Friday, 12 April 2024 / Published in AlgoaFM, LATEST NEWS

An interesting portrait of the lifestyle of the average Algoa FM listener can be painted using recent surveys by BrandMapp and Colony Live.

It reflects the middle to upper middle-class lifestyle of people living in the Algoa FM footprint, which stretches from the Garden Route to the Wild Coast and through the Karoo.

What comes through strongly is the resilience of radio as a preferred medium. Over half of Algoa FM’s listeners tune in to the Breakfast Show while travelling in their car, and more than 30% will tune in more than once a day.

According to BrandMapp, listenership represents the diversity of the people within the broadcast footprint.

Home languages are 40% English, 34% isiXhosa and 18% Afrikaans.

Big Walk: The annual Algoa FM Big Walk for Cancer is the biggest mass participation charity event in the Eastern Cape and Garden Route.

There are strong correlations in the findings – BrandMapp being part of an independent national survey, and Colony part of Algoa FM’s ongoing listener engagement.

With a mean household income that is over 21% higher than the national average for the middle class, Algoa FM listeners have the financial resources needed to support an active and healthy lifestyle that includes quality life experiences.

Even so, they are concerned about inflation. With 48% expecting to spend more on groceries in the next year, the focus is on value for money.

Listeners supplement their income through side hustles such as running a small business, investing in the stock market, renting properties and home industry. Around 11% have a second job.

They spend their disposable income at food markets, eating at restaurants, attending  live sporting events, as well as outdoor concerts and music festivals.

This spending power supports many of South Africa’s iconic festivals, which are hosted in the Eastern Cape and Garden Route.

They include the Grahamstown National Arts Festival, the SPAR Kirkwood Wildsfees, the SPAR SPLASH Festival, the Hogsback Spring Festival, Bedford Garden Festival, the Bathurst Agricultural Show, Knysna Speed Festival, Knysna Oyster Festival, Klein Karoo Klassique, and Klein Karoo Nationale Kunstefees.

Family time is important, with take-aways often being part of the get-together.

Ironman: Algoa FM is a long time supporter of the annual Ironman race in Nelson Mandela Bay.

Many travel to Cape Town or Gauteng to attend concerts and theatre productions.

Music on Algoa FM is also the biggest drawcard, followed by entertainment and news.

They are also big movie fans, with over 60% having an active Netflix account.

As the regional lifestyle station listeners tune in to find out about the events, which are also promoted through the Algoa FM social media pages and website.

When it comes to leisure time, 45% plan to go on holiday in 2024.

Listeners are also house proud – 50% own at least one property, and 25% plan to renovate their homes.

Sustainable living is a priority, with 13% planning to install solar geysers and power in the next year. Some 20% already have a solar / inverter solution at home.

Rugby is big in the Eastern Cape and Garden Route, with 66% of respondents listing it as their favourite sport. Cricket follows at 40%, and then soccer at 23%.

The love of rugby is evident at all levels of the game, with thousands turning out to watch the top school teams in action at regular tournaments held throughout the season.

Algoa FM has been the media sponsor of the Standard Bank Grey High School Rugby Festival for over 15 years.

Swimming, water polo and lifesaving are also big in the province judging by the crowds they attract.

Being the home of the South African automotive industry, motor racing is big, as is the love of cars – 18% of Algoa FM listeners plan to upgrade their wheels in the next year.

Invariably you will find Algoa FM where the listeners are. The station and its popular presenters are on the ground through outside broadcasts, live crossings, and hitmobile activations.

We have a good handle on the complexities of the consumer market across the Eastern Cape and Garden Route.

We lean into what the research tells us, and maintain strong business and community relationships and make sure the station remains relevant.

Our listeners have influence and represent a powerful buying group for advertisers tapping into this lifestyle market.

Main image: Woodridge: Outdoor sports such as running are popular in the region – and Algoa is there to support the athletes and add fun to the event.

Written by Dennis Karantges, sales manager at Algoa FM.

Tuesday, 02 April 2024 / Published in AlgoaFM, LATEST NEWS

Applications are open for beneficiaries for the annual Algoa FM Big Walk for Cancer, presented by ISUZU Motors South Africa.

