Mac G, who recently bagged Podcaster of the Year at the VN Global Media and Entertainment Awards, is the voice behind Podcast and Chill with Mac G. He has over the course of more than 200 podcasts, interviewed some of the most influential guests in SA and his star power is attracting more than one million downloads to his individual podcasts.
With over 300,000 subscribers, Mac G is firmly established as SA’s No 1 podcaster and the partnership with United Stations is designed to accelerate his expansion and leverage the power of his growing audience base.
Mac G said: “We are thrilled to partner with United Stations, their team brings tremendous knowledge of the marketplace and they have a stellar track record in delivering creative solutions for marketers and brands to connect with audiences”.
Head of Digital for United Stations, Chris Borain said: “We are equally delighted, honoured and inspired by the opportunity to represent such an iconic creative powerhouse as Mac G. His ability to captivate audiences, tap into current events and entertainment news and bring the journeys of Blue Chip Brands and Business Personalities to life, is gold for advertisers. South Africans have an insatiable appetite for great storytelling and are becoming more and more obsessed with podcasts. The opportunity to work with Mac G in creating powerful value for brands across the country is a dream come true.”
For further information or to advertise, contact Chris Borain on 078 165 5855 or firstname.lastname@example.org.
in_Podcast is an online conference offering an inside view into podcasting trends and production, the rise of branded digital radio and how to use both to unlock new audiences in South Africa and Africa.
The 2-hour Livestream will include talks from industry experts as well as deep dives real-world campaigns that offer insight into the medium, production challenges, lessons in building communities and how to tune in to what the audience really cares about.
If you work in marketing, run a brand, want to find more meaningful and affordable ways to connect with audiences, or want to get the jump on the next trend in media and production, this conference is going to offer you a lot of value.
The in_Podcast conference will take place online on the 25th of November at 2pm.
Get Tickets here.
· Simmi Areff from Lesser Known Somebodies
· Gareth Cliff from Cliff Central
· MacG from Podcast and Chill with MacG
· Chris Borain from United Stations
· Jon Savage from in_Broadcasting
The In_Podcast Conference is held In partnership with Biz-Community
The race to the bottom for quality click-through rates is accelerating, people’s attention spans have become more fragmented, ad blockers are on the increase and banner blindness is real. So, how do marketers effectively engage the right target audience?
“We need to stop interrupting what people are interested in, and be what people are interested in.” — Craig Davis
The best way to be what people are interested in is to be relevant and add value. When you walk into a room, you don’t just start talking, first, you listen, sense the mood, and then join a conversation.
“The best marketing doesn’t feel like marketing.” — Tom Fishburne
People will part with their precious time and attention to engage with brands that tell stories and provide relevant and useful information. Content marketing allows you to join an existing conversation and weave your brand message into the fabric of the platform. It allows you to tell your brand story, position your expert’s opinions, establish credibility via information sharing and elevate your brand’s status in the mind of the reader.
“Content marketing is all the marketing that’s left.” — Seth Godin
What Seth Godin meant by this is that content marketing allows your brand the opportunity to deliver important and useful information that the audience genuinely cares about, rather than just a re-worked advertising pitch.
If you would like to engage with our valuable audiences, speak to your AE about the full range of United Stations Content marketing opportunities across radio, digital, podcasting and video.
Written by Tracy Parsons, Moneyweb Brand Manager.
The audio media ecosystem continues to evolve at a faster pace than anticipated. The shift from consuming audio on traditional platforms to streaming platforms seem to be the driving force in accelerating the evolution of the audio landscape.
Some of the findings by The Infinite Dial report measuring online digital audio listening revealed that 44% of South Africansstreamed their favourite radio station. The latest share-of-ear report from Edison Research in the US, revealed a time spent listening on a mobile device of 30% for those aged 13 years and older.
AMASA Joburg has put together a seasoned panel of experts in the field of audio media to unpack the latest trends in this industry.
