Fri, 30 Jul 2021 / Published in AlgoaFM, LATEST NEWS

Algoa FM’s financial director Kevin Reed is retiring after 35 years in the media industry – and a job interview during which he was dressed “in lumo green shorts, a white T-shirt and white flip-flops”.

There is an explanation – having started a financial consulting business in 2000, he thought he had been invited for a studio interview.

Fortunately for all, Algoa FM is the place where “fun is a serious business” and following the February 2000 interview he was hired as the financial manager. Within three years he had been appointed financial director and deputy managing director.

It sometimes comes as a surprise to people who know the outgoing and extroverted side of Reed to find out that, once behind his computer, he has a totally different approach to life.

“Accounting is the most exact science. Debits always equal credits and don’t try to reinvent the abacus.

“The accounting team must never lose sight of the fact that accurate, timeous and meaningful financial and analytical information empowers management, the board and the group, to make informed strategic decisions that benefit all stakeholders,” he says.

Reed’s introduction to the media was with the then EP Newspapers, as financial accountant between 1985 and late 1998.

After joining Algoa FM, he gained an in-depth knowledge of radio by attending international conventions such as the National Association of Broadcasters (NAB) show in Dallas, Texas, and spending time at various radio stations in London, including the iconic Capital Radio and Virgin.

He has also worked with NRSmedia in Sydney, Australia, to develop new advertising packages and approaches for Algoa FM’s clients.

Radio is now firmly in his blood, and Reed believes that it is now the most powerful communication medium for companies wanting to connect with their customers in a defined broadcast area.

“In an evolving media landscape Algoa FM is best positioned to partner with clients to help them promote their brand from the Garden Route to the Wild Coast and through the Karoo,” he says.

Looking back, the professional achievements of which he is most proud are 21 years of clean audits at Algoa FM and building a strong team, which will now be headed by Desiré Killian.

“The small finance team is well equipped to take care of the financial and statutory obligations. I have to thank them for their commitment and professionalism, which allows me to retire knowing that the finances of Algoa FM are in very competent hands,” he says.

Then there is the fun aspect – through Algoa FM, Reed has met “in person” a number of superstars, including Shaggy, Belinda Carlisle, James Blunt, Will Young, Josh Groban, Celine Dion and Sting (with his family).

“In the media, we often take for granted how fortunate we are to share our working environment with champions who have diverse talents, creativity and passion. Media houses are a hotbed of human capital and intellectual property”.

The outgoing financial director is the epitome of the lifestyle of the typical Algoa FM listener – “my passions are food, travel and aircraft. Food and travel I believe are the greatest ways to appreciate and try new things and experience cultural diversity,” he says.

Thanks to Covid, travel plans are on the back-burner.

“I will be letting the corporate spring unwind and spend time with the way too many people I need to catch up with. I have worked for almost 50 years, starting as a packer at the first Pick n Pay at Lynwood in Pretoria, so it is now time to chill.

“I look forward to making awesome meals and travelling with my hubby. If that’s not physically possible, I can be found checking out planes at the airport or using an app to follow flights around the world”.

His advice to a younger Kevin: “Do not take time for granted. It goes by in the blink of an eye, especially when you are working hard and having fun at the same time.

“Start saving as soon as you can, but ensure you balance your life’s journey with treats and spoils.

“Surround yourself with the best people, for the right reason. But, mostly, ensure that your life is made up of a sequence of entertaining and engaging stories”.

Media Release for Algoa FM by Siyathetha Communications

Algoa FM: Lesley Geyer: 072 372 1900 / Lesley.G@algoafm.co.za

Siyathetha: Ed Richardson: 083 656 9757 / ed@siyathetha.com

Tue, 18 May 2021 / Published in AlgoaFM, LATEST NEWS

Algoa FM has developed a reputation among national and regional advertisers for its ‘hands-on’ approach to supporting marketing drives.“What makes us stand out from other media houses is that we partner with the client to take ownership of the campaign,” says sales manager Dennis Karantges. He says the energy the Algoa FM team devotes to campaigns is captured in the media house’s slogan – “fun is a serious business”.

