There is a new term on the block for what was previously known as the baby boomers. The YOLD or the “young old” is a market that you should be focusing on! YOLD’s are people currently aged between 65 and 75 and they are challenging the traditional expectations of the retired as people who wear slippers and look after their grandchildren.
The rise of the YOLD will be a boon to themselves, to economies and to societies.
Michael Avery of Classic Business on Classic 1027 chatted with Jeremy Sampson of Brand Finance and Dion Chang of FluxTrends on the new generation that is ‘YOLD’ and what it means for brands/agencies as they disrupt consumer, service and financial markets. Listen to the conversation here.
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