Algoa FM’s Great Deal Promotion package for advertisers was ranked the best commercial promotion stunt/event in the country at the 2021 South African Radio Awards, which were presented on Friday, June 30.
In addition, Algoa FM managing director Alfie Jay was inducted into the Radio Hall of Fame for his contribution to the industry during his career of more than 30 years.
“The Great Deal Promotion was a game changer for our commercial efforts in 2020,” says Jay.
“The innovative programme proved to be a great success, not only for our clients but also for ourselves in what truly was a very difficult year,” he adds.
Algoa FM was nominated as a finalist in three categories – Wayne Hart for best breakfast show presenter, the Virtual Algoa FM Big Walk for Cancer in the community project category, and the Algoa FM Great Deal Promotion in the promotions stunt/event category.
This bring to four, the number of times that Algoa FM has won the prestigious award for the best promotions stunt or event, having previously walked off with the spoils for its Heritage Day/Virtual Flag campaign, the launch campaign of the Algoa FM App and the annual Big Walk for Cancer.
“I am so very proud of my team for consistently innovating campaigns which deliver return on investment for our clients and stakeholders. This form of recognition says a lot about Algoa FM’s ability to impress on a national level,” says Jay.