Fri, 26 Nov 2021 / Published in AlgoaFM, LATEST NEWS

Algoa FM brought the first dedicated commercial radio show to the Garden Route a decade ago at the request of businesses and listeners.

This started a mutually beneficial relationship which dates back to the first day of broadcasting, according to sales manager Dennis Karantges.

“We still have some original advertisers on air with us, from when we first went ‘live’ 10 years ago.

“Three of our original Garden Route advertisers, Kloppers, Watsons Meat and Van Rensburgs Foods have all expanded their footprint in partnership with us.

“Algoa FM has hosted competitions, as well as birthday and promotional activities,” he says.

The relationship has seen Garden Route-based businesses expand their reach throughout the Algoa FM footprint, which stretches from Mossel Bay to the Wild Coast and through the Karoo hinterland, according to managing director Alfie Jay.

The station has seen a steady growth in audience, with Lance du Plessis presenting a Garden Route-focused drive show every weekday afternoon.

“A big ‘thank you’ to all those businesses and individuals who invited Algoa FM to be a part of their community a decade ago.

“Successful radio relies on trust – from both listeners and advertisers,” says Jay.

“So, we say thank you to the listeners who put their faith in us to keep them informed about the things that matter to them as Garden Route residents.

“And thank you to the local businesses which have put their trust in Algoa FM partnerships to help them move products off their shelves,” he adds.

The company has deepened its business relationships through its involvement with the Mossel Bay and George chambers of business.

It also works closely with Plettenberg Bay and Knysna Tourism to help promote the many festivals and events that have historically been held in the Garden Route.

Events in which the station has been involved include the Simola Hillclimb, Knysna Oyster Festival, the Strawberry Festival, and the Reed Valley Wine Farm Family Festival.

Algoa FM celebrities have also, hosted many beach roadshows from, Hartenbos in Mossel Bay to Plettenberg Bay.

The station is working with organisers to help revive the events as the Covid-19 restrictions ease.

“We have built up a good relationship with local business, the municipalities and the Western Cape government through our involvement on the ground in the region, as well as our dedicated Garden Route drive show,” he says.

Every weekday afternoon there is a dedicated Garden Route broadcast which provides Lance du Plessis, the show host, with an opportunity to focus on the music, information and news which informs and entertains listeners in the region.

Algoa FM The Garden Route Drive presenter Lance du Plessis.

“The advantage of broadcasting a dedicated four-hour Garden Route Drive Show allows us to create unique promotional and conversational opportunities for the businesses operating in the market,” adds Karantges.

“On the ground” activations include live broadcasts from the region, crossings to events hosted by advertisers and appearances by Algoa FM celebrities.

“We love connecting with the Garden Route and being involved in the many festivals hosted in the region,” says programme manager Baydu Adams.

It’s always a comforting and homely feeling to hear Lance’s show play at shopping centres and filling station forecourts while visiting the region,” he adds.

According to Algoa FM marketing manager Lesley Geyer, the station is also involved in supporting the community.

For Mandela Day 2020, Algoa FM supported a donation drive in partnership with the George Municipality to feed thousands of people affected by the Covid-19 lockdown restrictions.

The station also supports the annual Outeniqua Wheelchair Challenge.

Numerous charities have also benefited from the opportunity to introduce themselves and their work during the weekly Algoa Cares slot.

“As the Covid-19 restrictions ease, we plan to be more active in the region.

“Plans include an Algoa FM charity golf day, as well as a number of partnerships with events and companies in the Garden Route,” she adds.

Tue, 02 Nov 2021 / Published in AlgoaFM, LATEST NEWS

Approximately seven thousand supporters took to the streets in towns and cities across South Africa for the second Virtual Algoa FM Big Walk for Cancer.

This is a 20% growth compared to the first Virtual Algoa FM Big Walk for Cancer in 2020, according to Algoa FM marketing manager Lesley Geyer.

The Eastern Cape’s biggest mass participation charity event went virtual in 2020 to comply with Covid-19 protocols – which has expanded the reach of the walk beyond the traditional Gqeberha beach-front.

Nearly 50 running and walking clubs from as far afield as Cape Town, Gqeberha and Rustenburg as well as over 300 business teams accepted the challenge to turn the streets of their towns pink as they walked in celebration of those affected by cancer, says Geyer.

About 100 schools from all the major centres and smaller towns also participated.

“We thank you for being part of our journey,” says Hedley Lewis, chief executive officer of the Childhood Cancer Foundation South Africa, the 2021 Big Walk beneficiaries.

“To all those who participated, in an effort to make a difference, we say there is hope – let it go on to change the lives of those who are in need. You have helped keep hope alive,” he adds.

Funds raised through the 2021 Algoa FM Big Walk for Cancer will go towards the purchase of a transporter for CHOC East London.

It will be used for ferrying patients and their carers staying in the CHOC house to and from the treatment centres

“Being selected as the beneficiary of this year’s Virtual Algoa FM Big Walk for Cancer has been a dream come true for CHOC Eastern Cape,” says CHOC Eastern Cape regional manager Debbie Kleinenberg.

