Follow the money and find the True North

The release of the latest RAMS_Amplify 2023C (RA23C) data has once again been greeted by the reassuring sound of crunching numbers. Media graphs mapping the listenership trajectory of over 300 radio stations are beginning to pop up faster than scrumhalf’s at a Springbok test match. Some graphs point up. And some graphs point down. Unless

OFM goes pink in support of CANSA

This October, OFM’s #PinkTober campaign aims to raise awareness of and support for those affected by breast cancer. We’re calling on Central South Africa to support our drive to raise R300 000 for the Cancer Association of South Africa (CANSA) during this month. According to CANSA, the number one type of cancer reported among South

Smile FM pledges to help 10,000 people find jobs by Christmas

Smile FM has embarked on an ambitious plan to ensure that thousands more families enjoy Christmas this year, by helping 10,000 unemployed Capetonians find gainful employment – all before the 25th of December. While having recently seen a marginal improvement, South Africa’s unemployment rate has remained sky-high for many years. Smile FM is determined to

Lynn Oberem from East London wins trip to Dubai

The winner of the Algoa FM Cruise to Dubai with XL Bay Travel competition is Lynn Oberem. Speaking after the draw at the Algoa FM studios, Oberem said she would be taking her daughter in law on the cruise. Oberem was the finalist from The Drive with Vinny in East London She had a second

Algoa FM Celebrates decades of transforming communities on International Charity Day

On International Charity Day on September 5, Algoa FM reflects on more than three decades of dedicated community service. For 35 years, Algoa FM has made a profound impact on the lives of people residing within its broadcast footprint through numerous fund-raising drives. Algoa FM’s broadcast footprint extends from the Garden Route to the Wild

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Bringing harmony to tourism marketing of The Garden Route

Garden Route-based actor and adventurer Ivan Zimmermann has teamed up with radio station Algoa FM to promote tourism to the region through the medium of short YouTube videos.  “I started All Things Vuma, Garden Route, to connect people with people. “We live in such a fast track world that we forgot how important and healthy

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Sharp-eared Virginian wins THE 37

THE 37, the song guessing competition that kept Central South Africa in suspense for a month, came to a dramatic close when Nadia Jooste from Virginia in the Free State was announced the grand prize winner of R37 000 cash! On 31 July 2023, OFM announced that as part of our 37th birthday celebrations, we

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Breaking the Ice: Revitalizing your marketing campaigns with Algoa FM and United Stations

In the rapidly evolving and fiercely competitive landscape of today’s market, sustaining the momentum of marketing campaigns is undeniably imperative for achieving and expanding both brand recognition and sales. The prevailing risk of campaigns losing their fervour and stagnating cannot be underestimated. The danger of campaign freezing When campaigns go cold and lose their steam,

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Jozi FM triumphs in the Radio Category at City Press Reader’s Choice Awards

Jozi FM has achieved an exceptional milestone by securing the cherished platinum award in the community radio category at the prestigious City Press Reader’s Choice Awards. This very special accomplishment, driven by the passionate support of the station’s loyal listeners, coincides perfectly with Jozi FM’s celebration of 28 years as a transformative powerhouse that transcends

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Is there a Magical Success Formula for effective radio advertising?

Everyone concedes that the most effective advertising is word of mouth. Yet in today’s complex, highly mobile society, it would be short-sighted to rely on word of mouth alone to connect with your best prospects and to keep your business from going out of business. Advertising no matter how good, cannot sell an unwanted product:

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Why Bad Times = Good Time to Advertise

There’s a popular marketing adage that goes like this: When times are good, you should advertise. When times are bad, you must advertise. As we hurtle towards the big retail season, many advertisers are proceeding with what can only be described as a caution, while consumers remain apprehensive about spending in light of an unclear

Win R37 000 with OFM’s THE 37!

This year, OFM celebrates 37 years of the Sound of Your Life, and as we’ve also marked 2023 as ‘showtime’, Central South Africa’s number one commercial radio station brings our listeners another exciting competition with a chance to win R37 000 cash this August. From Wednesday, 2 August 2023, OFM will play a montage of

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