Johannesburg: Mix93.8FM will bring seasoned broadcaster Samantha Lehoko to its lineup next month. Samantha steps into weekday mid-mornings from August with a brand new show The Morning Wave.
Lehoko’s show replaces Lundi Khoisan’s popular Morning Shot, hosted by Lundi Khoisan, between 9 and 11 am from 1 August. Khoisan leaves the station at the end of July to pursue personal career growth opportunities.
Sanele Mlotana, programme manager of Mix93.8FM said: “While it’s with heartsore that we bid Lundi farewell, it is with equal excitement that Samantha joins the weekday lineup. Daytime radio is a companion to listeners in the workplace and today, in a hybrid or work-from-home environment, even more so. We have seen music and magazine-based shows like the Morning Shot soar in popularity.”
Mlotana does not doubt that Lehoko’s new show will build on a strong foundation. She said: “Samantha’s experience as a life coach and enquiring demeanour promises to deliver daily content that entertains, informs and shares. It’s radio, at its very best as a companion, best friend and confidant.”
Said Lehoko: “Joining one of the country’s fastest growing stations is really exciting. But the enticing part is getting to know the listeners, and building relationships with them. Radio is personal, and what I absolutely love about Mix’s format is the creative freedom that the station gives its presenters. It’s a big part of the success and the legend that the station has become. I plan to build useful, enjoyable and snackable content that delivers daily-life value, hacks and good music. Everything listeners would expect from Mix.”
About Samantha Lehoko
Eastern Cape born Samantha Lehoko found her passion for entertainment and the performing arts at 13.
She honed her radio skills on UCT’s campus radio, hosting a myriad of shows and keeping audiences glued to their speakers. From taking Dramatic Arts as an 8th subject in high school to, in tertiary, studying Ethics, Anthropology, Language and Communication, to English and Sociology, Sam has managed to use her knowledge and experiences, and channel them towards the media and broadcasting industry.
YFM caught hold of Samantha in 2014 and found exactly what they were looking for; someone young, fresh, fun, but most importantly, someone DIFFERENT. This diverse and multi-talented young woman, who fearlessly conquered and become a favourite in the different media platforms ranging from radio, television, event emceeing and public speaking, indicates that this young and dynamic young beauty is more than just a sensational ‘IT’ girl.
With exceptional articulation, Samantha is a great MC and presenter. She is now also a Certified Life Coach and is very involved in service and the community, holding a Directorship position in the NPO, Rise Against Domestic Violence.
Are you interested in finding an inexpensive yet powerful way to boost your campaigns in Gauteng?
Mix 93.8 FM punches way above its weight when it comes to return on investment for marketing campaigns. Let’s focus on just a few reasons why Mix 93.8 FM is such a powerful marketing tool in Gauteng.
Meet the consumer that is driving economic growth
The core Mix 93.8 FM target audience is 35 to 55 years old (*97% of the audience is 30+ years of age), are confident, yet grounded and are enjoying their lives. They are entrepreneurial (*64% are employed full time and *23% are self-employed), open to new experiences, energetic, outgoing, enjoy music and have money to spend (*84% SEM 8-10).
With the myriad of media options available, they only choose what they enjoy, so everything Mix 93.8 FM does, is focused on winning their love and attention.
Mix 93.8 FM is strongly tied to its community and their love for the station is sincere and profound
Mix 93.8 FM is authentic, colourful and confident, just like its audience. The music (basically the “sing out loud” songs of your life), the presenter delivery, the topics that the presenters pick, the way guests are interviewed, is focused on making the station feel like a very optimistic, warm and welcoming place.
Mix 93.8 FM is personal, local, and reliable
The lineup includes Breakfast with Blewitt, award-winning, light-hearted, fun, and hilarious, the perfect way to get you going every weekday and Just Plain Darren featuring Darren Scott’s smooth delivery and wealth of knowledge. It’s almost impossible to fault his handling of current affairs or sports topics and listeners are aware that Darren will “Just Plain Say It Like It Is.” These key shows are backed by many other fantastic entertainers. The chemistry and friendship between the team can be clearly felt, and makes you feel like you are part of the show. No nonsense, no frills, quick wit and humour, unrivalled knowledge of music, arts and culture and great chats to keep you company.
The connection with listeners is unmatched
When a presenter believes in the quality of your brand or product and promotes it, listeners take notice.
The expanding influence of Mix 93.8 FM is testament to the power of musical nostalgia; the extraordinary emotional hold that the songs we hear when we are young have on us when we are older. Everyone loves the music they grew up with.
Even if you’ve heard a song a thousand times, there is something special about hearing it on the radio. That combination of comfort and the occasional surprise, and you just sitting back and experiencing it, that is what the Mix 93.8 FM listener is looking for.
ADVERTISERS: We want you to be a part of our success story
We RELATE to you. We UNDERSTAND you. We are LIKE YOU.
*FGI, BRC, BrandMapp
Written by Rivak Bunce, Managing Director at United Stations.