Wed, 01 Jun 2022 / Published in AME, LATEST NEWS

As South Africans we are a people with a love for music. Music lives within us and forms part of the way we socialise, engage, reminisce, and connect. We are fierce karaoke singers, air guitarists and back-up singers. When lyrics fail us, we make up our own and we’re not afraid to turn up the volume on our favourite songs!

Radio and Music

Radio has long served as the main source of South African’s musical fix, with more than 60% of adult population tuning into radio on a weekly basis. As a medium, radio has built and developed trust relationships with audiences and has become a mirror for the mood of the communities served and forms part of the collective voice of the people.

Radio has been an influential tastemaker in the music landscape, and it continues to be one the main reasons people engage actively with the platform. Despite an ongoing affinity with radio brands, who still form a considerable part of listening habits in South Africa, people have increasingly started experimenting with online audio consumption over the last few years. The latest research findings from the second Infinite Dial study in South Africa, indicates 61% of the local metropolitan population now actively listens to online audio, an increase by a staggering 22% since 2019.

As an agile medium, these changes in consumption habits and the rapid shifts in technology, has meant that radio has needed to shift to cater to the needs of audiences.

Audio and Innovation

African Media Entertainment (AME) has a deep history with radio and the business of radio. From our two radio stations, OFM in Central South Africa and Algoa FM in the Eastern Cape and Garden Route, United Stations as a specialist radio sales house, MediaHeads 360 as a specialist agency with a strong audio influence and Moneyweb, AME is a business that understands the power and value of audio.

Our radio teams have intimate knowledge in catering to audiences, understanding the nuance of seasons, times of the day and what makes the music we play so popular. We’ve spent years catering to, and receiving feedback from, our audiences, sculpting playlists that have become the soundtracks to their days and lives! It is with this intimate knowledge of music and audio that we are excited to introduce our newest online audio addition.

Simply Smooth

Conceptualised with a deep love of music and understanding the evolving audio landscape, AME is pleased to invite you to push play on Simply Smooth.

With a successful history in serving audiences through crafted music products, I drove the vision of building a local offering, of the internationally acclaimed Smooth Radio format. With added expertise in music and lifestyle programming by Neil Johnson and Peter de Nobrega this popular music format is set to create a unique sound that matches the relaxed South African way inspired by music and lifestyle.

As audiences embrace technology and actively engaging with audio content online, radio has evolved into being more than the box you used to listen to your favourite music on. Radio is now the all-encompassing art and science of conceptualising, creating, distributing, and engaging with audio.

Simply Smooth harnesses the power of music and the role it plays in peoples’ lives whilst acknowledging the need to be on multiple devices, embracing the power of digital. Music consumption is now not only powered by radio, but by digital audio platforms too. This is a unique place to be in as audiences can sculpt and choose their own selections based on what they feel like and their current mood. The beauty of providing a digital stream with elements of traditional radio nuance, means that we can still take the listener on a journey and provide them with an experience an algorithm is unable to provide. Streaming audio removes the guess work and provides a service that digital music services don’t offer. Coupled with this, it comes at no additional cost to the listener.

Audio and Technology

Based on bandwidth availability and the device used, the listener can control the quality of the audio stream. If the Simply Smooth stream is being accessed in a fibre rich environment on a hi-fidelity system, the user can opt for a high-quality audio stream while a lower connection could be used if one were listening on the move through your mobile phone.

The space where digital and audio meets hold infinite possibilities as one considers that rapid changes in the tech landscape in the last few years. The beauty of Simply Smooth is that it uses technology as a tool to enable communication but the power of radio to make the listening experience real and personal. In time, the listening experience and journey will become more engaged and enriched as the audience will be able to directly interact with their favourite audio stream.

AME has always looked to bridge the divide between technology and audiences. Simply Smooth is a perfect example of how the company has embraced the digital world, providing a platform to connect with audiences through the universal power of music.

The Simply Smooth Sound

In a world of digital options and clutter it could be easy to be get lost in the noise.

Simply Smooth understands the challenges of going digital as much as we understand our audience. We’ve harnessed the years of knowledge gained from our media platforms at AME and combined it with our acute sense of the on-line and on-demand digital world to create Simply Smooth.

