As a community radio station, Fine Music Radio (FMR) receives no funding or government grants and, understandably, the Covid-19 crisis has forced many of its advertisers to cease trading. Therefore, at the beginning of lockdown, they turned to their listeners and asked for their help.
“The response: Since early April 2020, FMR’s listeners have donated R800 000 towards helping the station survive the catastrophic loss of advertising revenue. That figure is growing, by the end of July it should reach R1 million!”
“Unprecedented” has become the buzzword when describing the pandemic, however, FMR is grateful that it can now be used in a positive context. They believe that this display of audience loyalty is unprecedented in the history of broadcasting in South Africa.
FMR, the only classical and jazz music station in the Western Cape, are deeply grateful and share this story only to demonstrate the value the station has in their listeners’ lives.
Who are these listeners with open hearts and pockets?
According to BrandMapp 2020 audience research, FMR has approximately 113 000 listeners in Cape Town. They are the crème de la crème: highly educated and wealthy…professional people, company CEO’s, IT specialists, people who own their own companies…and people who appreciate the finer things in life.
There is a roughly even split of male and female listeners, and a 60/40 split between English and Afrikaans speakers respectively. Around one-third of listeners are under the age of 45. A further third is between 45 and 65. The final third is over the age of 65.
The fact is, they take FMR seriously enough to voluntarily pay money to keep the station on air!
As advertisers, how could you not want to reach this substantial, wealthy audience?
Algoa FM invites all non-profit cancer organisations to apply to be the beneficiary for the Big Walk for Cancer 2020.
The Algoa FM Big Walk for Cancer is the biggest mass participation event in the Eastern Cape, and raises funds for non-profit cancer organisations supporting cancer patients and their families within the province.
Some 13 320 Participants came together and celebrated every step in the 2019 Algoa FM Big Walk for Cancer. This helped the Cancer Association of South Africa (CANSA) Eastern Cape buy a transporter for their patients to transport them to and from the treatment centres in the city of Port Elizabeth.
The Algoa FM Big Walk for Cancer will take place on Saturday, the 31st of October 2020.
It will be the 22nd Algoa FM Big Walk for Cancer, and the first to be primarily a virtual walk due to social distancing requirements.
“This is an event that we pride ourselves in as most people are affected directly or indirectly by cancer, and for us, as a community, to come together in support is very important”, says Algoa FM Marketing Manager, Lesley Geyer.
“We look forward to receive the applications and to help yet another organisation”, she says.
The requirements for beneficiaries are spelled out in the application form. Application guidelines can be found on the Algoa FM website. Charities should also indicate what the funds will be used to purchase.
The closing date for the entries is Wednesday, 8th July, 2020.
For more information and to download the application form please visit the Algoa Cares page on algoafm.co.za.
Promoting your brand and your business during the uncertain times brought about by Covid-19 has never been easier, thanks to an innovative new offering by OFM, the sound of your life in Central South Africa.
OFM Live Link gives clients the opportunity to deliver their marketing message through the influence of one of OFM’s popular presenters. This means that an OFM presenter will visit their store or venue to tell Central South Africa on-air and online about their products and services.
Says Anchen Lintvelt, OFM Sales Manager: “Jamie Notter said, ‘Innovation is change that unlocks new value.’ Covid-19 taught us that one can always find new ways to do things. It requires listening to your market and creating solutions for their needs. As a media and advertising platform, it is very important to the OFM sales team to offer our advertisers innovative and creative solutions that will add value and ensure a good return on investment. One way we can do this, is to endorse their products and services through our presenters.”
The Live Link is a custom made product, relevant to our current situation that will give our advertisers a new and exciting way to communicate to our listeners. Presenters identified to participate in the OFM Live Link activations include Agri Hour presenter Gerben van Niekerk, The Good Morning Breakfast Show presenters Shandor Potgieter, Lesley Piet and Sam Ludidi, Mid-Morning Magic presenter Yolanda Maartens, At Lunch presenter Enriko Klopper, The Joyride presenters Nico van der Westhuizen, Mienke van Rooyen and Aaron Masemola, OFM Nights presenter Cyril Viljoen and Weekend Breakfast presenter Pieter Venter.