Established as a radio station 35 years ago, Algoa FM has grown into the biggest media house serving the region from the Garden Route to the Wild Coast and inland through the Karoo. In addition to being the biggest private commercial radio station in the region, Algoa FM now has a very strong online and social media presence, supported by its “on the ground” presence involving the on-air personalities.

The sales team works with advertisers to craft campaigns that deliver a measurable return on investment, according to Karantges. “Because we live here and are fully integrated into the local business sector, we understand the market.

“We also conduct formal research,” he adds. Independent research commissioned by Algoa FM found that people in the Eastern Cape have become more conservative in their purchasing, choosing products they know and brands they trust.

“Research and experience also show that they trust Algoa FM presenters, who are all local celebrities, each with a loyal following. Advertisers benefit from this relationship as products spoken about or endorsed by the presenters are also seen as trustworthy by our on air, online and on the ground audiences,” he adds.

A new retailer leveraged off this relationship when it opened its first store in Port Elizabeth. The client asked Algoa FM to craft a campaign that would introduce listeners to the new store and its products, create thorough awareness of their physical address, grow Facebook likes, create engagement in a fun and informative way and, of course, ensure product sales – all during lockdown.

Based on the success of their August launch, the client booked two additional campaigns in 2020 – one to promote a second store opening (in October) and another to promote their festive season specials.

Fans get to meet presenters regularly during broadcasts or crossings from the premises of clients, such as the retailer in question. Packages range from full-blown live broadcasts to high-energy crossings from the presenter, who also interacts with the crowd.

Algoa FM is constantly innovating and creating fresh new ways for advertisers to reach their customers. An example is the “Great Deal Promotion”, in which advertisers provide at least three special offers. The offers are made available before and after the event day in order to comply with Covid-19 protocols and to increase the return on investment.

“This promotion speaks directly to our footprint’s psyche. Any retailer will tell you that we (the people of Algoa country) are particularly attracted to special offers,” says Algoa FM managing director Alfie Jay.

He encourages local and national advertisers to tap into the understanding that Algoa FM has built up over its 35 years in business by helping clients to connect with the people of Algoa Country.

“What works in Gauteng or KZN will not necessarily have the same impact in the Eastern Cape or the Garden Route. There often is a better way for client and agency to invest their marketing budget. Generic ‘one size fits all’ approaches can also harm brands.

“We’re always happy to discuss campaigns and try something new if it’s going to add value to the fun element of being part of the Algoa Country family. Most of our sales consultants have become local experts in the fields of radio and online communication. What’s more, their advice and consultative approach is part of the package we offer,” says Jay.

For more info on how you can get your brand on Algoa FM, contact us on info@unitedstations.co.za or 010 590 4554.

Fri, 07 May 2021 / Published in AlgoaFM, LATEST NEWS

“Mother’s Day is not really a day during which I focus on my role as a mum, but rather on that of my role as a daughter,” says Algoa FM Breakfast Show presenter Lee Duru.

“I dedicate special attention to my own mother,” says the multi-talented Duru, who has the lead role in a new sitcom and strives to strike a balance between her family and multiple professional lives.

“My mother is the woman who laid the groundwork and set the tone for the type of parent I am today,” says Duru.

“On Mother’s Day, I try to show extra gratitude and acknowledgement for all she has done for me”.

“Every sacrifice made and every memory created. I find that I appreciate and understand it all that much more now that I am a mum myself”, says Duru.

Speaking of herself as a mother, Duru manages her busy schedule with “a lot of family support”.

“My husband, mum and sister help keep the wheels turning and, of course, I’d be nowhere without my diary, year planner and endless lists”!

“Thankfully, my daughter Elah, is now a fully-fledged teenager and so making lunches, sorting uniforms and packing bags is a thing of the past – although I do have to cast a guiding eye once in a while”.

Duru says she is “strict” about personal and family time and emphasizes the importance of being selective and learning to say “no” to certain invitations.

“Most days start at 04:30 (depending on how many times I hit the snooze button)! At 06:00 I co-host the breakfast show and then from 09:00 I could have anything from meetings to admin or brunch with a friend lined up”.

“My second work shift starts at around 16:30 when I start preparing dinner for the family.

In between, Duru has ensured that as a freelancer she has multiple income streams”.

