United Stations has been appointed with immediate effect, as the exclusive national sales partner for MIX 93.8 FM, Johannesburg’s favourite soundtrack of its most treasured hits, huge tunes and big personalities.
MIX 93.8 FM is all about music, positive momentum and the matchless feeling that hearing a great song gives you. At its core lies an unshakeable sense of community and everything the station does, reflects the lives of its listeners.
The partnership between MIX 93.8 FM and United Stations will leverage this distinctively engaging and highly impactful connection, to become the most effective partner for advertisers looking to engage with upscale consumers in South Africa’s most valuable marketplace.
“The partnership with United Stations is central to our mission to develop a powerful offering for advertisers and to position ourselves as a collaborative solutions provider that always delivers more value than expected” says Station Manager Kudzayi Tiribabi.
“MIX 93.8 FM now has a strong ally in United Stations, who bring the same commitment to excellence, in-depth market understanding, and a vision centered around our valuable audience,” says Managing Director, Abigail Milosevich. “This partnership extends our contact with advertisers and agencies and allows us to deliver relevant, creative and effective solutions for any challenge they might be facing.”
With United Stations involvement, the station will expand opportunities for clients throughout its multi-dimensional ecosystem, on-air, on-line, at events, inside branded content, through activations and via sponsorships.
Managing Director at United Stations, Rivak Bunce adds: ““We are excited and very proud, to be working with the super talented team at MIX 93.8 FM and to have this opportunity to partner with them to grow their influence and maximise their revenues.
MIX 93.8 FM has incredible pulling power, a highly marketable audience and is on the verge of realizing greater growth and innovation and we are delighted to be a part of that journey”.
To find out more about advertising opportunities on MIX 93.8 FM call Jenny Ghoos at United Stations, on 083 303 9591
After many years of being in radio advertising as a salesperson, the question that always comes up in any training session we are part of is, “What do we sell?” OFM sales manager, Anchen Lintvelt, answers this important question.
The answers could include:
- Advertising space on the radio (this is the boring, non-creative thinker’s answer)
- Audience (this is true, but not convincing) or
- Whatever our advertisers are selling (ah, now we’re talking business!)
Let’s chat about the third answer: selling whatever our advertisers are selling.
These are very powerful words. Think about it.
Our business every day is to engage and interact with our audience, our listeners, our current advertisers, and potential advertisers. We get involved in their businesses. We learn about all different types of industries. We advise, we learn, we educate, and we create. We become marketing partners to our clients. We become their marketing managers; their go-to media gurus.
We don’t just sell them advertising space or an audience. We sell their products with them. We become them. We represent their brands, their beliefs, and their dedication. Radio advertising is so much more than just getting a deal signed. It’s a road we choose to take every day. It’s the relationships we build every day.
When planning a radio advertising campaign for a client, we have to become one of their ‘employees’. We have to think like them and know their business and their market to understand what they need, what they want to achieve, and where they want to be. Only then can we create a campaign that will speak to all of this. The campaign will consist of the right message, at the right time, for the right audience. We sell their products with the message we put on radio.
Think of a 30-second radio commercial as a trailer to your movie about your business or product. What images of your business or offering would you like audiences to create in their minds? Will these images be enough to sell your product? Will it build brand love?
Got you thinking, right?
With radio advertising, we make every effort to deliver results. We work passionately on every brand and product of any industry. We get excited about new voiceovers, weird accents, and quirky copywriters. We role-play scripts to our clients. We become characters in a play. And, at the end of the day, we feel content – knowing that every commercial on the radio is there for a reason. It has a purpose. It feeds families and keeps businesses open. It informs audiences and influences their decisions. It creates jobs. It creates an image. It builds a reputation. It builds love for a brand. It changes lives.
Selling whatever our advertisers are selling… how could we ever run out of ideas?
- For more info, please contact us
- Telephone: 010 590 4554
- Email: unitedstations.co.za
Who is OFM?
OFM is central South Africa’s premier commercial radio station offering a mix of music, news and entertainment.
The station serves the affluent SEM 7-10 economically active marketplace with a broadcast footprint across the Free State, Northern Cape, southern Gauteng and North West. The brand is synonymous with the people of Central South Africa, and includes a full spectrum of listeners, from urban working moms and dads to corporate professionals as well as rural communities and agricultural producers.
