The term “Private Marketplace” has become one of the most widely-used buzzwords in digital advertising. A Private Marketplace, also known as a PMP is an invite-only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers.
OneRepublic uses Data Technology to re-package unsold inventory to more valuable audiences. OneRepublic allows advertisers to get a first-look and acquire premium inventory, which may not be available in an open exchange.
United Stations programmatically puts brands and agencies in front of their desired audiences in a premium, safe, transparent and viewable environment
• 100m audience members with lookback
• 500m - 1bn annual ad impressions
• Display, rich media, native, video, and outstream video
• Programmatic Guaranteed, Programmatic Direct, Audience Deals and open RTB for backfill