“I currently write for a TV show on SABC 2 called “Karektas” and am part of the development team for a docu-drama called “Ko Strateng”.

“I’m also in front of the camera from time to time. In April I started filming a sitcom in Johannesburg to be aired on Moja Love, where I play the lead character”.

“I also MC, am a public speaker as well as a social media influencer with various campaigns lined up for the year”.

Lee describes herself as an affectionate, protective, responsible, and reliable mother.

She says she is a “straight-shooter who tells it like it is and keeps it real”.

Her approach to discipline is a combination of “old school” and modern. “While my father was very strict and gave me several hidings growing up – modern-day parenting now calls for us to confiscate devices and talking about feelings!”

“My aim is and will always be to create a secure, nurturing home in which Elah can be spontaneous and feel loved”.


Media Release for Algoa FM by Siyathetha Communications

Algoa FM: Lesley Geyer: 072 372 1900 / Lesley.G@algoafm.co.za
Siyathetha: Ed Richardson: 083 656 9757 / ed@siyathetha.com

Mon, 19 Apr 2021 / Published in AlgoaFM, LATEST NEWS

The Middelburg (Cape) Recreation Club has received R46 000 worth of sports equipment for a variety of disciplines through funds raised by the Algoa FM Big Walk for Cancer, which is the biggest mass-participation charity event in the Eastern Cape.

Algoa FM partnered with the Eastern Cape Department of Sport, Recreation, Arts and Culture (DSRAC) to promote healthy living and exercise for the first Virtual Algoa FM Big Walk for Cancer, which was held on Saturday, October 31, 2020.

Speaking at the handover, Inxuba Yethemba mayor Noncedo Zonke, said it was a municipality “with a passion for sport which excels at women’s running.

“Social programmes like these are very important because we do not need to focus only on academic performance. We need to encourage young people to keep healthy, and teach them that exercise makes you a complete person”.

DSRAC deputy director of the Chris Hani District Thoko Oliphant, said the Middelburg club was selected because of its enthusiastic participation in the first Virtual Algoa FM Big Walk for Cancer.

Lorinda Brown, head of the Middelburg Recreational Club said “we can now lead a more active and healthier lifestyle thanks to the more than five thousand people who registered for the 2020 Virtual Algoa FM Big Walk for Cancer”.

The equipment is being stored safely at the Ellen Olivier Primary School.

“We partner with both the Department of Sport, Recreation, Arts and Culture and the Department of Health” to promote healthy living and exercise in Algoa Country, says Algoa FM marketing manager Lesley Geyer.

Included in the equipment requested by the Middelburg Recreation Club are agility ladders, yoga mats, dumbbells, gym balls, water dispensers and a loudspeaker system.

Media Release for Algoa FM 

By Siyathetha Communications

Algoa FM: Lesley Geyer: 072 372 1900 / Lesley.G@algoafm.co.za
Siyathetha: Ed Richardson: 083 656 9757 / ed@siyathetha.com

Mon, 15 Mar 2021 / Published in AlgoaFM, LATEST NEWS

Young women in the Wild Coast Zithulele Village will continue receiving training in life and practical skills thanks to a R118 000 donation by the empowerment shareholder of Algoa FM to the Masiphakameni Youth Development Programme.

“The programme‘s intention to develop confidence in young rural women was the key selling point for me,” says Algoa FM non-executive director Zola Tshefu.

Masiphakameni is a programme run by Jabulani Rural Health Foundation. 

Unemployed women from Zithulele and surrounds in the former Transkei attend an eight-month course which focuses on both “soft” and practical skills, according to programme facilitator Jenny Michell.

“What I love most about the Masiphakameni programme is the holistic approach to young women development through offering a broad range of training, life skills as well as new experiences and exposure,” adds Tshefu, who overseas the Algoa FM Empowerment Company, through which the funds have been channelled.

“I believe you may have all the education in the world but without self-confidence you cannot achieve much in life. That inner knowing that you have something to contribute to this world gives one unstoppable power,” she adds.

The programme includes afternoon placement with local NGOs or government institutions where the young women gain practical experience, and learn how to behave professionally in the work environment.