ProfitShare Partners, in partnership with award-winning local community radio station Hot 91.9FM, and the all-new ‘getlion’ mobile app launches an exciting year-long initiative designed to get small businesses working and creating jobs. The all-new ‘getlion’ mobile app is designed to support SMEs in managing and growing their businesses, and ProfitShare Partners, the disruptive Fintech provider, will invest R100 million in capital to support SMEs to deliver on their contracts this year. The sweetener is a prize of R1 million for the small business that has created the most net jobs during the period of the campaign from 1 June 2020 to 31 May 2021.
The Get South Africa Working campaign is an initiative that was introduced by ProfitShare Partners’ founder and CEO, Andrew Maren to help small and medium sized businesses create jobs and to keep them going, and this has become even more relevant now during these challenging times.
“This is an initiative to help boost our economy by accelerating SME business growth and development. With our high unemployment rate and the steep rise in job losses over the past few months, we want to encourage entrepreneurship and assist small business owners in need of capital to start or get going. Unfortunately, many of these businesses do not have the financials, security or track record and are turned away by the banks. How do you develop this track record or get a set of financials if you cannot access capital? Our model is to provide this capital to get them going so they can get a track record, cash in the bank and ultimately, financials so that they can graduate to getting capital from traditional funders such as banks,” says Maren.
SMEs and entrepreneurs have the power to change the status quo, especially in challenging times. Starting today, 1 June 2020, the Get South Africa Working initiative will be providing up to R10 million in capital to SMEs per month to grow by partnering with them on their contracts or valid purchase orders that they have or are trying to get with large corporates and certain Government Departments.
To enter, SMEs and entrepreneurs must download the ‘getlion’ mobile app, available for iOS and Android devices, to track their business performance and apply for capital support via the ProfitShare Partners website. Full details are also available on the Get SA Working website.
“The getlion app is a purpose-built platform of services, tools and resources from various industry-leading companies, all in the interest of helping small businesses grow. Through the app, business owners will be able to access the tools to make running business easier, from accounting to online sales. As the virtual partner of the Get SA Working initiative, we’re excited to contribute to small business growth and job creation through our platform,” says Mathew Marsden, Co-founder of getlion.
In the final month of this initiative, ProfitShare Partners will give a R1 million cash prize to the small business that has created the most net jobs in the period.
“The net jobs that we refer to here are permanent jobs created by the entrepreneur or small business, starting today until the end of May 2021. All information supplied will be audited and verified using our technology and reporting processes because ultimately, our aim is to assist our country in alleviating poverty by helping to create jobs and mobilise the development of SMEs,” adds Maren.
Powering this initiative as the official media partner of the Get SA Working initiative, multi award-winning, local community radio station, Hot 91.9FM, is the proud broadcasting partner and will be running all of the latest news and announcements for the campaign.
“Hot 91.9FM prides itself on uplifting our communities, and what better way to do that than to partner with such a powerful campaign to create much-needed jobs. We are deeply passionate about the development and survival of small businesses and that is why we are a proud partner in this ProfitShare Partners campaign”, says Lloyd Madurai, Managing Director of Hot 91.9FM.
To top it off, together with Hot 91.9FM, ProfitShare Partners will be giving away R10,000 in vouchers every month to help existing and would-be business owners and SMEs to start up or keep going. To enter, download the getlion mobile app, send what your business would do with R10,000 to the Hot 91.9 FM WhatsApp line 084 2212 919 and listen to Hot 91.9FM daily for more.
Visit getsaworking.co.za for more information.
Radio, digital and print media is playing an important role in the Covid-19 response. New research shows between 80% and 90% of people consume news and entertainment for an average of almost 24 hours during a typical week.The Covid-19 pandemic is disrupting every industry. On the one hand, social distancing has led to a spike in at-home radio, digital and print media consumption, and growing numbers are turning to news providers for timely and trusted information on the crisis. The crisis is being well documented by radio news teams, digital news teams and print news teams.
The current disruption may be unprecedented, but the media industry has been upended many times before. Since the turn of the century, digitisation of content, the rise of social media and acceleration in mobile consumption have all forced changes.
At the Central Media Group, subsidiary brands and products the likes of OFM, Bloemfontein Courant, and Get It Bloemfontein, with their webpages and social media platforms, have embraced the changes in consumption, seeing between 10% and 14% rise in engagement levels, from February 2020 to April 2020. Kantar completed a research study, which indicated that terrestrial radio listenership is up 30%.
