Over 300 new and used fabric masks donated by Algoa FM staff will be used to make reusable, washable cloth pads for young girls in need.
The masks were handed over to Red Ruby Pads, a volunteer organisation which is keeping Covid-19 fabric masks out of landfills while meeting a social need.
Flannel and cotton fleece masks are sewn into the reusable pads, according to project coordinator Amber Wicks.
“Algoa FM is supporting the project through our corporate social investment programme Algoa Cares. This project touches on all our pillars, which are education, health and the environment,” says Algoa FM marketing manager Lesley Geyer.
“Research has shown that girls are often forced to stay away from school because they do not have suitable sanitary pads.
“From an environmental perspective there are thousands of cloth masks which will simply end up in landfills rather than being put to good use,” she adds.
Depending on the fabric used to manufacture the original mask, as many as two or three masks will be used to make the inserts for a pad, according to Wicks.
Polycotton pads are being sewn into kiddie aprons and reusable grocery bags.
“These will be sold to raise funds to purchase the right materials,” she says.
At present, the pads are being sewn and distributed by volunteers, but there are plans to formally register as a non-profit organisation in order to be able to create jobs for people who will be trained to cut and sew them, she says.
In picture: At the handover of new and used cloth masks to Red Ruby Pads, are, from left to right: Celeste Thomas (Algoa FM HR Manager), Desire Pratt (Algoa FM Finance Manager) and Amber Wicks (Red Ruby Pads Project Coordinator).
Looking back over the last five decades, there is no doubt which decade had the strongest identity – its own unique style, diversity, and pop culture – it was the great 80s!
Regarded by many as the best decade in music, the 80s is known for its truly authentic music style – like big pop ballads, synthetic drums, musical experimentation, and the birth of hip hop culture. It was the golden era of pop & rock.
It also created two bona fide geniuses, Michael Jackson and Prince. And a range of other artists that you love!
Whether it was the first time you held hands, getting your first car, or your first job – there is always an 80s song that takes you back to that special moment.
And there is only one radio station where you’ll always find the 80s – Smile FM.
Smile FM illustrates this 80s dominance through its new ad campaign – by using iconic 80s song lines to create an emotional connection with the station – making you smile from ear to ear!
Smile FM plays more 80s than anyone else in Cape Town – not only the songs you love but also the ones you’ve forgotten you love!
The 80s truly lives on Smile 90.4FM – streaming on www.smile904.fm or on your smart device – just say: ‘play Smile FM’.
Tune into Smile 90.4FM or visit www.smile904.fm to keep up to date with more exciting news.
Combining radio with digital is proving to be a sure-fire way to increase ROI. We live in a fast-paced world, focused on recovering from a devastating pandemic. Brands have to fight for our attention and reaching a specific target audience is becoming a greater challenge. In this environment, radio and digital is proving to be a two-punch strategy that can save the day, and advertisers who combine these two channels are seeing incredible results.
The very disruption in the radio industry that led many to declare the imminent demise of the medium, has actually strengthened it and led to an astonishing resurgence. Today, radio is driving the development of multiple new opportunities such as streaming, online radio, podcasting and new audio content sharing platforms that are fast changing the advertising landscape. All the while, traditional radio is alive and well, and still a super effective way to reach a target audience.
Digital advertising has proven itself to be relevant and ubiquitous, allowing for genuine B2C and B2B connections. Using social media to get found and to become liked is incredibly valuable and just like radio, without a digital strategy, brands will struggle to succeed.
Combining two powerful channels
When you decide to combine radio with digital, you get the power of radio’s ability to engage and drive search, along with the powerful increase in presence provided by your digital strategy. The result is a much improved two-way communication with your target market, to drive a much higher ROI. Combining radio and digital allows for your message to be reinforced across multiple platforms, strengthening both the message and creating a more cohesive strategy. When a potential client knows your name, can sing your jingle and sees you near the top of the search results, that is extremely powerful.
Most stations already have a highly developed digital ecosystem and will develop a supporting digital strategy around most traditional radio campaigns. This will include carefully placing visual ads in places where the advertisers’ target audience will visit. Thanks to the nature of radio, radio station websites and social media enjoy high traffic. This is the way listeners enter contests and engage with the radio station and their favourite personalities, so it is the ideal place to execute digital strategy and improve the target market’s connection with a brand.
Beyond the enormous reach of station websites, radio stations are also equipped to place all forms of relevant digital advertising, outside of their owned properties. These digital elements should mirror on-air radio advertising to create consistency and maximize potential ROI.
With the many challenges of getting the economy and business back on a growth path, it only makes sense that we take advantage of every avenue that we have. Getting discovered can be tough, and standing out and being remembered can be even harder. Radio and digital are the vibrant double act that takes care of those universal marketing pains.
Written by Rivak Bunce, Managing Director of United Stations.
Algoa Country’s favourite morning show host, Wayne Hart, will be back on the air with his teammates – Lee, Charlie T and Producer Corn this coming Monday, the 1st of August.
This follows a five-and-a-half-month absence from the airwaves due to a complicated health scare. Hart, who spent 119 days in Hospital – 37 of which were in the ICU, 21 days on a ventilator and 4 days on dialysis; spent a further 28 days at the Aurora Rehabilitation Hospital. This after suddenly falling ill in mid-February and being diagnosed with Pancreatitis.
“I have been taking it very easy since my release from Aurora on 13 July”, says Hart. “Six surgical procedures later and a loss of 35 kilograms will slow anyone down and truth be told, I am lucky to be alive.”
Managing Director, Alfie Jay says: “My team is like a close-knit family. “It really has been a challenging passage of time for us, but by the Grace of God, Wayne has survived this horrible ordeal and we are truly relieved as well as grateful. “Our audience and clients have communicated so much love and care over this period and I’d like to extend our sincere thanks and appreciation for their support,” says Jay.
Hart said, “I’d like to thank each and every person who sent messages of support and encouragement to me, the station, my colleagues and my spouse. “I also want to thank my breakfast teammates and the station for their endless love, support and commitment, says Hart”.
Based on the doctor’s orders, Wayne will be broadcasting from home during the month of August as he continues on his road to recovery.
Jay said: “It would be remiss of me to not compliment Lee Duru, Charlton Tobias and Cornelius Poisat, on the way in which they have carried themselves and produced award-winning radio under trying conditions during Wayne’s extended absence – thank you Champs, and welcome back Wayne!”