OFM offers several niche features – including an agricultural programme, agricultural news twice a day, entertainment and sports features.
Our audience is incredibly loyal and supportive. OFM enjoys one of the highest occurrences of time spent listening to the radio in South Africa. OFM is part of the Central Media Group, with its head office is located in Bloemfontein, and with a studio in Welkom.
Published on the Media Online.
Algoa FM has developed a reputation among national and regional advertisers for its ‘hands-on’ approach to supporting marketing drives.“What makes us stand out from other media houses is that we partner with the client to take ownership of the campaign,” says sales manager Dennis Karantges. He says the energy the Algoa FM team devotes to campaigns is captured in the media house’s slogan – “fun is a serious business”.
Established as a radio station 35 years ago, Algoa FM has grown into the biggest media house serving the region from the Garden Route to the Wild Coast and inland through the Karoo. In addition to being the biggest private commercial radio station in the region, Algoa FM now has a very strong online and social media presence, supported by its “on the ground” presence involving the on-air personalities.
The sales team works with advertisers to craft campaigns that deliver a measurable return on investment, according to Karantges. “Because we live here and are fully integrated into the local business sector, we understand the market.
“We also conduct formal research,” he adds. Independent research commissioned by Algoa FM found that people in the Eastern Cape have become more conservative in their purchasing, choosing products they know and brands they trust.
“Research and experience also show that they trust Algoa FM presenters, who are all local celebrities, each with a loyal following. Advertisers benefit from this relationship as products spoken about or endorsed by the presenters are also seen as trustworthy by our on air, online and on the ground audiences,” he adds.
A new retailer leveraged off this relationship when it opened its first store in Port Elizabeth. The client asked Algoa FM to craft a campaign that would introduce listeners to the new store and its products, create thorough awareness of their physical address, grow Facebook likes, create engagement in a fun and informative way and, of course, ensure product sales – all during lockdown.
Based on the success of their August launch, the client booked two additional campaigns in 2020 – one to promote a second store opening (in October) and another to promote their festive season specials.
Fans get to meet presenters regularly during broadcasts or crossings from the premises of clients, such as the retailer in question. Packages range from full-blown live broadcasts to high-energy crossings from the presenter, who also interacts with the crowd.
Algoa FM is constantly innovating and creating fresh new ways for advertisers to reach their customers. An example is the “Great Deal Promotion”, in which advertisers provide at least three special offers. The offers are made available before and after the event day in order to comply with Covid-19 protocols and to increase the return on investment.
“This promotion speaks directly to our footprint’s psyche. Any retailer will tell you that we (the people of Algoa country) are particularly attracted to special offers,” says Algoa FM managing director Alfie Jay.
He encourages local and national advertisers to tap into the understanding that Algoa FM has built up over its 35 years in business by helping clients to connect with the people of Algoa Country.
“What works in Gauteng or KZN will not necessarily have the same impact in the Eastern Cape or the Garden Route. There often is a better way for client and agency to invest their marketing budget. Generic ‘one size fits all’ approaches can also harm brands.
“We’re always happy to discuss campaigns and try something new if it’s going to add value to the fun element of being part of the Algoa Country family. Most of our sales consultants have become local experts in the fields of radio and online communication. What’s more, their advice and consultative approach is part of the package we offer,” says Jay.
For more info on how you can get your brand on Algoa FM, contact us on email@example.com or 010 590 4554.
Podcasting is the perfect opportunity to share your brand’s story with the world! Watch our Podcasting Masterclass, hosted by the well-known Simon Brown, Managing Director of JustOneLap and Host on the MoneywebNow podcast as well as Chris Borain, Head of Digital at United Stations.
Simon and Chris provided insight on the world of Podcasting and shared key points, including:
- Trends driving the South African podcast market.
- What makes a great branded podcast?
- What makes a great podcast ad?
- Boosting your media strategy with podcasting.
- Measuring podcasting ROI.
- The future of pod (ad) tech.
For more information on podcasting and advertising opportunities, contact your United Stations Account Executive or Chris Borain (Head of Digital) at firstname.lastname@example.org.
