Thu, 14 Oct 2021 / Published in AlgoaFM, LATEST NEWS

There has been such support for the Virtual Algoa FM Big Walk for Cancer 2021 that all of the free T-shirts and much of the merchandise on offer have been snapped up a fortnight in advance of the annual event, according to Algoa FM marketing manager Lesley Geyer.

“Thousands of people from all over South Africa will be walking their own five kilometre routes on Saturday, October 30, to help raise funds for the Childhood Cancer Foundation South Africa (CHOC) and in support of those affected by cancer.

“CHOC East London will put the money raised towards purchasing a new transporter for the children and their carer who are accommodated for free at the CHOC house while the child is undergoing treatment.

“But, even if it is too late for a T-shirt, there are still exciting prizes to be drawn from the lists of people who enter over the next two weeks or so,” she says.

Algoa FM has teamed up with its clients to provide weekly prizes in the last sprint to the day of the event, as well as on the 30th.

There are also prizes to be drawn from the school, club and corporate entries.

Fri, 08 Oct 2021 / Published in LATEST NEWS, OFM

The President has spoken – we’re at Level 1! And, October is definitely the most beautiful month in Bloemfontein… what more could you ask for? So pull on your takkies and pull into the Bloem Showgrounds for the Sunshine Walk on 17 October!

Bloem Show, along with OFM and Bloemfontein Courant, wants to get you and your family active again. This free fun family walk is only 2.5 kilometres long (perfect for the little ones) and there will be a competition, food and refreshment stalls, and music points. Plus, Central South Africa’s favourite presenters, the OFM team, will be there right alongside you getting active in the fresh Free State air.

The starting time is between 07:00 and 09:00 at the Banquet Hall. Parking is available at the Fun Fair grounds. Donations of non-perishable food will be collected for Food4kidz in lieu of an entrance fee. Strict Covid-19 regulations will apply.

Elmarie Prinsloo, Bloem Show CEO, says they initiated the walk because of “the negativity during Covid and the urge everyone has to get back to normality. This made us realise that it is time to get people together – within the safety of Covid regulations. It will make people feel better about themselves and result in a more positive attitude. The name is based on the popular song ‘Walking on sunshine’.”

According to Lindiwe Mtwentula, OFM Marketing Manager: “The purpose of the fun walk is to get the community of Bloemfontein outside, active and socialising again. Since the pandemic began, people have been unable to go out and take part in such events. So why not do it for a worthy cause? We urge the community to bring non-perishable food and help us to make a difference in the lives of the children that Food4kidz supports”.

Corni Fourie, Mahareng’s Business Manager (which owns Courant), says, “It is Courant’s aim to positively influence our community by informing and educating them about local news and events, such as the Sunshine Walk.”

Food4kidz says they are overjoyed to be part of the Sunshine Walk as it will promote the work they are doing. “This will also be a great opportunity to receive donations and it will assist us in the last term of 2022”

Covid-19 and South Africa’s subsequent lockdown protocol have had cumulative negative impacts on the small, medium and micro-sized enterprise (SMME) sector. Big and small business owners have had to change their business approach to survive these uncertain times.

In collaboration with Business United, Moneyweb editor Ryk van Niekerk hosted an insightful webinar with Genera Capital investment specialist Dr Adrian Saville and senior research fellow at the Institute for Global Dialogue, Sanusha Naidu.

For insights on how businesses and investors can better equip themselves during these turbulent times, please watch the webinar recording below.

Business United delivers the most powerful business network in South Africa, with an engaged audience of unmatched quality.

The focus is on valuable business content presented by well-respected journalists.

Our network includes Moneyweb.co.za, SAFM Market Update and RSG Geldsake which is the largest business show in South Africa, hosted by multiple award-winning Ryk van Niekerk.

In addition to the national reach afforded by Moneyweb, we also offer targeted regional reach into niche business environments which include dedicated business shows on:

  • OFM: The Business Hour with Olebogeng Motse reaching central South Africa
  • RISE fm: Talking Business with Zingisa Chirwa reaching Mpumalanga
  • Vuma FM: It’s All About the Money with Nhlanhla Makhanya, reaching KZN

There are also numerous opportunities to reach business decision-makers on AlgoaFM, Jozi FM and Mix 93.8.

The real power behind the Business United network is not just the valuable audience of business decision-makers that currently stands at 900,000, it is the fact that it is supported by a high-level team that offers tailored content creation and integrated media solutions. We connect your brand to the business decision-maker, through our digital, radio, video, podcast, webinars, events and social media platforms.

For more information on Business United and its offerings, please contact Tracy Parsons.

Mon, 04 Oct 2021 / Published in AlgoaFM, LATEST NEWS

Running and walking clubs from around South Africa are vying with each other to submit the biggest entry for the Virtual Algoa FM Big Walk for Cancer 2021 five kilometre walk on Saturday, October 30.

