Algoa FM’s financial director Kevin Reed is retiring after 35 years in the media industry – and a job interview during which he was dressed “in lumo green shorts, a white T-shirt and white flip-flops”.
There is an explanation – having started a financial consulting business in 2000, he thought he had been invited for a studio interview.
Fortunately for all, Algoa FM is the place where “fun is a serious business” and following the February 2000 interview he was hired as the financial manager. Within three years he had been appointed financial director and deputy managing director.
It sometimes comes as a surprise to people who know the outgoing and extroverted side of Reed to find out that, once behind his computer, he has a totally different approach to life.
“Accounting is the most exact science. Debits always equal credits and don’t try to reinvent the abacus.
“The accounting team must never lose sight of the fact that accurate, timeous and meaningful financial and analytical information empowers management, the board and the group, to make informed strategic decisions that benefit all stakeholders,” he says.
Reed’s introduction to the media was with the then EP Newspapers, as financial accountant between 1985 and late 1998.
After joining Algoa FM, he gained an in-depth knowledge of radio by attending international conventions such as the National Association of Broadcasters (NAB) show in Dallas, Texas, and spending time at various radio stations in London, including the iconic Capital Radio and Virgin.
He has also worked with NRSmedia in Sydney, Australia, to develop new advertising packages and approaches for Algoa FM’s clients.
Radio is now firmly in his blood, and Reed believes that it is now the most powerful communication medium for companies wanting to connect with their customers in a defined broadcast area.
“In an evolving media landscape Algoa FM is best positioned to partner with clients to help them promote their brand from the Garden Route to the Wild Coast and through the Karoo,” he says.
Looking back, the professional achievements of which he is most proud are 21 years of clean audits at Algoa FM and building a strong team, which will now be headed by Desiré Killian.
“The small finance team is well equipped to take care of the financial and statutory obligations. I have to thank them for their commitment and professionalism, which allows me to retire knowing that the finances of Algoa FM are in very competent hands,” he says.
Then there is the fun aspect – through Algoa FM, Reed has met “in person” a number of superstars, including Shaggy, Belinda Carlisle, James Blunt, Will Young, Josh Groban, Celine Dion and Sting (with his family).
“In the media, we often take for granted how fortunate we are to share our working environment with champions who have diverse talents, creativity and passion. Media houses are a hotbed of human capital and intellectual property”.
The outgoing financial director is the epitome of the lifestyle of the typical Algoa FM listener – “my passions are food, travel and aircraft. Food and travel I believe are the greatest ways to appreciate and try new things and experience cultural diversity,” he says.
Thanks to Covid, travel plans are on the back-burner.
“I will be letting the corporate spring unwind and spend time with the way too many people I need to catch up with. I have worked for almost 50 years, starting as a packer at the first Pick n Pay at Lynwood in Pretoria, so it is now time to chill.
“I look forward to making awesome meals and travelling with my hubby. If that’s not physically possible, I can be found checking out planes at the airport or using an app to follow flights around the world”.
His advice to a younger Kevin: “Do not take time for granted. It goes by in the blink of an eye, especially when you are working hard and having fun at the same time.
“Start saving as soon as you can, but ensure you balance your life’s journey with treats and spoils.
“Surround yourself with the best people, for the right reason. But, mostly, ensure that your life is made up of a sequence of entertaining and engaging stories”.
Media Release for Algoa FM by Siyathetha Communications
Algoa FM: Lesley Geyer: 072 372 1900 / Lesley.G@algoafm.co.za
Siyathetha: Ed Richardson: 083 656 9757 / firstname.lastname@example.org
Has anyone else noticed how conversations with agencies and clients are different now, especially about radio?
Ordinarily, these conversations focused on the radio station’s listenership stats and how much audience could be bought for how little. The cut and thrust of radio sales, I guess?
I am just not seeing that anymore. Advertisers are just not that interested in a station’s listenership as much as they are in a stations impact and connection with its audience. They are also not that interested in rates anymore (rate cards have become irrelevant anyway). Advertisers now need business solutions, not media plans.
The agency mantra of “how much for how little” is also being replaced by “results before reach”. Smaller media owners and their agility, hunger and innovation is competing (quite nicely in fact) with the larger stations who (and good for them) could always rely on a massive audience and historical momentum.
OK, so why is this? Well, maybe it’s because radio listening has changed too, certainly since lockdown. Where previously there was a clamour for space in the morning and afternoon drives, now the listening patterns are more evenly spread, and not as reliant on commuters pushing up the numbers.
