Wed, 03 Nov 2021 / Published in LATEST NEWS, Podcasting

in_Podcast is an online conference offering an inside view into podcasting trends and production, the rise of branded digital radio and how to use both to unlock new audiences in South Africa and Africa.   

The 2-hour Livestream will include talks from industry experts as well as deep dives real-world campaigns that offer insight into the medium, production challenges, lessons in building communities and how to tune in to what the audience really cares about. 

If you work in marketing, run a brand, want to find more meaningful and affordable ways to connect with audiences, or want to get the jump on the next trend in media and production, this conference is going to offer you a lot of value.

The in_Podcast conference will take place online on the 25th of November at 2pm.  

Get Tickets here.

Featured Speakers

·     Simmi Areff from Lesser Known Somebodies

·     Gareth Cliff from Cliff Central

·     MacG from Podcast and Chill with MacG

·     Chris Borain from United Stations

·     Jon Savage from in_Broadcasting

The In_Podcast Conference is held In partnership with Biz-Community

Mon, 20 Sep 2021 / Published in LATEST NEWS, OFM

 Could there be any truth to the article published by The Economist in May 2021, titled “What history tells you about post-pandemic booms”, which states, “…people spend more, take more risks – and demand more of politicians”? 

The article speaks of a ‘boom’, which throughout history has been seen to manifest in this way following post-traumatic events. While uncertainty remains in South Africa, it is tricky preparing for a post Covid-19 future. OFM’s approach to this anticipated economic ‘boom’ of sorts is endorsed through its continued “Living the Real Good Life” brand positioning. 

Living the Real Good Life talks to escaping the pressures of everyday life by focusing on what matters most to OFM’s audience in Central South Africa… a place where the freedom to enjoy a more balanced life is not only possible, but is lived through music, engagement, lifestyle, and a strong sense of community. 

In 2021, this positioning was driven through OFM’s 35th birthday year, which the brand leveraged to generate good, wholesome radio experiences while creating steadfast product offerings that supported local business. 

Since March, the brand committed to providing positive yet disruptive on-air experiences through its birthday lead campaigns, which were created to address two objectives: 

• building brand love and audience; and 

• creating revenue. 

March’s Spot the Yellow Fleet campaign not only reinforced the new look and feel of the OFM brand but encouraged audiences to engage by taking pictures with the newly branded OFM fleet. These vehicles were placed around the region at outside broadcasts, lifestyle events, and activations to stimulate local economies and build brand love. 

80s April was a daily on-air celebration of music, which performed alongside a product offering generated from the excitement on-air. It was a theme that was heard on radio and taken to market through OFM’s Pop-Up Radio offering. 

May’s Agri Focus Week, which spoke to one in three of the 26 000 farmers living in the OFM footprint, offered a focused and dedicated platform for all who are proudly represented inside the agri value chain. 

In June, OFM’s Groot Vet Kombers Proe-jek inspired audiences across the region to raise R450 000 for Round Table Southern Africa’s Winter Knights Campaign. OFM took to the region with live broadcasts, twice a week, to challenge listeners to support a wide range of charities by purchasing a vetkoek for at least R35. The highest price paid for a vetkoek for charity was R10 000. This, and the many contributions from OFM’s audience, showcased the caring and real values contained within the Living the Real Good Life brand positioning. 

However, the moment of truth presented itself in July when OFM celebrated its official 35th birthday through a brand-building exercise called the OFM Secret Song. This was a month-long campaign that celebrated music, engaged audiences through curiosity, and uplifted a community with a grand prize of R35 000. 

These strategically placed exercises and considered touchpoints are used to build the OFM audience and provide real and engaging solutions to stakeholders; this, at a time when they need local support and investment the most. 

In this shared spirit of Central South Africa, OFM rallies its audience to lead a really good life, made up of many and often smaller moments of pure fun, real connection, contribution to others, and moments of meaning. 