“It is wonderful to see the enthusiasm with which clubs are taking on the Big Walk for Cancer challenge,” says Algoa FM marketing manager Lesley Geyer.

As a “thank you”, Algoa FM will be giving a Samsung Active 2 Smart Watch to one lucky club member.

“I would like to encourage all running clubs, far and wide, to enter this year’s Big Walk…. it’s a Walk that changes lives,” says Ella Ajayi, MTN manager regional marketing .

To qualify for the draw, simply state the name of your club on the online registration form.

Club members can either enter individually or as a group, which means that they can share the courier costs of the sought-after iconic pink Big Walk T-shirts and other merchandise, she says.

The annual Algoa FM Big Walk for Cancer is the biggest mass-participation charity event in the Eastern Cape.

This year the beneficiary is the Childhood Cancer Foundation South Africa (CHOC).

More information is available on the Algoa FM website: www.algoafm.co.za

Wed, 29 Sep 2021 / Published in JOZIFM, LATEST NEWS

South Africa’s biggest community radio station – Jozi FM – has done it again! Led by CEO and founder, Mr Mpho Mhlongo, the station is proving that ‘More than just Radio’ is not just a pay-offline – it’s a way of life! 

Understanding the devastating socio-economic impact of the Covid 19 pandemic on communities within the greater Johannesburg area, the Soweto-based radio station, through its Jozi FM Cares outreach platform continues to make significant strides in meaningfully touching the lives of its more than 600 000 listeners*.

This includes handing out grocery hampers at various informal settlements and to senior citizens throughout the station’s 26th Birthday month, as well as a newly launched local township business revitalisation project aimed at assisting spaza shops that have been adversely affected by the recent unrest and Lockdown restrictions. As part of the drive, the station has pledged to aid selected small business owners with up to R20 000 in trading stock and other basic business management tools. 

Commenting on these initiatives, Mhlongo says; “I don’t think there’s any South African who hasn’t been negatively affected by this pandemic. Notwithstanding that, Jozi FM has a responsibility to assist the loyal listeners who have become family to us over our more than 26 years in existence. As the SeTswana proverb goes; ‘bana ba motho ba kgaogana tlhogo ya tsie’ loosely meaning that siblings share the little they have. That’s exactly what we’ve set out to do as a station.

Having assisted in the rebuilding of houses burnt through fires, donating sanitary towels, winter clothes and blankets and the burial of family members who have called on the station for help in past years, the work of Jozi FM Cares is by no means done. As the effects of the lockdown and the pandemic intensify, the station is determined to continue to assist communities.

“We’re incredibly grateful to all of our partners and advertisers. It’s through their support that a radio station like Jozi FM can have far-reaching impact and be a beacon of hope within its community”, added Mhlongo.

(*Source: BRC RAMS Apr 2019-Mar 2020)

Mon, 27 Sep 2021 / Published in LATEST NEWS, OFM

Movie buffs are sure to remember “If you build it, they will come” from Kevin Costner’s 1989 Field of Dreams, or the later reference in the iconic 1993 Wayne’s World 2, “If you book them, they will come”.

However, many would agree that these so-called “spray-and-pray” tactics are best left confined to the world of fantasy.

“Prescription without diagnosis is malpractice” is a common phrase used by the medical fraternity, but it has also, over the years, come to apply to business and marketing. If the fundamentals of marketing have not changed – find out what people want, give it to them, and tell them you’ve given it to them – then how come there is still so much ‘clutter’ when it comes to generating content and marketing it?

Media and marketing constantly deliver new buzzwords. For instance, one thinks of terms such as ‘big data’, ‘sentiment analysis’, ‘SEO’, and then words like ‘conversions’, ‘engagement’, ‘organic’ and even ‘content’ that have taken on new meanings in an ever-evolving media marketing landscape.

What exactly is content? From the late 2000s, the word seems to have taken on a slightly new meaning with the concept mostly used in the context of media and by the late 2010s, having something to do with influencers on social media.

A quick search pulls up the Wikipedia definition, referenced as used in “publishing, art, and communication” where “content is the information and experiences that are directed toward an end-user or audience; something expressed through some medium”.

Content marketing, according to the Content Marketing Institute, could therefore be understood as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action”. So, instead of pitching products or services, advertisers provide relevant and useful content to prospects and customers to help them solve problems or enrich their lives.

Radio is a brilliant marketing choice as it not only provides broadcast advertising and all its benefits but also digital advertising with its targeting abilities, experiential marketing, influence or endorsement capabilities, and it can through the use of technology harness valuable real-time consumer insights.