We encourage non-profit organizations which support cancer patients and their families and with an established presence in the Eastern Cape and Garden Route to apply.

The closing date for applications is April 30.

This year, we celebrate the 26th anniversary of this iconic event.

The 26th edition of the biggest mass participation charity event in the Eastern Cape will be held on Saturday, 26 October 2024.

The main event will take place in Gqeberha, with parallel Big Walk for Cancer events in East London and George.

To learn more and access the online application form, please visit and click on Algoa Cares.

Wednesday, 20 March 2024 / Published in AlgoaFM, LATEST NEWS

Algoa FM presenters will be sharing puppy love on air from March 18 to March 23, which is national puppy day.

“All the presenters on Algoa FM are pet lovers and we are using international puppy day to educate listeners all about puppies – where to adopt them, how to care for them, exercising them and how to train them,” says Algoa FM programme manager Mio Khondleka.

National Puppy Day on March 23 originated in the United States to raise awareness of the poor conditions on many puppy farms, where dogs are bred purely for profit.

Selected puppy shelters in Algoa Country will be given an opportunity to talk about puppy adoption and to share photos on Facebook of puppies ready for a new home.

“The puppy shelters we have selected have very strict adoption requirements, which include visits to the home where they will be living, as well as follow up visits and calls.

“The message is ‘adopt, don’t shop,” says Carol-Anne Kelleher of Algoa Cares.

Algoa FM presenter Charlton Tobias (Charlie T) with his Yorkie Benji.

Local vets, a behavioural specialist and other experts on puppy care will be interviewed during the week.

“We will also be talking to a psychologist about the benefits of having a pet and how they can change your life,” says Kelleher.

Their interviews will be made available through the Algoa FM website for those who missed them.

“Our campaign will encourage listeners to have their pets sterilised, and to support organisations which sterilise animals in disadvantaged communities.

Listeners will be encouraged to share their puppy pictures on Algoa FM social media pages, and animal shelters in Algoa Country will share photos of puppies available for adoption.

Image caption: Algoa FM Morning Breakfast presenter Wayne Hart (right) with husband Leander Kruger-Hart and their rescue huskies, Willow (left) and Lily.

Monday, 04 March 2024 / Published in AlgoaFM, LATEST NEWS

The beneficiaries of the 2023 Algoa FM Big Walk for Cancer received their share of the charity event which took place about three months ago. An amount of R770 000 was handed over to Reach for a Dream, and Wings and Wishes at a ceremony at the premises of the Algoa FM Big Walk for Cancer’s presenting partner, ISUZU Motors South Africa.

The big walk participation exceeded expectations, and instead of fulfilling 25 dreams as initially planned, Algoa FM can fulfill 38 dreams. Meanwhile, the donation to Wings and Wishes was initially aimed at providing transport and mercy bags for 120 children, however, 180 children will be able to receive transport support this year.

Both organisations play a crucial role in offering support to children grappling with life-threatening illnesses, including cancer, leukemia, cystic fibrosis, muscular dystrophy, renal failure, and various blood disorders.

Expressing gratitude for the support received, Lwanele Mpeta, Reach for a Dream Eastern Cape Regional Manager, disclosed that an average dream costs around R10,000.
She emphasised that the dream experience is grounded in four pillars: courage, hope, confidence, and family time. Mpeta said that the funds would be utilised to acquire laptops and tablets for dreamers.

“This donation will empower young patients to stay connected with their families during hospital stays, conduct research, complete school assignments, and continue learning and developing, while providing them with access to the world and a future perspective crucial for maintaining hope during treatment, she said.

Meanwhile, locally founded Wings and Wishes is dedicated to transporting critically and chronically ill children to and from specialised medical care. Their share of the donation will be allocated towards covering bus fare and mercy bags – a backpack with essential toiletries and pajamas for their hospital stay.

Inge Human, Manager at Wings and Wishes, highlighted the logistical challenges faced in the Eastern Cape due to its vast rural landscape, making access to expert medical care a complex task.

