Mac G, who recently bagged Podcaster of the Year at the VN Global Media and Entertainment Awards, is the voice behind Podcast and Chill with Mac G. He has over the course of more than 200 podcasts, interviewed some of the most influential guests in SA and his star power is attracting more than one million downloads to his individual podcasts.
With over 300,000 subscribers, Mac G is firmly established as SA’s No 1 podcaster and the partnership with United Stations is designed to accelerate his expansion and leverage the power of his growing audience base.
Mac G said: “We are thrilled to partner with United Stations, their team brings tremendous knowledge of the marketplace and they have a stellar track record in delivering creative solutions for marketers and brands to connect with audiences”.
Head of Digital for United Stations, Chris Borain said: “We are equally delighted, honoured and inspired by the opportunity to represent such an iconic creative powerhouse as Mac G. His ability to captivate audiences, tap into current events and entertainment news and bring the journeys of Blue Chip Brands and Business Personalities to life, is gold for advertisers. South Africans have an insatiable appetite for great storytelling and are becoming more and more obsessed with podcasts. The opportunity to work with Mac G in creating powerful value for brands across the country is a dream come true.”
For further information or to advertise, contact Chris Borain on 078 165 5855 or email@example.com.
Are you interested in finding an inexpensive yet powerful way to boost your campaigns in Gauteng?
Mix 93.8 FM punches way above its weight when it comes to return on investment for marketing campaigns. Let’s focus on just a few reasons why Mix 93.8 FM is such a powerful marketing tool in Gauteng.
Meet the consumer that is driving economic growth
The core Mix 93.8 FM target audience is 35 to 55 years old (*97% of the audience is 30+ years of age), are confident, yet grounded and are enjoying their lives. They are entrepreneurial (*64% are employed full time and *23% are self-employed), open to new experiences, energetic, outgoing, enjoy music and have money to spend (*84% SEM 8-10).
With the myriad of media options available, they only choose what they enjoy, so everything Mix 93.8 FM does, is focused on winning their love and attention.
Mix 93.8 FM is strongly tied to its community and their love for the station is sincere and profound
Mix 93.8 FM is authentic, colourful and confident, just like its audience. The music (basically the “sing out loud” songs of your life), the presenter delivery, the topics that the presenters pick, the way guests are interviewed, is focused on making the station feel like a very optimistic, warm and welcoming place.
Mix 93.8 FM is personal, local, and reliable
The lineup includes Breakfast with Blewitt, award-winning, light-hearted, fun, and hilarious, the perfect way to get you going every weekday and Just Plain Darren featuring Darren Scott’s smooth delivery and wealth of knowledge. It’s almost impossible to fault his handling of current affairs or sports topics and listeners are aware that Darren will “Just Plain Say It Like It Is.” These key shows are backed by many other fantastic entertainers. The chemistry and friendship between the team can be clearly felt, and makes you feel like you are part of the show. No nonsense, no frills, quick wit and humour, unrivalled knowledge of music, arts and culture and great chats to keep you company.
The connection with listeners is unmatched
When a presenter believes in the quality of your brand or product and promotes it, listeners take notice.
The expanding influence of Mix 93.8 FM is testament to the power of musical nostalgia; the extraordinary emotional hold that the songs we hear when we are young have on us when we are older. Everyone loves the music they grew up with.
Even if you’ve heard a song a thousand times, there is something special about hearing it on the radio. That combination of comfort and the occasional surprise, and you just sitting back and experiencing it, that is what the Mix 93.8 FM listener is looking for.
ADVERTISERS: We want you to be a part of our success story
We RELATE to you. We UNDERSTAND you. We are LIKE YOU.
*FGI, BRC, BrandMapp
Written by Rivak Bunce, Managing Director at United Stations.
Covid-19 and South Africa’s subsequent lockdown protocol have had cumulative negative impacts on the small, medium and micro-sized enterprise (SMME) sector. Big and small business owners have had to change their business approach to survive these uncertain times.
In collaboration with Business United, Moneyweb editor Ryk van Niekerk hosted an insightful webinar with Genera Capital investment specialist Dr Adrian Saville and senior research fellow at the Institute for Global Dialogue, Sanusha Naidu.
For insights on how businesses and investors can better equip themselves during these turbulent times, please watch the webinar recording below.
Business United delivers the most powerful business network in South Africa, with an engaged audience of unmatched quality.
The focus is on valuable business content presented by well-respected journalists.
Our network includes Moneyweb.co.za, SAFM Market Update and RSG Geldsake which is the largest business show in South Africa, hosted by multiple award-winning Ryk van Niekerk.
In addition to the national reach afforded by Moneyweb, we also offer targeted regional reach into niche business environments which include dedicated business shows on:
- OFM: The Business Hour with Olebogeng Motse reaching central South Africa
- RISE fm: Talking Business with Zingisa Chirwa reaching Mpumalanga
- Vuma FM: It’s All About the Money with Nhlanhla Makhanya, reaching KZN
There are also numerous opportunities to reach business decision-makers on AlgoaFM, Jozi FM and Mix 93.8.
The real power behind the Business United network is not just the valuable audience of business decision-makers that currently stands at 900,000, it is the fact that it is supported by a high-level team that offers tailored content creation and integrated media solutions. We connect your brand to the business decision-maker, through our digital, radio, video, podcast, webinars, events and social media platforms.
For more information on Business United and its offerings, please contact Tracy Parsons.
The race to the bottom for quality click-through rates is accelerating, people’s attention spans have become more fragmented, ad blockers are on the increase and banner blindness is real. So, how do marketers effectively engage the right target audience?
