You’ve been told you have a flair for creativity. You jump at the chance to style your friends’ hair for special occasions, creatively construct photos of everything that catches your eye, or envisage and redesign your living space whenever your creative flair arises… Does any of this sound familiar to you and are you planning

 If there is one thing I learnt from the pandemic it is that we as radio gurus are much more innovative and creative than we thought. During the last couple of months, I have experienced so much creativity within our company that it makes me excited about what more we can offer our advertisers.  OFM

in_Podcast is an online conference offering an inside view into podcasting trends and production, the rise of branded digital radio and how to use both to unlock new audiences in South Africa and Africa.    The 2-hour Livestream will include talks from industry experts as well as deep dives real-world campaigns that offer insight into the medium, production challenges, lessons in building communities and how to tune in to

Approximately seven thousand supporters took to the streets in towns and cities across South Africa for the second Virtual Algoa FM Big Walk for Cancer. This is a 20% growth compared to the first Virtual Algoa FM Big Walk for Cancer in 2020, according to Algoa FM marketing manager Lesley Geyer. The Eastern Cape’s biggest

South Africans will be turning out in their thousands in support of those affected by cancer by participating in the Virtual Algoa FM Big Walk for Cancer 2021. The annual Algoa FM Big Walk is one of South Africa’s biggest charity events. This year it takes place on October 30 – with participants picking the

Are you interested in finding an inexpensive yet powerful way to boost your campaigns in Gauteng? Mix 93.8 FM punches way above its weight when it comes to return on investment for marketing campaigns. Let’s focus on just a few reasons why Mix 93.8 FM is such a powerful marketing tool in Gauteng. Meet the

We’re ready for sunny days filled with hitting fours and sixes and wickets falling! This is thanks to OFM, the sound of your summer, becoming the official media partner and sponsor of the North West Dragons men’s cricket team for the 2021/2022 season. The Dragons are currently preparing for their first debut tournament in the

There has been such support for the Virtual Algoa FM Big Walk for Cancer 2021 that all of the free T-shirts and much of the merchandise on offer have been snapped up a fortnight in advance of the annual event, according to Algoa FM marketing manager Lesley Geyer. “Thousands of people from all over South

The President has spoken – we’re at Level 1! And, October is definitely the most beautiful month in Bloemfontein… what more could you ask for? So pull on your takkies and pull into the Bloem Showgrounds for the Sunshine Walk on 17 October! Bloem Show, along with OFM and Bloemfontein Courant, wants to get you

Covid-19 and South Africa’s subsequent lockdown protocol have had cumulative negative impacts on the small, medium and micro-sized enterprise (SMME) sector. Big and small business owners have had to change their business approach to survive these uncertain times. In collaboration with Business United, Moneyweb editor Ryk van Niekerk hosted an insightful webinar with Genera Capital investment specialist

Running and walking clubs from around South Africa are vying with each other to submit the biggest entry for the Virtual Algoa FM Big Walk for Cancer 2021 five kilometre walk on Saturday, October 30. “It is wonderful to see the enthusiasm with which clubs are taking on the Big Walk for Cancer challenge,” says

South Africa’s biggest community radio station – Jozi FM – has done it again! Led by CEO and founder, Mr Mpho Mhlongo, the station is proving that ‘More than just Radio’ is not just a pay-offline – it’s a way of life!  Understanding the devastating socio-economic impact of the Covid 19 pandemic on communities within

Movie buffs are sure to remember “If you build it, they will come” from Kevin Costner’s 1989 Field of Dreams, or the later reference in the iconic 1993 Wayne’s World 2, “If you book them, they will come”. However, many would agree that these so-called “spray-and-pray” tactics are best left confined to the world of

Algoa FM presenter Mio Khondleka (pictured) after collecting his pink T-shirt for the Virtual Algoa FM Big Walk for Cancer 2021, which takes place on Saturday, October 30. Entrants living in Gqeberha and Kariega will be able to collect their free T-shirts and merchandise at a drive-through service situated at the Williams Hunt Isuzu Dealership

 Could there be any truth to the article published by The Economist in May 2021, titled “What history tells you about post-pandemic booms”, which states, “…people spend more, take more risks – and demand more of politicians”?  The article speaks of a ‘boom’, which throughout history has been seen to manifest in this way following

Isuzu Motors South Africa has transformed a MU-X into a bright pink moving advertisement for the annual Algoa FM Big Walk for Cancer. Isuzu has been a sponsor of the Algoa FM Big Walk for Cancer for the past four years. “We are excited once again to be one of the main sponsors for this

Davin Smit has been appointed Senior IT Administrator at Algoa FM. Smit started his career with Algoa FM as an IT intern, and was later appointed as a permanent IT Administrator. He gained further experience with Gqebera-based RRZ Innovations before returning to Algoa FM.

