WHO WE ARE
Smile 90.4FM is a bilingual (English and Afrikaans) adult contemporary radio station. We deliver on our promise of Better Music & More of It by playing familiar, bright, sing-along hits, where every song is your favourite.
Our content speaks to our values of providing companionship, comfort, delight, and moments of escapism.
WHO LOVES TO LISTEN TO SMILE 90.4FM
Smile 90.4FM’s listeners are highly affluent, they love everything “Cape Town”, are families with school-going kids, enjoy a healthy lifestyle, and care for their community at large. They know what they like and who they are – and are in their prime earning years. They are the most influential living generation with more spending power than the Boomers or Millennials.
They love the outdoors, love to travel, and love to experience life.
WHO CAN HEAR US
Smile 90.4FM broadcasts to the greater Cape Town Metropole and surrounding areas. We can be heard along the West coast up to Atlantis, along the East coast up to Gordon’s Bay, and inland covering Paarl, Stellenbosch, and Somerset West.