With a focus on digital metro dwellers with urban lifestyle choices and influences, Simply Smooth will deliver a uniquely local influence in music. The station will still deliver the best smooth options from around the globe with hit after hit after hit: all the songs you love with their cherished memories you cherish and the songs that have influenced your life. At the same time, Simply Smooth will make sure you’re still creating new memories with the latest contemporary hits, streamed to you 24/7, with no additional cost.

From classics to contemporary hits. Nostalgia to new influences. Sing along and Soul. Rhythmic and Reggae and all the years that made music memories in the 70, 80’s, 90’s and beyond. Simply Smooth is the on-line music home for those who enjoy sophisticated sounds and a lifestyle driven by music hits.

Simply Smooth will become the first choice when considering an on-line music option to suit a discerning music taste in a modern listening environment. Simply Smooth is for music lovers and those who love to listen to music.

Tune In and Become Simply Smooth

Simply Smooth is an always on music companion and available on www.simplysmooth.co.za, no subscription necessary.

Click, listen, and enjoy all the music you love in one place. You’ll hear local icons who’ve influenced the global stage from Johnny Clegg and Zahara, to global icons who’ve played on our local stages like Michael Bublé and Michael Jackson.

We look forward to your drum solo with Phil Collins, your duet with Adele, your sold-out concerts with Robbie Williams, your cabaret sessions with Lira and Sting, and your world tour with John Legend.

Start your Simply Smooth journey with us; just push play.

Written by Dave Tiltmann, CEO of African Media Entertainment (AME).

Wed, 01 Jun 2022 / Published in LATEST NEWS, Podcasting

2021 was the biggest year ever for podcasts, with the number of distinct podcast users aged 15-44 on Spotify growing by +34% YoY.

2022 is set to hit even higher levels of penetration and success, as the industry gets bigger and bolder. We look at nine emerging trends for the industry this year and what this means for advertisers and brand partnerships.

1. 360 and immersive soundscape in podcast ads

As audio technology gets more sophisticated, more options to develop stand-out audio experiences emerge. Immersive audio experiences can be found in the cinema, computer games, Interactive VR and 360° video, and even amusement park rides. Now it has been adopted with YouTube and Facebook 360 video and for podcasts.

As podcasts are an audio-only, screenless experience, the impact of immersive soundscapes is more powerful.

One example is Tourism New Zealand’s 360 audio ad. The aim was to take audiences simply imagining their dream trip to New Zealand, and move them into planning, booking, and making it a reality. This one in particular was produced by Creative Fix, you can listen to it here (stick your headphones in for full effect!)

We predict that more and more brands will embrace this technology to stand out from the pack, and for heightened brand recall.

2. Live audio on social platforms

Clubhouse launched last year, forging the way for other live audio apps to develop and blossom and putting a spotlight on the social/interactive potential of audio.

As social platforms such as Instagram and Twitter innovate to stay relevant and useful to their users, they are turning to audio to diversify their offerings. Although Facebook discontinued Facebook Soundbites (as of June 3, 2022), the introduction of Twitter Spaces last year (the ability to have live audio conversations), continues to lead the audio charge.

This style of audio format indicates a wider podcast industry trend – shorter form audio content. Whilst a long-form immersive experience is one of the drawcards of podcasts, short form audio will allow us to squeeze in even more listening time into our busy lives and has appeal for those with a shorter attention span. It will be exciting to see how the social giants compete to lead the movement.

3. Podcast hosts as influencers/marketing tool

The host of a podcast is often its main major selling point. Some are hosted by established celebrities (like Jason Bateman, Will Arnett and Sean Hayes’ Smartless) and some turn the relatively unknown hosts into celebrities/influencers, as the podcast becomes popular. The intimate relationship that forms between listener and host means that hosts are in a unique position to provide trusted product/service recommendations. Host-read podcast ads achieve 72% brand recall, compared with 62% for non-host-read ads. Additionally, host-read ads on podcasts produce an average of 50% increase in purchase and recommendation intent among listeners when compared against non-host-read ads.(Neilson)

Furthermore, social media influencers are beginning to capitalise on the extra engagement that podcasts offer and are extending their offering to the audio world by launching podcasts. Examples of this locally include The One Eyed Man hosted by Mike Stopforth

4. TV streaming turns to audio?

With the content crunch, Netflix, Stan and other media streaming services will face over the coming years, they will need new ideas that have a proven concept to broaden their engaged audience and offer an edge over competitors.

