Hot 91.9FM announced today that Jeremy Mansfield, anchor of HOT 91.9 FM’s breakfast show, “Joburg’s Hottest Breakfast” will be leaving the station on Friday 26th February in order to focus on his health. Jeremy has been undergoing treatment for the past few months and has decided to take a break.
“I will also be spending more time on the Mansfield Family Trust and the charitable work it does in South Africa,” says Mansfield. “I have loved being a part of the HOT 91.9FM family, particularly because of the excellent, meaningful work they do within the community. It’s been a great privilege to be able to contribute to this, and I will cherish the memories of this time at HOT, and the time I have spent together with my colleagues on the Breakfast show”.
HOT 91.9’s Managing Director Lloyd Madurai said “Jeremy is a radio legend and has contributed immensely to the industry, and the station, however our primary concern is his health at this time. We would like to thank Jeremy for his incredible contribution as the anchor of Joburg’s Hottest breakfast Show for the past 3 years. This is not a goodbye as Jeremy will continue to be part of the Hot 91.9FM family in his role as an ambassador for Hot Cares , the Christmas Wish and a contributor to the Hot 91.9FM Radio Academy. We wish him well and pray for his full- and speedy- recovery”.
Issued on behalf of Jeremy Mansfield and Hot 91.9FM.
The thrill of winning isn’t limited to a listener experience. Algoa FM is helping its advertisers to craft effective competition-based campaigns that deliver results and grow market share.The media house has noticed a steady rise in responses to its on-air and online competitions, and this trend has been growing since the onset of the Covid-19 lockdown in March.
The best results are achieved when there is a good balance between reward, effort required to enter and entertainment value.
Nadia Pieterse, senior creative executive at Algoa FM says “Our listeners respond exceptionally well to mechanics which involve solving clues; riddles and general knowledge quizzes.’
Competitions that provide entertainment value or that incorporate ‘theatre of the mind’ elements, generate much more interaction than those which do not include a fun element.
Without this interaction, competitions become background noise.
Simultaneously, the path to participation is very important and therefore entering the competition, should not require too much effort on the part of the listener.
“A competition mechanic, which requires a quick and simple answer via Telegram or SMS, will always generate more entries than one where time and effort is required to enter… or that has too many steps and instructions to follow,” says Pieterse.
Algoa FM, which is the biggest media house in the Eastern Cape and Garden Route, leverages its on-air, online and on the ground platforms to help advertisers to reach and connect with their customers.
A happy national client who used radio platforms around the country to introduce a new service wrote: “They (the Algoa FM team) were organised, motivated and an absolute pleasure to work with. We had an amazing response. Stronger than the Western Cape in a number of areas.”
The type of prize is also important across all platforms, says Pieterse.
Algoa FM’s listeners respond best to competitions offering instant cash prizes, followed by those offering grocery vouchers.
Competitions with daily prizes render better results than those that only offer one grand prize to be won at the end of a week.
It has been our experience that listeners would rather have many opportunities to win smaller amounts than one chance to win a big amount.
The best results in respect of the number of entries are achieved through the momentum generated over a five-day competition, where a ‘live’ winner announcement takes place daily between Monday and Friday.
What has also come to the fore is the power of the relationship our listeners have developed with the on-air personalities at Algoa FM.
“It is always surprising to me how well Algoa FM presenters are known in the community,” says breakfast show co-host Lee Duru.
“Even though we are primarily a radio station, people recognise us as presenters when we go out.
“We can also see from the responses on our social media feeds that people value our opinions,” she adds.
An example of this is a motor vehicle dealership which sold nine people carriers – twice their target of four for the campaign – simply by offering a presenter the opportunity to drive the vehicle.
Listener interest was sparked by the presenter sharing his driving experience, with “the campaign having the dealership humming along with people all week,” according to the client.
“The success of competitions hosted on Algoa FM is testimony to the power of radio – it provides the ultimate path to purchase by connecting people to products and services like no other medium,” says Algoa FM managing director Alfie Jay.
“My team of champions guides our clients to success from concepts to competitions that work for our audience; deliver results for our clients and simultaneously, provide us with increased opportunities to interact with our audience. It’s the most powerful three-way winner,” he adds.
This is what another national client has to say: “Good morning my radio team – I just want to thank everyone. Your efforts this week have been super human.
“I cannot express how impressed I am with everyone who made this campaign possible.
“Once again you have demonstrated the power of radio, your dedication to making our clients happy and how to get things done. You deserve all the success that comes your way and are an absolute privilege and pleasure to work with.”
OFM, inspiring listeners to live the real good life in Central South Africa, is looking for the dishes that make Central South Africa salivate! The Real Good Recipe Book seeks to showcase Central South Africa’s favourite recipes.
The book will feature our OFM presenters’ favourite dish, along with the old family recipes, new creations, gourmet masterpieces and fast food fixes our loyal listeners love. The book will feature six categories, namely beef and lamb; pork and poultry; venison; fruits, nuts and vegetables; dairy and eggs; and maize and wheat. Each of our presenters will make a video preparing their favourite dish in a specific category. The video’s QR code will be printed in the book to watch later.
Says Lindiwe Mtwentula, OFM Marketing Manager: “Central South Africa boasts some of the country’s best agricultural produce and we want to know how our listeners like to turn this bounty into memorable meals. As always, there will be prizes up for grabs. Should your recipe be selected as the best, you will be awarded the grand prize of a R30 000 Checkers voucher. Lockdown brought out the chef in all of us. Now is the time to turn your top recipe into cash!”
In addition to the R30 000 grand prize, all entrants stand a chance to win a number of spot prizes of R500 in Checkers vouchers. Should you be drawn, called live on air and have a Checkers Xtra Savings card, your voucher will be doubled and you could walk away with a R1 000 Checkers voucher. Plus, should your recipe be chosen to feature in the book, you’ll win R1 500.
To enter, go to the OFM website at www.ofm.co.za, click on The Real Good Recipe Book link, and upload your recipe and photos of your tasty dish, as well as photos of your family. Entries close midnight on the 6th of December and the grand prize winner will be announced on the 19th of December.