Have you heard the story about the Algoa FM ‘Madhatter’s Tea Party’ where presenter Charl Leslie was dressed as the March Hare from Alice in Wonderland and played musical chairs with clients?
Our sales team had created a promotional opportunity for a select group of clients.
The goal was to secure forward revenue around an idea where we effectively sold shows to sponsors for a week at a time.
We had the sales solution, but needed a creative hook.
After much brainstorming we settled on a Madhatter’s Tea Party as our theme.
All we needed was the March Hare to host the day.
Up stepped the indomitable Mr.Charl Leslie, and the rest as they say, is history.
Whichever way you look at it, sales is a tough gig.
It’s my view that if you are really going to go for it, it had better be fun at least some of the time.
I mean if no-one’s having fun, what’s the point?
Delivering great work is so much easier when we are having fun, because if we’re not having fun, neither are our clients.
There is also a more serious business side to “fun” at Algoa FM.
“Our advertisers know that our media house is a fun place to work, but they also know we are an effective business with a positive workplace culture where business happens.”
Fun also allows us to boost engagement with our clients. They appreciate and understand the value of aligning their Brand with ours and the positive impact it has on their business.
Over the years, we’ve done loads of fun stuff with our clients, but The Madhatter’s Tea Party remains a firm favourite with me.
I have no doubt that fun will continue being a thing with us at Algoa FM.
How we continue to adapt in a Covid-restricted world sets us and our clients apart from everyone else.
Have you heard the one about the lady who walked into a business and said to the owner, “hi my name is Lesley Ann Fortuin from Algoa FM…but you can call me Bubbles?”
About the author: Dennis Karantges – Algoa FM Sales Manager
Dennis went from being a Client to Sales Manager in 2005. A marketer and sales person through-and-through, Dennis says “there’s a famous saying, ‘no one works until someone sells something’.
His advice to companies wanting to connect with customers from the Garden Route to the Wild Coast and through the Karoo, is: “Never take marketing your business or brand for granted. Make very sure you use the best advertising vehicle of delivery available to you in your chosen market. Seek their collaboration, then own your share of voice by being creative and keeping your marketing tuned in and switched on”.
Algoa FM managing director Alfie Jay has been appointed to the board of the Nelson Mandela Bay Business Chamber.
A seasoned media professional of thirty-one years, he worked himself up through the ranks and various departments; starting in the field of audio production and moving into broadcasting before being invited to serve on the management team of what is now the leading media house in the Eastern Cape.
“I feel honoured to have been nominated from outside of my organisation and sector. My appointment to the NMB Business Chamber Board is recognition that Algoa FM is one of the leading corporates in the Eastern Cape, practices good governance and conducts business ethically.
“As a respected voice to business, Algoa FM shares many of the Chamber’s sentiments in respect of vision, mission and values. This made my decision to accept this nomination that much easier,” he says.
Jay brings extensive board experience to the chamber, having served on Algoa FM’s Board for close-on 15 years and on various committees and sub-committees of the National Association of Broadcasters; the South African Audience Research Foundation and the Broadcast Research Council (BRC) of South Africa, dating back to 1997.
The radio industry recently elected him to the Board of the BRC, where he has subsequently been appointed as co-chair of the organisation, which aims to provide objective, transparent data, catering to the audience measurement needs of the radio, television, marketing and advertising industries in South Africa.
Jay’s formal qualifications include the completion of an executive development programme for radio executives through Georgetown University as well as numerous other short courses.
“My career continues to provide constant learning experiences and I am looking forward to working with seasoned business leaders from the Nelson Mandela Metro, as well as my fellow new appointees to the Chamber Board,” he says.