In a research study conducted by the Central Media Group, with 1,545 respondents taking part in the study, it was highlighted that radio listening is on the rise, during this pandemic. Engagement with reliable news sources is also on the rise, to include the OFM news pages on ofm.co.za, and Bloemfontein Courant news page, on bloemfonteincourant.co.za.
What has stayed constant is the crucial role that media play in society. Media don’t just help us pass the time; they keep us informed. Evermore, media create shared moments and reflect who we are as individuals.
One of the most direct ways to gauge value is engagement, and on this front media is doing well. Between 80% and 90% of us read, watch or listen to news and entertainment for an average of almost 24 hours during a typical week. It’s no surprise that engagement with media is high.
The Central Media Group, with its brands and products, cover all these sensory needs to read and listen. At least 12% of respondents in the Central Media study, indicated that during this lockdown period, that they are reading more local newspapers, 51% are engaged with more social media and, collectively, indicate that they are spending
more time on trusted Central South African media webpages or social media channels.
As many as 71% of Central South African’s are listening to more radio than usual during the current lockdown. This shows that majority of our Central South African’s are very reliant on the radio to get the latest information.
Asked, where are you getting reliable information from about Covid-19 during the lockdown? At least 39% of respondents indicated that they rely on radio, 47% of respondents indicated they rely on local news websites, and 14% indicate that they rely on local newspapers, and 37% rely on local media social pages.
The Central Media Groups brands and products are here for you, during this very difficult time. We did not create the Covid-19 pandemic, nor are we responsible for the Covid-19 pandemic, but we are accountable for our actions during the Covid-19 pandemic, to ensure the sustainability of our businesses, for the sake of our staff, their dependents and stakeholders.
“Business can be hard. Man, life can be hard. We’re all on a journey, and we’ve all been down in the dumps before, wondering if what we’re doing is worth it. Wondering if what we’re doing is making an impact. But, we must be always moving forward,” Andrew Roach.
What we do is worth it! What we do makes an impact! Let us move forward!
CEO – Central Media Group
Issued by OFM
Hot 91.9FM applauds President Ramaphosa, once again, for your measured response to the COVID-19 crisis in your address to the nation on Monday night. What is needed now is calm and decisive leadership.
One of the economic issues the President addressed was the impact this has on small businesses. You will be happy to know Mr. President that we at Hot 91.9 are ahead of the curve! As a community station committed to making a meaningful difference in the community we serve we have already engaged with Mike Anderson and the amazing team from the National Small Business Chamber to help roll out a relief plan in this sector which is vital to the economy, continued employment and any possible growth, in the form of a relief centre.
The objective of The COVID-19 Small Business Relief Centre is to help Small Businesses by doing whatever we can to take their pain away during this crisis. Some of the key areas the centre will focus on include: low-interest disaster recovery loans, moratoriums on vehicle and equipment leases, bond repayments, supplier negotiation and communication, landlord negotiation with regards to property leases, increased cleaning, disinfecting and hygiene protocols, digital marketing strategies in a time of crisis, quick digital migration for meetings and business continuity plans.
In partnership with the NSBC, Hot 91.9FM will involve as many corporates who rely on SME’s for services and help make this thing work. Because. Hot Cares. It’s Simple.
We are extremely grateful to Hot 91.9 for taking swift action by joining forces with the NSBC to help small businesses throughout South Africa survive the storm and keep their workers employed. Small business is the mainstay of our economy and the future of job creation. This kind of fast action by Hot 91.9 will make thousands of small businesses more resilient to coronavirus-related economic disruptions.” – Mike Anderson: National Small Business Chamber (NSBC) Founder & CEO
Catch Small Business Relief every week day morning on Mansfield in the Morning at 08h10 on Hot 91.9FM. The feature will run daily at 08h10.
Brought to you by the NSBC – we find out how to keep small businesses in business with the NSBC.
Moneyweb has announced the launch of a new daily morning show, MoneywebNOW, with Simon Brown. The show aims to offer South Africa’s business and investment community the latest financial and company news to prepare them for the day ahead.