Alfie Jay, Managing Director of Algoa FM, recognised the vital support these organisations render to sick children, and acknowledged the collective effort of Algoa FM, its event sponsors and partners, and the big walk participants in enabling charities working with cancer patients to effectively carry out their mission.

Jay extended his thanks to all the sponsors of the event, recognising the indispensable support of presenting partner ISUZU Motors South Africa, as well as MTN, aQuellé, The Courier Guy, the Eastern Cape Department of Sport, Recreation Arts and Culture, Nelson Mandela Bay Municipality, and Value Added Life in making the Algoa FM Big Walk for Cancer a success.

ISUZU Department Executive Corporate and Public Affairs, Lebogang Makoloi said, “We are privileged to have been the presenting partner during the 25th edition of the Algoa FM Big Walk for Cancer in Gqeberha, East London and George, a mass charity event that continues to allow us to walk in step with society and show solidarity with all those affected by cancer.

In October we celebrate the 26th Algoa FM Big Walk for Cancer event. Reach out to your United Stations AE now to seize opportunities to make a difference.

Image caption: Harold and Jeanine Lamprecht parents of cancer survivor; Celestin Ndhlovu, ISUZU Vice President of Strategy, Business Planning and Marketing Motors South Africa; Haley Lamprecht (cancer survivor and Wings and Wishes recipient); Lebogang Makoloi, ISUZU Department Executive Corporate and Public Affairs; Alfie Jay, Algoa FM Managing Director; Sivesethu Ndubela (former Reach for a dream recipient); Lwanele Mpeta, Reach for a Dream Eastern Cape Regional Manager and Inge Human, Manager at Wings and Wishes.

Monday, 19 February 2024 / Published in AlgoaFM

EAST LONDON – Algoa FM has renewed its lease agreement with Hemingways Casino, which will continue to house the radio station’s Buffalo City operation.

Further investment into Algoa FM’s East London operation will take the form of technology upgrades and an update to the look and feel of the studio.

“So much more than a contractual relationship, this agreement signifies a renewal of vows between the team at Hemingways and ourselves,” says Algoa FM Managing Director, Alfie Jay.

The radio station has been an anchor tenant at Hemingways since 2011.

The renewal of the lease is part of Algoa FM’s commitment to support economic growth and social cohesion in the region.

“The scope of our footprint and the services we offer to companies of all sizes in the region are broad.

“Our renewed investment into Buffalo City provides our local team with the resources needed to ensure that we can thrive in difficult market conditions and build on our commitment to support economic growth and social cohesion in the region.

“Our planning around this, and the strategies we are rolling out to ensure that we’re addressing these risks, include more emphasis into the region and our brand,” says Jay.

“Our performance in the Eastern Cape and Garden Route reflects the continued investments we have made over time.

“These include the premises we built in Nelson Mandela Bay and the launch of our Garden Route HQ in George, all commissioned with a view to improving service to our stakeholders.”

Algoa FM recently committed to a new ethos in which the value proposition of the business benefits people, including its staff, audience, clients, communities, its shareholders and other stakeholders.

“It’s the most sustainable way to build long-term value,” says Jay.

Aside from the news that Algoa FM will be renewing its vows with Hemingways Casino and that the radio station will be investing in upgrades to its East London operation, Jay also announced the welcomed return of Gordon Graham to the afternoon drive show, effective 4 March 2024.

This follows the departure of Vinny Nogemane earlier this month.

“My family and I have been discussing a return to East London for a while now,” says the former, popular drivetime host, Gordon Graham.

“We’ve spent about nine years in KZN and although it’s been a blast, home is where the heart is and I can’t wait to once again engage with listeners and clients alike,” says Graham.

Gordon Graham

Reinforcing the station’s commitment to the people in the region, Algoa FM will also be introducing a new show featuring Jeff Moloi, who is also returning to the station. Commencing Sunday, the 3rd of March, Breakfast will be hosted live from Hemingways by the broadcast lecturer from Walter Sisulu University.

“I’m really looking forward to reconnecting with the listeners and my former colleagues,” says Moloi, who some years ago presented the early evening show on the station.

