The thrill of winning isn’t limited to a listener experience. Algoa FM is helping its advertisers to craft effective competition-based campaigns that deliver results and grow market share.The media house has noticed a steady rise in responses to its on-air and online competitions, and this trend has been growing since the onset of the Covid-19 lockdown in March.
The best results are achieved when there is a good balance between reward, effort required to enter and entertainment value.
Nadia Pieterse, senior creative executive at Algoa FM says “Our listeners respond exceptionally well to mechanics which involve solving clues; riddles and general knowledge quizzes.’
Competitions that provide entertainment value or that incorporate ‘theatre of the mind’ elements, generate much more interaction than those which do not include a fun element.
Without this interaction, competitions become background noise.
Simultaneously, the path to participation is very important and therefore entering the competition, should not require too much effort on the part of the listener.
“A competition mechanic, which requires a quick and simple answer via Telegram or SMS, will always generate more entries than one where time and effort is required to enter… or that has too many steps and instructions to follow,” says Pieterse.
Algoa FM, which is the biggest media house in the Eastern Cape and Garden Route, leverages its on-air, online and on the ground platforms to help advertisers to reach and connect with their customers.
A happy national client who used radio platforms around the country to introduce a new service wrote: “They (the Algoa FM team) were organised, motivated and an absolute pleasure to work with. We had an amazing response. Stronger than the Western Cape in a number of areas.”
The type of prize is also important across all platforms, says Pieterse.
Algoa FM’s listeners respond best to competitions offering instant cash prizes, followed by those offering grocery vouchers.
Competitions with daily prizes render better results than those that only offer one grand prize to be won at the end of a week.
It has been our experience that listeners would rather have many opportunities to win smaller amounts than one chance to win a big amount.
The best results in respect of the number of entries are achieved through the momentum generated over a five-day competition, where a ‘live’ winner announcement takes place daily between Monday and Friday.
What has also come to the fore is the power of the relationship our listeners have developed with the on-air personalities at Algoa FM.
“It is always surprising to me how well Algoa FM presenters are known in the community,” says breakfast show co-host Lee Duru.
“Even though we are primarily a radio station, people recognise us as presenters when we go out.
“We can also see from the responses on our social media feeds that people value our opinions,” she adds.
An example of this is a motor vehicle dealership which sold nine people carriers – twice their target of four for the campaign – simply by offering a presenter the opportunity to drive the vehicle.
Listener interest was sparked by the presenter sharing his driving experience, with “the campaign having the dealership humming along with people all week,” according to the client.
“The success of competitions hosted on Algoa FM is testimony to the power of radio – it provides the ultimate path to purchase by connecting people to products and services like no other medium,” says Algoa FM managing director Alfie Jay.
“My team of champions guides our clients to success from concepts to competitions that work for our audience; deliver results for our clients and simultaneously, provide us with increased opportunities to interact with our audience. It’s the most powerful three-way winner,” he adds.
This is what another national client has to say: “Good morning my radio team – I just want to thank everyone. Your efforts this week have been super human.
“I cannot express how impressed I am with everyone who made this campaign possible.
“Once again you have demonstrated the power of radio, your dedication to making our clients happy and how to get things done. You deserve all the success that comes your way and are an absolute privilege and pleasure to work with.”
OFM, inspiring listeners to live the real good life in Central South Africa, is looking for the dishes that make Central South Africa salivate! The Real Good Recipe Book seeks to showcase Central South Africa’s favourite recipes.
The book will feature our OFM presenters’ favourite dish, along with the old family recipes, new creations, gourmet masterpieces and fast food fixes our loyal listeners love. The book will feature six categories, namely beef and lamb; pork and poultry; venison; fruits, nuts and vegetables; dairy and eggs; and maize and wheat. Each of our presenters will make a video preparing their favourite dish in a specific category. The video’s QR code will be printed in the book to watch later.