An hour on radio, especially in a commercial music-driven format, still affords audiences an unrivalled entertainment experience – music curated to their taste, relevant lifestyle information bursts (yes, not just any news, traffic, weather updates are flighted, it has to be of value to the core audience or target market), and engaging features, which often include chances to win or to reach out and connect with other listeners and followers.

This highly engaged audience is primed to receive brand messages to remain top of mind and to respond to call-to-action advertising.

Promotions have worked so well on OFM that advertisers have had to pull campaigns because they ran out of stock much earlier than anticipated.

However, in a highly competitive market your message may get lost among the other 30-second spots. Moving beyond ad breaks can give a brand more ‘direct’ access to potential customers. And, radio has, in fact, been providing content marketing for decades.

For instance, a law firm can bolster their reputation by providing useful advice on legal matters consumers are unsure of, like what their rights are when it comes to child support or how to go about purchasing a property as a group of owners.

Niche products or services or even products with broad appeal but that need to better reach a certain market segment can also benefit through content marketing. For example, a fast food brand targeting younger consumers could sponsor a trendy celebrity music segment in a programme.

Your marketing (product, promotion, price, place, people, process and physical evidence) and promotion (advertising, publicity, sales promotion, direct marketing and personal selling) mix still applies along with these considerations:

  • Message – what are you saying to whom (does the message ‘fit the market’?)
  • Medium – on which platform are you ‘speaking’ (live broadcast, television programme,
    blog posts, social media)?
  • Method – how is this message being delivered (text, video, audio)?

Furthermore, in order to reach your desired audience with the desired effect, you need to look at how the information you want to convey will be curated, filtering only that which is important to them, and translated into a ‘language’ that they understand, all in order to create meaning that has value for them, as well as the advertiser.

This is what is meant when stated that the primary focus of content marketing is “to nourish the lead” as part of a “long-term process” with the end result being “sales and conversions,” as explained by Semrush. A single piece of content, interview or article does not constitute a campaign and the sales funnel approach still applies. For each part, top, middle, bottom, it is recommended that certain types of content marketing be applied to the awareness, evaluation, and purchase stage.

But be warned, one size does not fit all. Only campaigns that relay universal truths with simple executions can succeed as ‘blanket’ or national campaigns. Trust the various radio brands to know their audiences well enough to understand how messages and executions should be tweaked to leverage them to provide sufficient response to your investment in larger reach.

Even worse than being an order taker is not knowing the menu – selling what doesn’t exist and then being unable to provide return on investment.

At OFM we believe foremost in not only providing, but creating value. Like a personal trainer we work with our clients to ensure the most favourable outcome. It won’t always be easy, there will be ‘robust discussions’, but we will continue to guide and encourage. We never give up. Your dream is our dream.

Why is it important? Radio stations do not operate in corporate vacuums. They are integral parts of communities. They contribute to the economy. They enable their clients to grow. By offering value we not only look after our own business, but we help others to thrive and keep jobs in the market. We care – a heck of a lot.

If it’s just about the bottom line and lining pockets, rather opt for a ‘frigid’ medium that does not provide a direct point of contact between a brand and an existing or potential customer.

Radio has heart and OFM is at the heart of Central South Africa, at the pulse of what our listeners want and what they need. We are constantly researching and changing our offerings to remain the single most important media and marketing partner in the Free State, Northern Cape, North West and southern Gauteng. We extend this heartfelt invitation to all our existing and potential clients to join us in insights-driven marketing to get the most from this burgeoning region.

Tue, 21 Sep 2021 / Published in AlgoaFM, LATEST NEWS

Algoa FM presenter Mio Khondleka (pictured) after collecting his pink T-shirt for the Virtual Algoa FM Big Walk for Cancer 2021, which takes place on Saturday, October 30.

Entrants living in Gqeberha and Kariega will be able to collect their free T-shirts and merchandise at a drive-through service situated at the Williams Hunt Isuzu Dealership in the Moffett Retail Park, off William Moffett Expressway, from Wednesday, September 15.

Entrants will be notified by e-mail of their collection date for their parcel, which will be between 12 noon and six in the evening on Wednesdays and Fridays leading up to the Big Walk, according to Algoa FM marketing manager Lesley Geyer.

Mon, 20 Sep 2021 / Published in LATEST NEWS, OFM

 Could there be any truth to the article published by The Economist in May 2021, titled “What history tells you about post-pandemic booms”, which states, “…people spend more, take more risks – and demand more of politicians”? 

The article speaks of a ‘boom’, which throughout history has been seen to manifest in this way following post-traumatic events. While uncertainty remains in South Africa, it is tricky preparing for a post Covid-19 future. OFM’s approach to this anticipated economic ‘boom’ of sorts is endorsed through its continued “Living the Real Good Life” brand positioning. 