Yasikan Naidu has joined the Algoa FM sales team. He holds a BA in Media Communications and Culture as well as an Honours degree in Corporate Communications. Yasikan is familiar with Algoa FM through radio campaigns from his previous position at Campus Key.

The race to the bottom for quality click-through rates is accelerating, people’s attention spans have become more fragmented, ad blockers are on the increase and banner blindness is real. So, how do marketers effectively engage the right target audience? “We need to stop interrupting what people are interested in, and be what people are interested in.”

The Digital Audio Phenomenon The audio media ecosystem continues to evolve at a faster pace than anticipated.  The shift from consuming audio on traditional platforms to streaming platforms seem to be the driving force in accelerating the evolution of the audio landscape. Some of the findings by The Infinite Dial report measuring online digital audio

Central Media Group (CMG) has partnered with the Young Entrepreneurs Foundation (YEF) to equip a group of learners from Nozala Intermediate School in Phahameng, Bloemfontein, to start their own micro-enterprises in a fun and experimental way. YEF teaches children, teenagers and young adults vital entrepreneurial, financial literacy and self-employment skills. More specifically, they empower children

The Childhood Cancer Foundation of South Africa (CHOC), will be the primary beneficiary of the 2021 Algoa FM Big Walk for Cancer. Participants throughout South Africa and from around the world will be able to take part in the Virtual Algoa FM Big Walk for Cancer on Saturday the 30th of October. The CHOC Foundation is

Radio personality and Algoa FM Presenter, Brian Ndevu, is using his afternoon drive show to highlight women of the Eastern Cape and South Africa. He has introduced “Wonder Women Wednesday,” which seeks to inspire women from all walks of life to look beyond the gender-based violence against women around them and reach for greatness. “The

Getting your brand to stand out in this day and age has become more difficult than ever. The market isflooded with different brand messages across different platforms such as TV, print, radio and social media,and consumers are overwhelmed with options. It does not matter what platform brands use to advertise,what is important is the marketing

30 July 2021 saw the conclusion of OFM’s nerve-racking Secret Song competition. After amonth, the mystery song was finally revealed as well as who the lucky listener was to first sendin the correct guess to win R35 000 cash. From 06:00, OFM’s Good Morning Breakfast show started eliminating song choices from the 35finalists who were

The audio media ecosystem continues to evolve at a faster pace than anticipated.  The shift from consuming audio on traditional platforms to streaming platforms seem to be the driving force in accelerating the evolution of the audio landscape. Some of the findings by The Infinite Dial report measuring online digital audio listening revealed that 44%

Algoa FM’s financial director Kevin Reed is retiring after 35 years in the media industry – and a job interview during which he was dressed “in lumo green shorts, a white T-shirt and white flip-flops”. There is an explanation – having started a financial consulting business in 2000, he thought he had been invited for

“Leadership is all about the people. It’s not about organisations. Its not about plans. Its not about strategies. Its all about people – motivating people to get the job done. You have to be people-centred” – Colin Powell. Mental health management has become a very important factor in all our lives. And for those in

Algoa FM’s Great Deal Promotion package for advertisers was ranked the best commercial promotion stunt/event in the country at the 2021 South African Radio Awards, which were presented on Friday, June 30. In addition, Algoa FM managing director Alfie Jay was inducted into the Radio Hall of Fame for his contribution to the industry during

Has anyone else noticed how conversations with agencies and clients are different now, especially about radio? Ordinarily, these conversations focused on the radio station’s listenership stats and how much audience could be bought for how little. The cut and thrust of radio sales, I guess? I am just not seeing that anymore. Advertisers are just

To further their efforts in sourcing and providing relevant content during and in the aftermath of the KZN/ Gauteng looting, Moneyweb will be running a donation drive to support the affected communities and small businesses. ReBuild SA is a network of volunteers, NGOs, sponsors and donors who are assisting in rebuilding communities, small businesses, schools,

In July of last year, Communications Minister Stella Ndabeni-Abrahams published a policy direction asking ICASA to fast track the licensing of digital radio broadcasting services in South Africa. Radio insiders were encouraged to see DAB+ mentioned specifically as an integral component of her digital radio standards plan. A year on, the question of whether DAB+

Moneyweb boasts a host of original podcasts that cover various themes and topics relevant in South Africa and abroad. All Moneyweb podcasts cover credible, verified and newsworthy content that influence and affect the day-to-day lives of our dynamic and varied audiences. The Property Pod The Property Pod is South Africa’s premier property investor podcast, with

This winter, Central South Africa feasted with a goal on Thursdays as OFM and Round Table Southern Africa joined forces to fight the freeze – with vetkoek! Die Groot Vet Kombers Proe-jek challenged listeners to support a wide range of charities. OFM visited towns and cities in their broadcast region, where vetkoek with Beefmaster mince was sold at