“Mother’s Day is not really a day during which I focus on my role as a mum, but rather on that of my role as a daughter,” says Algoa FM Breakfast Show presenter Lee Duru.
“I dedicate special attention to my own mother,” says the multi-talented Duru, who has the lead role in a new sitcom and strives to strike a balance between her family and multiple professional lives.
“My mother is the woman who laid the groundwork and set the tone for the type of parent I am today,” says Duru.
“On Mother’s Day, I try to show extra gratitude and acknowledgement for all she has done for me”.
“Every sacrifice made and every memory created. I find that I appreciate and understand it all that much more now that I am a mum myself”, says Duru.
Speaking of herself as a mother, Duru manages her busy schedule with “a lot of family support”.
“My husband, mum and sister help keep the wheels turning and, of course, I’d be nowhere without my diary, year planner and endless lists”!
“Thankfully, my daughter Elah, is now a fully-fledged teenager and so making lunches, sorting uniforms and packing bags is a thing of the past – although I do have to cast a guiding eye once in a while”.
Duru says she is “strict” about personal and family time and emphasizes the importance of being selective and learning to say “no” to certain invitations.
“Most days start at 04:30 (depending on how many times I hit the snooze button)! At 06:00 I co-host the breakfast show and then from 09:00 I could have anything from meetings to admin or brunch with a friend lined up”.
“My second work shift starts at around 16:30 when I start preparing dinner for the family.
In between, Duru has ensured that as a freelancer she has multiple income streams”.
“I currently write for a TV show on SABC 2 called “Karektas” and am part of the development team for a docu-drama called “Ko Strateng”.
“I’m also in front of the camera from time to time. In April I started filming a sitcom in Johannesburg to be aired on Moja Love, where I play the lead character”.
“I also MC, am a public speaker as well as a social media influencer with various campaigns lined up for the year”.
Lee describes herself as an affectionate, protective, responsible, and reliable mother.
She says she is a “straight-shooter who tells it like it is and keeps it real”.
Her approach to discipline is a combination of “old school” and modern. “While my father was very strict and gave me several hidings growing up – modern-day parenting now calls for us to confiscate devices and talking about feelings!”
“My aim is and will always be to create a secure, nurturing home in which Elah can be spontaneous and feel loved”.
Media Release for Algoa FM by Siyathetha Communications
By Dave Tiltmann
Just like radio, podcasting is an intimate medium that has the power to create connection and change lives. Although it has been almost two decades since the first podcast hit the airwaves, podcasting has only really begun to hit its stride in recent years.
Thanks to the power of technology and the rapid spread of internet access around the world, thought leaders are now using podcasts to reach audiences in the millions. Brands are also finding innovative ways to tell unique stories to very specific markets.
Developing nations like South Africa are starting to see the potential of the medium in the long term, not only as a form of entertainment and education, but also in its ability to give a voice to communities that might have been underrepresented before. This shows the true wonder of podcasting, which has the potential to flourish on the African continent in the coming decades.
The upsurge in podcasting worldwide
As the internet has become more accessible around the world, this has created an opportunity for people to engage with podcasts on a more frequent basis in their daily lives. Although data costs are still quite high in Africa, the rise of free wi-fi and introduction of high-speed fibre has meant that more people than ever are now able to download content without having to foot a massive bill. Events like Africa PodFest in Kenya, or PodFest Cairo in Egypt, show that while it may be slow and steady, there is a definite shift in the way podcasting is starting to be viewed as an opportunity on the African continent.
In developed economies across Europe, in the US, and even Australia, podcasting is already hitting its stride. These places already have good internet infrastructure in place, and the pandemic actually spurred on record podcast listenership numbers in 2020. The 2021 edition of theInfinite Dial study suggests that podcasting really found its voice during lockdown amidst people feeling more isolated, with the U.S seeing around 13 million new people becoming habitual podcast listeners during this time.
Taking storytelling to new heights
Numbers aside, one of the biggest drawcards of podcasting is its timelessness, and its ability to create communities through the art of storytelling. Powerful movements like #MeToo and Black Lives Matter have shown that there has never been a better time to have open and honest conversations about tough issues in a way that honours the vulnerability it takes to do so.