OFM exists to connect and amplify Central South African’s desire to live their best quality of life in every moment, wherever they are. The brand is real, uplifting, proud and caring to all who listen to, and invest in, OFM. This is how OFM has built the trust to become the Sound of Central South Africa over the past 35 years. 

Tim Thabethe 

OFM Programme Manager 

Wed, 30 Jun 2021 / Published in AlgoaFM, LATEST NEWS

Have you heard the story about the Algoa FM ‘Madhatter’s Tea Party’ where presenter Charl Leslie was dressed as the March Hare from Alice in Wonderland and played musical chairs with clients?

Our sales team had created a promotional opportunity for a select group of clients.

The goal was to secure forward revenue around an idea where we effectively sold shows to sponsors for a week at a time.

We had the sales solution, but needed a creative hook.

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After much brainstorming we settled on a Madhatter’s Tea Party as our theme.

All we needed was the March Hare to host the day.

Up stepped the indomitable Mr.Charl Leslie, and the rest as they say, is history.

Whichever way you look at it, sales is a tough gig.

It’s my view that if you are really going to go for it, it had better be fun at least some of the time.

I mean if no-one’s having fun, what’s the point?

Delivering great work is so much easier when we are having fun, because if we’re not having fun, neither are our clients.

There is also a more serious business side to “fun” at Algoa FM.

“Our advertisers know that our media house is a fun place to work, but they also know we are an effective business with a positive workplace culture where business happens.”

Fun also allows us to boost engagement with our clients. They appreciate and understand the value of aligning their Brand with ours and the positive impact it has on their business.

Over the years, we’ve done loads of fun stuff with our clients, but The Madhatter’s Tea Party remains a firm favourite with me.

I have no doubt that fun will continue being a thing with us at Algoa FM.

How we continue to adapt in a Covid-restricted world sets us and our clients apart from everyone else.

Have you heard the one about the lady who walked into a business and said to the owner, “hi my name is Lesley Ann Fortuin from Algoa FM…but you can call me Bubbles?”

True story.

Dennis

About the author: Dennis Karantges – Algoa FM Sales Manager 

Dennis went from being a Client to Sales Manager in 2005. A marketer and sales person through-and-through, Dennis says “there’s a famous saying, ‘no one works until someone sells something’.

His advice to companies wanting to connect with customers from the Garden Route to the Wild Coast and through the Karoo, is: “Never take marketing your business or brand for granted. Make very sure you use the best advertising vehicle of delivery available to you in your chosen market. Seek their collaboration, then own your share of voice by being creative and keeping your marketing tuned in and switched on”.

Thu, 10 Jun 2021 / Published in AlgoaFM

A Covid-19 activated resurgence in radio listenership in the Eastern Cape has continued into 2021, according to Algoa FM marketing manager Lesley Geyer.

“Independent audience research by Colony has found that over 70% of Algoa FM’s listeners are spending more time tuned into the station than they were before the pandemic,” she says.

The technology being used to access the radio station is also changing, with 18% of the audience surveyed, reporting that they are streaming Algoa FM.

“Listeners are tuning in for both entertainment and information. The Colony research survey has established that the trust factor in respect of the news reports broadcast on air and published on the Algoa FM Facebook page has also increased during the pandemic.

“Listeners are checking the ‘facts’ shared via other social media pages against our curated news.

“This trust in Algoa FM news content extends to the rest of our experiential offering, which includes our digital products and the credibility of our news team as well as our on-air personalities, and our advertisers benefit by being closely associated with a trusted brand,” she says. 

Geyer says the research indicates that more people are listening to Algoa FM because they have found how easy it is to tune in.

“The wide variety of Algoa FM platforms provides easy access for listeners.

“Not only do they listen via traditional radio sets, they are also tuning in via their mobile phones, audio streaming, station apps and satellite”. 

According to the Algoa FM listeners surveyed, they are kept entertained and informed by the presenters, regular competitions and the music the station plays.

“Around 60% of listeners say they are attracted to the competitions and retail specials they learn about when tuned in.

“The research also confirms that listeners are more interested in saving money due to the financial pressures brought about by the impact of the Covid-19 pandemic.

