From your car to the office, to the comfort of your home, OFM is the station of choice in Bloemfontein.
Winning the Best of Bloemfontein in the Bloemfontein Courant Reader’s Choice Awards 2021 for Best
Local Radio Station, Best Local Radio Show and Best Local Radio Personality, OFM has shown once
again that it has captured the hearts and minds of the city and its people.
“It is a privilege and honour knowing that OFM’s listening audience value what we do so much so that they
vote us the best. We do what we do for everyone that listens. The award is proof that OFM is indeed the
sound of your life,” says OFM’s Programme Manager, Tim Thabethe.
The Good Morning Breakfast, weekdays from 06:00 to 09:00, walked away with the Best Local Radio Show
award. The show features host Shandor Potgieter, who won the Best Local Radio Personality award, along
with Margaret Whitfield, keeping listeners up to date on traffic news and weather, and SuperSport presenter
Sam Ludidi covering sports news.
Bloemfontein Courant launched the Best of Bloemfontein competition in 2013. Readers can vote in more
than 70 categories, which cover a range of industries. All the winners can be viewed
Algoa FM brought the first dedicated commercial radio show to the Garden Route a decade ago at the request of businesses and listeners.
This started a mutually beneficial relationship which dates back to the first day of broadcasting, according to sales manager Dennis Karantges.
“We still have some original advertisers on air with us, from when we first went ‘live’ 10 years ago.
“Three of our original Garden Route advertisers, Kloppers, Watsons Meat and Van Rensburgs Foods have all expanded their footprint in partnership with us.
“Algoa FM has hosted competitions, as well as birthday and promotional activities,” he says.
The relationship has seen Garden Route-based businesses expand their reach throughout the Algoa FM footprint, which stretches from Mossel Bay to the Wild Coast and through the Karoo hinterland, according to managing director Alfie Jay.
The station has seen a steady growth in audience, with Lance du Plessis presenting a Garden Route-focused drive show every weekday afternoon.
“A big ‘thank you’ to all those businesses and individuals who invited Algoa FM to be a part of their community a decade ago.
“Successful radio relies on trust – from both listeners and advertisers,” says Jay.
“So, we say thank you to the listeners who put their faith in us to keep them informed about the things that matter to them as Garden Route residents.
“And thank you to the local businesses which have put their trust in Algoa FM partnerships to help them move products off their shelves,” he adds.
The company has deepened its business relationships through its involvement with the Mossel Bay and George chambers of business.
It also works closely with Plettenberg Bay and Knysna Tourism to help promote the many festivals and events that have historically been held in the Garden Route.
Events in which the station has been involved include the Simola Hillclimb, Knysna Oyster Festival, the Strawberry Festival, and the Reed Valley Wine Farm Family Festival.
Algoa FM celebrities have also, hosted many beach roadshows from, Hartenbos in Mossel Bay to Plettenberg Bay.
The station is working with organisers to help revive the events as the Covid-19 restrictions ease.
“We have built up a good relationship with local business, the municipalities and the Western Cape government through our involvement on the ground in the region, as well as our dedicated Garden Route drive show,” he says.
Every weekday afternoon there is a dedicated Garden Route broadcast which provides Lance du Plessis, the show host, with an opportunity to focus on the music, information and news which informs and entertains listeners in the region.
“The advantage of broadcasting a dedicated four-hour Garden Route Drive Show allows us to create unique promotional and conversational opportunities for the businesses operating in the market,” adds Karantges.
“On the ground” activations include live broadcasts from the region, crossings to events hosted by advertisers and appearances by Algoa FM celebrities.
“We love connecting with the Garden Route and being involved in the many festivals hosted in the region,” says programme manager Baydu Adams.
It’s always a comforting and homely feeling to hear Lance’s show play at shopping centres and filling station forecourts while visiting the region,” he adds.
According to Algoa FM marketing manager Lesley Geyer, the station is also involved in supporting the community.