“We are as committed to the eastern half of our broadcast footprint as we are to the west, and the announcements made today, are testimony to our passion for the people of Buffalo City and Algoa Country as a whole,” says Jay.

Thursday, 15 February 2024 / Published in AlgoaFM, LATEST NEWS

Participants in the annual Algoa Cares Charity Golf Day in Gqeberha will have the opportunity to witness and challenge blind golfers through a partnership between Algoa Cares and the Nkosinathi Foundation of-and-for Blind and Partially Sighted People.

The foundation has been selected as the beneficiary of the golf day, which will be hosted at the PE Golf Club on Friday, March 1.

“Nkosinathi impressed us with their holistic approach to supporting partially sighted and blind people,” says Algoa FM managing director, Alfie Jay.

“We are particularly excited about our new Low Vision Services project, which will support adults who have, or are in the process of losing their sight,” says Brian Bezuidenhout, Nkosinathi Foundation director.

“At present, there is no further support in our region for a patient who cannot be further assisted by ophthalmologists or opticians.

“This is devastating for the individuals, their families, and their medical practitioners.

“Our new service will provide the support they need to adapt,” he says.

The theme for the 2024 Algoa Cares Charity Golf Day is “Groovy Greens: Rockin’ the ’80s”.

Four-balls and sponsorships can be booked through Algoa Cares on the Algoa FM website.

Image caption: Warren Goeda from Humansdorp practising with his cane outside the Nkosinathi Foundation of-and-for Blind and Partially Sighted People in Gqeberha.

Friday, 08 December 2023 / Published in AlgoaFM, LATEST NEWS

Generous Garden Route golfers and businesses participating in the second annual Algoa Cares Golf Day helped raise R50 000 towards the purchase of two laptops, software, hygiene supplies and stationery for the Leolan Academy in Mossel Bay.

The school, a Louis57 Foundation project, caters for children with special needs (autism and down-syndrome).

The Algoa Cares Golf Day was a fun carnival themed event on Tuesday, August 1, at the Pinnacle Point Golf Club in Mossel Bay,

“A massive thank you to all those who came out in support of the Leolan Academy after the golf day had to be postponed due to rain,” says Algoa FM marketing manager Lesley Geyer.

After the success of the first two Algoa Cares Golf days, the event has established itself as a “must” on the calendar of all Garden Route golfers who want to experience a golf day with a difference.

“In 2024, sponsors will be given the opportunity to interact personally with what we are confident will be a full field of golfers as the event gains momentum.

Leolan administration manager Lisa Strauss (left) and teacher Denica Botha with the new laptops and some of the other items purchased with the proceeds of the Algoa Cares Golf Day.

“I encourage all charities in the area to apply early next year to be considered as our beneficiary,” she says.

Petrie Cronje, chief executive officer of the Louis57 Foundation, says the exposure given to the charity through the golf day has raised the profile of its projects.

“International, national, regional and local exposure of Louis Oosthuizen’s Foundation57 and especially the exposure of our four registered beneficiaries (The Golf Development Programme, Feeding Programme, Leolan Academy, and Kids with Cancer) are very important to us.

“Exposure through Algoa FM and other media assists us greatly in showcasing Foundation57 work and involvement in our communities in an effort to change the lives of children with needs.

“The exposure also assists us in finding new donors and growing our charitable network.”

Algoa FM’s support for the Foundation started about two years ago when the media house participated in the annual Foundation57 / ATKV Charitable golf days in Mossel Bay.

Algoa FM continues to support this year’s event with a LIVE broadcast on 16 December at Pinnacle Point.

“We were very blessed and honoured when Algoa FM nominated us as the beneficiary of their recent golf day at Pinnacle Point.

“The working and friendly relationship between Foundation57 and the Algoa FM Team has already developed into a special relationship.

“We pride ourselves in the association between our brands.

“A huge ‘thank you’ to Algoa Cares for taking hands, not only with Foundation57, but also with other charitable organizations in our Eastern and Western Cape region.

“We all form a strong network in our efforts to create hope and fulfil dreams among those in need.