According to Moneyweb, the 20-minute show is live streamed via the Moneyweb website or mobile App between 06:30 and 06:50. A full show podcast will be available to download at 07:00 for listeners who missed the live stream.
Brown is known across various business platforms in his capacity as an investor, trader and founder of the financial educational platform Just One Lap. “I’ll be getting to the day’s big stories before the day even starts. Listeners can expect a tight show, full of fun with three guests in twenty minutes,” says Brown.
Brown says that he is passionate about helping people understand money in all its aspects — from saving to investing — making him a veteran in the field.
MoneywebNOW will feature:
- the day’s top local and international stories
- market analysis
- insights on stock picks, and
- key company news with guests ranging from top CEOs to industry experts.
“The world around us is changing at a phenomenal rate and it is critical for all to stay informed of the latest news that will affect their pockets,” says Ryk van Niekerk, editor at Moneyweb.
“This is an exciting new offering and a first for South Africa. MoneywebNOW with Simon Brown will be the only comprehensive business radio show in the morning. Listeners can either listen to the live broadcast or download the podcast and listen to it on their way to work,” adds van Niekerk.
The show is live streamed via the Moneyweb website and a brand new Moneyweb app, which is available in the Apple and Android app stores. Listeners are encouraged to subscribe to the podcast on various podcast platforms to listen to at their convenience. Listeners can also subscribe to the Moneyweb newsletter for daily alerts.
African Media Entertainment’s group CEO has been inspired by the team’s approach and how quickly subsidiaries have adapted.
Many companies have had to change their business operations during the lockdown period. We caught up with several CEOs to find out how they’re holding up, and whether or not it’s ‘business as usual’.
Here’s what AME Group CEO Dave Tiltmann said.
Where are you working from?
I’m working from my home base in Port Elizabeth. As a group we had been monitoring the encroaching threat of Covid-19 since late February and put a proactive business continuity plan in place to mitigate risk and keep our people as safe as possible. As a result, 260 of our 292 staff across our various subsidiaries are currently working from home.
Fortunately, our business is highly reliant on technologically-advanced systems, putting us in a favourable position to enable these measures.
Our various properties around the country have also allowed us to keep the 32 staff still reporting for duty safe and socially distant from one another. By way of example, our radio presenters [AME owns Algoa FM and OFM] are rotating between studios to keep everyone separated and this allows ample time for meaningful disinfecting of studios and surfaces in-between. Our people have also been provided with the necessary personal protective equipment.
How are you conducting your meetings?
Our communications strategy uses a combination of video and voice solutions as well as email and text messaging across various platforms. A combination of Google Hangouts and Skype For Business seem to be the preferred meeting solutions within the group.
During our online meetings, we initially keep our video stream on for the purpose of ‘social connection’ between colleagues. Then we switch our cameras off to preserve bandwidth and keep our microphones muted when not speaking. We are also making use of audio calls for quick turnaround times.
However, agility is the name of the game. Our clients include ad agencies, industry bodies and service providers. For these interactions we use a combination of Skype, Zoom, Facebook Messenger, WhatsApp and Telegram. And it’s working well.
How are you finding working away from your usual designated workstation?
Radio is the original form of social media, and I come from a strong radio background so I’m really missing the interpersonal contact with my team. After all, fun is a serious business!
However, through our business continuity plan and communications strategy I’m able to be fully functional and productive. We have made every effort to provide support to our people working from home. This includes providing the necessary tools of the trade and internet access to work remotely.
I am also very appreciative of my team’s families for their support and allowing us to operate from their homes during this challenging time.
Is the lockdown causing a huge disruption in your business operations?
The key disruptor at this stage is revenue. The forced closure of so many businesses under lockdown regulations, combined with the cancellation and postponement of events, has resulted in lower-than-budgeted revenues, weekly forecasts to budget, and tightly managed cost-containment measures to maintain our profitability. All of this amid the group’s year-end financial audit.
We appreciate that many of our clients are impacted by the national lockdown and we’ve been working closely with them to support their objectives through this period. While some have opted to alter their messaging, others have taken the opportunity to strengthen their brand image during this time. Admittedly, many have also opted to postpone their campaigns.
Most of our subsidiaries are classed as ‘essential services’.
And they’re doing an award-winning job of providing quality service, information and entertainment for our many audiences and stakeholders around the country.
