Mon, 19 Apr 2021 / Published in AlgoaFM, LATEST NEWS

The Middelburg (Cape) Recreation Club has received R46 000 worth of sports equipment for a variety of disciplines through funds raised by the Algoa FM Big Walk for Cancer, which is the biggest mass-participation charity event in the Eastern Cape.

Algoa FM partnered with the Eastern Cape Department of Sport, Recreation, Arts and Culture (DSRAC) to promote healthy living and exercise for the first Virtual Algoa FM Big Walk for Cancer, which was held on Saturday, October 31, 2020.

Speaking at the handover, Inxuba Yethemba mayor Noncedo Zonke, said it was a municipality “with a passion for sport which excels at women’s running.

“Social programmes like these are very important because we do not need to focus only on academic performance. We need to encourage young people to keep healthy, and teach them that exercise makes you a complete person”.

DSRAC deputy director of the Chris Hani District Thoko Oliphant, said the Middelburg club was selected because of its enthusiastic participation in the first Virtual Algoa FM Big Walk for Cancer.

Lorinda Brown, head of the Middelburg Recreational Club said “we can now lead a more active and healthier lifestyle thanks to the more than five thousand people who registered for the 2020 Virtual Algoa FM Big Walk for Cancer”.

The equipment is being stored safely at the Ellen Olivier Primary School.

“We partner with both the Department of Sport, Recreation, Arts and Culture and the Department of Health” to promote healthy living and exercise in Algoa Country, says Algoa FM marketing manager Lesley Geyer.

Included in the equipment requested by the Middelburg Recreation Club are agility ladders, yoga mats, dumbbells, gym balls, water dispensers and a loudspeaker system.

Media Release for Algoa FM 

By Siyathetha Communications

Algoa FM: Lesley Geyer: 072 372 1900 /
Siyathetha: Ed Richardson: 083 656 9757 /

Mon, 15 Mar 2021 / Published in AlgoaFM, LATEST NEWS

Young women in the Wild Coast Zithulele Village will continue receiving training in life and practical skills thanks to a R118 000 donation by the empowerment shareholder of Algoa FM to the Masiphakameni Youth Development Programme.

“The programme‘s intention to develop confidence in young rural women was the key selling point for me,” says Algoa FM non-executive director Zola Tshefu.

Masiphakameni is a programme run by Jabulani Rural Health Foundation. 

Unemployed women from Zithulele and surrounds in the former Transkei attend an eight-month course which focuses on both “soft” and practical skills, according to programme facilitator Jenny Michell.

“What I love most about the Masiphakameni programme is the holistic approach to young women development through offering a broad range of training, life skills as well as new experiences and exposure,” adds Tshefu, who overseas the Algoa FM Empowerment Company, through which the funds have been channelled.

“I believe you may have all the education in the world but without self-confidence you cannot achieve much in life. That inner knowing that you have something to contribute to this world gives one unstoppable power,” she adds.

The programme includes afternoon placement with local NGOs or government institutions where the young women gain practical experience, and learn how to behave professionally in the work environment.

They also give back to the community through their work, says Michell.

Each participant receives a stipend for the work they perform. This can be used to support their families or saved towards paying for college or university.

“The benefit of this kind of investment in these young women goes beyond them as individuals, but also impacts their families and their villages, and the country stands to gain,” says Tshefu.

Funding provided from the Algoa FM Empowerment Company will help Masiphakameni to expand the courses it offers.

“We are planning to introduce a training programme called ‘Work 4 A Living’. It is a great course covering basics of financial literacy, work ethics, job preparation, taking responsibility for one’s own future and more,” says Michell.

Masiphakameni: Jenny Michell: +27 82 832 0016
Algoa FM: Lesley Geyer: 072 372 1900 /
Siyathetha Communications: Ed Richardson: 083656 9757 /