Imagine watching an episode of Succession in the evening, then seamlessly being prompted to listen to the podcast that discusses the episode on your way to work the next day. Audiences love to go deeper on their favorite shows and podcasts offer a unique and immersive way to do this.

5. More branded content

Although many brands have had great success with podcast advertising, the medium is still relatively under-utilised, compared to the ad spend given to social media, radio and outdoor media. As podcast listenership grows, more brands will dip their toe into the industry, especially for branded content on podcasts.

With more financial support, podcast quality can grow and experiment, resulting in even more brands wanting in on the action.

78% of podcast listeners have said that they don’t mind hearing ads on their stream, providing a warm and receptive audience and a less jarring ad experience than a banner ad.

6. More SA-made content

The South Africa  podcast scene is going from strength to strength, with local talent such as MacG’s Podcast and Chill constantly drawing impressive listening/viewing figures and conversation online.

But it’s not all about entertainment, the MoneywebNow podcast hosted by Simon Brown has also shown impressive listening figures since launching in the middle of the pandemic

7. Quality continues to be a driver for growth

Within the ever-expanding content economy, podcasts have a reputation for producing high quality content that can teach you something new, expand your horizons, inspire and entertain. Whilst there are over 25 million YouTube channels and over 500 million blogs in existence, podcasting is still a relatively young medium with a smaller pool of choice and high standards. Why does this scale matter? Because podcasts have not yet become flooded with mass content creators who produce low quality media.

Furthermore, consumers are starting to acknowledge the adverse effects of social media on mental health. A 2020 study suggested that people who use social media for more than 3 hours daily are more likely to experience mental health problems, such as depression, anxiety, aggression, and antisocial behavior. (Medical News Today.) However, one of the key reasons why podcast listeners (59% of those surveyed) listen to podcasts is that “they make you feel smarter” (Infinite Dial 19).

As podcast quality continues to grow by utilising data and feedback, the growth of the medium’s popularity amongst educated, affluent audiences is likely. This is good for podcasters, listeners and advertisers alike.

8. More measurable results means more data-driven decisions can be made

It has been a common struggle for media buyers to identify which tools, platforms and metrics are the most relevant to making informed, data-driven decisions when it comes to podcasts ad campaigns. However, the podcast industry has adapted to provide detailed and insightful data to take podcast advertising from guesswork to science.

The IAB (South Africa) has made the issue of impressions vs downloads and how they are counted a lot easier to quantify, and with the upcoming launch of their Digital Audio Marketers Toolkit – SA marketers are able to take advantage of the latest metrics and tools.

Additionally, with the ability to buy dynamically inserted ads in contextually relevant shows on a CPM basis, wastage can be reduced.. This is due to the audience being able to be geographically targeted  and in turn means maximum exposure for your campaign.

Now that podcast ad measurement is robust, more advertisers are taking advantage of this highly immersive platform, with impressive results. A recent study found that 65% of podcast listeners paid attention to adverts – more than adverts on TV at 39% and adverts on the radio at 38%. (The Guardian).

9. Increased competition between podcast apps

Apple Podcasts were the market leader, with over 28 million monthly users reported (Statista). However, sources suggest that with Spotify and YouTube  leading the chasing pack, the race for share of ear is on.

With the average podcast listener in the U.S. using close to three different platforms (Westwood One), content options and quality are important to attract and retain users.

As the podcast platforms grapple for dominance, they are innovating with diverse content, high profile podcast creators/celebrities and through acquiring podcast publishing companies.

This continued experimentation in content, talent, and user experience means more choice and high quality content for the listener, plus more options for the advertiser to choose the right show and audience.

From tools, to UX, to new platforms, the podcasting space is ever-changing. The industry is getting stronger and more diverse, with exciting options for advertisers. It’s easier than ever to harness the power of this highly effective medium.