There has never been a better time for multicultural African stories to be told too. Podcasting gives us as Africans the power to have a say in how we are represented to the wider world, rather than continuing to have the story told by an outside narrative, which is often riddled with outdated stereotypes.
Any given podcast episode is an individual asset that has the ability to turn into a regional asset, which can encourage a greater sense of trust and belonging in the community it services. This asset can even lead to the rise of regional champions (or voices) in the area, in particular those who have a real sense of what’s happening on the ground.
When these communities grow stronger in numbers, commercial opportunities will start to present themselves. This has the potential to empower not only the podcast creator, but the community as a whole. Considering there are thousands of different cultures and languages on the African continent, the opportunities for innovation and empowerment are truly endless.
The relationship between radio and podcasting
We can’t talk about podcasting as a force in the broadcasting field without mentioning its older and more established sibling, radio. There is a strong link between the two. Both typically build audiences through a mix of education, information and entertainment. Radio and podcasting are both intimate mediums, where a show host is literally welcomed into the homes and lives of people. Both also have commercial opportunities that mirror each other, which is great news for the broadcasting industry as a whole.
Just like with real life siblings, there may be genetic similarities, but you’re dealing with two different entities. Radio is a more linear medium, whereas podcasting is always on demand. This means that radio is consumed “live” as it happens if the person is tuned into the station, but with podcasting the listener gets to listen to shows whenever it is convenient for them.
Podcasts episodes are also easy to share across social media with loved ones, whereas radio has more of a dependence on physical word of mouth (and a natural sense of FOMO). Regardless of the how being different, both still offer something desperately needed in a post-coronavirus world: human connection.
Pioneering podcasting in South Africa
In a bid to nurture this idea of human connection, I’m proud to mention that the African Media Entertainment (AME) team recently signed a groundbreaking partnership with Wondery, the biggest independent podcast producer in the world. In a nutshell, AME now has the rights to promote Wondery podcasts through its subsidiaries, in a bid to help get to help reach a projected number of nearly 20 million podcast listeners in South Africa by 2024.
Because African Media Entertainment has a rich history in audio creation, and has spent years perfecting the art of serving audiences on a reachable, tangible level, we’ve happy to set the bar high when it comes to this. AME owns some of the biggest radio stations in the country, as well as high achieving digital, publishing and marketing services, including MediaHeads 360, Moneyweb and more. By promoting Wondery’s content through these channels, podcasting is exposed to new audiences, and the channels themselves also gain access to some of the best content that the world has to offer.
Leveraging new opportunities in the podcasting arena
By exposing audiences to amazing content through a formal relationship with Wondery, we’re also setting a precedent for AME’s individual platforms to branch out, creating and growing their own podcasting channels within this exciting new digital broadcasting environment. Better yet, the content will be locally nuanced, telling the African stories that may have gone untold otherwise.
The audience is the major winner here, for gaining access to high quality content through traditional channels they know and love, while simultaneously being exposed to high quality local content that helps them feel more represented in the world as well.
This creates a great opportunity for advertisers to get involved, be it through strategic adverts in podcasts episodes, show sponsorships, cross-platform campaigns, or something else. Brands will be able to promote themselves in an entirely new arena, to audiences that they might not have been able to reach before. It also gives radio stations an opportunity to integrate a podcasting strategy into their marketing and sales departments, which may even lead to unexplored avenues for additional revenue in the long run.
If the wonder of podcasting has you as excited as I am, welcome to the club. From podcasts still in their infancy, all the way through to powerhouse shows like Business Wars, there is plenty of opportunity for content creators, storytellers, listeners and advertisers to connect in mutually beneficial ways.
For sales queries contact: Chris Borain
Join US on a PODBLASTING journey to success!
Podcasting is the perfect opportunity to share your brand’s story with the world! Book your spot at our LIVE virtual Podcasting Masterclass, hosted by the well-known Simon Brown, Managing Director of JustOneLap and Host on the MoneywebNow podcast as well as Chris Borain, Head of Digital at United Stations.
Simon and Chris will provide insight on the world of Podcasting and share key points, including:
- Trends driving the South African podcast market.
- What makes a great branded podcast?
- What makes a great podcast ad?
- Boosting your media strategy with podcasting.
