Wed, 17 Jun 2020 / Published in AlgoaFM, LATEST NEWS, Uncategorized

In what appears to be a ‘mad rush’ away from traditional and proven ways of communicating with their customers, many companies are allowing their brands and messages to be placed between fake news and questionable posts.

Company reputations and brands run the risk of suffering collateral damage by being associated with the plague of fake news surrounding hot-off-the-press topics.

Do you really want your message to appear alongside a post which proclaims that it has been proven that the current pandemic escaped from a sample of pixie moon dust?

Having your brand in close proximity to sensationalised (clickbait) posts puts your credibility at risk.

Readers may assume that you placed your advertisement either ahead of or behind a particular post because you agree with its contents.

Ask yourself, is this third-party algorithm designed in such a way that it is making the right decisions for my brand?

The veteran advertising executive, Chris Brewer, says in his latest “Brewers Droop”: “Social media is like the parson’s egg – good in places and disgusting in others. With a few (very few) exceptions, it disseminates fake news; hate; racism; extreme irritation and basically rubbish. A handful of our very good writers get published on the internet from time to time but who knows how many take any notice?”

As the head of Algoa FM, I am naturally biased towards radio, of which Brewer says ‘it works’.

A station like Algoa FM ‘works’ for advertisers and listeners because we put credibility and their needs first. Our news team’s maxim is ‘we’d rather be right than first’.

Or, as historian and author Yuval Noah Harari put it in the opening line of his latest book, 21 Lessons for the 21st Century: “In a world deluged by irrelevant information, clarity is power.”

Our commitment to fact extends into our online presence.

We are among Brewer’s ‘very few exceptions’ that share quality content and listeners have taken note.

A recent Colony Live study found that the majority (69%) of respondents rely primarily on the radio for their Covid-19 information, followed by television (53%), news websites or news mobile apps (46%) and then social media (41%).

Results Summary of the Colony Live Research

At Algoa FM, the figures confirm that there is a strong correlation between the credibility of the radio station and its online presence.

Both we and our advertisers know just how many people take ‘notice’ of the content in our online presence.

Visits to the Algoa FM website and social media pages spike almost every time we report on a major announcement prior to the pandemic and now during the lockdown.

Online traffic to Algoa FM’s social media pages has increased by 44% during the Covid-19 pandemic.

Visitors click through from the social media pages to our website, which has fact-checked and curated content that adds to the credibility of the advertising messages displayed on the site.

To answer the question posed earlier, the content in your feed is prioritised by the likelihood that you actually want to see it and we’ve seen results through our integrated and targeted approach.

Algoa FM listeners hear it on the news (which they know is credible), check their social feeds and then visit the website for more detail or to be able to spend more time analysing the information.

Advertisers who place careful and strategic thought into their image and how they spend their money are observing approaches of this nature that prove the success and are in a less questionable space because you get to choose where you go.

Our sales team is seeing a trend towards advertisers seeing the value in more integrated offerings.

Our clients are also realising that radio seamlessly integrates with their social media and digital strategies, thus creating more reach and frequency for their campaigns, a known fact from countless studies done the world over.

Thirty years ago, it would have sounded foreign for any brand other than air-conditioning manufacturers or air-conditioning retailers to sponsor weather reports.

But, over time, the advertising community realised that ‘the point of connection’ had nothing to do with the weather, but everything to do with the audience.

I’ve heard so many ad agencies and corporates say that they don’t want their brand associated with the news because it is negative and filled with murder, rape and corruption.

But here’s the thing: audiences with high levels of disposable income want to be informed, which is exactly why they ‘tune in’ to listen to the news or visit the news pages on our website.

Covid-19 may have amplified the figures but ‘consumer behaviour’ with respect to accessing their news was no different prior to the lockdown.

Radio, more so than other mediums, also carefully curates the content on our websites, which, as a result, attract millions of impressions to an environment free of fake news, questionable posts and random algorithm placement.

In an era where fake news is widespread, people are turning to brands they trust and Algoa FM’s philosophy is to report the facts – do so fairly, accurately and within context; all the while serving the interests of the audience and advertisers and ‘that isn’t ever going to change!’

Tue, 12 May 2020 / Published in SPECTRUM, Uncategorized

Dear Partner

We would like to thank you for attending our webinar to explore Spectrum, South Africa’s premier Video Platform and Network.

For those who were unable to attend please find the presentation and webinar link below.

Here is what you will learn about this new opportunity to win digital market share:

·      How you can amplify your existing content assets.

·      How you can achieve really cost effective video production and record breaking turnaround times.

·      How you can benefit from the latest  in video streaming innovation.

·      How you can multiply the ROI you are getting from your digital spend.

·      How you can blow your clients away with in depth statistics and post campaign reporting.

Watch webinar here:

https://bit.ly/3crp0dA

Download presentation below:

Please contact your United Stations account executive or Rajeev Jumani on rajeev@unitedstations for more information or to setup a meeting.

We look forward to hearing from you!

Moneyweb has announced the launch of a new daily morning show, MoneywebNOW, with Simon Brown. The show aims to offer South Africa’s business and investment community the latest financial and company news to prepare them for the day ahead.

According to Moneyweb, the 20-minute show is live streamed via the Moneyweb website or mobile App between 06:30 and 06:50. A full show podcast will be available to download at 07:00 for listeners who missed the live stream.

Brown is known across various business platforms in his capacity as an investor, trader and founder of the financial educational platform Just One Lap. “I’ll be getting to the day’s big stories before the day even starts. Listeners can expect a tight show, full of fun with three guests in twenty minutes,” says Brown.

Brown says that he is passionate about helping people understand money in all its aspects — from saving to investing — making him a veteran in the field.

MoneywebNOW will feature:

  • the day’s top local and international stories
  • market analysis
  • insights on stock picks, and
  • key company news with guests ranging from top CEOs to industry experts.

“The world around us is changing at a phenomenal rate and it is critical for all to stay informed of the latest news that will affect their pockets,” says Ryk van Niekerk, editor at Moneyweb.

“This is an exciting new offering and a first for South Africa. MoneywebNOW with Simon Brown will be the only comprehensive business radio show in the morning. Listeners can either listen to the live broadcast or download the podcast and listen to it on their way to work,” adds van Niekerk.

The show is live streamed via the Moneyweb website and a brand new Moneyweb app, which is available in the Apple and Android app stores. Listeners are encouraged to subscribe to the podcast on various podcast platforms to listen to at their convenience. Listeners can also subscribe to the Moneyweb newsletter for daily alerts.

For more information, visit www.moneyweb.co.za. You can also follow Moneyweb on Facebook or on Twitter.