Says Lindiwe Mtwentula, OFM Marketing Manager: “Central South Africa boasts some of the country’s best agricultural produce and we want to know how our listeners like to turn this bounty into memorable meals. As always, there will be prizes up for grabs. Should your recipe be selected as the best, you will be awarded the grand prize of a R30 000 Checkers voucher. Lockdown brought out the chef in all of us. Now is the time to turn your top recipe into cash!”
In addition to the R30 000 grand prize, all entrants stand a chance to win a number of spot prizes of R500 in Checkers vouchers. Should you be drawn, called live on air and have a Checkers Xtra Savings card, your voucher will be doubled and you could walk away with a R1 000 Checkers voucher. Plus, should your recipe be chosen to feature in the book, you’ll win R1 500.
To enter, go to the OFM website at www.ofm.co.za, click on The Real Good Recipe Book link, and upload your recipe and photos of your tasty dish, as well as photos of your family. Entries close midnight on the 6th of December and the grand prize winner will be announced on the 19th of December.
Enter the Algoa FM Big Walk for Cancer and join in the pink fun. Walkers will be spotted in their pink wear in their various locations on Saturday, 31st October 2020 as thousands of people walk in celebration of those affected by cancer at the Virtual Algoa FM Big Walk for Cancer. Big Walk merchandise, from T-shirts to socks is still available for those signing up for the event. Walkers will hit the road in their neighbourhoods (with due Covid-19 protocol in place) from eight in the morning. Entertainment is in the form of a virtual concert with the likes of Dr Victor and the Rasta Rebels, Gino Lee and Stuart Reece. Proceedings will go to the Igazi Foundation stem cell unit in Port Elizabeth.
For more information on how to participate, please visit the Algoa FM website, www.algoafm.co.za.
There is a new term on the block for what was previously known as the baby boomers. The YOLD or the “young old” is a market that you should be focusing on! YOLD’s are people currently aged between 65 and 75 and they are challenging the traditional expectations of the retired as people who wear slippers and look after their grandchildren.
The rise of the YOLD will be a boon to themselves, to economies and to societies.
Michael Avery of Classic Business on Classic 1027 chatted with Jeremy Sampson of Brand Finance and Dion Chang of FluxTrends on the new generation that is ‘YOLD’ and what it means for brands/agencies as they disrupt consumer, service and financial markets. Listen to the conversation here.
For advertising opportunities on Classic1027, please contact Teresa Michael at firstname.lastname@example.org.
Thousands of people around South Africa and the rest of the world have marked the end of cancer awareness month by joining the first Virtual Algoa FM Big Walk for Cancer presented by the Eastern Cape Department of Health.
“Cancer knows no boundaries, and by going virtual we were able to spread awareness of the disease and to show support for those affected by cancer way beyond Nelson Mandela Bay, which has been the home of the event for the past 21 years,” says Algoa FM marketing manager Lesley Geyer.
People signed up for the event from as far afield as Australia, England, Scotland and Dubai.
Around South Africa, there were walkers in pink in the main centres of Cape Town, Durban, East London, Johannesburg and around 50 other towns and cities in South Africa.
The biggest support came from Nelson Mandela Bay, with walkers from 80 suburbs turning the metro pink.
“We exceeded the benchmark of attracting 40 per cent or more of the people who took part in the last physical event before Covid-19,” says Geyer.
“More than 5 500 people entered online for the virtual event and judging by the images that were shared there were thousands more who walked in celebration of those affected by cancer,” she adds.
“Most of those who joined the virtual walk from abroad have links with the Eastern Cape, which they maintain by tuning in to Algoa FM through audio streaming, engaging with us in social media pages and visiting the website,” says Algoa FM managing director Alfie Jay.
“The success of our first Virtual Algoa FM Big Walk for Cancer puts us in a stronger position to connect with our audience and help our clients stage a myriad of virtual events. Lessons have been learned and we will continue raising the bar,” he adds.
Schools supported the Big Walk by encouraging their pupils and parents to enter.
“It is so important for us all to raise awareness about cancer, as it certainly has or sadly will impact our lives in some shape or form if not already,” says Alex Hall, headmaster of St George’s Preparatory School.
The school arranged walks in the week leading up to Saturday, October 31.
