OFM alumni continue to make strides in Central South Africa. 

Central Media Group (CMG) Chief Executive Officer, Nick Efstathiou, has been appointed to the board of the Free State Goldfields Chamber of Business. 

This well-known member of the Free State business fraternity has spent many years at the helm of Central South Africa’s leading commercial radio station, OFM, a subsidiary of CMG. 

Efstathiou is also renowned as a meticulous media professional specialising in executive radio station management, brand management, and development, strategic marketing, sponsorship management, radio programming, media sales, and events. 

Empowered with the principles and practices of strategic management and company development, Efstathiou continues to offer visionary leadership and inimitable mentorship not only to his own wards but to the industry as well. 

Efstathiou has enjoyed a meteoric rise in the broadcasting industry with humble beginnings at CBFM (now Bay FM) in Port Elizabeth in 1996, to a brief stint as a trainee presenter at then 94.7 Highveld, and finally his move to the City of Roses to join the Bloemfontein based OFM as producer and marketing coordinator in 2001. 

In 2004 he took on the role of Marketing Manager with his decade-long legacy still resonating throughout company structures. In 2012, after a fruitless search for a new programme/station manager, the board realised the right man for the job had been under their noses all along. 

Under Efstathiou’s leadership, the station has gone from strength to strength. His uncompromising strive for excellence has resulted in numerous SA Radio Award nominations and wins, including the coveted Bright Star Award, internal accolades, and even a rare Grand Prix Loerie. 

“CMG invested into the Goldfields with a radio studio for OFM at the popular Goldfields Mall. The home of OFM in Welkom is at the center of the radio station’s business dealings in the heart of the Free State. OFM aims to leverage this positioning and the relationships with good businesses in the area,” says Efstathiou. 

Appointed CEO of CMG in 2019, Efstathiou believes in continual upskilling and aside from completing various courses and obtaining qualifications, he has also attained a coveted MBA and has set his sights on a doctorate as well. 

“I hope to bring value to the chamber and address many economic challenges the sector has. I am humbled by the appointment and will commit to making a material change to a beautiful part of Central South Africa,” concludes Efstathiou. 

We’re ready for sunny days filled with hitting fours and sixes and wickets falling! This is thanks to OFM, the sound of your summer, becoming the official media partner and sponsor of the North West Dragons men’s cricket team for the 2021/2022 season.

The Dragons are currently preparing for their first debut tournament in the new CSA Division 1. In 2022, the Dragons will compete in the Mzansi Super League as well as numerous one day matches.

As media partner, OFM will cover the Dragons’ 2021/2022 season with team news, results, information on upcoming matches and interviews with team players.

Says Nick Efstathiou, the CEO of Central Media Group: “Dragons cricket has a rich history of success in generating many excellent players. We are excited to be part of this history for years to come. Cricket is loved in Potchefstroom, and we can not wait to watch the loved Dragons from the grass embankments of South Africa’s favourite stadium.”

According to North West Cricket CEO, HP Prinsloo: “With first class cricket being back in the province, we are extremely excited to rally behind the team. Playing in Cricket South Africa’s new top tier domestic competitions will bring back the pride of sport supporters all around the province. For the first time in a very long time, we have a team we can call our own and players who come through our ranks will now have an option to stay home and play for the home team.”

Central Media Group (CMG) has partnered with the Young Entrepreneurs Foundation (YEF) to equip a group of learners from Nozala Intermediate School in Phahameng, Bloemfontein, to start their own micro-enterprises in a fun and experimental way. YEF teaches children, teenagers and young adults vital entrepreneurial, financial literacy and self-employment skills. More specifically, they empower children and young adults to become their own boss; acquire a Millionaire Mindset; and be equipped for the rapidly changing world of work.

Everything the learners have learnt through the programme will culminate in a Market Day, which will be held at the Langenhoven Park Market on Saturday, 4 September 2021. Here they will put all the knowledge gained into practice by hosting their own stand and selling their products.

YEF is a non-profit entity, established with the objective of attracting donor funding and corporate sponsorship in order to offer entrepreneurship and financial literacy programmes to children from disadvantaged communities. The belief is that youth unemployment, poverty alleviation and major socio-economic change can only be achieved if an entrepreneurial culture is established in South Africa. Therefore, children need to be exposed to entrepreneurship from a very early age and their natural entrepreneurial mindset needs to be nurtured. Organisations like Central Media Group can play a major role in changing the lives of many children from disadvantaged backgrounds. Together with YEF, we believe that we can inspire dreams and empower children to become the authors of their own destiny. Anyone who wants to find out more about YEF can contact Danie Jacobs at info@younge.co.za.

“Investing in the entrepreneurial spirit is needed in an economy that needs entrepreneurs. We desire to assist learners in learning new trades and skills and to gain the knowledge they can take into the economy. We are building knowledge that future generations can benefit from.” – Nick Efstathiou, Central Media Group CEO.