Mon, 19 Apr 2021 / Published in AlgoaFM, LATEST NEWS

The Middelburg (Cape) Recreation Club has received R46 000 worth of sports equipment for a variety of disciplines through funds raised by the Algoa FM Big Walk for Cancer, which is the biggest mass-participation charity event in the Eastern Cape.

Algoa FM partnered with the Eastern Cape Department of Sport, Recreation, Arts and Culture (DSRAC) to promote healthy living and exercise for the first Virtual Algoa FM Big Walk for Cancer, which was held on Saturday, October 31, 2020.

Speaking at the handover, Inxuba Yethemba mayor Noncedo Zonke, said it was a municipality “with a passion for sport which excels at women’s running.

“Social programmes like these are very important because we do not need to focus only on academic performance. We need to encourage young people to keep healthy, and teach them that exercise makes you a complete person”.

DSRAC deputy director of the Chris Hani District Thoko Oliphant, said the Middelburg club was selected because of its enthusiastic participation in the first Virtual Algoa FM Big Walk for Cancer.

Lorinda Brown, head of the Middelburg Recreational Club said “we can now lead a more active and healthier lifestyle thanks to the more than five thousand people who registered for the 2020 Virtual Algoa FM Big Walk for Cancer”.

The equipment is being stored safely at the Ellen Olivier Primary School.

“We partner with both the Department of Sport, Recreation, Arts and Culture and the Department of Health” to promote healthy living and exercise in Algoa Country, says Algoa FM marketing manager Lesley Geyer.

Included in the equipment requested by the Middelburg Recreation Club are agility ladders, yoga mats, dumbbells, gym balls, water dispensers and a loudspeaker system.

Media Release for Algoa FM 

By Siyathetha Communications

Algoa FM: Lesley Geyer: 072 372 1900 / Lesley.G@algoafm.co.za
Siyathetha: Ed Richardson: 083 656 9757 / ed@siyathetha.com

Mon, 15 Mar 2021 / Published in AlgoaFM, LATEST NEWS

Young women in the Wild Coast Zithulele Village will continue receiving training in life and practical skills thanks to a R118 000 donation by the empowerment shareholder of Algoa FM to the Masiphakameni Youth Development Programme.

“The programme‘s intention to develop confidence in young rural women was the key selling point for me,” says Algoa FM non-executive director Zola Tshefu.

Masiphakameni is a programme run by Jabulani Rural Health Foundation. 

Unemployed women from Zithulele and surrounds in the former Transkei attend an eight-month course which focuses on both “soft” and practical skills, according to programme facilitator Jenny Michell.

“What I love most about the Masiphakameni programme is the holistic approach to young women development through offering a broad range of training, life skills as well as new experiences and exposure,” adds Tshefu, who overseas the Algoa FM Empowerment Company, through which the funds have been channelled.

“I believe you may have all the education in the world but without self-confidence you cannot achieve much in life. That inner knowing that you have something to contribute to this world gives one unstoppable power,” she adds.

The programme includes afternoon placement with local NGOs or government institutions where the young women gain practical experience, and learn how to behave professionally in the work environment.

They also give back to the community through their work, says Michell.

Each participant receives a stipend for the work they perform. This can be used to support their families or saved towards paying for college or university.

“The benefit of this kind of investment in these young women goes beyond them as individuals, but also impacts their families and their villages, and the country stands to gain,” says Tshefu.

Funding provided from the Algoa FM Empowerment Company will help Masiphakameni to expand the courses it offers.

“We are planning to introduce a training programme called ‘Work 4 A Living’. It is a great course covering basics of financial literacy, work ethics, job preparation, taking responsibility for one’s own future and more,” says Michell.

Contact:
Masiphakameni: Jenny Michell: +27 82 832 0016
Algoa FM: Lesley Geyer: 072 372 1900 / Lesley.G@algoafm.co.za
Siyathetha Communications: Ed Richardson: 083656 9757 / ed@siyathetha.com

Wed, 03 Feb 2021 / Published in AlgoaFM

The thrill of winning isn’t limited to a listener experience. Algoa FM is helping its advertisers to craft effective competition-based campaigns that deliver results and grow market share.The media house has noticed a steady rise in responses to its on-air and online competitions, and this trend has been growing since the onset of the Covid-19 lockdown in March.