They also give back to the community through their work, says Michell.

Each participant receives a stipend for the work they perform. This can be used to support their families or saved towards paying for college or university.

“The benefit of this kind of investment in these young women goes beyond them as individuals, but also impacts their families and their villages, and the country stands to gain,” says Tshefu.

Funding provided from the Algoa FM Empowerment Company will help Masiphakameni to expand the courses it offers.

“We are planning to introduce a training programme called ‘Work 4 A Living’. It is a great course covering basics of financial literacy, work ethics, job preparation, taking responsibility for one’s own future and more,” says Michell.

Contact:
Masiphakameni: Jenny Michell: +27 82 832 0016
Algoa FM: Lesley Geyer: 072 372 1900 / Lesley.G@algoafm.co.za
Siyathetha Communications: Ed Richardson: 083656 9757 / ed@siyathetha.com

Wed, 03 Feb 2021 / Published in AlgoaFM

The thrill of winning isn’t limited to a listener experience. Algoa FM is helping its advertisers to craft effective competition-based campaigns that deliver results and grow market share.The media house has noticed a steady rise in responses to its on-air and online competitions, and this trend has been growing since the onset of the Covid-19 lockdown in March.

The best results are achieved when there is a good balance between reward, effort required to enter and entertainment value.

Nadia Pieterse, senior creative executive at Algoa FM says “Our listeners respond exceptionally well to mechanics which involve solving clues; riddles and general knowledge quizzes.’

Competitions that provide entertainment value or that incorporate ‘theatre of the mind’ elements, generate much more interaction than those which do not include a fun element.

Without this interaction, competitions become background noise.

Simultaneously, the path to participation is very important and therefore entering the competition, should not require too much effort on the part of the listener.

“A competition mechanic, which requires a quick and simple answer via Telegram or SMS, will always generate more entries than one where time and effort is required to enter… or that has too many steps and instructions to follow,” says Pieterse.

Algoa FM, which is the biggest media house in the Eastern Cape and Garden Route, leverages its on-air, online and on the ground platforms to help advertisers to reach and connect with their customers.

A happy national client who used radio platforms around the country to introduce a new service wrote: “They (the Algoa FM team) were organised, motivated and an absolute pleasure to work with. We had an amazing response. Stronger than the Western Cape in a number of areas.”

The type of prize is also important across all platforms, says Pieterse.

Algoa FM’s listeners respond best to competitions offering instant cash prizes, followed by those offering grocery vouchers.

Competitions with daily prizes render better results than those that only offer one grand prize to be won at the end of a week.

It has been our experience that listeners would rather have many opportunities to win smaller amounts than one chance to win a big amount.

The best results in respect of the number of entries are achieved through the momentum generated over a five-day competition, where a ‘live’ winner announcement takes place daily between Monday and Friday.

What has also come to the fore is the power of the relationship our listeners have developed with the on-air personalities at Algoa FM.

“It is always surprising to me how well Algoa FM presenters are known in the community,” says breakfast show co-host Lee Duru.

“Even though we are primarily a radio station, people recognise us as presenters when we go out.

“We can also see from the responses on our social media feeds that people value our opinions,” she adds.

An example of this is a motor vehicle dealership which sold nine people carriers – twice their target of four for the campaign – simply by offering a presenter the opportunity to drive the vehicle.

Listener interest was sparked by the presenter sharing his driving experience, with “the campaign having the dealership humming along with people all week,” according to the client.

“The success of competitions hosted on Algoa FM is testimony to the power of radio – it provides the ultimate path to purchase by connecting people to products and services like no other medium,” says Algoa FM managing director Alfie Jay.

“My team of champions guides our clients to success from concepts to competitions that work for our audience; deliver results for our clients and simultaneously, provide us with increased opportunities to interact with our audience. It’s the most powerful three-way winner,” he adds.

This is what another national client has to say: “Good morning my radio team – I just want to thank everyone. Your efforts this week have been super human.

“I cannot express how impressed I am with everyone who made this campaign possible.

“Once again you have demonstrated the power of radio, your dedication to making our clients happy and how to get things done. You deserve all the success that comes your way and are an absolute privilege and pleasure to work with.”