Mon, 16 May 2022 / Published in LATEST NEWS, OFM

In 2020, OFM asked Central South Africa to “Show us your recipes!” Now, as the world slowly shifts back to a more ‘normal’ post-pandemic state, we asked listeners to share their most memorable travel experiences.

The end product: The Real Good Travel Book – a collection of memorable travel experiences from OFM’s listeners and presenters.

This keepsake publication, showcasing some of the hidden gems of Central South Africa, can now be downloaded here.

Nick Efstathiou, CEO of Central Media Group, says The Real Good Travel Book is a celebration of the Central South African lifestyle.

“Central South Africa is home to many wonderful places to visit, things to see and delicious food to enjoy. A special thank you to our listeners for sharing their bucket list experiences with us. It was special reading all the adventures and now OFM gets to share it with you.”

This book was compiled following a competition run on OFM, after the grand prize winner, the 33-year-old Mari le Roux from Hartbeesfontein in North West, was awarded R15 000 cash, courtesy of Hinterland and Hinterland Fuels, for her contribution of her favourite travel experience in Niewoudtville in the Northern Cape.

“It’s an amazing place. It is a house built on a cliff. I think it’s the only place in South Africa where you feel like you’re waking up on clouds. And the sunset is incredible.”

Derik Wolmarans, managing director of Hinterland Fuels, and the sponsor of the competition, also attended the prize giving on 30 March 2022.

“It is important for us to get involved because our customers are here in Central South Africa. And it’s always nice to give back.”

We invite you to use this compilation, presented in collaboration with Mahareng Publishing, as a companion to your travels through the Free State, Northern Cape, North West and Vaal.

“With such professional and amazing partners like Hinterland and Mahareng, the whole project was just easy going from the start! OFM could not do this without them and I hope when you are one of the exclusive owners of The Real Good Travel Book, you will experience the successful partnership like we did,” says Anchen Lintvelt, OFM Sales Manager.

We hope you enjoy the experiences, tips and stories featured in The Real Good Travel Book!

Keep an ear on OFM and an eye on our social media to find out how to win a hardcopy of the publication.

Wed, 11 May 2022 / Published in LATEST NEWS, United Stations

To understand any generation, you have to consider their past, present, and future.

Right now, four generations of consumers are in the marketplace at the same time. Discussions about how to engage these different groups is pervasive, but many forget to include Generation X and the talk is heavily dominated by Millennials and Gen Z.

For an increasingly youthful advertising industry, Generation X is too easy to overlook. Generally accepted to have been born in that sliver of time between 1965 and 1980. Gen X grew up during the AIDS epidemic, the Challenger disaster, military conscription, the fall of the Berlin Wall, the rise of the personal computer, the Watergate scandal, Sharpeville, the end of Apartheid and the resultant democratic transition. Their core values include diversity, self-reliance, practicality, informality, work/life balance, flexibility, and technology. Gen X are pragmatic, independent and resourceful, they don’t need hand holding.

They have enjoyed a lifelong love affair with radio and once spent long evenings and entire weekends, creating mix tapes directly from their favourite station. In fact, music bound them together and still does. Gen X music, remains gloriously unfaded. They know what they want and what they like and most importantly, who they are.

While Millennials and Gen Z grab the spotlight and the lion’s share of advertisers budgets, Gen X is running the economy, with little fanfare. Growing up before the dawn of the internet, they have easily adjusted and adapted to advances in technology. Nielsen found that Gen X is actually the most connected generation. Their experience with both worlds helps them relate simultaneously to Boomers and Millennials, in fact they serve as a bridge between the two generations. Most are looking after both their aging Boomer parents and their own children.

If money is purchasing power, then it becomes even more difficult to explain why Generation X is all but forgotten in media plans. Business Insider recently revealed that Gen X make the most money of all four target generations. The Global Leadership Forecast reported that Gen X also hold 51% of leadership roles globally. The oldest Gen X consumers will still be in the workforce for at least 10 years, and the younger members of the generation will still be working for more than 30, meaning that Gen X will be forming the backbone of the consumer market for quite some time. Those that overlook Gen X in favour of focusing only on the youngest generations will miss out on the deepest and most valuable source of buying power.

Although in their youth, Gen X were completely satisfied to play with Pet Rocks (which was literally just a rock), or the world’s first video game, Pong (literally a dot on the screen, moving between two cursors), today they are defined by an entrepreneurial mindset and work hard, play hard thinking.

