joining Tony and the team is the wonderfully bubbly Bunny Majaja who moves from her successful afternoon show, bringing a sense of fun and pizazz to the mornings, the irrepressible Simon Hill, news anchor Ragani Achery and sports maven John Walland. Together, the new Joburg’s Hottest Breakfast team will take your morning to a new and exciting level with stimulating conversation, humour and more of the music that you love.

The ever-popular Mark Pilgrim will continue to delight his audience with The Mark Pilgrim Show from 9am to 12 midday with his unique brand of music memories, fun facts and daily quizzes.

Hot 91.9FM welcomes Ursula Chikane to a brand-new show every weekday afternoon from 12pm to 3pm. No stranger to radio, Ursula has been an award-winning radio and television presenter since the mid-1990s. You may know Ursula from her time as the longest-running presenter on Top Billing and from her radio work which extends from the World Chart Show on 5fm to the past almost 8 years on Power 98.7. Ursula will bring her brand of sophistication to the show with three solid hours of the best in Old Skool music, great conversations and overall fun entertainment.  “I can’t wait to meet my new and some old colleagues….and I’m really eager to get to know the HOT 91.9FM listeners.”

The team who drives you home, The Parky Squad on The Big Joburg Drive will take over the airwaves at 3pm to 6.30pm. As always, Simon Parkinson, Keorapetse Hlope, and Dylan Rogers will effortlessly get you home with the best drive-time music and light banter guaranteed to take the edge off a long work day.

Hot 91.9FM founder and Managing Director Lloyd Madurai says, “We are looking forward to the new line-up and are confident our listeners will love it too. It’s a fresh fusion of presenters and of course we are delighted to welcome Ursula to the Hot Family”.

For more information on Hot 91.9FM go to: www.hot919.co.za

Facebook: @Hot919FM
Instagram: @hot919fm
Twitter: @Hot919fm

Thu, 15 Apr 2021 / Published in HOT 91.9FM, LATEST NEWS

Sam announced on air and posted on Facebook this morning, “For the past few months I’ve been living the best of both worlds, being on the breakfast show of the city’s hottest station and running a booming coaching business. Unfortunately, I’ve come to a point where, if I am going to show up 100%, I must let one go. During lockdown, I connected with so many people online, I ran support groups for people traumatised by Covid, and I realised how much that means to me to be able to help people see the light when it is very dark. Now I have clients all over the world in different time zones, and helping people grow and change and improve their lives has become my first passion. I have loved everything about working at Hot, the people here, the music, the positive, never-say-die attitudes of the Hot Cares family and I will miss it. But I am still the lucky one, because I will hear them every day.”

HOT 91.9FM’s Managing Director Lloyd Madurai said “We have loved having Sam on the station these past three-and-a-half-years but understand and fully support her decision to pursue her coaching career. We are very grateful to Sam for her contribution to the station, not only as a presenter but as part of our family. We wish Sam all the best in her venture”.

Issued on behalf of Sam Cowen and Hot 91.9FM by:
TPW Agency
Dionne@tpwagency.co.za

Fri, 26 Mar 2021 / Published in LATEST NEWS, OFM
  • Cyril Viljoen takes to AT LUNCH with VKB from 12-3pm, Monday to Friday. His years at OFM, combined experience and love for Agri and all things natural make him the ideal anchor to host this VKB driven program.
  • Gerben van Niekerk returns to the Agri Uur with John Deere where he can continue with broadcasting, while focussing on his academic career at the University of the Free State.
  • Pieter Venter continues on The Real Good Weekend with DIY Superstore.
  • Olebogeng Motse takes up the reigns of the Business Hour. An avid economics enthusiast. The combination with Aaron Masemola (Economics Major), will make for good radio between 6 & 7pm. Soon to be sponsored by Standard Bank by the end of April 2021.  
  • Renaldo Schwarp. Jacaranda FM weekend presenter and digital strategist as well as Skeef (Showmax) documentary director, producer and presenter, joins the OFM team to focus his attentions on radio as host of OFM Nights, weekdays 7 to 9pm and daytime producer.
  • James Kilbourne, former music compiler and music aficionado, hosts OFM Decades on Saturdays between 4 & 8pm. A welcome return to radio.

The above details the brands commitment to innovation, growth and the application of the best to get the job done.

Herewith a sample from the latest listener survey into how much the OFM audience love The Sound of Your Life.  

For more information please visit the OFM website.

Fri, 26 Mar 2021 / Published in HOT 91.9FM, LATEST NEWS

Hot 91.9FM is proud to announce the sponsorship of 22 year old SA woman racing driver Charisse van der Merwe as she embarks on the 2021 Pozidrive VW Challenge.

 Charisse started racing in the regional circuit when she was 19 and is one of the few females in a male-dominated sport.

 “It is a huge honour for me to be sponsored by Hot 91.9FM,” says Charisse. “It affords me the opportunity to ensure that my car is competitive and increases my chances of being a championship contender.“ 

 Hot 91.9FM Managing Director, Lloyd Madurai says,“ We are delighted to welcome Charisse to the Hot 919 family and look forward to watching her race the circuit. We fully support women transforming sport and Charisse is an inspiring role model for all women wanting to participate at this level”.  

 The Pozidrive VW Challenge starts on 27 March 2021.

Listen to the interview with Charisse van der Merwe on HOT 91.9FM here.