The best results are achieved when there is a good balance between reward, effort required to enter and entertainment value.

Nadia Pieterse, senior creative executive at Algoa FM says “Our listeners respond exceptionally well to mechanics which involve solving clues; riddles and general knowledge quizzes.’

Competitions that provide entertainment value or that incorporate ‘theatre of the mind’ elements, generate much more interaction than those which do not include a fun element.

Without this interaction, competitions become background noise.

Simultaneously, the path to participation is very important and therefore entering the competition, should not require too much effort on the part of the listener.

“A competition mechanic, which requires a quick and simple answer via Telegram or SMS, will always generate more entries than one where time and effort is required to enter… or that has too many steps and instructions to follow,” says Pieterse.

Algoa FM, which is the biggest media house in the Eastern Cape and Garden Route, leverages its on-air, online and on the ground platforms to help advertisers to reach and connect with their customers.

A happy national client who used radio platforms around the country to introduce a new service wrote: “They (the Algoa FM team) were organised, motivated and an absolute pleasure to work with. We had an amazing response. Stronger than the Western Cape in a number of areas.”

The type of prize is also important across all platforms, says Pieterse.

Algoa FM’s listeners respond best to competitions offering instant cash prizes, followed by those offering grocery vouchers.

Competitions with daily prizes render better results than those that only offer one grand prize to be won at the end of a week.

It has been our experience that listeners would rather have many opportunities to win smaller amounts than one chance to win a big amount.

The best results in respect of the number of entries are achieved through the momentum generated over a five-day competition, where a ‘live’ winner announcement takes place daily between Monday and Friday.

What has also come to the fore is the power of the relationship our listeners have developed with the on-air personalities at Algoa FM.

“It is always surprising to me how well Algoa FM presenters are known in the community,” says breakfast show co-host Lee Duru.

“Even though we are primarily a radio station, people recognise us as presenters when we go out.

“We can also see from the responses on our social media feeds that people value our opinions,” she adds.

An example of this is a motor vehicle dealership which sold nine people carriers – twice their target of four for the campaign – simply by offering a presenter the opportunity to drive the vehicle.

Listener interest was sparked by the presenter sharing his driving experience, with “the campaign having the dealership humming along with people all week,” according to the client.

“The success of competitions hosted on Algoa FM is testimony to the power of radio – it provides the ultimate path to purchase by connecting people to products and services like no other medium,” says Algoa FM managing director Alfie Jay.

“My team of champions guides our clients to success from concepts to competitions that work for our audience; deliver results for our clients and simultaneously, provide us with increased opportunities to interact with our audience. It’s the most powerful three-way winner,” he adds.

This is what another national client has to say: “Good morning my radio team – I just want to thank everyone. Your efforts this week have been super human.

“I cannot express how impressed I am with everyone who made this campaign possible.

“Once again you have demonstrated the power of radio, your dedication to making our clients happy and how to get things done. You deserve all the success that comes your way and are an absolute privilege and pleasure to work with.”

Thu, 17 Dec 2020 / Published in AlgoaFM, LATEST NEWS

The thrill of winning isn’t limited to a listener experience. Algoa FM is helping its advertisers to craft effective competition-based campaigns that deliver results and grow market share.The media house has noticed a steady rise in responses to its on-air and online competitions, and this trend has been growing since the onset of the Covid-19 lockdown in March.

The best results are achieved when there is a good balance between reward, effort required to enter and entertainment value.

Nadia Pieterse, senior creative executive at Algoa FM says “Our listeners respond exceptionally well to mechanics which involve solving clues; riddles and general knowledge quizzes.’

Competitions that provide entertainment value or that incorporate ‘theatre of the mind’ elements, generate much more interaction than those which do not include a fun element.

Without this interaction, competitions become background noise.

Simultaneously, the path to participation is very important and therefore entering the competition, should not require too much effort on the part of the listener.

“A competition mechanic, which requires a quick and simple answer via Telegram or SMS, will always generate more entries than one where time and effort is required to enter… or that has too many steps and instructions to follow,” says Pieterse.

Algoa FM, which is the biggest media house in the Eastern Cape and Garden Route, leverages its on-air, online and on the ground platforms to help advertisers to reach and connect with their customers.