“We need to stop interrupting what people are interested in, and be what people are interested in.” — Craig Davis
The best way to be what people are interested in is to be relevant and add value. When you walk into a room, you don’t just start talking, first, you listen, sense the mood, and then join a conversation.
“The best marketing doesn’t feel like marketing.” — Tom Fishburne
People will part with their precious time and attention to engage with brands that tell stories and provide relevant and useful information. Content marketing allows you to join an existing conversation and weave your brand message into the fabric of the platform. It allows you to tell your brand story, position your expert’s opinions, establish credibility via information sharing and elevate your brand’s status in the mind of the reader.
“Content marketing is all the marketing that’s left.” — Seth Godin
What Seth Godin meant by this is that content marketing allows your brand the opportunity to deliver important and useful information that the audience genuinely cares about, rather than just a re-worked advertising pitch.
If you would like to engage with our valuable audiences, speak to your AE about the full range of United Stations Content marketing opportunities across radio, digital, podcasting and video.
Written by Tracy Parsons, Moneyweb Brand Manager.
Algoa FM’s financial director Kevin Reed is retiring after 35 years in the media industry – and a job interview during which he was dressed “in lumo green shorts, a white T-shirt and white flip-flops”.
There is an explanation – having started a financial consulting business in 2000, he thought he had been invited for a studio interview.
Fortunately for all, Algoa FM is the place where “fun is a serious business” and following the February 2000 interview he was hired as the financial manager. Within three years he had been appointed financial director and deputy managing director.
It sometimes comes as a surprise to people who know the outgoing and extroverted side of Reed to find out that, once behind his computer, he has a totally different approach to life.
“Accounting is the most exact science. Debits always equal credits and don’t try to reinvent the abacus.
“The accounting team must never lose sight of the fact that accurate, timeous and meaningful financial and analytical information empowers management, the board and the group, to make informed strategic decisions that benefit all stakeholders,” he says.
Reed’s introduction to the media was with the then EP Newspapers, as financial accountant between 1985 and late 1998.
After joining Algoa FM, he gained an in-depth knowledge of radio by attending international conventions such as the National Association of Broadcasters (NAB) show in Dallas, Texas, and spending time at various radio stations in London, including the iconic Capital Radio and Virgin.
He has also worked with NRSmedia in Sydney, Australia, to develop new advertising packages and approaches for Algoa FM’s clients.
Radio is now firmly in his blood, and Reed believes that it is now the most powerful communication medium for companies wanting to connect with their customers in a defined broadcast area.
“In an evolving media landscape Algoa FM is best positioned to partner with clients to help them promote their brand from the Garden Route to the Wild Coast and through the Karoo,” he says.
Looking back, the professional achievements of which he is most proud are 21 years of clean audits at Algoa FM and building a strong team, which will now be headed by Desiré Killian.
“The small finance team is well equipped to take care of the financial and statutory obligations. I have to thank them for their commitment and professionalism, which allows me to retire knowing that the finances of Algoa FM are in very competent hands,” he says.
Then there is the fun aspect – through Algoa FM, Reed has met “in person” a number of superstars, including Shaggy, Belinda Carlisle, James Blunt, Will Young, Josh Groban, Celine Dion and Sting (with his family).
“In the media, we often take for granted how fortunate we are to share our working environment with champions who have diverse talents, creativity and passion. Media houses are a hotbed of human capital and intellectual property”.
The outgoing financial director is the epitome of the lifestyle of the typical Algoa FM listener – “my passions are food, travel and aircraft. Food and travel I believe are the greatest ways to appreciate and try new things and experience cultural diversity,” he says.
Thanks to Covid, travel plans are on the back-burner.
“I will be letting the corporate spring unwind and spend time with the way too many people I need to catch up with. I have worked for almost 50 years, starting as a packer at the first Pick n Pay at Lynwood in Pretoria, so it is now time to chill.
“I look forward to making awesome meals and travelling with my hubby. If that’s not physically possible, I can be found checking out planes at the airport or using an app to follow flights around the world”.
His advice to a younger Kevin: “Do not take time for granted. It goes by in the blink of an eye, especially when you are working hard and having fun at the same time.
“Start saving as soon as you can, but ensure you balance your life’s journey with treats and spoils.
“Surround yourself with the best people, for the right reason. But, mostly, ensure that your life is made up of a sequence of entertaining and engaging stories”.
Has anyone else noticed how conversations with agencies and clients are different now, especially about radio?
Ordinarily, these conversations focused on the radio station’s listenership stats and how much audience could be bought for how little. The cut and thrust of radio sales, I guess?
I am just not seeing that anymore. Advertisers are just not that interested in a station’s listenership as much as they are in a stations impact and connection with its audience. They are also not that interested in rates anymore (rate cards have become irrelevant anyway). Advertisers now need business solutions, not media plans.
The agency mantra of “how much for how little” is also being replaced by “results before reach”. Smaller media owners and their agility, hunger and innovation is competing (quite nicely in fact) with the larger stations who (and good for them) could always rely on a massive audience and historical momentum.
OK, so why is this? Well, maybe it’s because radio listening has changed too, certainly since lockdown. Where previously there was a clamour for space in the morning and afternoon drives, now the listening patterns are more evenly spread, and not as reliant on commuters pushing up the numbers.
People working from home (our clients included) are realising that you can’t work and watch TV, or work and read a newspaper, or work and browse the internet, or work and see a billboard. But you can work and listen to the radio, or a podcast even. In fact, radio has become so much more powerful now that many mainstream media are less relevant. Of course, this will not be forever, but the love affair with radio will last long after the pandemic becomes history. Radio needed a refresh, a rethink and a renewal, and I think we may have just got it.
I think I like it this way.
Written by Greg Norgarb, Creative Director at United Stations.