There is no group of people better equipped to deal with the challenges facing our economy today. When executives at Nike studied Gen X it found the generation’s hallmarks are “flexibility,” “innovation,” and “adaptability.” “They have developed strong survival skills and the ability to handle anything that comes their way,” the study said.

Frankly, in a recovering economy businesses can’t afford to ignore any part of their market. It’s time to take another look at Generation X, they are in their prime earning years and we ignore them at our own peril.

Written by Rivak Bunce, Managing Director at United Stations.

Tue, 03 May 2022 / Published in LATEST NEWS

On 1 June 2022 we welcome SMILE 90.4 FM into our United Stations family, and we can’t wait. SMILE with its multi-dimensional ecosystem and its connections into the community, places us in a position to deliver exceptional value to advertisers.

There’s a vibrant and dynamic spirit at SMILE and it literally surrounds the station with a magnetic pull. Listeners love for the station is sincere and profound. The music, the presenter delivery, the topics that presenters pick, the way guests are interviewed, is focused on making the station feel like a very optimistic, warm and welcoming place.

The line-up is intentionally light hearted, fun, positive and hilarious and the chemistry and friendship between the team can be clearly felt. Their no nonsense, quick wit and unrivalled knowledge of what is going down in Cape Town, means that it takes a special effort to be bored in this special city.

We’re looking forward to bringing you relevant and meaningful opportunities that are sure to make you SMILE from ear to ear.

Tue, 26 Apr 2022 / Published in LATEST NEWS, United Stations

Smile 90.4FM announced an exclusive partnership with United Stations today (26 April 2022). This partnership aims at helping agencies and advertisers engage with Smile’s audience throughout its multi-dimensional ecosystem, to maximize the value of their media buying investments.

“The expanding influence of Smile 90.4FM is testament to the power of what they are doing.  We are excited and very proud, to share that we are now working with this super talented team to create even more value for advertisers” says Rivak Bunce, MD at United Stations.

“This alignment is all about maintaining positive momentum. We now have a strong ally in United Stations, who bring an equal amount of commitment to excellence, in-depth market understanding, and a vision for creating meaningful value for advertisers around our valuable audience,” says Lois O’Brien, Managing Director of Smile 90.4FM. “This partnership extends our personal engagement with advertisers and their agencies and allows us to deliver relevant, creative and effective solutions for any challenge they might be facing.”

For further information, or to advertise, please contact Jenny Ghoos: Sales Director at United Stations, jenny@unitedstations.co.za or on 083- 3039591.

Fri, 01 Apr 2022 / Published in LATEST NEWS, United Stations

South Africans are campaigning against racism everywhere, but it is still only a minority of advertisers that are putting their money where their mouths are by investing their ad spend to target the reality of the marketplace . Many advertisers are basically stuck, doing what they have always done. 

To change this means facing up to some cold hard truths. One of these is the fact that black consumers now dominate almost every advertising category across the board. When an advertiser takes this into consideration when apportioning their ad spend, they not only increase media and advertising effectiveness, they directly invest in their primary consumers, ultimately driving the market growth that they are seeking.

It is very hard to understand why this is happening at such a slow pace. 

At a time when every supermarket chain and car brand is a champion of social justice, it can be encouraging, even sincere, to see marketers accept one of the industry’s inconvenient truths: they have underinvested in their main growth market. As South Africans start to question the authenticity of so-called woke advertising from marketers, a genuine attempt at inclusive media buying can be a sincere counterpoint.  

Recently our team at United Stations, have taken on the exciting job of marketing South Africa’s most successful podcaster, Mac G. Mac G is a phenomenon and he holds unparalleled  insight into which topics will resonate, where to find the audience and how to show up authentically with brand messaging. His audience engagement and reach across one single episode, outperforms the weekly cumulative audience of many commercial radio stations in South Africa. We have been surprised at how difficult it has been to get support for what is one of the most valuable advertising opportunities available today. 

