Isuzu Motors South Africa has transformed a MU-X into a bright pink moving advertisement for the annual Algoa FM Big Walk for Cancer.
Isuzu has been a sponsor of the Algoa FM Big Walk for Cancer for the past four years.
“We are excited once again to be one of the main sponsors for this event. Our employees will once again come out in numbers to support this initiative. The Big Walk also creates an event in which we as Isuzu employees are able to practice our company values of trust, excellence, action and motivation”, said Mandlakazi Sigcawu, Isuzu corporate and public affairs executive.
This year the primary beneficiary of the 2021 Algoa FM Big Walk for Cancer is the Childhood Cancer Foundation of South Africa (CHOC). The CHOC foundation is dedicated to providing assistance to children who are battling cancer, as well as their families.
Funds raised through the 2021 Virtual Algoa FM Big Walk for Cancer will be apportioned towards a new transport vehicle for children and their caregivers in Buffalo City.
“CHOC Childhood Cancer Foundation is thrilled to be the beneficiary of this wonderful event”, says Debbie Kleinenberg, CHOC’s Eastern Cape Regional Manager.
The Big Walk will be a virtual event to ensure that we all observe Covid-19 protocols.
Lesley Geyer Algoa FM Marketing Manager says, “Walking virtually in your own neighbourhood will also be an opportunity to give people from all over the world a chance to participate as we ‘celebrate every step’ with those who have been touched by the disease. In 2021 People signed up for the event from as far afield as Australia, England, Scotland and Dubai.”.
According to Algoa FM, last year in South Africa, there were walkers in the main centres of Cape Town, Durban, Johannesburg, East London and around 50 other towns and cities throughout the country.
Nelson Mandela Bay remains the biggest supporter with walkers in 80 suburbs turning the metro pink.