Algoa FM’s Great Deal Promotion package for advertisers was ranked the best commercial promotion stunt/event in the country at the 2021 South African Radio Awards, which were presented on Friday, June 30.
In addition, Algoa FM managing director Alfie Jay was inducted into the Radio Hall of Fame for his contribution to the industry during his career of more than 30 years.
“The Great Deal Promotion was a game changer for our commercial efforts in 2020,” says Jay.
“The innovative programme proved to be a great success, not only for our clients but also for ourselves in what truly was a very difficult year,” he adds.
Algoa FM was nominated as a finalist in three categories – Wayne Hart for best breakfast show presenter, the Virtual Algoa FM Big Walk for Cancer in the community project category, and the Algoa FM Great Deal Promotion in the promotions stunt/event category.
This bring to four, the number of times that Algoa FM has won the prestigious award for the best promotions stunt or event, having previously walked off with the spoils for its Heritage Day/Virtual Flag campaign, the launch campaign of the Algoa FM App and the annual Big Walk for Cancer.
“I am so very proud of my team for consistently innovating campaigns which deliver return on investment for our clients and stakeholders. This form of recognition says a lot about Algoa FM’s ability to impress on a national level,” says Jay.
Algoa FM managing director Alfie Jay has been appointed to the board of the Nelson Mandela Bay Business Chamber.
A seasoned media professional of thirty-one years, he worked himself up through the ranks and various departments; starting in the field of audio production and moving into broadcasting before being invited to serve on the management team of what is now the leading media house in the Eastern Cape.
“I feel honoured to have been nominated from outside of my organisation and sector. My appointment to the NMB Business Chamber Board is recognition that Algoa FM is one of the leading corporates in the Eastern Cape, practices good governance and conducts business ethically.
“As a respected voice to business, Algoa FM shares many of the Chamber’s sentiments in respect of vision, mission and values. This made my decision to accept this nomination that much easier,” he says.
Jay brings extensive board experience to the chamber, having served on Algoa FM’s Board for close-on 15 years and on various committees and sub-committees of the National Association of Broadcasters; the South African Audience Research Foundation and the Broadcast Research Council (BRC) of South Africa, dating back to 1997.
The radio industry recently elected him to the Board of the BRC, where he has subsequently been appointed as co-chair of the organisation, which aims to provide objective, transparent data, catering to the audience measurement needs of the radio, television, marketing and advertising industries in South Africa.
Jay’s formal qualifications include the completion of an executive development programme for radio executives through Georgetown University as well as numerous other short courses.
“My career continues to provide constant learning experiences and I am looking forward to working with seasoned business leaders from the Nelson Mandela Metro, as well as my fellow new appointees to the Chamber Board,” he says.