In an attempt to understand where the friction lies, we have addressed issues around value, we’ve helped our advertisers understand the sheer power of engagement that Mac G delivers and we’ve offered meaningful targeted information around the opportunity. Our prospects objections, basically boil down to being afraid of fuelling a conversation and views that are different from their own. Mac G’s unprecedented success is at the same time his downfall. He is too popular with the main market and South African advertisers are not yet ready for that.

Mac G is a microcosm for how advertisers see inclusive media buying. They talk about doing it in broad brush strokes but there are always serious implications to consider when ad spend is actually moved from a legacy media owner to a new black targeted one. There is a reluctance to drop “what we know”, for a new opportunity, and facts don’t seem to be enough to change that.

Being able to make those calls, is part of the reason why FNB, Shoprite, Bliss Chemicals and Tiger Brands have invested in the likes of Jozi FM, Vuma and Rise FM, at the same time enjoying superior return on investment. While it hasn’t led to massive radio spend being moved from the legacy stations, it has steadily increased the amount that makes its way to black targeted media. 

As marketers, we really need to take confident steps towards eliminating these inconsistencies in our media plans. Brands will reap the benefits of investing in the media that dedicate their time and their livelihoods to informing, entertaining and connecting with black audiences. This is not just a case of jumping on the latest industry trend; it’s a smart and strategic business decision.

Written by Rivak Bunce, MD of United Stations.

Fri, 01 Apr 2022 / Published in LATEST NEWS, OFM

 As part of OFM’s goal of turning 2022 into #Twenty20You, another lucky listener was rewarded with a significant prize. 

OFM’s Real Good Travel Book competition with Hinterland and Hinterland Fuels formally ended on 30 March 2022 with the awarding of the grand prize of R15 000 to the winner. 

The OFM team surprised 33-year-old Mari le Roux from Hartbeesfontein in the North West at her workplace in Klerksdorp with a huge cheque. 

Watch the video

She won the prize in the lucky draw after sharing one of her favourite Central South African travel experiences online to enter the Competition. 

“We try to explore South Africa rather than travel abroad. My entry was about ‘De KrantzHuis’ in Niewoudtville in the Northern Cape. It’s an amazing place. It is a house built on a cliff. I think it’s the only place in South Africa where you feel like you’re waking up on clouds. And the sunset is incredible,” Le Roux said shortly after she was announced as winner. 

She further says that the “pocket money” will come in handy when she and her loved one departs on their next travel adventure in two weeks. 

Derik Wolmarans, managing director of Hinterland Fuels, and the sponsor of the competition, also attended the prize giving. 

“It is important for us to get involved because our customers are here in Central South Africa. And it’s always nice to give back. We can’t actually believe that the winner came from Klerksdorp. It was a big surprise for us! ” 

During the campaign, ten lucky listeners were also each rewarded with R1000 Hinterland vouchers simply for signing up. 

The Real Good Travel Book, a summary of must-do travel experiences in the Free State, Northern Cape, North West and Vaal Triangle will soon be available digitally for free download. 

Copies of the book will also be sent to each entrant whose contribution has been placed in the book and copies will also be made available as giveaway items on OFM. 

Stay tuned to OFM for more chances to win big – there is still a chance to enter the #OFMFanWall competition where R20 000 cash is up for grabs for one lucky winner! 2 

For more information, contact: marketing@ofm.co.za. 

 As part of OFM’s goal of turning 2022 into #Twenty20You, another lucky listener was rewarded with a significant prize. 

OFM’s Real Good Travel Book competition with Hinterland and Hinterland Fuels formally ended on 30 March 2022 with the awarding of the grand prize of R15 000 to the winner. 

The OFM team surprised 33-year-old Mari le Roux from Hartbeesfontein in the North West at her workplace in Klerksdorp with a huge cheque. 

Watch the video. 

She won the prize in the lucky draw after sharing one of her favourite Central South African travel experiences online to enter the Competition. 

“We try to explore South Africa rather than travel abroad. My entry was about ‘De KrantzHuis’ in Niewoudtville in the Northern Cape. It’s an amazing place. It is a house built on a cliff. I think it’s the only place in South Africa where you feel like you’re waking up on clouds. And the sunset is incredible,” Le Roux said shortly after she was announced as winner. 

She further says that the “pocket money” will come in handy when she and her loved one departs on their next travel adventure in two weeks. 