This article was originally published on HOT 91.9 FM.

Mon, 15 Mar 2021 / Published in AlgoaFM, LATEST NEWS

Young women in the Wild Coast Zithulele Village will continue receiving training in life and practical skills thanks to a R118 000 donation by the empowerment shareholder of Algoa FM to the Masiphakameni Youth Development Programme.

“The programme‘s intention to develop confidence in young rural women was the key selling point for me,” says Algoa FM non-executive director Zola Tshefu.

Masiphakameni is a programme run by Jabulani Rural Health Foundation. 

Unemployed women from Zithulele and surrounds in the former Transkei attend an eight-month course which focuses on both “soft” and practical skills, according to programme facilitator Jenny Michell.

“What I love most about the Masiphakameni programme is the holistic approach to young women development through offering a broad range of training, life skills as well as new experiences and exposure,” adds Tshefu, who overseas the Algoa FM Empowerment Company, through which the funds have been channelled.

“I believe you may have all the education in the world but without self-confidence you cannot achieve much in life. That inner knowing that you have something to contribute to this world gives one unstoppable power,” she adds.

The programme includes afternoon placement with local NGOs or government institutions where the young women gain practical experience, and learn how to behave professionally in the work environment.

They also give back to the community through their work, says Michell.

Each participant receives a stipend for the work they perform. This can be used to support their families or saved towards paying for college or university.

“The benefit of this kind of investment in these young women goes beyond them as individuals, but also impacts their families and their villages, and the country stands to gain,” says Tshefu.

Funding provided from the Algoa FM Empowerment Company will help Masiphakameni to expand the courses it offers.

“We are planning to introduce a training programme called ‘Work 4 A Living’. It is a great course covering basics of financial literacy, work ethics, job preparation, taking responsibility for one’s own future and more,” says Michell.

Contact:
Masiphakameni: Jenny Michell: +27 82 832 0016
Algoa FM: Lesley Geyer: 072 372 1900 / Lesley.G@algoafm.co.za
Siyathetha Communications: Ed Richardson: 083656 9757 / ed@siyathetha.com

Mon, 15 Mar 2021 / Published in LATEST NEWS, OFM

 While it is hard to absorb any learnings from the year that was 2020, any chance to learn something should be met with an open mind if we are to unlock any opportunity for the future. While 2020 was simply dubbed ‘stifling’, there was a silver lining amidst the dark cloud of COVID-19 for media and, most especially, for radio. 

So, what did we learn? 

We learned that while everything was falling apart and credible news was hard to come by, among its audience, OFM was one of the few brands that could be relied upon for accurate and credible information related to the Coronavirus. 

We learned that, in general, radio listening was up by 30% (Kantar) by May 2020 and that 71% of Central South Africans listened to more radio than usual, during the then lockdown, across all of OFM’s available platforms – radio, mobile and desktop apps. 

 The absence the BRC (Broadcast Research Council of South Africa) RAMS (Radio Audience Measure) meant that OFM had to further inform itself about its audience and media consumption habits. The last reading pinned OFM’s 7-day cume at 315 000 listeners. BrandMapp (who independently track economically active South African’s online activity) pinned OFM’s listenership at 479 000. Thus, while the pandemic had a limiting effect overall, this forced the brand’s hand to be more insights-driven than ever before. These independent research studies and insights paved the way for more agile products that met a demand that otherwise would have not necessarily have been discovered, such as OFM LIVE LINK and BrandMAX. 

But radio is more than an extended aerial with a tuner and speaker. The modern age has given radio the opportunity to expand and meet its audience in cyberspace. 

OFM spent much of the last three years aggressively investing in and developing adjacent offerings, like various digital platforms, including social media, desktop and mobile apps, as well as a revamped website and streaming service, OFM Stasie2. OFM’s online users have increased almost 2% year on year to 1.745-million online users by December 2020 and a further 260 000 unique online streams. All of the above excludes the ambitious podcasting planned for 2021, which includes an association with leading podcast publisher – Wondery. 

What does this all mean? 

OFM is creating an ecosystem. A place where the brand and listeners can find and access each other across various and different platforms. Discoveries fast-tracked by the Coronavirus. 

So, what do we know now? 

We know that in 2021, OFM listeners indicated that they are likely to listen to more radio, and streamed audio services, than they did in 2020. Of the little over 1 100 respondents: 

  • 54% of OFM listeners indicated that they are likely to consume more radio;
  • 65% indicated that they already listen to more radio between 06:00 and 09:00 and that many kept their radio tuned onto OFM from 6am, in the car, at home and at work. An insight, revealed time and time again from the BRC RAMs, is that OFM has one of the highest instances of time spent listening over 7 days – 20.97 hours;
  • and 16% indicated that they are likely to consume more streamed audio offerings. 

“The study indicates the absolute strength of radio and audio consumption, listener engagement, and the loyalty OFM listeners have toward OFM. In 2021, OFM turn 35 years young and the station can be proud that radio and audio consumption is getting stronger,” – Nick Efstathiou, CEO of the Central Media Group, holding company of OFM. 

This translates to the absolute value of audio. Where there is engagement, there is a prospective solution, and radio sits at the table of this digital revolution. Audio remains inescapable and OFM intends to build on the legacy of its last 35 years in audio. 

For more info, please contact Lindiwe Mtwentula on 051 5050 900, 082 416 1665, or lindiwe@ofm.co.za.