“The incredible media coverage has afforded CHOC the opportunity to not only create awareness of our organisation but has also enabled us to share the early warning signs of childhood cancer which will ensure early diagnosis and a better survival rate amongst children and teens with cancer.

“Thank you to each and every participant to this event. Each of you walked for your own personal reason and at the same time ensured that CHOC is able to support children and teens with cancer, as well as their families,” says Kleinenberg.

“At the end of the Virtual Algoa FM Big Walk for Cancer supported by so many, everyone is a winner. 

“Not because of how long they participated, but because they all walked to assist patients who are undergoing cancer treatment.

“You took to the streets with the thought that you are holding someone’s hand and every step would truly change a child’s life,” says Lewis.

Supporters can continue to donate to CHOC through algoafm.co.za until November 8.

Mon, 25 Oct 2021 / Published in AlgoaFM, LATEST NEWS

South Africans will be turning out in their thousands in support of those affected by cancer by participating in the Virtual Algoa FM Big Walk for Cancer 2021.

The annual Algoa FM Big Walk is one of South Africa’s biggest charity events. This year it takes place on October 30 – with participants picking the five kilometre route of their choice.

“It is an ideal family event as you can walk or run the five kilometres as fast or slow as you like, starting at eight in the morning,” says Algoa FM marketing manager Lesley Geyer.

Entries from around the country are heading for the 7 000 mark, and there is still time to register in order to help the CHOC to purchase a transporter for young cancer patients and their carers in Buffalo City and surrounds, she says.

Participants will be treated to a free show featuring a mix of South African and international acts, namely: Canadian pop duo Neon Dreams; internationally acclaimed South African country artist, Roan Ash; celebrated singer/songwriter Majozi; and Cape Town based New Hero, who have a string of number one hits to their name.

The show will be streamed through the Algoa FM website and Facebook pages from the “live studio” set up especially for the Big Walk.

Thu, 14 Oct 2021 / Published in AlgoaFM, LATEST NEWS

There has been such support for the Virtual Algoa FM Big Walk for Cancer 2021 that all of the free T-shirts and much of the merchandise on offer have been snapped up a fortnight in advance of the annual event, according to Algoa FM marketing manager Lesley Geyer.

“Thousands of people from all over South Africa will be walking their own five kilometre routes on Saturday, October 30, to help raise funds for the Childhood Cancer Foundation South Africa (CHOC) and in support of those affected by cancer.

“CHOC East London will put the money raised towards purchasing a new transporter for the children and their carer who are accommodated for free at the CHOC house while the child is undergoing treatment.

“But, even if it is too late for a T-shirt, there are still exciting prizes to be drawn from the lists of people who enter over the next two weeks or so,” she says.

Algoa FM has teamed up with its clients to provide weekly prizes in the last sprint to the day of the event, as well as on the 30th.

There are also prizes to be drawn from the school, club and corporate entries.

Mon, 04 Oct 2021 / Published in AlgoaFM, LATEST NEWS

Running and walking clubs from around South Africa are vying with each other to submit the biggest entry for the Virtual Algoa FM Big Walk for Cancer 2021 five kilometre walk on Saturday, October 30.

“It is wonderful to see the enthusiasm with which clubs are taking on the Big Walk for Cancer challenge,” says Algoa FM marketing manager Lesley Geyer.

As a “thank you”, Algoa FM will be giving a Samsung Active 2 Smart Watch to one lucky club member.

“I would like to encourage all running clubs, far and wide, to enter this year’s Big Walk…. it’s a Walk that changes lives,” says Ella Ajayi, MTN manager regional marketing .

To qualify for the draw, simply state the name of your club on the online registration form.

Club members can either enter individually or as a group, which means that they can share the courier costs of the sought-after iconic pink Big Walk T-shirts and other merchandise, she says.

The annual Algoa FM Big Walk for Cancer is the biggest mass-participation charity event in the Eastern Cape.

This year the beneficiary is the Childhood Cancer Foundation South Africa (CHOC).

More information is available on the Algoa FM website: www.algoafm.co.za

Tue, 21 Sep 2021 / Published in AlgoaFM, LATEST NEWS

Algoa FM presenter Mio Khondleka (pictured) after collecting his pink T-shirt for the Virtual Algoa FM Big Walk for Cancer 2021, which takes place on Saturday, October 30.

Entrants living in Gqeberha and Kariega will be able to collect their free T-shirts and merchandise at a drive-through service situated at the Williams Hunt Isuzu Dealership in the Moffett Retail Park, off William Moffett Expressway, from Wednesday, September 15.

Entrants will be notified by e-mail of their collection date for their parcel, which will be between 12 noon and six in the evening on Wednesdays and Fridays leading up to the Big Walk, according to Algoa FM marketing manager Lesley Geyer.

Wed, 08 Sep 2021 / Published in AlgoaFM, LATEST NEWS

Isuzu Motors South Africa has transformed a MU-X into a bright pink moving advertisement for the annual Algoa FM Big Walk for Cancer.

Isuzu has been a sponsor of the Algoa FM Big Walk for Cancer for the past four years.