Thu, 17 Dec 2020 / Published in AlgoaFM, LATEST NEWS

The thrill of winning isn’t limited to a listener experience. Algoa FM is helping its advertisers to craft effective competition-based campaigns that deliver results and grow market share.The media house has noticed a steady rise in responses to its on-air and online competitions, and this trend has been growing since the onset of the Covid-19 lockdown in March.

The best results are achieved when there is a good balance between reward, effort required to enter and entertainment value.

Nadia Pieterse, senior creative executive at Algoa FM says “Our listeners respond exceptionally well to mechanics which involve solving clues; riddles and general knowledge quizzes.’

Competitions that provide entertainment value or that incorporate ‘theatre of the mind’ elements, generate much more interaction than those which do not include a fun element.

Without this interaction, competitions become background noise.

Simultaneously, the path to participation is very important and therefore entering the competition, should not require too much effort on the part of the listener.

“A competition mechanic, which requires a quick and simple answer via Telegram or SMS, will always generate more entries than one where time and effort is required to enter… or that has too many steps and instructions to follow,” says Pieterse.

Algoa FM, which is the biggest media house in the Eastern Cape and Garden Route, leverages its on-air, online and on the ground platforms to help advertisers to reach and connect with their customers.

A happy national client who used radio platforms around the country to introduce a new service wrote: “They (the Algoa FM team) were organised, motivated and an absolute pleasure to work with. We had an amazing response. Stronger than the Western Cape in a number of areas.”

The type of prize is also important across all platforms, says Pieterse.

Algoa FM’s listeners respond best to competitions offering instant cash prizes, followed by those offering grocery vouchers.

Competitions with daily prizes render better results than those that only offer one grand prize to be won at the end of a week.

It has been our experience that listeners would rather have many opportunities to win smaller amounts than one chance to win a big amount.

The best results in respect of the number of entries are achieved through the momentum generated over a five-day competition, where a ‘live’ winner announcement takes place daily between Monday and Friday.

What has also come to the fore is the power of the relationship our listeners have developed with the on-air personalities at Algoa FM.

“It is always surprising to me how well Algoa FM presenters are known in the community,” says breakfast show co-host Lee Duru.

“Even though we are primarily a radio station, people recognise us as presenters when we go out.

“We can also see from the responses on our social media feeds that people value our opinions,” she adds.

An example of this is a motor vehicle dealership which sold nine people carriers – twice their target of four for the campaign – simply by offering a presenter the opportunity to drive the vehicle.

Listener interest was sparked by the presenter sharing his driving experience, with “the campaign having the dealership humming along with people all week,” according to the client.

“The success of competitions hosted on Algoa FM is testimony to the power of radio – it provides the ultimate path to purchase by connecting people to products and services like no other medium,” says Algoa FM managing director Alfie Jay.

“My team of champions guides our clients to success from concepts to competitions that work for our audience; deliver results for our clients and simultaneously, provide us with increased opportunities to interact with our audience. It’s the most powerful three-way winner,” he adds.

This is what another national client has to say: “Good morning my radio team – I just want to thank everyone. Your efforts this week have been super human.

“I cannot express how impressed I am with everyone who made this campaign possible.

“Once again you have demonstrated the power of radio, your dedication to making our clients happy and how to get things done. You deserve all the success that comes your way and are an absolute privilege and pleasure to work with.”

Thu, 12 Nov 2020 / Published in AlgoaFM, LATEST NEWS

Enter the Algoa FM Big Walk for Cancer and join in the pink fun. Walkers will be spotted in their pink wear in their various locations on Saturday, 31st October 2020 as thousands of people walk in celebration of those affected by cancer at the Virtual Algoa FM Big Walk for Cancer. Big Walk merchandise, from T-shirts to socks is still available for those signing up for the event. Walkers will hit the road in their neighbourhoods (with due Covid-19 protocol in place) from eight in the morning. Entertainment is in the form of a virtual concert with the likes of Dr Victor and the Rasta Rebels, Gino Lee and Stuart Reece. Proceedings will go to the Igazi Foundation stem cell unit in Port Elizabeth.