People working from home (our clients included) are realising that you can’t work and watch TV, or work and read a newspaper, or work and browse the internet, or work and see a billboard. But you can work and listen to the radio, or a podcast even. In fact, radio has become so much more powerful now that many mainstream media are less relevant. Of course, this will not be forever, but the love affair with radio will last long after the pandemic becomes history. Radio needed a refresh, a rethink and a renewal, and I think we may have just got it.
I think I like it this way.
Written by Greg Norgrab, Creative Director at United Stations.
To further their efforts in sourcing and providing relevant content during and in the aftermath of the KZN/ Gauteng looting, Moneyweb will be running a donation drive to support the affected communities and small businesses.
ReBuild SA is a network of volunteers, NGOs, sponsors and donors who are assisting in rebuilding communities, small businesses, schools, clinics, homes and lives in South Africa’s riot-affected communities in KwaZulu-Natal and Gauteng.
For more information and to donate, please visit the Moneyweb site here.
All proceeds will go directly to ReBuild SA.
In July of last year, Communications Minister Stella Ndabeni-Abrahams published a policy direction asking ICASA to fast track the licensing of digital radio broadcasting services in South Africa. Radio insiders were encouraged to see DAB+ mentioned specifically as an integral component of her digital radio standards plan.
A year on, the question of whether DAB+ is a viable opportunity in a country like ours — where radio is a huge medium for people to consume information, news, and entertainment every day — still lingers. One thing remains clear; although internet connectivity is improving around the country, there simply isn’t enough access or bandwidth for everyone to move from FM onto streaming. We need something else and DAB+ is a viable candidate that shows great promise. But what kind of impact could DAB+ have on the South African radio broadcasting landscape as a whole?
DAB+: A digital radio technology standard
Back in the late 1980’s, a digital radio technology standard was defined as part of a European research project. It laid the foundations for the creation of what we now know as DAB+ (digital audio broadcasting plus), a global radio standard that sets out to be a viable digital alternative to traditional AM/FM broadcasting. DAB+ is topical in South Africa because it was recently advertised in the Government Gazette — an encouraging sign that suggests forward motion and a goal to make it widely available to everyone in the long run.
In the same way that the country has been slow on the uptake of digital terrestrial TV, there is an argument that DAB+ is nearly two decades late in South Africa. This is more evident when you consider that over 470 million people around the world can already receive DAB broadcasts.
Even though DAB is widely available elsewhere, widespread integration has been a challenge. Finland is one of the rare countries where DAB+ has been totally integrated and is the only choice for people to listen to alongside online streaming. Ireland is on the opposite end of the spectrum. The country switched off all DAB services in March of this year, citing cost effectiveness and low market penetration as some of the reasons for abandonment.
Access to receivers and the cost barrier
The examples of challenges elsewhere might indicate possible integration challenges in South Africa too. A key problem faced in many markets is that existing FM units are not able to pick up DAB+. They can’t even receive transmissions from DAB, its predecessor. Even radios that can receive DAB won’t be able to receive DAB+. Only DAB+ sets are backwards compatible, so all citizens will need these to gain access transmissions to begin with.
Because access to physical receivers is so limited, there would need to be conversations with companies who are able to manufacture and distribute these at low cost. With a base cost of roughly R300 for a bottom end DAB+ receiver there is a lot of ground to be covered before it becomes as popular as FM. More advanced receivers that show pictures and streaming text are vastly more expensive. Although some new vehicles and cellphones have DAB+ capability built in, there is a long way to go to get mass coverage.
How DAB+ could change the face of radio in South Africa
If there was widespread access to receivers, and the cost barrier was removed, DAB+ could be a real game changer in South Africa. On a traditional transmitter, where you have one FM frequency, you have access to a single radio station. On a DAB mux (or multiplex), one “frequency” has around twenty different options to listen to, depending on the quality the broadcaster decides to stream. This gives broadcasters the opportunity to access multiple channels, to reach more audiences, and there is a major knock-on effect from there.
DAB+ would potentially create an additional layer of audio opportunity for radio stations in new markets that they wouldn’t have been able to reach through traditional AM or FM stations. Take Gqeberha based Algoa FM, for example. They could apply for a DAB frequency because they want to provide a service to audiences in Cape Town and Durban alongside their existing FM listener base. It would turn them into a national radio station overnight, without the worry of having to migrate shows to a streaming environment that won’t be able to handle the bandwidth load presented by their audience. A group of established streaming stations could also apply for a DAB+ mux together and offer their existing on-line music and content services to a bigger audience.