“This is evident in the research finding that retail shopping ads have one of the highest recall rates among listeners – they hear and remember the specials.

“This does not mean they will be going to the shops physically – around two thirds of the Algoa FM listeners surveyed, report shopping online, and 40% purchase online at least once a month.

“The good news is that they can afford to shop.

“Some 66% of listeners are back at work full time – compared to 54% in 2020.

“Around 14% are working part-time.

“Covid-19 has also not halted Algoa FM’s listeners from planning for the future, with 20% of respondents saying they would like to buy a car during 2021 and 14% planning to buy a house.

“When asked what else they intend doing during 2021; 40% said they wanted to lose weight or get fit, and 20% planned to study further or start a new hobby.

“All of this points to a vibrant consumer market throughout our footprint, from the Garden Route to the Wild Coast and through the Karoo,” says Geyer. 

Tue, 18 May 2021 / Published in AlgoaFM, LATEST NEWS

Algoa FM has developed a reputation among national and regional advertisers for its ‘hands-on’ approach to supporting marketing drives.“What makes us stand out from other media houses is that we partner with the client to take ownership of the campaign,” says sales manager Dennis Karantges. He says the energy the Algoa FM team devotes to campaigns is captured in the media house’s slogan – “fun is a serious business”.

Established as a radio station 35 years ago, Algoa FM has grown into the biggest media house serving the region from the Garden Route to the Wild Coast and inland through the Karoo. In addition to being the biggest private commercial radio station in the region, Algoa FM now has a very strong online and social media presence, supported by its “on the ground” presence involving the on-air personalities.

The sales team works with advertisers to craft campaigns that deliver a measurable return on investment, according to Karantges. “Because we live here and are fully integrated into the local business sector, we understand the market.

“We also conduct formal research,” he adds. Independent research commissioned by Algoa FM found that people in the Eastern Cape have become more conservative in their purchasing, choosing products they know and brands they trust.

“Research and experience also show that they trust Algoa FM presenters, who are all local celebrities, each with a loyal following. Advertisers benefit from this relationship as products spoken about or endorsed by the presenters are also seen as trustworthy by our on air, online and on the ground audiences,” he adds.

A new retailer leveraged off this relationship when it opened its first store in Port Elizabeth. The client asked Algoa FM to craft a campaign that would introduce listeners to the new store and its products, create thorough awareness of their physical address, grow Facebook likes, create engagement in a fun and informative way and, of course, ensure product sales – all during lockdown.

Based on the success of their August launch, the client booked two additional campaigns in 2020 – one to promote a second store opening (in October) and another to promote their festive season specials.

Fans get to meet presenters regularly during broadcasts or crossings from the premises of clients, such as the retailer in question. Packages range from full-blown live broadcasts to high-energy crossings from the presenter, who also interacts with the crowd.

Algoa FM is constantly innovating and creating fresh new ways for advertisers to reach their customers. An example is the “Great Deal Promotion”, in which advertisers provide at least three special offers. The offers are made available before and after the event day in order to comply with Covid-19 protocols and to increase the return on investment.

“This promotion speaks directly to our footprint’s psyche. Any retailer will tell you that we (the people of Algoa country) are particularly attracted to special offers,” says Algoa FM managing director Alfie Jay.

He encourages local and national advertisers to tap into the understanding that Algoa FM has built up over its 35 years in business by helping clients to connect with the people of Algoa Country.

“What works in Gauteng or KZN will not necessarily have the same impact in the Eastern Cape or the Garden Route. There often is a better way for client and agency to invest their marketing budget. Generic ‘one size fits all’ approaches can also harm brands.

“We’re always happy to discuss campaigns and try something new if it’s going to add value to the fun element of being part of the Algoa Country family. Most of our sales consultants have become local experts in the fields of radio and online communication. What’s more, their advice and consultative approach is part of the package we offer,” says Jay.

For more info on how you can get your brand on Algoa FM, contact us on info@unitedstations.co.za or 010 590 4554.

