Mon, 26 Jul 2021 / Published in LATEST NEWS, United Stations

Has anyone else noticed how conversations with agencies and clients are different now, especially about radio?

Ordinarily, these conversations focused on the radio station’s listenership stats and how much audience could be bought for how little. The cut and thrust of radio sales, I guess?

I am just not seeing that anymore. Advertisers are just not that interested in a station’s listenership as much as they are in a stations impact and connection with its audience. They are also not that interested in rates anymore (rate cards have become irrelevant anyway). Advertisers now need business solutions, not media plans.

The agency mantra of “how much for how little” is also being replaced by “results before reach”. Smaller media owners and their agility, hunger and innovation is competing (quite nicely in fact) with the larger stations who (and good for them) could always rely on a massive audience and historical momentum.

OK, so why is this? Well, maybe it’s because radio listening has changed too, certainly since lockdown. Where previously there was a clamour for space in the morning and afternoon drives, now the listening patterns are more evenly spread, and not as reliant on commuters pushing up the numbers.

People working from home (our clients included) are realising that you can’t work and watch TV, or work and read a newspaper, or work and browse the internet, or work and see a billboard. But you can work and listen to the radio, or a podcast even. In fact, radio has become so much more powerful now that many mainstream media are less relevant. Of course, this will not be forever, but the love affair with radio will last long after the pandemic becomes history. Radio needed a refresh, a rethink and a renewal, and I think we may have just got it.

I think I like it this way.

Written by Greg Norgrab, Creative Director at United Stations.

Fri, 16 Jul 2021 / Published in LATEST NEWS, Moneyweb

Moneyweb boasts a host of original podcasts that cover various themes and topics relevant in South Africa and abroad. All Moneyweb podcasts cover credible, verified and newsworthy content that influence and affect the day-to-day lives of our dynamic and varied audiences.

The Property Pod

The Property Pod is South Africa’s premier property investor podcast, with insights from industry executives. This podcast offers in-depth coverage of the local property sector, including commercial (office, retail and industrial/logistics) residential, and specialist sectors such as storage and healthcare. Each episode will cover industry developments, sector performance, trends, as well as new policies/laws affecting the sector from both local government and national government level. This podcast publishes two episodes per month. The Property Pod is hosted by Moneyweb’s deputy editor Suren Naidoo, who has a keen interest in property, tourism, retail, media and sports.

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The Money Savvy Podcast

Money Savvy features interviews with certified financial planners and wealth managers to answer readers’ pressing financial questions. Each episode will focus on a specific theme, covering topics such as retirement, retrenchments and investments, to help listeners make better financial decisions. This podcast publishes two episodes per month and is hosted by Boitumelo Ntsoko. Boitumelo is the editor of The Citizen newspaper’s business section, CitiBusiness (which Moneyweb manages), and is passionate about all things personal finance.

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Moneyweb Crypto with Ciaran Ryan explores all things crypto and blockchain: the good, the bad and the impossible. If you’re looking to invest in cryptocurrencies, or understand this evolving universe, you’re in the right place. Ciaran is a Johannesburg-based freelance writer who has a background in finance and mining, having previously headed up a gold mining operation in Ghana. He currently writes for several South African and overseas journals on matters ranging from mining to investment.

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MoneywebNOW is South Africa’s premium business breakfast podcast show. The podcast can be livestreamed from Monday to Friday at 06:30, and downloaded from 07:00. The host, Simon Brown, is a trader, investor, money enthusiast, photographer, surfer and beach lover – who brings the latest in business, trading and investment news, as well as insights into world markets and company news, to get you ready for the trading day ahead. Whether you’re listening on your way to work or at home, the podcast promises punchy, informative and bite-sized interviews with industry experts, CEOs, entrepreneurs and more. The MoneywebNOW podcast has yielded just over 250 000 audio downloads in the short time since its inception.

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This was originally published on Moneyweb.co.za here.