A happy national client who used radio platforms around the country to introduce a new service wrote: “They (the Algoa FM team) were organised, motivated and an absolute pleasure to work with. We had an amazing response. Stronger than the Western Cape in a number of areas.”

The type of prize is also important across all platforms, says Pieterse.

Algoa FM’s listeners respond best to competitions offering instant cash prizes, followed by those offering grocery vouchers.

Competitions with daily prizes render better results than those that only offer one grand prize to be won at the end of a week.

It has been our experience that listeners would rather have many opportunities to win smaller amounts than one chance to win a big amount.

The best results in respect of the number of entries are achieved through the momentum generated over a five-day competition, where a ‘live’ winner announcement takes place daily between Monday and Friday.

What has also come to the fore is the power of the relationship our listeners have developed with the on-air personalities at Algoa FM.

“It is always surprising to me how well Algoa FM presenters are known in the community,” says breakfast show co-host Lee Duru.

“Even though we are primarily a radio station, people recognise us as presenters when we go out.

“We can also see from the responses on our social media feeds that people value our opinions,” she adds.

An example of this is a motor vehicle dealership which sold nine people carriers – twice their target of four for the campaign – simply by offering a presenter the opportunity to drive the vehicle.

Listener interest was sparked by the presenter sharing his driving experience, with “the campaign having the dealership humming along with people all week,” according to the client.

“The success of competitions hosted on Algoa FM is testimony to the power of radio – it provides the ultimate path to purchase by connecting people to products and services like no other medium,” says Algoa FM managing director Alfie Jay.

“My team of champions guides our clients to success from concepts to competitions that work for our audience; deliver results for our clients and simultaneously, provide us with increased opportunities to interact with our audience. It’s the most powerful three-way winner,” he adds.

This is what another national client has to say: “Good morning my radio team – I just want to thank everyone. Your efforts this week have been super human.

“I cannot express how impressed I am with everyone who made this campaign possible.

“Once again you have demonstrated the power of radio, your dedication to making our clients happy and how to get things done. You deserve all the success that comes your way and are an absolute privilege and pleasure to work with.”

Thu, 12 Nov 2020 / Published in AlgoaFM, LATEST NEWS

Enter the Algoa FM Big Walk for Cancer and join in the pink fun. Walkers will be spotted in their pink wear in their various locations on Saturday, 31st October 2020 as thousands of people walk in celebration of those affected by cancer at the Virtual Algoa FM Big Walk for Cancer. Big Walk merchandise, from T-shirts to socks is still available for those signing up for the event. Walkers will hit the road in their neighbourhoods (with due Covid-19 protocol in place) from eight in the morning. Entertainment is in the form of a virtual concert with the likes of Dr Victor and the Rasta Rebels, Gino Lee and Stuart Reece. Proceedings will go to the Igazi Foundation stem cell unit in Port Elizabeth.

Algoa FM presenter Kaycee Rossouw (left) and Igazi Foundation CEO, Cole Cameron in their pink Algoa FM Big Walk for Cancer T-shirts.

For more information on how to participate, please visit the Algoa FM website, www.algoafm.co.za.

Wed, 04 Nov 2020 / Published in AlgoaFM, LATEST NEWS

Thousands of people around South Africa and the rest of the world have marked the end of cancer awareness month by joining the first Virtual Algoa FM Big Walk for Cancer presented by the Eastern Cape Department of Health.

“Cancer knows no boundaries, and by going virtual we were able to spread awareness of the disease and to show support for those affected by cancer way beyond Nelson Mandela Bay, which has been the home of the event for the past 21 years,” says Algoa FM marketing manager Lesley Geyer.

People signed up for the event from as far afield as Australia, England, Scotland and Dubai.

Around South Africa, there were walkers in pink in the main centres of Cape Town, Durban, East London, Johannesburg and around 50 other towns and cities in South Africa.

The biggest support came from Nelson Mandela Bay, with walkers from 80 suburbs turning the metro pink.

“We exceeded the benchmark of attracting 40 per cent or more of the people who took part in the last physical event before Covid-19,” says Geyer.

“More than 5 500 people entered online for the virtual event and judging by the images that were shared there were thousands more who walked in celebration of those affected by cancer,” she adds.