“To raise awareness and some money in a bright and positive manner is such a privilege and a wonderful event that we are very proud to support. Thank you MTN and Algoa FM for allowing us to be part of this special day, he adds”.
“This is the biggest walking/running event in the Eastern Cape,” says Rudi van Tonder, Chairman of the Elite Athletics Club, which has handled the logistics for the walk since inception.
“We are humbled to be part of an event that is bigger than any of us. When visiting the cancer ward at the Provincial Hospital, we saw the difference we are making by supporting Igazi Foundation, which is the 2020 beneficiary,” he says.
“The Igazi Foundation is humbled to have been chosen to be the benefactor of the first Virtual Algoa FM Virtual Big Walk for Cancer. To have the support of Algoa FM and the public, walking on behalf of cancer patients is a show of love and support desperately needed in these times of social distancing,” says Cole Cameron, Chief Executive Officer of the Igazi Foundation.
Corporates in the Eastern Cape added their support.
“Isuzu Motors South Africa is very proud to once again serve as the vehicle partner for Algoa FM’s Big Walk for Cancer,” says Denise van Huyssteen, corporate affairs executive at ISUZU Motors SA.
“This initiative is particularly important during these unprecedented times of Covid-19 which has literally dominated all spheres of life.
“We should not forget about the many lives which cancer continues to impact upon and the ongoing need to raise awareness around the prevention and detection of cancer,” she adds.
“It is also heartening to see that all the major corporate and provincial partners put their trust and support behind the virtual event, as did the Nelson Mandela Bay Municipality,” says Jay.
The Virtual Algoa FM Big Walk for Cancer was followed by a virtual show featuring South African musicians Gino Lee, Stuart Reece and Dr Victor & the Rasta Rebels.
“As a South African musician, I am very honoured and grateful to be a part of the Virtual Algoa FM Big Walk for Cancer and to help raise awareness for cancer,” says Dr Victor.
“I’m proud to be able to say that of the songs I streamed from my home studio on 31 October, two climbed to the Number One Spot on The Algoa FM top 30,” says Reece.
Local and national artists will entertain participants of the Virtual Algoa FM Big Walk for Cancer presented by the Eastern Cape Department of Health in an online concert concert.
Artists on the virtual stage include Idols SA Top 10 finalist Micayla Oelofse, Gino Lee, Stuart Reece … and Dr Victor & the Rasta Rebels.
“As a South African musician, I am very honoured and grateful to be a part of the Virtual Algoa FM Big Walk for Cancer … and to help raise awareness for cancer. I’ll be streaming from my home on the 31st of October together with the Rasta Rebels and we’ll do a few of the songs that were very popular on The Algoa FM Charts,” says Dr Victor, who went on to say that there is a long-standing relationship between his band and the station.
“Over the years, for a lot of their party functions, we were their go-to band. They’ve played my music since way back in the early 90’s when we just formed Dr. Victor & The Rasta Rebels. I remember years back we were the opening act for Paul Simon at St. Georges Park and Algoa FM was already punting our music back then. It’s been more than 20 years since the early days and they’ve continued to support my music career to this day,” he adds.
Excited Stuart Reece adds “I am grateful to be a part of the event this year and I’m proud to be able to say that of the songs I will be streaming from my home studio on 31 October, two climbed to the Number One Spot on The Algoa FM top 30 over the years”.
“Algoa FM has supported my music career since day one when I knocked on their door with my first CD in my hands asking if they’d consider playing just one of my songs. This literally happened. I didn’t know about protocol and procedure for radio submissions back then but they gave me a chance anyway. It’s been 10 years since then and they have continued to support my music career to this day,” he says.
The multi-talented Gino Lee says, “I’m so grateful and honoured to be performing live at this year’s amazing and inspiring Virtual Algoa FM Big Walk for Cancer. I will be doing an exclusive performance of my songs ‘Only Get Better’ and ‘Days Like This’, which speak to what a tough and eventful year 2020 has been.