An opportunity to serve the underserved
DAB+ could also allow stations like these to reach places that were truly unreachable before for the first time. It creates an opportunity for underserved (rural) communities to have access to broadcasts where traditional FM frequencies struggle to, can’t or haven’t been legally licensed to reach previously underserved communities. This creates a variety of engagement opportunities based on geography, religion, sport and even education. Consider an educational radio station with several DAB+ frequencies, broadcasting simultaneously across the entire country. It could target high school students during exam time, quite literally becoming the “William Smith” of radio and reaching millions of scholars in the process.
Opening a door to new brand synergies
The amplified broadcasting opportunities would also naturally open new opportunities for innovative brand synergies as well. Radio groups like the National Community Radio Forum or some of the existing commercial radio players could create DAB muxes where they have blended programming from several of their stations in territories where there aren’t FM receivers.
This is an advertiser’s dream, granting brands access to new markets through a vehicle that they know well and trust already. Consider campaigns that target people who speak a certain language but have never been able to listen to a station on traditional radio due to geographical constraints and the language barrier. With multiple streaming avenues and targeted campaigns, stations and brands could finally begin to reach similar audiences in their native tongue for the very first time.
The DAB+ content opportunity
We can’t talk about the potential of DAB+ without mentioning the content creation opportunity. Whereas the content presented on traditional radio has an audience ceiling (and is limited to the amount of FM frequencies available), DAB+ is essentially an unlimited opportunity. As more channels become available, the content opportunity grows, and more people (jobs) will be needed to populate that content. As has been seen in the upswing of podcasting, this allows brands to invest in people who are creating interesting, topical, and engaging content. DAB+ essentially becomes the new home of exciting, high quality content that is widely available for listeners to consume, purely based on their own personal interests and preferences.
An optimistic outlook for DAB+
Despite that it has taken a long time — as well as technical challenges and a cost barrier that will need to be dealt with — DAB+ shows real promise and opportunity in South Africa.
It has the potential to create an additional layer for broadcasters to work with, it exposes audiences previously kept in the dark to existing and niche programming, and it gives brands the opportunity to amplify their efforts while speaking directly to their target market in the process. Content creators will also have additional platforms and scope to create and express themselves on.
A blended approach seems the most logical approach as we look for ways to utilise (and monetise) the DAB+ spectrum. At AME we have always loved audio and the connection it makes with people. Our two radio stations (OFM and Algoa FM) are well positioned to create new listening opportunities for audiences outside their traditional FM reach. Our Team at the Central Media Group hold an ENCS license as our first step to leveraging the DAB+. Additional platforms and technology are good for the entire broadcast business from platform owners, technical suppliers, content creators and ultimately the audience. It is however in our hands as the industry to drive the process.
Moneyweb boasts a host of original podcasts that cover various themes and topics relevant in South Africa and abroad. All Moneyweb podcasts cover credible, verified and newsworthy content that influence and affect the day-to-day lives of our dynamic and varied audiences.
The Property Pod is South Africa’s premier property investor podcast, with insights from industry executives. This podcast offers in-depth coverage of the local property sector, including commercial (office, retail and industrial/logistics) residential, and specialist sectors such as storage and healthcare. Each episode will cover industry developments, sector performance, trends, as well as new policies/laws affecting the sector from both local government and national government level. This podcast publishes two episodes per month. The Property Pod is hosted by Moneyweb’s deputy editor Suren Naidoo, who has a keen interest in property, tourism, retail, media and sports.
Click here to listen to or download Property Pod episodes.
Money Savvy features interviews with certified financial planners and wealth managers to answer readers’ pressing financial questions. Each episode will focus on a specific theme, covering topics such as retirement, retrenchments and investments, to help listeners make better financial decisions. This podcast publishes two episodes per month and is hosted by Boitumelo Ntsoko. Boitumelo is the editor of The Citizen newspaper’s business section, CitiBusiness (which Moneyweb manages), and is passionate about all things personal finance.
Click here to listen to or download episodes of the Money Savvy Podcast.