“Most of those who joined the virtual walk from abroad have links with the Eastern Cape, which they maintain by tuning in to Algoa FM through audio streaming, engaging with us in social media pages and visiting the website,” says Algoa FM managing director Alfie Jay.


Walkers celebrating every step in the suburbs of Port Elizabeth.

“The success of our first Virtual Algoa FM Big Walk for Cancer puts us in a stronger position to connect with our audience and help our clients stage a myriad of virtual events. Lessons have been learned and we will continue raising the bar,” he adds.

Schools supported the Big Walk by encouraging their pupils and parents to enter.

“It is so important for us all to raise awareness about cancer, as it certainly has or sadly will impact our lives in some shape or form if not already,” says Alex Hall, headmaster of St George’s Preparatory School.

The school arranged walks in the week leading up to Saturday, October 31.

“To raise awareness and some money in a bright and positive manner is such a privilege and a wonderful event that we are very proud to support. Thank you MTN and Algoa FM for allowing us to be part of this special day, he adds”.

“This is the biggest walking/running event in the Eastern Cape,” says Rudi van Tonder, Chairman of the Elite Athletics Club, which has handled the logistics for the walk since inception.

“We are humbled to be part of an event that is bigger than any of us. When visiting the cancer ward at the Provincial Hospital, we saw the difference we are making by supporting Igazi Foundation, which is the 2020 beneficiary,” he says.

“The Igazi Foundation is humbled to have been chosen to be the benefactor of the first Virtual Algoa FM Virtual Big Walk for Cancer. To have the support of Algoa FM and the public, walking on behalf of cancer patients is a show of love and support desperately needed in these times of social distancing,” says Cole Cameron, Chief Executive Officer of the Igazi Foundation.

Corporates in the Eastern Cape added their support.

“Isuzu Motors South Africa is very proud to once again serve as the vehicle partner for Algoa FM’s Big Walk for Cancer,” says Denise van Huyssteen, corporate affairs executive at ISUZU Motors SA.

“This initiative is particularly important during these unprecedented times of Covid-19 which has literally dominated all spheres of life.

“We should not forget about the many lives which cancer continues to impact upon and the ongoing need to raise awareness around the prevention and detection of cancer,” she adds.

“It is also heartening to see that all the major corporate and provincial partners put their trust and support behind the virtual event, as did the Nelson Mandela Bay Municipality,” says Jay.

The Virtual Algoa FM Big Walk for Cancer was followed by a virtual show featuring South African musicians Gino Lee, Stuart Reece and Dr Victor & the Rasta Rebels.

“As a South African musician, I am very honoured and grateful to be a part of the Virtual Algoa FM Big Walk for Cancer and to help raise awareness for cancer,” says Dr Victor.

“I’m proud to be able to say that of the songs I streamed from my home studio on 31 October, two climbed to the Number One Spot on The Algoa FM top 30,” says Reece.

Thu, 22 Oct 2020 / Published in AlgoaFM, LATEST NEWS

Local and national artists will entertain participants of the Virtual Algoa FM Big Walk for Cancer presented by the Eastern Cape Department of Health in an online concert concert.

Artists on the virtual stage include Idols SA Top 10 finalist Micayla Oelofse, Gino Lee, Stuart Reece … and Dr Victor & the Rasta Rebels.

“As a South African musician, I am very honoured and grateful to be a part of the Virtual Algoa FM Big Walk for Cancer … and to help raise awareness for cancer. I’ll be streaming from my home on the 31st of October together with the Rasta Rebels and we’ll do a few of the songs that were very popular on The Algoa FM Charts,” says Dr Victor, who went on to say that there is a long-standing relationship between his band and the station.

“Over the years, for a lot of their party functions, we were their go-to band. They’ve played my music since way back in the early 90’s when we just formed Dr. Victor & The Rasta Rebels. I remember years back we were the opening act for Paul Simon at St. Georges Park and Algoa FM was already punting our music back then. It’s been more than 20 years since the early days and they’ve continued to support my music career to this day,” he adds.

Excited Stuart Reece adds “I am grateful to be a part of the event this year and I’m proud to be able to say that of the songs I will be streaming from my home studio on 31 October, two climbed to the Number One Spot on The Algoa FM top 30 over the years”.