Tue, 04 May 2021 / Published in LATEST NEWS, Podcasting

By Dave Tiltmann

Just like radio, podcasting is an intimate medium that has the power to create connection and change lives. Although it has been almost two decades since the first podcast hit the airwaves, podcasting has only really begun to hit its stride in recent years.

Thanks to the power of technology and the rapid spread of internet access around the world, thought leaders are now using podcasts to reach audiences in the millions. Brands are also finding innovative ways to tell unique stories to very specific markets.

Developing nations like South Africa are starting to see the potential of the medium in the long term, not only as a form of entertainment and education, but also in its ability to give a voice to communities that might have been underrepresented before. This shows the true wonder of podcasting, which has the potential to flourish on the African continent in the coming decades.

The upsurge in podcasting worldwide

As the internet has become more accessible around the world, this has created an opportunity for people to engage with podcasts on a more frequent basis in their daily lives. Although data costs are still quite high in Africa, the rise of free wi-fi and introduction of high-speed fibre has meant that more people than ever are now able to download content without having to foot a massive bill. Events like Africa PodFest in Kenya, or PodFest Cairo in Egypt, show that while it may be slow and steady, there is a definite shift in the way podcasting is starting to be viewed as an opportunity on the African continent.

In developed economies across Europe, in the US, and even Australia, podcasting is already hitting its stride. These places already have good internet infrastructure in place, and the pandemic actually spurred on record podcast listenership numbers in 2020. The 2021 edition of theInfinite Dial study suggests that podcasting really found its voice during lockdown amidst people feeling more isolated, with the U.S seeing around 13 million new people becoming habitual podcast listeners during this time.

Taking storytelling to new heights

Numbers aside, one of the biggest drawcards of podcasting is its timelessness, and its ability to create communities through the art of storytelling. Powerful movements like #MeToo and Black Lives Matter have shown that there has never been a better time to have open and honest conversations about tough issues in a way that honours the vulnerability it takes to do so.

There has never been a better time for multicultural African stories to be told too. Podcasting gives us as Africans the power to have a say in how we are represented to the wider world, rather than continuing to have the story told by an outside narrative, which is often riddled with outdated stereotypes.

Any given podcast episode is an individual asset that has the ability to turn into a regional asset, which can encourage a greater sense of trust and belonging in the community it services. This asset can even lead to the rise of regional champions (or voices) in the area, in particular those who have a real sense of what’s happening on the ground.

When these communities grow stronger in numbers, commercial opportunities will start to present themselves. This has the potential to empower not only the podcast creator, but the community as a whole. Considering there are thousands of different cultures and languages on the African continent, the opportunities for innovation and empowerment are truly endless.

The relationship between radio and podcasting

We can’t talk about podcasting as a force in the broadcasting field without mentioning its older and more established sibling, radio. There is a strong link between the two. Both typically build audiences through a mix of education, information and entertainment. Radio and podcasting are both intimate mediums, where a show host is literally welcomed into the homes and lives of people. Both also have commercial opportunities that mirror each other, which is great news for the broadcasting industry as a whole.

Just like with real life siblings, there may be genetic similarities, but you’re dealing with two different entities. Radio is a more linear medium, whereas podcasting is always on demand. This means that radio is consumed “live” as it happens if the person is tuned into the station, but with podcasting the listener gets to listen to shows whenever it is convenient for them.

Podcasts episodes are also easy to share across social media with loved ones, whereas radio has more of a dependence on physical word of mouth (and a natural sense of FOMO). Regardless of the how being different, both still offer something desperately needed in a post-coronavirus world: human connection.

Pioneering podcasting in South Africa

In a bid to nurture this idea of human connection, I’m proud to mention that the African Media Entertainment (AME) team recently signed a groundbreaking partnership with Wondery, the biggest independent podcast producer in the world. In a nutshell, AME now has the rights to promote Wondery podcasts through its subsidiaries, in a bid to help get to help reach a projected number of nearly 20 million podcast listeners in South Africa by 2024.