Moneyweb Crypto with Ciaran Ryan explores all things crypto and blockchain: the good, the bad and the impossible. If you’re looking to invest in cryptocurrencies, or understand this evolving universe, you’re in the right place. Ciaran is a Johannesburg-based freelance writer who has a background in finance and mining, having previously headed up a gold mining operation in Ghana. He currently writes for several South African and overseas journals on matters ranging from mining to investment.
Click here to listen to or download episodes of Moneyweb Crypto.
MoneywebNOW is South Africa’s premium business breakfast podcast show. The podcast can be livestreamed from Monday to Friday at 06:30, and downloaded from 07:00. The host, Simon Brown, is a trader, investor, money enthusiast, photographer, surfer and beach lover – who brings the latest in business, trading and investment news, as well as insights into world markets and company news, to get you ready for the trading day ahead. Whether you’re listening on your way to work or at home, the podcast promises punchy, informative and bite-sized interviews with industry experts, CEOs, entrepreneurs and more. The MoneywebNOW podcast has yielded just over 250 000 audio downloads in the short time since its inception.
This winter, Central South Africa feasted with a goal on Thursdays as OFM and Round Table Southern Africa joined forces to fight the freeze – with vetkoek!
Die Groot Vet Kombers Proe-jek challenged listeners to support a wide range of charities. OFM visited towns and cities in their broadcast region, where vetkoek with Beefmaster mince was sold at R35 each, but listeners were encouraged to make larger donations to charities in their region. In some cases, donations up to R10 000 were received!
Every Vetkoek Thursday, The Joyride team broadcast their show live from the charity drive to update the rest of Central South Africa on the project.
Purchases were made using a secure drive-through system, in line with Covid-19 regulations.
The project began on Thursday, 10 June, in Vryburg at Mams Megastop, where R68 522 was raised for Adrian Losper Soup Kitchen and Rusoord Old Age Home, in association with Round Table 72 Vryburg.
July 17 was Potchefstroom’s turn. Eastvaal Toyota hosted the team and R126 856 was raised for the Potchefstroom Dienssentrum vir Bejaardes, in association with Round Table 49 Potchefstroom.
On 24 June, vetkoek was sold at AgriMark Upington. R107 555 was raised for Leer & Leef Community Project, in association with Round Table 79 Upington.
Finally, on 1 July, OFM was at Empire Square SUPERSPAR, where R147 067 was collected for Engo’s Welriedal Boys and Girls Home, Merafong Children’s Home and Welkom Youth Care Centre, in association with Round Table 40 Welkom.
OFM and Round Table Southern Africa raised a total of R450 000 for charity!
According to Lindiwe Mtwentula, OFM Marketing Manager, “We as OFM are very proud to have been able to assist those in need this winter with this project. Our goal is to uplift the communities we broadcast to – in everything we do. This project showed immense love from our listeners and stakeholders and coming together to give back. Thank you.”
For more info, please contact Lindiwe Mtwentula on 051 5050 900, 082 416 1665, or email@example.com.
OFM, celebrating 35 years of the sound of your life, is offering listeners a chance to win big with the OFM Secret Song competition, on air from 2 to 30 July 2021!
July has been earmarked as OFM’s ‘official’ birthday month, with special on-air birthday programming planned for Thursday, 1 July. From Friday, 2 July, listeners will be enticed with the exciting ‘Secret Song’ competition, where one lucky listener stands to win R35 000 cash for correctly guessing the title as well as the artist performing the song in question.
OFM has selected a ‘secret song’, which was released roundabout 1986. A short clip of this song will be played on air throughout the month and listeners will be asked to guess what it is.
To enter, listeners need to SMS the keyword ‘secret’ to 36636 (R1.50/SMS) with the full title of the song, as well as the artist. They also need to include their name and surname, and from where they are listening. Only entries that include all of the required information will be eligible.
From 12 to 29 July 2021, OFM will select 35 finalists, who will be announced on air. Their names and song selections will be published on ofm.co.za.
Once a song has been guessed, the finalist announced and the name displayed on the website, it is no longer in contention. Another song choice can then be guessed. Selected finalists’ choices are final, and they cannot enter another song choice.
Clues as to what the song is can be obtained by SMSing ‘clue’ to 36636 (R1.50/SMS) from 2 July 2021. These clues will change from time to time. Keep an ear out as presenters will notify listeners of new clues being released.
Says OFM Programme Manager, Tim Thabethe: “The ‘Secret Song’ concept is a tried and tested and fun competition mechanic that talks to OFM’s biggest product offering, which is music.