- Measuring podcasting ROI.
- The future of pod (ad) tech.
Don’t miss out on this fantastic Masterclass.
Time: 11:00 am.
Date: Wednesday, 5th May 2021.
Details: The Live Masterclass will be held over Microsoft Teams. The joining link will be sent closer to the time.
The Middelburg (Cape) Recreation Club has received R46 000 worth of sports equipment for a variety of disciplines through funds raised by the Algoa FM Big Walk for Cancer, which is the biggest mass-participation charity event in the Eastern Cape.
Algoa FM partnered with the Eastern Cape Department of Sport, Recreation, Arts and Culture (DSRAC) to promote healthy living and exercise for the first Virtual Algoa FM Big Walk for Cancer, which was held on Saturday, October 31, 2020.
Speaking at the handover, Inxuba Yethemba mayor Noncedo Zonke, said it was a municipality “with a passion for sport which excels at women’s running.
“Social programmes like these are very important because we do not need to focus only on academic performance. We need to encourage young people to keep healthy, and teach them that exercise makes you a complete person”.
DSRAC deputy director of the Chris Hani District Thoko Oliphant, said the Middelburg club was selected because of its enthusiastic participation in the first Virtual Algoa FM Big Walk for Cancer.
Lorinda Brown, head of the Middelburg Recreational Club said “we can now lead a more active and healthier lifestyle thanks to the more than five thousand people who registered for the 2020 Virtual Algoa FM Big Walk for Cancer”.
The equipment is being stored safely at the Ellen Olivier Primary School.
“We partner with both the Department of Sport, Recreation, Arts and Culture and the Department of Health” to promote healthy living and exercise in Algoa Country, says Algoa FM marketing manager Lesley Geyer.
Included in the equipment requested by the Middelburg Recreation Club are agility ladders, yoga mats, dumbbells, gym balls, water dispensers and a loudspeaker system.
Media Release for Algoa FM
By Siyathetha Communications
Hot 91.9FM today announced exciting new changes to the weekday line up effective 03 May 2021.
Voted Joburg`s Hottest Breakfast Show for four consecutive years, the new morning show line up will comprise of Tony Murrell, Bunny Majaja, Simon Hill, John Walland and Ragani Achary. Tony Murrell is renowned in radio for his signature witty humour, silky smooth presentation style and vast musical knowledge. For the last few years Tony has held down the weekly midday show slot as well as doubling as the station`s Programme Manager. Joining Tony and the team is the wonderfully bubbly Bunny Majaja who moves from her successful afternoon show, bringing a sense of fun and pizazz to the mornings, the irrepressible Simon Hill, news anchor Ragani Achery and sports maven John Walland. Together, the new Joburg’s Hottest Breakfast team will take your morning to a new and exciting level with stimulating conversation, humour and more of the music that you love.
The ever-popular Mark Pilgrim will continue to delight his audience with The Mark Pilgrim Show from 9am to 12 midday with his unique brand of music memories, fun facts and daily quizzes.
Hot 91.9FM welcomes Ursula Chikane to a brand-new show every weekday afternoon from 12pm to 3pm. No stranger to radio, Ursula has been an award-winning radio and television presenter since the mid-1990s. You may know Ursula from her time as the longest-running presenter on Top Billing and from her radio work which extends from the World Chart Show on 5fm to the past almost 8 years on Power 98.7. Ursula will bring her brand of sophistication to the show with three solid hours of the best in Old Skool music, great conversations and overall fun entertainment. “I can’t wait to meet my new and some old colleagues….and I’m really eager to get to know the HOT 91.9FM listeners.”
The team who drives you home, The Parky Squad on The Big Joburg Drive will take over the airwaves at 3pm to 6.30pm. As always, Simon Parkinson, Keorapetse Hlope, and Dylan Rogers will effortlessly get you home with the best drive-time music and light banter guaranteed to take the edge off a long work day.
Hot 91.9FM founder and Managing Director Lloyd Madurai says, “We are looking forward to the new line-up and are confident our listeners will love it too. It’s a fresh fusion of presenters and of course we are delighted to welcome Ursula to the Hot Family”.
For more information on Hot 91.9FM go to: www.hot919.co.za