Living the Real Good Life talks to escaping the pressures of everyday life by focusing on what matters most to OFM’s audience in Central South Africa… a place where the freedom to enjoy a more balanced life is not only possible, but is lived through music, engagement, lifestyle, and a strong sense of community. 

In 2021, this positioning was driven through OFM’s 35th birthday year, which the brand leveraged to generate good, wholesome radio experiences while creating steadfast product offerings that supported local business. 

Since March, the brand committed to providing positive yet disruptive on-air experiences through its birthday lead campaigns, which were created to address two objectives: 

• building brand love and audience; and 

• creating revenue. 

March’s Spot the Yellow Fleet campaign not only reinforced the new look and feel of the OFM brand but encouraged audiences to engage by taking pictures with the newly branded OFM fleet. These vehicles were placed around the region at outside broadcasts, lifestyle events, and activations to stimulate local economies and build brand love. 

80s April was a daily on-air celebration of music, which performed alongside a product offering generated from the excitement on-air. It was a theme that was heard on radio and taken to market through OFM’s Pop-Up Radio offering. 

May’s Agri Focus Week, which spoke to one in three of the 26 000 farmers living in the OFM footprint, offered a focused and dedicated platform for all who are proudly represented inside the agri value chain. 

In June, OFM’s Groot Vet Kombers Proe-jek inspired audiences across the region to raise R450 000 for Round Table Southern Africa’s Winter Knights Campaign. OFM took to the region with live broadcasts, twice a week, to challenge listeners to support a wide range of charities by purchasing a vetkoek for at least R35. The highest price paid for a vetkoek for charity was R10 000. This, and the many contributions from OFM’s audience, showcased the caring and real values contained within the Living the Real Good Life brand positioning. 

However, the moment of truth presented itself in July when OFM celebrated its official 35th birthday through a brand-building exercise called the OFM Secret Song. This was a month-long campaign that celebrated music, engaged audiences through curiosity, and uplifted a community with a grand prize of R35 000. 

These strategically placed exercises and considered touchpoints are used to build the OFM audience and provide real and engaging solutions to stakeholders; this, at a time when they need local support and investment the most. 

In this shared spirit of Central South Africa, OFM rallies its audience to lead a really good life, made up of many and often smaller moments of pure fun, real connection, contribution to others, and moments of meaning. 

OFM exists to connect and amplify Central South African’s desire to live their best quality of life in every moment, wherever they are. The brand is real, uplifting, proud and caring to all who listen to, and invest in, OFM. This is how OFM has built the trust to become the Sound of Central South Africa over the past 35 years. 

Tim Thabethe 

OFM Programme Manager 

Wed, 08 Sep 2021 / Published in AlgoaFM, LATEST NEWS

Isuzu Motors South Africa has transformed a MU-X into a bright pink moving advertisement for the annual Algoa FM Big Walk for Cancer.

Isuzu has been a sponsor of the Algoa FM Big Walk for Cancer for the past four years.

“We are excited once again to be one of the main sponsors for this event. Our employees will once again come out in numbers to support this initiative. The Big Walk also creates an event in which we as Isuzu employees are able to practice our company values of trust, excellence, action and motivation”, said Mandlakazi Sigcawu, Isuzu corporate and public affairs executive.

This year the primary beneficiary of the 2021 Algoa FM Big Walk for Cancer is the Childhood Cancer Foundation of South Africa (CHOC). The CHOC foundation is dedicated to providing assistance to children who are battling cancer, as well as their families.

Funds raised through the 2021 Virtual Algoa FM Big Walk for Cancer will be apportioned towards a new transport vehicle for children and their caregivers in Buffalo City.

“CHOC Childhood Cancer Foundation is thrilled to be the beneficiary of this wonderful event”, says Debbie Kleinenberg, CHOC’s Eastern Cape Regional Manager.

The Big Walk will be a virtual event to ensure that we all observe Covid-19 protocols.

Lesley Geyer Algoa FM Marketing Manager says, “Walking virtually in your own neighbourhood will also be an opportunity to give people from all over the world a chance to participate as we ‘celebrate every step’ with those who have been touched by the disease. In 2021 People signed up for the event from as far afield as Australia, England, Scotland and Dubai.”.

According to Algoa FM, last year in South Africa, there were walkers in the main centres of Cape Town, Durban, Johannesburg, East London and around 50 other towns and cities throughout the country.

Nelson Mandela Bay remains the biggest supporter with walkers in 80 suburbs turning the metro pink.

Tue, 07 Sep 2021 / Published in AlgoaFM, LATEST NEWS

Davin Smit has been appointed Senior IT Administrator at Algoa FM.

Smit started his career with Algoa FM as an IT intern, and was later appointed as a permanent IT Administrator. He gained further experience with Gqebera-based RRZ Innovations before returning to Algoa FM.