Because African Media Entertainment has a rich history in audio creation, and has spent years perfecting the art of serving audiences on a reachable, tangible level, we’ve happy to set the bar high when it comes to this. AME owns some of the biggest radio stations in the country, as well as high achieving digital, publishing and marketing services, including MediaHeads 360, Moneyweb and more. By promoting Wondery’s content through these channels, podcasting is exposed to new audiences, and the channels themselves also gain access to some of the best content that the world has to offer.

Leveraging new opportunities in the podcasting arena

By exposing audiences to amazing content through a formal relationship with Wondery, we’re also setting a precedent for AME’s individual platforms to branch out, creating and growing their own podcasting channels within this exciting new digital broadcasting environment. Better yet, the content will be locally nuanced, telling the African stories that may have gone untold otherwise.

The audience is the major winner here, for gaining access to high quality content through traditional channels they know and love, while simultaneously being exposed to high quality local content that helps them feel more represented in the world as well.

This creates a great opportunity for advertisers to get involved, be it through strategic adverts in podcasts episodes, show sponsorships, cross-platform campaigns, or something else. Brands will be able to promote themselves in an entirely new arena, to audiences that they might not have been able to reach before. It also gives radio stations an opportunity to integrate a podcasting strategy into their marketing and sales departments, which may even lead to unexplored avenues for additional revenue in the long run.

If the wonder of podcasting has you as excited as I am, welcome to the club. From podcasts still in their infancy, all the way through to powerhouse shows like Business Wars, there is plenty of opportunity for content creators, storytellers, listeners and advertisers to connect in mutually beneficial ways.

For sales queries contact: Chris Borain

chris@unitedstations.co.za

Fri, 23 Apr 2021 / Published in LATEST NEWS

Join US on a PODBLASTING journey to success!

Podcasting is the perfect opportunity to share your brand’s story with the world! Book your spot at our LIVE virtual Podcasting Masterclass, hosted by the well-known Simon Brown, Managing Director of JustOneLap and Host on the MoneywebNow podcast as well as Chris Borain, Head of Digital at United Stations.

Simon and Chris will provide insight on the world of Podcasting and share key points, including:

  • Trends driving the South African podcast market.
  • What makes a great branded podcast?
  • What makes a great podcast ad?
  • Boosting your media strategy with podcasting.
  • Measuring podcasting ROI.
  • The future of pod (ad) tech.

Don’t miss out on this fantastic Masterclass.

Time: 11:00 am.

Date: Wednesday, 5th May 2021.

Details: The Live Masterclass will be held over Microsoft Teams. The joining link will be sent closer to the time.

Tue, 23 Feb 2021 / Published in HOT 91.9FM, LATEST NEWS

Hot 91.9FM announced today that Jeremy Mansfield, anchor of HOT 91.9 FM’s breakfast show, “Joburg’s Hottest Breakfast” will be leaving the station on Friday 26th February in order to focus on his health. Jeremy has been undergoing treatment for the past few months and has decided to take a break.

“I will also be spending more time on the Mansfield Family Trust and the charitable work it does in South Africa,” says Mansfield. “I have loved being a part of the HOT 91.9FM family, particularly because of the excellent, meaningful work they do within the community. It’s been a great privilege to be able to contribute to this, and I will cherish the memories of this time at HOT, and the time I have spent together with my colleagues on the Breakfast show”.

HOT 91.9’s Managing Director Lloyd Madurai said “Jeremy is a radio legend and has contributed immensely to the industry, and the station,  however our primary concern is his health at this time. We would like to thank Jeremy for his incredible contribution as the anchor of Joburg’s Hottest breakfast Show for the past 3 years. This is not a goodbye as Jeremy will continue to be part of the Hot 91.9FM family in his role as an ambassador for Hot Cares , the Christmas Wish and a contributor to the Hot 91.9FM Radio Academy. We wish him well and pray for his full- and speedy- recovery”.

Issued on behalf of Jeremy Mansfield and Hot 91.9FM.