What does your company have to do to keep up with the changing times?
I have been inspired by my team’s approach and how quickly the various subsidiaries adapted to enable remote operations. I believe this process was largely assisted by the ‘digital transformation’ introduced at subsidiary level before the turn of the century and in the prudent investments made into cloud-based solutions and infrastructure to facilitate stakeholder objectives.
For now we remain at the cutting edge of technologically-advanced solutions to enable our businesses to function without compromise.
I believe the heightened engagement with audiences will result in stronger bonds between brands and consumers, which will inform credible research objectives and pave the way for the creativity and innovation of a new tomorrow.
Having said that, I must pay tribute to the dynamic and emotionally mature management team at AME. The balance of experience, tried and tested business skills, and an uncompromising passion to succeed makes the task easier. Together, we remain 100% committed to our stakeholders and will continue to monitor the situation and adapt our response where required.
Moneyweb is a wholly-owned subsidiary of AME. Tweet
This article was published on moneyweb.co.za
In the past few weeks, Hot Cares has actively assisted in the donation of masks, gloves, sanitisers, vitamins, immune boosters and more to our community and essential service workers.
SHOUT SA have created a new public service initiative with SMD Technologies called SHOUT4MASKS (Shout4masks.co.za) to help raise money to buy masks directly from factories in order to urgently get them to health carers and patients. Hot Cares decided it is imperative that we get involved and assist where we can.
SHOUT SA co-founder Danny K explains: “There is a crying need to protect those who are protecting us – our frontline heroes. Battling valiantly against Covid-19 our healthcare sector needs our support right now as the supply of masks dwindles. It’s getting desperate. Here at Shout SA we have a voice, why not use it to shout out to our fellow countrymen to help secure more masks?”
Co-founder Kabelo adds: “We are calling on all our fellow musicians and celebrities to get behind this to inspire and unite the nation to help get proper safe masks for those that need them most. For both patients and our most vulnerable communities, I am relieved that we are able to spread a protective front for both. “
Shout4Masks provides a platform for all South Africans, individuals and corporates, to donate combo packs of both specialist and surgical masks to health carers and patients urgently in need for as little as R100.
Hot Cares has eagerly got involved in this initiative and have donated R10 000 towards SHOUT4MASKS.
As we are in Lockdown to reduce the spread of COVID-19, We should avoid unnecessary financial mistakes in these difficult times.
“Consumers should do everything in their control to keep their financial affairs in order through this difficult time and the uncertainty it brings. One cannot predict how long it will take for the situation to stabilise and the knock-on effect on the economy. The idea is to adopt a disciplined way in managing your money and seek financial relief where necessary and possible.” Said Dhashni Naidoo, FNB Consumer Education Programme Manager.
5 financial mistakes you should avoid during this pandemic according to Naidoo:
Do not cancel your insurance – Ask or contact your insurance provider to see if they can reduce your monthly premiums instead of not paying or cancelling your insurance policy. Cancelling your insurance or leaving it to lapse puts your family and yourself at higher risk. It may not work in your favour when you want to take out an insurance provider again and it may result in you paying a higher premium than the one you were paying before or maybe you get excluded from certain insurance benefits.
Don’t take up unnecessary debt – Reduce your expenditure where possible, avoid credit of non-essential things because the debit remains even after the lockdown period and you are liable to pay it.
Don’t make any big financial decisions – We do not know how long this pandemic will last and it wouldn’t be wise to make big financial decisions. Save where ever you can, spend with caution and be realistic of what circumstances we live in. If you need to take a big financial decision than you have make sure that this will sustain any changes to your income.
Seek financial advice from a financial advisor – Don’t rely on your friends and family for financial advice. Consumers are urged to rather approach their bank, insurance provider, credit provider or financial advisors to get proper financial guidance in relation to their financial matters as well as to be helped in navigating and managing their financial affairs effectively.
Don’t spend money unnecessarily – Save where ever you can, use your reward programmes for relief and cut back on luxuries.
“It’s important to exercise caution in your financial decision making, be conservative in planning for the future and extra careful in how you spend. Furthermore, if your finances have been affected by COVID-19, consider the measures that your bank may have in place, including your credit life insurance that may cover some of your debts on qualifying claims,” concludes Naidoo.