Algoa FM presenter Kaycee Rossouw (left) and Igazi Foundation CEO, Cole Cameron in their pink Algoa FM Big Walk for Cancer T-shirts.

For more information on how to participate, please visit the Algoa FM website, www.algoafm.co.za.

Wed, 04 Nov 2020 / Published in AlgoaFM, LATEST NEWS

Thousands of people around South Africa and the rest of the world have marked the end of cancer awareness month by joining the first Virtual Algoa FM Big Walk for Cancer presented by the Eastern Cape Department of Health.

“Cancer knows no boundaries, and by going virtual we were able to spread awareness of the disease and to show support for those affected by cancer way beyond Nelson Mandela Bay, which has been the home of the event for the past 21 years,” says Algoa FM marketing manager Lesley Geyer.

People signed up for the event from as far afield as Australia, England, Scotland and Dubai.

Around South Africa, there were walkers in pink in the main centres of Cape Town, Durban, East London, Johannesburg and around 50 other towns and cities in South Africa.

The biggest support came from Nelson Mandela Bay, with walkers from 80 suburbs turning the metro pink.

“We exceeded the benchmark of attracting 40 per cent or more of the people who took part in the last physical event before Covid-19,” says Geyer.

“More than 5 500 people entered online for the virtual event and judging by the images that were shared there were thousands more who walked in celebration of those affected by cancer,” she adds.

“Most of those who joined the virtual walk from abroad have links with the Eastern Cape, which they maintain by tuning in to Algoa FM through audio streaming, engaging with us in social media pages and visiting the website,” says Algoa FM managing director Alfie Jay.


Walkers celebrating every step in the suburbs of Port Elizabeth.

“The success of our first Virtual Algoa FM Big Walk for Cancer puts us in a stronger position to connect with our audience and help our clients stage a myriad of virtual events. Lessons have been learned and we will continue raising the bar,” he adds.

Schools supported the Big Walk by encouraging their pupils and parents to enter.

“It is so important for us all to raise awareness about cancer, as it certainly has or sadly will impact our lives in some shape or form if not already,” says Alex Hall, headmaster of St George’s Preparatory School.

The school arranged walks in the week leading up to Saturday, October 31.

“To raise awareness and some money in a bright and positive manner is such a privilege and a wonderful event that we are very proud to support. Thank you MTN and Algoa FM for allowing us to be part of this special day, he adds”.

“This is the biggest walking/running event in the Eastern Cape,” says Rudi van Tonder, Chairman of the Elite Athletics Club, which has handled the logistics for the walk since inception.

“We are humbled to be part of an event that is bigger than any of us. When visiting the cancer ward at the Provincial Hospital, we saw the difference we are making by supporting Igazi Foundation, which is the 2020 beneficiary,” he says.

“The Igazi Foundation is humbled to have been chosen to be the benefactor of the first Virtual Algoa FM Virtual Big Walk for Cancer. To have the support of Algoa FM and the public, walking on behalf of cancer patients is a show of love and support desperately needed in these times of social distancing,” says Cole Cameron, Chief Executive Officer of the Igazi Foundation.

Corporates in the Eastern Cape added their support.

“Isuzu Motors South Africa is very proud to once again serve as the vehicle partner for Algoa FM’s Big Walk for Cancer,” says Denise van Huyssteen, corporate affairs executive at ISUZU Motors SA.

“This initiative is particularly important during these unprecedented times of Covid-19 which has literally dominated all spheres of life.

“We should not forget about the many lives which cancer continues to impact upon and the ongoing need to raise awareness around the prevention and detection of cancer,” she adds.

“It is also heartening to see that all the major corporate and provincial partners put their trust and support behind the virtual event, as did the Nelson Mandela Bay Municipality,” says Jay.

The Virtual Algoa FM Big Walk for Cancer was followed by a virtual show featuring South African musicians Gino Lee, Stuart Reece and Dr Victor & the Rasta Rebels.

“As a South African musician, I am very honoured and grateful to be a part of the Virtual Algoa FM Big Walk for Cancer and to help raise awareness for cancer,” says Dr Victor.

“I’m proud to be able to say that of the songs I streamed from my home studio on 31 October, two climbed to the Number One Spot on The Algoa FM top 30,” says Reece.