“Thank you Algoa FM for bringing awareness to this disease which affects so many of us, and for inspiring us to live healthier and stronger … and for giving back to a cause that will help and heal so many” he says.
Idols SA Top 10 finalist Micayla Oefofse adds “It’s a privilege to be part of the Virtual Algoa FM Big Walk for Cancer which is just such an exciting initiative this year. The platform allows me to share the stage with other artist who support the fight against cancer.”
“Our exciting line up of performers are set and we are ready to entertain our participants at this year’s Virtual Algoa FM for Cancer. Things will be a bit different, but all participants in the Big Walk will be able to enjoy a great show wherever they are in the world,” says Algoa FM Marketing Manager Lesley Geyer.
She added that “the online show is free to everyone who has entered the Algoa FM Big Walk for Cancer.”
For more information on how to participate, please visit the Algoa FM website, www.algoafm.co.za.
Athletics clubs in the Eastern Cape are in a race to see which one can sign up the most entries for the Virtual Algoa FM Big Walk for Cancer brought to you by the Eastern Cape Department of Health.
The club with the most entries will be able to nominate a sports-related cause or individual who will receive support through proceeds raised by the Big Walk, that will take to the streets this Saturday, October 31.
Funding is being raised for sport promotion through a partnership with the Eastern Cape Department of Sport, Recreation and Arts and Culture, which is supporting the Algoa FM Big Walk for Cancer for the second consecutive year.
The department’s main aim will be to encourage participants in and around the Eastern Cape to exercise daily and to maintain a healthy life style.
“The Eastern Cape, like the rest of South Africa, is facing a lot of health-related challenges such as cardiac diseases; diabetes; cancer and respiratory ailments … the result of an increasingly sedentary lifestyle that leads to obesity,” says Fezeka Nkomonye, the MEC for the Department of Sport, Recreation, Arts and Culture.
The annual Algoa FM Big Walk for Cancer is one of the highlights of the department’s #IChooseToBeActive campaign to encourage the people of the Eastern Cape to live a more active lifestyle, she adds.
“The Big Walk helps raise the awareness of the importance of having a regular workout routine. This helps individuals, both young and old, keep to keep fit physically and mentally,” says Algoa FM Marketing Manager Lesley Geyer
“It is important for participants of the Algoa FM Big Walk for Cancer to see this walk as a stepping stone to doing more than just one 5km walk each year. They can make it a daily or weekly occasion … and they are welcome to wear their pink T-shirts every time they are out walking,” she says.
The delivery of T-shirts via courier is ongoing until Friday.
For more information on how to participate, please visit the Algoa FM website, www.algoafm.co.za.
The Igazi Foundation will be this year’s Algoa FM Big Walk for Cancer beneficiary.
Funds raised will be used to purchase a fogger, industrial washing machine and scales which will be used in the stem cell unit in Port Elizabeth.
Covid-10 has made the need for the equipment to ensure that patients undergoing treatment are kept in a sterile environment more pressing, according to Cole Cameron, CEO of the Igazi Foundation.
“We are happy to be part of this of this years Virtual Big Walk for Cancer. As the only services and education NGO for haematology in the country, this is a platform for us not only to raise cancer awareness but also the awareness of blood cancer,” he says
“Our team and a number of survivors will be walking this October with the hopes of raising funds for our foundation,” he adds.
The virtual Algoa FM Big Walk for Cancer in partnership with the Eastern Cape Department of Health will be taking place on Saturday, 31st of October 2020. Participants are encouraged to walk around their neighbourhood in support of those who have been affected as well as infected by cancer.
For more information please visit the Algoa FM website, www.algoafm.co.za.
Algoa FM is honouring the women behind the success of the leading media house serving the Eastern and Western Cape from the Garden Route to the Wild Coast and inland through the Karoo.
“We invited three of our leading women to share some of their insights on how to be successful in what is a very demanding industry,” says Algoa FM programme manager Baydu Adams.
“Algoa FM honours Women’s Day by focusing on the true power of women this year. The campaign is driven by the Algoa FM presenters, with individual messages from the team and interviews with dynamic women until 9 August.