“We are looking forward to a long and fruitful relationship!” says Cronje.

Image caption: Reading “thank you” messages from the pupils of the Leolan Academy is Algoa FM managing director Alfie Jay. Looking on, from the left, are Drive Show presenter Simon Bechus, Petrie Cronje, chief executive officer of the Louis57 Foundation, and Leolan Academy principal Yolandi Botha.

Thursday, 07 December 2023 / Published in AlgoaFM, LATEST NEWS

Algoa FM will be getting even closer and more personal with listeners and businesses in the Garden Route following the opening of its purpose-built studio on Courtenay Street in George.

“The drive show on weekdays between 3 and 7pm, hosted by Simon Bechus, has been aired from Algoa FM’s headquarters in Nelson Mandela Bay while the project to establish the studio was in action over the past year.

“We are excited that Simon, who has been living in George for the past five years, can now broadcast The Drive Show to the Garden Route from our George studio” says Algoa FM programme manager Mio Khondleka.

“Simon’s experience of interviewing international celebrities such as Elton John and Ronan Keating will give the Garden Route Drive Show a unique flavour as he’ll be chatting to the people who make the region so special,” says Khondleka.

“It has been a great opportunity for me to become part of the multi-talented team, and I will be bringing the unique Algoa FM vibe and professionalism to the Garden Route now that I’m back in George full time,” says Bechus.

“As one of my clients put it, ‘best wishes for a rising Phoenix.’ It couldn’t be more accurate,” says Algoa FM Garden Route Sales Account Executive Angelique Strydom.

“Algoa FM has long been a member of this community, and the opening of a studio in George demonstrates strength, passion, and commitment to the people of the Garden Route.

“The Drive Show with Simon Bechus offers local businesses and the community a focused opportunity to grow their business with local consumers by advertising to a niche market.

“This show drives local content, local news updates and local business,” she says.

“The listeners and I will be exploring what the Garden Route has to offer and meeting the almost mythical characters who we hear so much about, but do not often get a chance to talk to,” adds Bechus.

Garden Route Drive Show host, Simon Bechus.

“As a business which has literally put its money where its mouth is by investing substantially in the Garden Route, we will continue to partner with local businesses to help the region to grow economically,” says Algoa FM managing director Alfie Jay.

“Since obtaining our licence to broadcast to the Garden Route 12 years ago, we’ve entertained and informed visitors and locals alike, and in doing so, literally fallen in love with the area.

“Simon will be taking this love of the Garden Route to a whole new level, while playing the music our adult contemporary audience loves so much,” he adds.

Simon will also continue to host his Saturday afternoon show between 3 and 7pm across the full footprint from our new home in George.

Listeners will be able to connect with Simon on-air via Telegram, on social media via his show Facebook page, The Drive with Simon Bechus on Algoa FM, and online.

His interviews will be available as podcasts through the Algoa FM website and will be repeated for listeners outside of the Garden Route Drive transmission.

Tuesday, 28 November 2023 / Published in AlgoaFM, LATEST NEWS

A full field of golfers and sponsors from Buffalo City raised R120 000 at the annual Algoa Cares East London Charity Golf Day to help Hope Schools become more sustainable through the hire of its hall, as well as the purchase of education and maintenance equipment.

The annual charity golf day, which has become a firm favourite for Buffalo City golfers due to the fun elements added by Algoa FM and sponsors, was hosted at the East London Golf Club on Friday, August 18.

Hope Schools educates, transports, and provides meals for over 300 learners from grades 00 to 12 at Little Sparklers Educare, Hope Preparatory, and Hope College.

Most of the pupils come from East London townships and informal settlements.

Platinum sponsor Meyers Motors ISUZU added R20 000 to the amount, according to Nigel Raw, the principal of Hope Schools.

“This is a great example of how Algoa FM works together with other Eastern Cape companies to support the communities in which we work and live,” says Algoa FM Marketing Manager Lesley Geyer.

“We are thankful for the exposure Hope Schools received through being nominated as the beneficiary of the Algoa Cares Golf Day,” says Raw.

