Spectrum is one of the most unique and innovative video streaming platforms in South Africa that delivers an immersive content experience with non-intrusive unknown advertising. Spectrum’s patented compression optimization, which delivers HD content over our own network, means consumers can watch more content using less data (1.2 mb/s).
Our vision is to be the leading free-to-air, entertainment, news, & information video hub for hyper-local communities where content experiences create mutually beneficial environments for audiences, content creators & advertisers to share in a fair value ecosystem. Spectrum provides relevant content to connected individuals, on a hyper-local level. Ensuring that South African advertising spend stays within our borders and funds locally produced programming and journalism.
Spectrum's innovative technology offers viewers a no buffering, instant playback and all content of the same quality experience. This platform offers bespoke video solutions to advertisers, comprehensive reporting on demographics, dwell time, uniques users, plays/streams & completion rate.