THOUGHT IGNITERS (PANNEL MEMBERS):
- CHRIS BORIAN (Head of Digital & GM – United Stations)
- MUHAMMAD CAJEE (Chief Digital Officer- Primedia Broadcast)
- JON SAVAGE (CEO – Inbroadcast)
- MACG – SA’s Podcaster (Podcast and Chill)
REGISTER HERE: https://forms.gle/VZBRAM9PfpaDm2eZ7
Has anyone else noticed how conversations with agencies and clients are different now, especially about radio?
Ordinarily, these conversations focused on the radio station’s listenership stats and how much audience could be bought for how little. The cut and thrust of radio sales, I guess?
I am just not seeing that anymore. Advertisers are just not that interested in a station’s listenership as much as they are in a stations impact and connection with its audience. They are also not that interested in rates anymore (rate cards have become irrelevant anyway). Advertisers now need business solutions, not media plans.
The agency mantra of “how much for how little” is also being replaced by “results before reach”. Smaller media owners and their agility, hunger and innovation is competing (quite nicely in fact) with the larger stations who (and good for them) could always rely on a massive audience and historical momentum.
OK, so why is this? Well, maybe it’s because radio listening has changed too, certainly since lockdown. Where previously there was a clamour for space in the morning and afternoon drives, now the listening patterns are more evenly spread, and not as reliant on commuters pushing up the numbers.
People working from home (our clients included) are realising that you can’t work and watch TV, or work and read a newspaper, or work and browse the internet, or work and see a billboard. But you can work and listen to the radio, or a podcast even. In fact, radio has become so much more powerful now that many mainstream media are less relevant. Of course, this will not be forever, but the love affair with radio will last long after the pandemic becomes history. Radio needed a refresh, a rethink and a renewal, and I think we may have just got it.
I think I like it this way.
Written by Greg Norgarb, Creative Director at United Stations.
Moneyweb boasts a host of original podcasts that cover various themes and topics relevant in South Africa and abroad. All Moneyweb podcasts cover credible, verified and newsworthy content that influence and affect the day-to-day lives of our dynamic and varied audiences.
The Property Pod is South Africa’s premier property investor podcast, with insights from industry executives. This podcast offers in-depth coverage of the local property sector, including commercial (office, retail and industrial/logistics) residential, and specialist sectors such as storage and healthcare. Each episode will cover industry developments, sector performance, trends, as well as new policies/laws affecting the sector from both local government and national government level. This podcast publishes two episodes per month. The Property Pod is hosted by Moneyweb’s deputy editor Suren Naidoo, who has a keen interest in property, tourism, retail, media and sports.
Click here to listen to or download Property Pod episodes.
Money Savvy features interviews with certified financial planners and wealth managers to answer readers’ pressing financial questions. Each episode will focus on a specific theme, covering topics such as retirement, retrenchments and investments, to help listeners make better financial decisions. This podcast publishes two episodes per month and is hosted by Boitumelo Ntsoko. Boitumelo is the editor of The Citizen newspaper’s business section, CitiBusiness (which Moneyweb manages), and is passionate about all things personal finance.
Click here to listen to or download episodes of the Money Savvy Podcast.
Moneyweb Crypto with Ciaran Ryan explores all things crypto and blockchain: the good, the bad and the impossible. If you’re looking to invest in cryptocurrencies, or understand this evolving universe, you’re in the right place. Ciaran is a Johannesburg-based freelance writer who has a background in finance and mining, having previously headed up a gold mining operation in Ghana. He currently writes for several South African and overseas journals on matters ranging from mining to investment.
Click here to listen to or download episodes of Moneyweb Crypto.
MoneywebNOW is South Africa’s premium business breakfast podcast show. The podcast can be livestreamed from Monday to Friday at 06:30, and downloaded from 07:00. The host, Simon Brown, is a trader, investor, money enthusiast, photographer, surfer and beach lover – who brings the latest in business, trading and investment news, as well as insights into world markets and company news, to get you ready for the trading day ahead. Whether you’re listening on your way to work or at home, the podcast promises punchy, informative and bite-sized interviews with industry experts, CEOs, entrepreneurs and more. The MoneywebNOW podcast has yielded just over 250 000 audio downloads in the short time since its inception.