“More people got to know about the school through the interviews and advertising of the event,” he says.

Funds raised will go towards the purchase of a printer for the school, an intercom system for the campus, stationary for students, and a heavy-duty floor polisher for the school hall, which is now available for hire.

Caption: With the industrial cleaner that will help Hope Schools prepare their hall for hiring out are, front row from the left, pupils Shepherd Giura, Nikholwe Nyanda, Liqhame Totani, Unamandla Gadu, Olothando Vili and Indalo Cotyi. Back row are Moirick Prince (teacher), Nigel Raw (Hope Schools principal), Connor Thorp (Meyers Motors sales manager) and Jenny Tyzack (teacher).

“It is a beautiful one-thousand-seater hall overlooking the valley.

“There is parking for 65 vehicles alongside the hall as well as on the fields,” says Raw.

In the foyer is a small prayer room and there are change rooms on either side of the stage.

Below the hall is a large dining hall with a climbing wall.

“The Algoa FM team was fantastic to work with. We really appreciated the way they included some of our learners at the charity golf day.

“The whole event was well organized and we thank Algoa FM for choosing Hope Schools as the beneficiary and giving us the exposure to a wider audience.

“We are thrilled with the R120 000 that was raised on the day,” says Raw.

The hall and school are easily accessible off Voortrekker Road, Summerpride.

Image caption: At the handover of equipment and a R20 000 donation from platinum sponsor Meyers Motors are, front from the left, Shepherd Giura, Nikholwe Nyanda, Liqhame Totani, Unamandla Gadu, Olothando Vili and Indalo Cotyi. Back row is Carol Waddell (Hope Schools fundraiser), Nigel Raw (principal of Hope Schools), Algoa FM presenter Vinnie Nogemane and Connor Thorp, Meyers Motors sales manager.

Monday, 20 November 2023 / Published in AlgoaFM, LATEST NEWS

The Bethelsdorp Comprehensive School in Gqberha’s northern areas rejoiced at the handover of R10 000 to the school.

Schools who entered as a bulk entry in the recent Algoa FM Big Walk for Cancer stood a chance of winning R10 000 and an opportunity to be interviewed by one of their drive show presenters on the station. An Educator at the school, Adre Weideman took up the challenge and entered close to 30 learners and educators in the Algoa FM Big Walk for Cancer, presented by ISUZU Motors South Africa.

School principal, Jerome Meyer said the money will be spent on educators. As a quintile-three no-fees school, Bethelsdorp Comprehensive School does not have funding for staff development. “We will therefore use the money for our strategic planning workshop and training and development of staff,” explained Meyer.

Bethelsdorp Comprehensive School was established 51 years ago as a direct feeder to learners who were relocated from areas such as South End and Newtown during the 1960s. Soon the 1 200 learners and 39 educators will be moving into brand-new premises which are currently in at advanced phase of construction, situated next to the existing school.

The Algoa FM Big Walk for Cancer celebrated 25 years this year and attracted close to 12,000 entries in Gqeberha, George and East London. “Every year we encourage schools to participate in the event. It is also an opportune reminder for youth to be aware of early detection and treatment, within their families and communities,” said Lesley Geyer, Algoa FM Marketing Manager.

The 2023 beneficiaries of the Algoa FM Big Walk for Cancer are Wings and Wishes and Reach for a Dream. Both organisations fulfil a critical role in children living with life-threatening diseases. Wings and Wishes support families with transport to treatment centres usually in other cities or provinces and Reach for a Dream provides hope to children by granting them a wish.

The Algoa FM Big Walk for Cancer donation to Wings and Wishes will ensure that the organisation can continue booking flights and bus tickets for children and their caregivers, who also receive a snack pack and toiletries for the journey. While the support to Reach for a Dream includes the purchase of laptops and tablets which will allow dreamers to connect with their families while in hospital, do research, complete school assignments, learn, and develop as they will have access to the world.

Image caption: Algoa FM marketing manager Lesley Geyer, left, hands over a cheque of R10 000 to school principal, Jerome Meyer, centre, with Algoa FM presenter, Kea Zawadi.