“The R35 000 prize is a life-changing sum of money. OFM is driven to surprise and delight the listener and July presents one of three campaigns in 2021 that celebrate OFM’s 35th birthday.
“The suspense of the Secret Song should create a lot of talkability among OFM’s listening audience,” concludes Thabethe.
In the spirit of giving, OFM will waiver our 60 day winning rule, meaning that should you have won anything on OFM’s platforms on the last 60 days, you will still be eligible to enter the Secret Song competition. Other general competition rules will still apply and can be found on OFM’s website.
Although there is only one grand prize of R35 000 cash, all finalists will receive limited edition retro OFM memorabilia in celebration of our 35th birthday year.
The grand prize winner will be announced on OFM on 30 July 2021, during the Good Morning Breakfast, between 06:00 and 09:00.
For more info, please contact Lindiwe Mtwentula on 051 5050 900, 082 416 1665, or firstname.lastname@example.org.
SAfm Market Update with Moneyweb welcomes Fifi Peters as its new host.
Peters is an alumnus of the Bloomberg Media Initiative Africa Financial Journalism training programme and holds a degree in economics and journalism from Rhodes University, including qualifications from the SA Institute of Financial Journalism and London School of Economics.
“Fifi is an award-winning journalist and brings a wealth of financial journalism experience and tons of energy to the SAfm Market Update studio,” says Moneyweb editor Ryk van Niekerk. “She is an excellent addition to the Moneyweb team.”
Her career in business journalism spans 10 years, having worked for the likes of Business Day and Financial Mail. She currently hosts CNBC Africa’s flagship market shows Power Lunch and Closing Bell. She has a special interest in African financial markets, and is also a seasoned MC and moderator.
“I’m extremely excited to be joining such a respected and trusted source of news in South Africa,” says Peters.
“It’s an honour to be taking over from Nompu Siziba, whose work I have great admiration for as a journalist. I look forward to meeting South Africans via the airwaves and driving through all the factors moving markets, the economy and business.”
Peters assumes the role on Monday, July 5.
This article was first published on Moneyweb.co.za here.
Hi, I trust this letter finds you well.
On Thursday 01 July 2021, OFM will officially celebrate 35 years as the leading commercial radio station in Central South Africa. This is a famous moment for a radio station that has been the voice of the region for many years.
On the day OFM will feature some of it’s most famous voices. They include but not limited to Rian van Heerden, Christie Hansen, Laurika Rauch and Koos Kombuis for colour. The day will be dedicated to our loyal listeners and business partners. We look forward to celebrating with you, and trust you will enjoy listening with us.
Be Safe! Stay Safe!
Regards, Nick Efstathiou, CEO – Central Media Group t/a OFM
OFM, Central South Africa’s media powerhouse for more than three decades, is proud to announce that the Sound of Your Life has signed up to once again be the exclusive electronic media sponsor of the Toyota Cheetahs.
The radio station, through its on-air and online platforms, will not only keep fans updated on the blow-by-blow action throughout the Carling Currie Cup season, which has just commenced, but also check in regularly with the squad to track their progress and build ‘gees’ amongst supporters so that although they’re playing to empty stadiums, they take their home ground advantage on the road with them to the field.
According to Nick Efstathiou, CEO of Central Media Group, Cheetah rugby is the heart and soul of rugby in Central South Africa.
“Not to mention that it’s everyone’s second-favourite team, but our number one! We’re looking forward this Currie Cup season as the media sponsor, partner, supporter and sponsor of the Cheetahs. I think the team has a fantastic opportunity to reclaim the Currie Cup. They have a great squad, great backing and great leadership. We wish the team well,” concludes Efstathiou.
Says Kobus le Roux, General Manager Commercial of the Toyota Cheetahs: “The Toyota Cheetahs are proud to have taken hands yet again with the Central Media Group, and specifically OFM. A proudly Central South African company like OFM is now yet again the official media partner of the Toyota Cheetahs. The Toyota Cheetahs thank OFM and Central Media Group for their unwavering support over the years and look forward to making you proud this Currie Cup Season.”
More exciting news is that for some of these fixtures, OFM will stream full, live match commentary online from veteran announcer Pieter Möller via its OFM Extra stream that can be accessed on ofm.co.za, our free mobile and desktop apps as well as iono.fm.
Read more here.
For more info, please contact Lindiwe Mtwentula on 051 5050 900, 082 416 1665, or email@example.com.