“We are excited once again to be one of the main sponsors for this event. Our employees will once again come out in numbers to support this initiative. The Big Walk also creates an event in which we as Isuzu employees are able to practice our company values of trust, excellence, action and motivation”, said Mandlakazi Sigcawu, Isuzu corporate and public affairs executive.

This year the primary beneficiary of the 2021 Algoa FM Big Walk for Cancer is the Childhood Cancer Foundation of South Africa (CHOC). The CHOC foundation is dedicated to providing assistance to children who are battling cancer, as well as their families.

Funds raised through the 2021 Virtual Algoa FM Big Walk for Cancer will be apportioned towards a new transport vehicle for children and their caregivers in Buffalo City.

“CHOC Childhood Cancer Foundation is thrilled to be the beneficiary of this wonderful event”, says Debbie Kleinenberg, CHOC’s Eastern Cape Regional Manager.

The Big Walk will be a virtual event to ensure that we all observe Covid-19 protocols.

Lesley Geyer Algoa FM Marketing Manager says, “Walking virtually in your own neighbourhood will also be an opportunity to give people from all over the world a chance to participate as we ‘celebrate every step’ with those who have been touched by the disease. In 2021 People signed up for the event from as far afield as Australia, England, Scotland and Dubai.”.

According to Algoa FM, last year in South Africa, there were walkers in the main centres of Cape Town, Durban, Johannesburg, East London and around 50 other towns and cities throughout the country.

Nelson Mandela Bay remains the biggest supporter with walkers in 80 suburbs turning the metro pink.

Tue, 07 Sep 2021 / Published in AlgoaFM, LATEST NEWS

Davin Smit has been appointed Senior IT Administrator at Algoa FM.

Smit started his career with Algoa FM as an IT intern, and was later appointed as a permanent IT Administrator. He gained further experience with Gqebera-based RRZ Innovations before returning to Algoa FM.

Tue, 07 Sep 2021 / Published in AlgoaFM, LATEST NEWS

Yasikan Naidu has joined the Algoa FM sales team. He holds a BA in Media Communications and Culture as well as an Honours degree in Corporate Communications.

Yasikan is familiar with Algoa FM through radio campaigns from his previous position at Campus Key.

Tue, 24 Aug 2021 / Published in AlgoaFM, LATEST NEWS

The Childhood Cancer Foundation of South Africa (CHOC), will be the primary beneficiary of the 2021 Algoa FM Big Walk for Cancer.

Participants throughout South Africa and from around the world will be able to take part in the Virtual Algoa FM Big Walk for Cancer on Saturday the 30th of October.

The CHOC Foundation is dedicated to providing assistance to children who are battling cancer, as well as their families.

Funds raised through the 2021 Virtual Algoa FM Big Walk for Cancer will be apportioned towards a new transport vehicle for children and their caregivers in Buffalo City.

The vehicle will also be used to transport CHOC education teams around the Eastern Cape to inform the people of Algoa Country about the early warning signs of childhood cancer.

A portion of the funds raised will also support a sports organisation in the province, to be nominated by the Eastern Cape Department of Sport, Recreation, Arts & Culture – one of the sponsors of the Virtual Algoa FM Big Walk for Cancer.

“CHOC Childhood Cancer Foundation is thrilled to be the beneficiary of this wonderful event”, says Debbie Kleinenberg, CHOC’s Eastern Cape Regional Manager.

“Covid-19 has had a huge impact on all of us and CHOC Eastern Cape has not escaped the turmoil of the situation.

“With the funds raised from the Virtual Algoa FM Big Walk for Cancer, CHOC will be in a position to support families whose children and teens have cancer, as well as create awareness of the Early Warning Signs of childhood cancer”, she says.

“It is every family’s worst nightmare to hear that their child has cancer and CHOC is there as support from diagnosis onwards. However, we need to create awareness and ensure early diagnosis, in order to improve the survival statistics”, says Kleinenberg.

“CHOC Eastern Cape has a similar footprint in the province to that of Algoa FM and we look forward to being part of this wonderful event and being able to continue making a difference in the lives of children and teens with cancer and their families”, she says

“The Algoa FM Big Walk for Cancer will be a virtual event, observing all Covid 19 protocols as well as giving people from all over the world a chance to participate as we ‘celebrate every step’ with those who have been touched by the disease,” says Algoa FM Marketing Manager, Lesley Geyer.

In 2021 People signed up for the event from as far afield as Australia, England, Scotland and Dubai.

In South Africa, there were walkers in pink in the main centres of Cape Town, Durban, Johannesburg, East London and around 50 other towns and cities throughout the country.

The biggest support came from Nelson Mandela Bay, with walkers in 80 suburbs turning the metro pink.

“Thousands of people entered online for the virtual event and judging by the images that were shared, they turned neighbourhoods pink while walking in celebration of those affected by cancer,” says Geyer.

Sponsors of the 2021 Virtual Algoa FM Big Walk for Cancer are: aQuellé, Eastern Cape Department of Sport, Recreation, Arts & Culture, ISUZU Motors, MTN, and the Nelson Mandela Bay Municipality.

Entries are open, you can register here.