“We are featuring women from business, charity organisations, fashion and the arts. They include songwriters, musicians, lawyers, engineers, lecturers and sports stars.
“This mix is reflected in the Algoa FM on-air team,” he says.
Early morning presenter and Ironman athlete Siobhan Momberg is a fashion design graduate.
Her introduction to the world of radio was through voice overs recorded during her childhood. “It was for an ice-cream company, so I got paid a small change but got loads of free ice-cream, I mean as a kid what could be better right?” says the youngest member of the on air team.
She became a part of the Algoa FM family after submitting her recorded demo in 2017. “The challenges have been tough. They have tested my true character and made me question many things about myself, my beliefs, my peers and my life. It is important to know that in any industry you will be challenged, and it’s up to you to decide if it will affect you in a negative or positive way,” she says.
Momberg is happy to provide support for others: “When I am asked for advice, or if I see that something I know could make their life a little easier, I share. I believe that what goes around comes around, and rather attracts the good vibes than the negative ones!”
“Siobhan is a star in the making. Her natural talent is being nurtured and developed at Algoa FM,” says Adams. For Momberg, the popularity of her five to six am weekday slot is due to teamwork, she believes. “Always have your team’s back. There will be a day when you need them to have yours,” she says.
Mother-of-two Queenie Grootboom, started her journey at Algoa FM with husband Mio Khondleka as part of an on-air couple.
After years of broadcasting together, Queenie says the hardest challenge was accepting that she could do it on her own when she was offered a solo slot. “Queenie is one of the most experienced and polished presenters on air in South Africa. We knew it was time for her to shine on her own.
“Her empathy with her listeners is one of the key factors which makes her 7pm to 10pm show so popular,” says Adams.
“There’s understanding radio as a workspace but it’s a whole other challenge understanding the people, the person behind the radio. The person listening, getting to know you, your flaws, your strengths and then accepting you?
“I had a very tough time because it was very personal for me but with great support, I’ve been able to embrace the change and I’ve grown into my own person who has a voice and an opinion. Strange opinions and views … but that’s me,” says Grootboom.
“No one has to prove themselves to me. Who am I to judge anyone when I do not know what battles they have to fight every single day?
“Every opportunity I get, I share life lessons, for me those are so important. Every day I learn something new and I’m genuinely surprised by the free advice that we share with each other when I’m doing a show.
“Not everyone will agree but plant the seeds, plant those ideas; those solutions, and who knows we could be saving one person a day?” she says.
Roch-Lè Bloem, a broadcast journalism honours graduate who also holds a degree in media, communications and culture, is an Eastern Cape media powerhouse.
She started her radio journey at the age of 19 when a friend told her a local community radio station was looking for presenters.
“I believe that every milestone is a victory and adds value to your journey, meaning you succeed and ‘make it’ with every milestone achieved. Never limit yourself. It’s always great to have short term and long-term goals and a vision, and it’s okay to celebrate the short-term goals you’ve achieved,” she says.
In addition to reading the news and co-presenting the Algoa FM afternoon drive show, Roch-Lè runs her own Port Elizabeth-based media and communications company.
She also co-founded the Cycle Sisters non-profit organisation with another NPO, Love Story. Cycle Sisters provides sanitary towels to disadvantaged women and girls.
Her numerous roles include being a mentor to many women and girls in the Eastern Cape; a motivational speaker; a master of ceremonies; a public speaker; fitness instructor and broadcasting and media lecturer.
“I encourage people by sharing my story and creating hope within young individuals. I also empower by sharing my knowledge and supporting people. I believe one should never break anyone down. Support and share knowledge to uplift and empower individuals to follow their dreams and make it a reality.”
Her message to women is “women in modern society need to be authentic. Don’t try to be someone else or find the need to look like someone else. Learn to love your imperfections and embrace it all. Make other women around you feel loved, supported and empowered.”
“These are just three of the inspirational women on our team of champions at Algoa FM and it’s a privilege to work with people who are making such a marked difference in the lives of others,” says Algoa FM managing director Alfie Jay.