“Algoa FM has supported my music career since day one when I knocked on their door with my first CD in my hands asking if they’d consider playing just one of my songs. This literally happened. I didn’t know about protocol and procedure for radio submissions back then but they gave me a chance anyway. It’s been 10 years since then and they have continued to support my music career to this day,” he says.

The multi-talented Gino Lee says, “I’m so grateful and honoured to be performing live at this year’s amazing and inspiring Virtual Algoa FM Big Walk for Cancer. I will be doing an exclusive performance of my songs ‘Only Get Better’ and ‘Days Like This’, which speak to what a tough and eventful year 2020 has been. 
“Thank you Algoa FM for bringing awareness to this disease which affects so many of us, and for inspiring us to live healthier and stronger … and for giving back to a cause that will help and heal so many” he says.

Idols SA Top 10 finalist Micayla Oefofse adds “It’s a privilege to be part of the Virtual Algoa FM Big Walk for Cancer which is just such an exciting initiative this year. The platform allows me to share the stage with other artist who support the fight against cancer.”

“Our exciting line up of performers are set and we are ready to entertain our participants at this year’s Virtual Algoa FM for Cancer. Things will be a bit different, but all participants in the Big Walk will be able to enjoy a great show wherever they are in the world,” says Algoa FM Marketing Manager Lesley Geyer.

She added that “the online show is free to everyone who has entered the Algoa FM Big Walk for Cancer.”

For more information on how to participate, please visit the Algoa FM website, www.algoafm.co.za.

Wed, 21 Oct 2020 / Published in AlgoaFM, LATEST NEWS

Athletics clubs in the Eastern Cape are in a race to see which one can sign up the most entries for the Virtual Algoa FM Big Walk for Cancer brought to you by the Eastern Cape Department of Health.

The club with the most entries will be able to nominate a sports-related cause or individual who will receive support through proceeds raised by the Big Walk, that will take to the streets this Saturday, October 31.

Funding is being raised for sport promotion through a partnership with the Eastern Cape Department of Sport, Recreation and Arts and Culture, which is supporting the Algoa FM Big Walk for Cancer for the second consecutive year.

The department’s main aim will be to encourage participants in and around the Eastern Cape to exercise daily and to maintain a healthy life style.

“The Eastern Cape, like the rest of South Africa, is facing a lot of health-related challenges such as cardiac diseases; diabetes; cancer and respiratory ailments … the result of an increasingly sedentary lifestyle that leads to obesity,” says Fezeka Nkomonye, the MEC for the Department of Sport, Recreation, Arts and Culture.

The annual Algoa FM Big Walk for Cancer is one of the highlights of the department’s #IChooseToBeActive campaign to encourage the people of the Eastern Cape to live a more active lifestyle, she adds.

“The Big Walk helps raise the awareness of the importance of having a regular workout routine. This helps individuals, both young and old, keep to keep fit physically and mentally,” says Algoa FM Marketing Manager Lesley Geyer

“It is important for participants of the Algoa FM Big Walk for Cancer to see this walk as a stepping stone to doing more than just one 5km walk each year. They can make it a daily or weekly occasion … and they are welcome to wear their pink T-shirts every time they are out walking,” she says.

The delivery of T-shirts via courier is ongoing until Friday.

For more information on how to participate, please visit the Algoa FM website, www.algoafm.co.za.

Tue, 20 Oct 2020 / Published in AlgoaFM, LATEST NEWS

The Igazi Foundation will be this year’s Algoa FM Big Walk for Cancer beneficiary.

Funds raised will be used to purchase a fogger, industrial washing machine and scales which will be used in the stem cell unit in Port Elizabeth.

Covid-10 has made the need for the equipment to ensure that patients undergoing treatment are kept in a sterile environment more pressing, according to Cole Cameron, CEO of the Igazi Foundation.

“We are happy to be part of this of this years Virtual Big Walk for Cancer. As the only services and education NGO for haematology in the country, this is a platform for us not only to raise cancer awareness but also the awareness of blood cancer,” he says

“Our team and a number of survivors will be walking this October with the hopes of raising funds for our foundation,” he adds.

The virtual Algoa FM Big Walk for Cancer in partnership with the Eastern Cape Department of Health will be taking place on Saturday, 31st of October 2020. Participants are encouraged to walk around their neighbourhood in support of those who have been affected as well as infected by cancer.

For more information please visit the Algoa FM website, www.algoafm.co.za.