For Mandela Day 2020, Algoa FM supported a donation drive in partnership with the George Municipality to feed thousands of people affected by the Covid-19 lockdown restrictions.
The station also supports the annual Outeniqua Wheelchair Challenge.
Numerous charities have also benefited from the opportunity to introduce themselves and their work during the weekly Algoa Cares slot.
“As the Covid-19 restrictions ease, we plan to be more active in the region.
“Plans include an Algoa FM charity golf day, as well as a number of partnerships with events and companies in the Garden Route,” she adds.
Mac G, who recently bagged Podcaster of the Year at the VN Global Media and Entertainment Awards, is the voice behind Podcast and Chill with Mac G. He has over the course of more than 200 podcasts, interviewed some of the most influential guests in SA and his star power is attracting more than one million downloads to his individual podcasts.
With over 300,000 subscribers, Mac G is firmly established as SA’s No 1 podcaster and the partnership with United Stations is designed to accelerate his expansion and leverage the power of his growing audience base.
Mac G said: “We are thrilled to partner with United Stations, their team brings tremendous knowledge of the marketplace and they have a stellar track record in delivering creative solutions for marketers and brands to connect with audiences”.
Head of Digital for United Stations, Chris Borain said: “We are equally delighted, honoured and inspired by the opportunity to represent such an iconic creative powerhouse as Mac G. His ability to captivate audiences, tap into current events and entertainment news and bring the journeys of Blue Chip Brands and Business Personalities to life, is gold for advertisers. South Africans have an insatiable appetite for great storytelling and are becoming more and more obsessed with podcasts. The opportunity to work with Mac G in creating powerful value for brands across the country is a dream come true.”
For further information or to advertise, contact Chris Borain on 078 165 5855 or firstname.lastname@example.org.
You’ve been told you have a flair for creativity. You jump at the chance to style your friends’ hair for special occasions, creatively construct photos of everything that catches your eye, or envisage and redesign your living space whenever your creative flair arises… Does any of this sound familiar to you and are you planning on studying next year? Then 2022 might just be your year!
Potchefstroom Academy and SAAHST, in partnership with OFM, is giving one creative young person the opportunity to kick start their studies in 2022. Up for grabs is a year’s tuition for any one of these five full-time courses offered at Potchefstroom Academy and SAASHT: somatology, cosmetology, hairdressing, interior design or photography.
Prospective hair stylists, beauticians, interior designers and photographers now have the opportunity to acquire not only the skills to ply their trade, but also to open their own business. Find out how you can enter to be considered for the bursary by visiting ofm.co.za/competitions.
OFM Content Manager Elzette Boucher Krüger explains that this competition aims to give budding entrepreneurs the credentials to set them on a path to establish their own business: “There are so many talented and skilled young people, who just need that little bit of assistance and guidance to become a qualified professional. Also, after OFM celebrated 35 years of broadcasting in 2021, where the focus was on the radio station, we decided that in 2022 the focus should shift squarely to our listeners. Next year is going to be all about them and what we can do to make things better; aside from providing information, entertainment and smiles to their day.”
Anine Wallace, CEO of Potchefstroom Academy and SAAHST, says: “Not only are we privileged to celebrate our 40th year of quality education but also excited to collaborate with OFM on this special journey to grant one lucky listener the opportunity to take the first step towards their creative and entrepreneurial future.”
Potchefstroom Academy, a higher education provider, was established in 1981 by the founder, Tina Scholtz. The Academy has since grown into one of the leading private tertiary institutions of its kind. Potchefstroom Academy and SAAHST are situated in Potchefstroom, a vibrant student-town. The safe, student-friendly environment ensures that students remain engaged in learning, while providing them with the opportunity to become involved in sports and social events, as well as meeting interesting people and sharing experiences which will last a lifetime.
For more information about Potchefstroom Academy and SAAHST, visit potchacademy.co.za.