Derik Wolmarans, managing director of Hinterland Fuels, and the sponsor of the competition, also attended the prize giving. 

“It is important for us to get involved because our customers are here in Central South Africa. And it’s always nice to give back. We can’t actually believe that the winner came from Klerksdorp. It was a big surprise for us! ” 

During the campaign, ten lucky listeners were also each rewarded with R1000 Hinterland vouchers simply for signing up. 

The Real Good Travel Book, a summary of must-do travel experiences in the Free State, Northern Cape, North West and Vaal Triangle will soon be available digitally for free download. 

Copies of the book will also be sent to each entrant whose contribution has been placed in the book and copies will also be made available as giveaway items on OFM. 

Stay tuned to OFM for more chances to win big – there is still a chance to enter the #OFMFanWall competition where R20 000 cash is up for grabs for one lucky winner! 2 

For more information, contact: marketing@ofm.co.za

Wed, 30 Mar 2022 / Published in AlgoaFM, LATEST NEWS

East London charity, Guardians of Hope, has been selected as the beneficiary for Algoa FM golf day.

The non-profit organization provides a safe home for vulnerable babies.

Established in 2017, Guardians of Hope is raising funds to renovate premises in Southernwood which will be able to accommodate more than double the present number of infants it currently caters for.

The capacity will go from 12 babies to 30.

Funds raised by the Charity Golf Day will go towards completing renovations to the kitchen, cupboards for the bedrooms and air conditioning for the playroom, nursery, palliative room and toddler bedroom.

The home also has an ongoing need for nappies, food, formula, baby products and medication, according to Guardians of Hope founder, Elaine Brenkman.

Elaine Brenkman, founder of Guardians of Hope,with one of the babies in her care.

“Due to Covid-19, we have not been able to host the Algoa FM Charity Golf Day for the past two years. “We are delighted that it will be back in 2022 so we can make a difference in people’s lives  in East London”, says Algoa FM Managing Director, Alfie Jay.

The golf day will be taking place on the 29th of April at the East London Golf Club.

For more information visit www.algoafm.co.za

 OFM alumni continue to make strides in Central South Africa. 

Central Media Group (CMG) Chief Executive Officer, Nick Efstathiou, has been appointed to the board of the Free State Goldfields Chamber of Business. 

This well-known member of the Free State business fraternity has spent many years at the helm of Central South Africa’s leading commercial radio station, OFM, a subsidiary of CMG. 

Efstathiou is also renowned as a meticulous media professional specialising in executive radio station management, brand management, and development, strategic marketing, sponsorship management, radio programming, media sales, and events. 

Empowered with the principles and practices of strategic management and company development, Efstathiou continues to offer visionary leadership and inimitable mentorship not only to his own wards but to the industry as well. 

Efstathiou has enjoyed a meteoric rise in the broadcasting industry with humble beginnings at CBFM (now Bay FM) in Port Elizabeth in 1996, to a brief stint as a trainee presenter at then 94.7 Highveld, and finally his move to the City of Roses to join the Bloemfontein based OFM as producer and marketing coordinator in 2001. 

In 2004 he took on the role of Marketing Manager with his decade-long legacy still resonating throughout company structures. In 2012, after a fruitless search for a new programme/station manager, the board realised the right man for the job had been under their noses all along. 

Under Efstathiou’s leadership, the station has gone from strength to strength. His uncompromising strive for excellence has resulted in numerous SA Radio Award nominations and wins, including the coveted Bright Star Award, internal accolades, and even a rare Grand Prix Loerie. 

“CMG invested into the Goldfields with a radio studio for OFM at the popular Goldfields Mall. The home of OFM in Welkom is at the center of the radio station’s business dealings in the heart of the Free State. OFM aims to leverage this positioning and the relationships with good businesses in the area,” says Efstathiou. 

Appointed CEO of CMG in 2019, Efstathiou believes in continual upskilling and aside from completing various courses and obtaining qualifications, he has also attained a coveted MBA and has set his sights on a doctorate as well. 

“I hope to bring value to the chamber and address many economic challenges the sector has. I am humbled by the appointment and will commit to making a material change to a beautiful part of Central South Africa,” concludes Efstathiou.